Marsh.com - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
56% 
Page structure
64% 
Link structure
92% 
Server
72% 
External factors
100% 
SEO Score
Response time
0.99 s
File size
310.40 kB
Words
1034
Media files
13
Number of links
199 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Marsh | Global Leader in Insurance Broking and Risk Management
The page title should be shorter than 580 pixels. It is 597 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Marsh is a global leader in insurance broking and risk management, bringing global, national, and industry-specific solutions.
The length of the meta description is perfect. (766 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.marsh.com/en/home.html
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
keywordsSingapore,Puerto Rico,China,Thailand,United States,Global,Canada,Malaysia,Taiwan,Hong Kong SAR,Philippines,South Korea,Indonesia,Vietnam
descriptionMarsh is a global leader in insurance broking and risk management, bringing global, national, and industry-specific solutions.
templatemarsh-page-without-breadcrumb
viewportwidth=device-width, initial-scale=1
langen-us
og:urlhttps://www.marsh.com/content/marsh2/en_us/home.html
og:typewebsite
og:titleMarsh | Global Leader in Insurance Broking and Risk Management
og:descriptionMarsh is a global leader in insurance broking and risk management, bringing global, national, and industry-specific solutions.
og:imagehttps://www.marsh.com
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 4 text duplicates on this page:
  • Duplicate 1: We bring an unmatched combination of industry specific expertise, deep...
  • Duplicate 2: Our consulting, brokerage, and claims advocacy services leverage data,...
This page contains 1034 words. That's ok.
24.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 18.9 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...sh/Imagery/marsh-2/logos/marsh_rgb_w.svgMarsh logo
...8/light-airy-empty-boardroom-768x768.jpgLight and airy boardroom with glass table with paper, pen and water glasses.
...thumbnail/health-trends-2025-768x768.jpgHealth trends 2025
...il-768x768/multicolor-blocks-768x768.jpgMulti color blocks
...arsh-2/feature-icons/building-office.svgNo alt attribute provided
.../Imagery/marsh-2/feature-icons/earth.svgNo alt attribute provided
...ice-glass-building-close-up-at-night.jpgPlaceholder Image
...-768x768/diverse-group-of-volunteers.jpgDiverse group of mixed-gender volunteers smiling in an outdoor setting
...multicultural-team-in-office-768x768.jpgTeam of diverse businesspeople smiling at the camera in a modern office. Group of multicultural entrepreneurs running a successful startup in an inclusive workplace.
...nail-768x768/laboratory-test-768x768.jpgLaboratory test
...thumbnail/health-trends-2025-768x768.jpgHealth trends 2025
...se-group-at-training-session-768x768.jpgBusiness people, trade show and business meeting conference for company employee training, corporate education and workshop presentation. Professional management seminar, coaching staff and diversity.
...logos/MarshMcLennan-footer-rgb-white.svgMarshMcLennan logo

Page structure

H1 heading
(Critically important)
Global Insurance Market Index
Too many H1 headings
Headings
(Important)
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Global Insurance Market Index
H1 Political Risk Report 2024
H1 People Risk 2024
H1 The Global Risks Report
H2 Marsh.com Sign in
H2 Featured insights and reports
H2 Our purpose
H2 Delve deeper into our insights
H3 Industries
H3 Services
H3 Insights
H3 About Marsh
H3 Discussions on private equity with Liberty Mutual
H3 Health Trends 2025 – Download your copy
H3 Building risk resilience into your business strategy
H3 Your industries
H3 Our services
H3 130
H3 150+
H3 45k
H3 Leading the Way in Transparency
H3 Corporate Social Responsibility
H3 Leading the Change We Want to See
H3 Product and clinical trials liability webinar
H3 Health Trends 2025
H3 Education needed for expansion of parametric insurance market
H4 Discover us
H4 Talk to us
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en/home.htmlAnchor Skip to main content
/en/contact-us.htmlSubdomain Contact us
https://marsh.okta.com/app/mar...External Subdomain Trivial anchor text
here
https://ampsui.digitalsso.com/...External Subdomain Forgot password
/en/registration-form.htmlRegister
/en-gb/locations/botswana.htmlSubdomain Botswana
/en-gb/locations/malawi.htmlSubdomain Malawi
/en-gb/locations/namibia.htmlSubdomain Namibia
/en-gb/locations/nigeria.htmlSubdomain Nigeria
/en-gb/locations/south-africa....Subdomain South Africa
/en-gb/locations/uganda.htmlSubdomain Uganda
/en-gb/locations/zambia.htmlSubdomain Zambia
/hk/en/home.htmlSubdomain Hong Kong SAR
/en-gb/locations/india.htmlSubdomain India
/id/en/home.htmlSubdomain Indonesia
/jp/ja/home.htmlSubdomain Japan
/my/home.htmlSubdomain Malaysia
/cn/zh/home.htmlSubdomain People's Republic of China
/ph/home.htmlSubdomain Philippines
/sg/home.htmlSubdomain Singapore
/kr/en/home.htmlSubdomain South Korea
/tw/en/home.htmlSubdomain Taiwan
/th/en/home.htmlSubdomain Thailand
/vn/en/home.htmlSubdomain Vietnam
/at/en/home.htmlSubdomain Austria
/az/en/home.htmlSubdomain Azerbaijan
/be/fr/home.htmlSubdomain Belgium
/bg/en/home.htmlSubdomain Bulgaria
/hr/en/home.htmlSubdomain Croatia
/cy/en/home.htmlSubdomain Cyprus
/cz/en/home.htmlSubdomain Czech Republic
/dk/da/home.htmlSubdomain Denmark
/ee/en/home.htmlSubdomain Estonia
/fi/en/home.htmlSubdomain Finland
/fr/fr/home.htmlSubdomain France
/de/de/home.htmlSubdomain Germany
/gr/en/home.htmlSubdomain Greece
/hu/hu/home.htmlSubdomain Hungary
/ie/home.htmlSubdomain Ireland
/il/en/home.htmlSubdomain Israel
/it/it/home.htmlSubdomain Italy
/kz/en/home.htmlSubdomain Kazakhstan
/lv/en/home.htmlSubdomain Latvia
/lt/en/home.htmlSubdomain Lithuania
/lu/en/home.htmlSubdomain Luxembourg
/nl/nl/home.htmlSubdomain Netherlands
/no/en/home.htmlSubdomain Norway
/pl/pl/home.htmlSubdomain Poland
/pt/pt/home.htmlSubdomain Portugal
/ro/en/home.htmlSubdomain Romania
/rs/en/home.htmlSubdomain Serbia
/sk/en/home.htmlSubdomain Slovakia
/si/en/home.htmlSubdomain Slovenia
/es/es/home.htmlSubdomain Spain
/se/en/home.htmlSubdomain Sweden
/tr/tr/home.htmlSubdomain Türkiye
/ua/en/home.htmlSubdomain Ukraine
/en-gb/locations/united-kingdo...Subdomain United Kingdom
/ar/es/home.htmlSubdomain Argentina
/br/home.htmlSubdomain Brazil
/cl/es/home.htmlSubdomain Chile
/co/home.htmlSubdomain Colombia
/do/es/home.htmlSubdomain Dominican Republic
/mx/home.htmlSubdomain Mexico
/pa/es/home.htmlSubdomain Panama
/pe/es/home.htmlSubdomain Peru
/pr/en/home.htmlSubdomain Puerto Rico
/uy/es/home.htmlSubdomain Uruguay
/ve/es/home.htmlSubdomain Venezuela
/en-gb/locations/bahrain.htmlSubdomain Bahrain
/en-gb/locations/egypt.htmlSubdomain Egypt
/en-gb/locations/morocco.htmlSubdomain Morocco
/en-gb/locations/oman.htmlSubdomain Oman
/en-gb/locations/qatar.htmlSubdomain Qatar
/en-gb/locations/saudi-arabia....Subdomain Saudi Arabia
/en-gb/locations/tunisia.htmlSubdomain Tunisia
/en-gb/locations/united-arab-e...Subdomain United Arab Emirates
/ca/en/home.htmlSubdomain Canada
/en/locations/united-states.htmlSubdomain United States
/au/home.htmlSubdomain Australia
/fj/home.htmlSubdomain Fiji
/nz/home.htmlSubdomain New Zealand
/pg/home.htmlSubdomain Papua New Guinea
https://www.marsh.com/Subdomain IMG-ALT Marsh logo
/en/industries/agribusiness.htmlAgribusiness
A-TITLE Agribusiness
/en/industries/automotive.htmlAutomotive
A-TITLE Automotive
/en/industries/aviation-space....Aviation & Space
A-TITLE Aviation & Space
/en/industries/cargo.htmlCargo & Logistics
A-TITLE Cargo & Logistics
/en/industries/chemical.htmlChemical
A-TITLE Chemical
/en/industries/communications....Communications
A-TITLE Communications
/en/industries/construction.htmlConstruction
A-TITLE Construction
/en/industries/education.htmlEducation
A-TITLE Education
/en/industries/energy-and-powe...Energy & Power
A-TITLE Energy & Power
/en/industries/entertainment.htmlEntertainment
A-TITLE Entertainment
/en/industries/financial-insti...Financial Institutions
A-TITLE Financial Institutions
/en/industries/food-beverage.htmlFood & Beverage
A-TITLE Food & Beverage
/en/industries/gaming.htmlGaming
A-TITLE Gaming
/en/industries/healthcare.htmlHealthcare
A-TITLE Healthcare
/en/industries/hospitality.htmlHospitality
A-TITLE Hospitality
/en/industries/infrastructure....Infrastructure
A-TITLE Infrastructure
/en/industries/law-firms.htmlLaw Firms
A-TITLE Law Firms
/en/industries/life-sciences.htmlLife Sciences
A-TITLE Life Sciences
/en/industries/manufacturing.htmlManufacturing
A-TITLE Manufacturing
/en/industries/marine.htmlMarine
A-TITLE Marine
/en/industries/media.htmlMedia
A-TITLE Media
/en/industries/mining.htmlMining
A-TITLE Mining
/en/industries/public-sector.htmlPublic Sector
A-TITLE Public Sector
/en/industries/real-estate.htmlReal Estate
A-TITLE Real Estate
/en/industries/recycling.htmlRecycling
A-TITLE Recycling
/en/industries/retail-wholesal...Retail & Wholesale
A-TITLE Retail & Wholesale
/en/industries/senior-living-l...Senior Living & Long-Term Care
A-TITLE Senior Living & Long-Term Care
/en/industries/sports.htmlSports
A-TITLE Sports
/en/industries/technology.htmlTechnology
A-TITLE Technology
/en/industries/transportation....Transportation
A-TITLE Transportation
/en/industries/utilities.htmlUtilities
A-TITLE Utilities
/en/services/affinity.htmlAffinity
A-TITLE Affinity
/en/services/asia-client-servi...Asia Client Services
A-TITLE Asia Client Services
/en/services/broker-programs.htmlBroker Programs
A-TITLE Broker Programs
/en/services/business-interrup...Business Interruption & Supply Chain
A-TITLE Business Interruption & Supply Chain
/en/services/captive-insurance...Captive Insurance
A-TITLE Captive Insurance
/en/services/casualty.htmlCasualty
A-TITLE Casualty
/en/services/claims-management...Claims Management
A-TITLE Claims Management
/en/services/client-and-market...Client and Market Technologies
A-TITLE Client and Market Technologies
/en/services/climate-change-ad...Global Climate Resilience and Adaptation Hub
A-TITLE Global Climate Resilience and Adaptation Hub
/en/services/cyber-risk.htmlCyber Risk
A-TITLE Cyber Risk
/en/services/employee-health-b...Employee health & benefits
A-TITLE Employee health & benefits
/en/services/environmental-ris...Environmental Risk
A-TITLE Environmental Risk
/en/services/financial-profess...Financial & Professional Liability
A-TITLE Financial & Professional Liability
/en/services/fine-art-jeweller...Fine Art, Jewellery & Specie
A-TITLE Fine Art, Jewellery & Specie
/en/services/flood-insurance.htmlFlood Insurance
A-TITLE Flood Insurance
/en/services/government-contra...Government Contracting
A-TITLE Government Contracting
/en/services/international-pla...International Placement Services
A-TITLE International Placement Services
/en/services/kidnap-ransom-ris...Kidnap & Ransom
A-TITLE Kidnap & Ransom
/en/services/multinational-cli...Multinational
A-TITLE Multinational
/en/services/risk-advisory.htmlMarsh Risk Advisory
A-TITLE Marsh Risk Advisory
/en/services/marsh-mclennan-ag...Marsh McLennan Agency (MMA)
A-TITLE Marsh McLennan Agency (MMA)
/en/services/mga-and-programme...MGA and Programmes
A-TITLE MGA and Programmes
/en/services/parametrics.htmlParametrics
A-TITLE Parametrics
/en/services/political-risk.htmlPolitical Risk
A-TITLE Political Risk
/en/services/private-client-se...Private Client Services
A-TITLE Private Client Services
/en/services/private-equity-me...Private Equity Mergers & Acquisitions
A-TITLE Private Equity Mergers & Acquisitions
/en/services/product-liability...Product Liability & Recall
A-TITLE Product Liability & Recall
/en/services/property-risk-man...Property Risk Management
A-TITLE Property Risk Management
/en/services/risk-analytics.htmlRisk Analytics
A-TITLE Risk Analytics
/en/services/risk-consulting.htmlRisk Consulting
A-TITLE Risk Consulting
/en/services/sharing-economy.htmlSharing Economy
A-TITLE Sharing Economy
/en/services/structured-credit...Structured Credit
A-TITLE Structured Credit
/en/services/surety.htmlSurety
A-TITLE Surety
/en/services/takaful.htmlTakaful
A-TITLE Takaful
/en/services/terrorism-risk.htmlTerrorism Risk
A-TITLE Terrorism Risk
/en/services/trade-credit.htmlTrade Credit
A-TITLE Trade Credit
/en/services/transactional-ris...Transactional Risk
A-TITLE Transactional Risk
/en/services/valuations.htmlValuations
A-TITLE Valuations
/en/services/workers-compensat...Workers' Compensation
A-TITLE Workers' Compensation
/en/insights/featured-insights...Featured insights
A-TITLE Featured insights
/en/insights/reports.htmlReports
A-TITLE Reports
/en/risks.htmlRisks
A-TITLE Risks
/en/insights/podcasts.htmlPodcasts
A-TITLE Podcasts
/en/insights/events.htmlEvents
A-TITLE Events
/en/insights/webcast.htmlWebcast
A-TITLE Webcast
/en/insights/case-studies.htmlCase Studies
A-TITLE Case Studies
/en/insights/view-all-insights...View all insights
A-TITLE View all insights
/en/about/about-marsh.htmlAbout Marsh
A-TITLE About Marsh
https://careers.marshmclennan....External Subdomain Careers
A-TITLE Careers
/en/about/leadership.htmlLeadership
A-TITLE Leadership
/en/about/media.htmlText duplicate Media
A-TITLE Media
/en/about/our-people.htmlOur People
A-TITLE Our People
/en/about/our-culture.htmlOur Culture
A-TITLE Our Culture
/en/services/international-pla...Subdomain Find out more
/en/services/political-risk/in...Subdomain Text duplicate Find out more
/en/risks/people-risk/insights...Subdomain Learn more
/en/risks/global-risk.htmlSubdomain Text duplicate Find out more
/en/services/private-equity-me...Subdomain IMG-ALT Light and airy boardroom with glass table with paper, pen and water glasses.
/en/services/private-equity-me...Subdomain Discussions on private equity with Liberty Mutual
/en/services/employee-health-b...Subdomain IMG-ALT Health trends 2025
/en/services/employee-health-b...Subdomain Health Trends 2025 – Download your copy
/en/services/risk-consulting/i...Subdomain IMG-ALT Multi color blocks
/en/services/risk-consulting/i...Subdomain Building risk resilience into your business strategy
/en/industries.htmlSubdomain Explore industries
/en/services.htmlSubdomain Explore services
/en/about/about-marsh/leading-...Subdomain IMG-ALT Placeholder Image
/en/about/about-marsh/leading-...Subdomain Leading the Way in Transparency
/en/about/about-marsh/social-r...Subdomain IMG-ALT Diverse group of mixed-gender volunteers smiling in an outdoor setting
/en/about/about-marsh/social-r...Subdomain Corporate Social Responsibility
/en/about/about-marsh/diversit...Subdomain IMG-ALT Team of diverse businesspeople smiling at the camera in a modern office. Group of multicultural entrepreneurs running a successful startup in an inclusive wo...
/en/about/about-marsh/diversit...Subdomain Leading the Change We Want to See
/en/about/about-marsh.htmlSubdomain Text duplicate Learn more
/en/industries/life-sciences/i...Subdomain IMG-ALT Laboratory test
/en/industries/life-sciences/i...Subdomain Product and clinical trials liability webinar
/en/services/employee-health-b...Subdomain Text duplicate IMG-ALT Health trends 2025
/en/services/employee-health-b...Subdomain Health Trends 2025
/en/services/multinational-cli...Subdomain IMG-ALT Business people, trade show and business meeting conference for company employee training, corporate education and workshop presentation. Professional manage...
/en/services/multinational-cli...Subdomain Education needed for expansion of parametric insurance market
/en/view-more.htmlView more
/en/contact-us.htmlSubdomain Text duplicate Contact us
/en/mmc-homepage-redirect-for-...New window IMG-ALT MarshMcLennan logo
https://www.marsh.com/Subdomain Marsh
https://www.guycarp.com/New window External Subdomain GuyCarpenter
https://www.mercer.com/New window External Subdomain Mercer
https://www.oliverwyman.com/New window External Subdomain OliverWyman
https://www.facebook.com/Marsh...New window External Subdomain No Text
https://twitter.com/MarshGlobalNew window External No Text
https://www.youtube.com/user/T...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/en/terms-of-use-location.htmlTerms of use
/en/privacy-policies.htmlPrivacy notice
/en/compliance-pages/statement...Accessibility
/en/compliance-pages/cookie-no...Cookie notice
/en/home.htmlAnchor Manage cookies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.marsh.com/en/home.html"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.99 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (310 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=utf-8
content-length22306
dateSun, 20 Oct 2024 04:46:40 GMT
set-cookie178 Characters
serverApache
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000; includeSubdomains; preload
x-content-type-optionsnosniff
x-xss-protection1; mode=block
last-modifiedFri, 18 Oct 2024 17:58:02 GMT
etag"4d981-624c40b55e72b-gzip"
accept-rangesbytes
content-encodinggzip
dispatchereu3
cache-controlpublic, max-age=3600, s-maxage=3600, must-revalidate
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 4b69099d64ffa1fbe8adbe1235065a14.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P7
x-amz-cf-idWWDBdgGb--YU3qSjEAEipjCX2OFoQstkKWI4iIqHwZMWF0zp2d-TJQ==
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 241 referring domains.
This page has 8,731 backlinks.
This page has backlinks from 207 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *

Disallow: /*.html/content/
Disallow: /sharedcontent/
Disallow: /*/_jcr_content/
Disallow: /*/jcr:content/
Disallow: /*/designs/
Disallow: /*/etc/tags/
Disallow: /*/registration-form/request-submitted.html
Disallow: /*/registration-form/email-not-validated.html
Disallow: /*/registration-form/email-sent.html

Disallow: /libs/cq/security/userinfo.json*
Disallow: *.cookiepolicy.json*
Disallow: /etc/segmentation.segment.js?_=*

Disallow: /*/search.html
Disallow: /*/forms.html
Disallow: /*/campaigns.html
Disallow: /*/register.html
Disallow: /*/registration-form.html
Disallow: /*/confirmation.html
Disallow: /*/moi?=*

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Search preview

www.marsh.com › home.html
Marsh | Global Leader in Insurance Broking and Risk Management
Marsh is a global leader in insurance broking and risk management, bringing global, national, and industry-specific solutions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
global77%Check
Insurance77%Check
Marsh75%Check
Global Leader66%Check
Insurance Market66%Check
risk65%Check
Risk Management64%Check
Insurance Solutions63%Check
Insurance Trends62%Check
Leading Global60%Check
Show more keywords and terms

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