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Marykay.co.uk - SEO Checker

Overview of the SEO Check

Meta information

75%

Page quality

42%

Page structure

75%

Link structure

47%

Server

77%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.71 s

File size

49.20 kB

Words

407

Media files

Number of links

55 internal / 8 external

Task list of SEO Improvements 9 Tasks

Add a H1 heading to this page.Very important!
Avoid internal links with dynamic URL parameters.Very important!
Add a meta description.Important!
The page title should be better suited to the content of the page.Important!
Use good alternative descriptions (alt attributes) for your images.Important!
Review and improve the heading structure.Tip!
Improve the page response time.Tip!
Promote your page in social networks.Tip!
Add a favicon markup to the HTML code.Tip!

View all

Meta specifications 75% achieved

Title

(Critically important)

Mary Kay | Official Site

The length of the page title is perfect. (205 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

The meta description is empty.

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.marykay.co.uk/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-gb

Server location: United States of America

The following language is defined by HTML: en-gb

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

The href language en-us, en-ca is specified more than once in alternate links.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

No favicon is linked in the HTML code.

Favicon

Meta tags

Name	Value
viewport	width=device-width,minimum-scale=1.0,maximum-scale=1.0,initial-scale=1.0
google-site-verification	false
description	Empty
keywords	Empty
VIcurrentDateTime	638597727134821557
lang	en-gb
og:type	website
og:title	Mary Kay \| Official Site
og:url	https://www.marykay.co.uk/en-gb
og:description	Empty
og:image	http://www.marykay.co.uk/-/media/images/mk/europe/united-kingdom/esuite/toolkits/2024/q1/marykaysearchcatalog.jpg
Content-Type	text/html; charset=UTF-8
X-UA-Compatible	IE=edge

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Meta and on page check for each page
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Page quality 42% achieved

Content

(Critically important)

Some words from the page title are not used within the pages content

Only 2 paragraph/s was/were found on this page.

There are only 407 words on this page. Good pages should have about 800 words of useful content.

29% of the text are stop words.

The page contains a listing, which indicates a good text layout.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 19.75 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

A viewport "width=device-width,minimum-scale=1.0,maximum-scale=1.0,initial-scale=1.0" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The amount of tags is very high (16). We recommend using a maximum of 8 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

4 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...F92D09B702BE5D400D1BE9616ACE76977F842006	No alt attribute provided
...D57084819DBD7C9886BCEC570D2F1DBD41027B00	No alt attribute provided
...346804966259CE8981174499DD2489C6FFF73C40	MKLogo_Square
...eSuite/images/checkout/viewbag-empty.jpg	No alt attribute provided
.../MK/eSuite/images/checkout/no-ibc-bg.jpg	No alt attribute provided
...F5E8D861404636F6986D72DC7B2D52830CF140CC	Euromonitor 2nd Year
...B43EED7695400F5758E3F7E0D270D1D0120F79F3	Clear Brow Gel
...4A24F732EAC1B5C9C9DFDC7C2E52BCD0D25CA475	Limited Edition Liquid Eye Shadow
...BFCDC7C773D041C1F06F97465D67F83B88D040CE	NEW Mary Kay Skin Care Collection
...CDD4A1D1339C056D8726268D3036568BE3613066	Targeted Action Toning Lotion
...ADDBAFFEDEDD9829686ACE94539BE83D9D9819F8	Matte Liquid Lipsticks
...8EFE4F483122D68BBFE0BD7F8A5406B4F6BE5A95	Sparkle Lipsticks
...BA127C9F2C4058490CD53E2CFE99B2BA75DC9F04	StartYourMaryKayBusiness
...UNL-GB-102-MaryKay-Clear-Brow-Gel-WT.png	Clear
...atte-Liq-Eyeshadow-In-The-Trees-1-WT.png	In The Trees
...E-Matte-Liq-Eyeshadow-Sand-Dune-1-WT.png	Sand Dune
...Matte-Liq-Eyeshadow-Warm-Desert-1-WT.png	Warm Desert
...00AE561B2703F23F7B17D6A8A7033029E240A2D8	Liquid Eye Shadow
...5A4489B51A9BBB22914263FF8958002683479C0D	Wrinkles Fade
...12311CBDFFE44950B9CEC6F606FE895EDD256322	Mirror Me
...0330EEE37C6C8521AEE7513423098015F32F4039	Skincare
...371DD02A3CF07B0FE62D0A9008B68CD648BF2DDC	TWMiracleSetQuad
...99C16D5468852B76524FBE52703EBF3F74A3F96F	look book q4
...51D8934D4EC24253F90D823B20DCA44E2174E8E4	Awards
...4A751B55D4AE1FF9295F254110C76644FA94E2A3	ruler
...4A751B55D4AE1FF9295F254110C76644FA94E2A3	ruler
...3ACCC2FBFB5ABC90878928D114FF60C15BDF07AC	ConnectWithIBC
...67E2A1C989AA766F0DA9A71CBE6FC647BEE0879E	Follow on Instagram	Follow on Instagram
...C4FBC63E927EC026890B8B4AF0CD696E26EE9DE6	Follow on Facebook	Follow on Facebook
...40F83B552A7ADB0C7B65171C5407F786CFEA734D	TikTok	TikTok
...9CDAFBE499576FCFC187D44904ADE7C10878796E	X	X
...7167B4ED6829909135848A9ACF49C14BB0AF7AB2	Follow on Youtube	Follow on Youtube
...50CBD4C3BC549FE5D57A37D0D24B6FFEDBBA1BC6	World Map

Page structure 75% achieved

H1 heading

(Critically important)

There is no H1 heading specified.

H1-H6 headings

Headings

(Important)

The structure of headings is missing one or more levels. Do not skip heading levels.

Some headings do not have any content.

H1-H6 headings

Heading structure

Heading level	Content
H2	We did it AGAIN!
H2	PREP, SET OR SOLO
H2	DISCOVER WILD BEAUTY
H2	HEALTHY SKIN YOUR WAY
H2	TimeWise® Targeted-Action® Toning Lotion
H2	MEET YOUR MATTE
H2	MAKE AN IMPACT THAT'S ALL HUE.
H2	Empty heading
H2	New Products
H2	EARTHCORE EYES
H2	WATCH WRINKLES FADE
H2	Try on the Latest Looks
H2	Empty heading
H2	Empty heading
H2	Empty heading
H2	Are you looking for a Beauty Consultant?
H3	Empty heading
H3	♥ Your Skin
H3	Prevent Premature Skin Ageing Today
H3	Empty heading
H3	Award Winning Products
H3	Empty heading
H3	Empty heading
H3	Empty heading
H4	How it works
H4	Manage Cookies

Link structure 47% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

1 links don't have an anchor text.

The number of internal links is ok.

Internal Linking

External links

(Nice to have)

There are 8 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/en-gb/products		Products
/en-gb/tips-and-trends		Tips & Trends
/en-gb/host-a-party		Host a Party
/en-gb/mto		Be A Beauty Consultant
/en-gb/welcome-to-my-mymk/mymk...		MY MK
/en-gb/tips-and-trends/ecatalog		CATALOG
/en-gb/about-mary-kay		About Mary Kay
/en-gb/pages/guarantee		Satisfaction Guarantee A-TITLE Satisfaction Guarantee
https://www.marykay.co.uk/en-gb/		No Text
/en-gb/products	Text duplicate	Products
/en-gb/tips-and-trends	Text duplicate	Tips & Trends
/en-gb/host-a-party	Text duplicate	Host a Party
/en-gb/mto	Text duplicate	Be A Beauty Consultant
/en-gb/welcome-to-my-mymk/mymk...	Text duplicate	MY MK
/en-gb/tips-and-trends/ecatalog	Text duplicate	CATALOG
/en-gb/about-mary-kay	Text duplicate	About Mary Kay
/en-gb/pages/guarantee	Text duplicate	Satisfaction Guarantee A-TITLE Satisfaction Guarantee
/en-gb/find-an-independent-bea...		Find an Independent Beauty Consultant
/en-gb/products		Shop for products you like
/en-gb/find-an-independent-bea...		Buy Online with a Beauty Consultant
/en-gb/products?utm_source=mkw...	Subdomain	We did it AGAIN! Fall in love with the products that made us #1 in the world DISCOVER NOW IMG-ALT Euromonitor 2nd Year A-TITLE Euromonitor
/en-gb/products/new-products/m...	Subdomain	PREP, SET OR SOLO Create your favourite brow looks with Mary Kay® Clear Brow Styling Gel SHOP NOW IMG-ALT Clear Brow Gel A-TITLE Clear Brow Gel
/en-gb/products/new-products/l...	Subdomain	DISCOVER WILD BEAUTY New! Limited-Edition† Mary Kay® Matte Liquid Eye Shadow REINVENT YOUR EYES IMG-ALT Limited Edition Liquid Eye Shadow A-TITLE Liquid Eye Shadows
/en-gb/products/skincare/colle...	Subdomain	HEALTHY SKIN YOUR WAY Introducing the Mary Kay® Skin Care Collection GET CUSTOMISED CARE IMG-ALT NEW Mary Kay Skin Care Collection A-TITLE Mary Kay Skin Care
/en-gb/products/body-and-sun/c...	Subdomain	TimeWise® Targeted-Action® Toning Lotion Multiple Benefits. One Supercharged Body Lotion. FIRM. TONE. SMOOTH IMG-ALT Targeted Action Toning Lotion A-TITLE Targeted Action Toning Lotion
/en-gb/products/makeup/lips/li...	Subdomain	MEET YOUR MATTE Dress your lips in velvety smoothness with limited-edition† shades! SHOP NOW IMG-ALT Matte Liquid Lipsticks A-TITLE Matte Liquid Lips
/en-gb/products/makeup/lips/li...	Subdomain	MAKE AN IMPACT THAT'S ALL HUE. Limited-Edition† Mary Kay® Sparkle Cream Lipstick SPARKLE WITH HEART IMG-ALT Sparkle Lipsticks A-TITLE Sparkle Lipsticks
https://www.marykay.co.uk/	Anchor	No Text
https://www.marykay.co.uk/	Anchor	No Text
/en-gb/mto		Start your own beauty business LEARN MORE IMG-ALT StartYourMaryKayBusiness
/en-gb/products/new-products	Subdomain	View All
/en-gb/products/makeup/eyes/br...		IMG-ALT Clear
/en-gb/products/makeup/eyes/br...		Mary Kay® Clear Brow Styling Gel
/en-gb/products/makeup/eyes/ey...		IMG-ALT In The Trees
/en-gb/products/makeup/eyes/ey...		Limited-Edition† Mary Kay® Matte Liquid Eye Shadow
/en-gb/products/makeup/eyes/ey...		IMG-ALT Sand Dune
/en-gb/products/makeup/eyes/ey...	Text duplicate	Limited-Edition† Mary Kay® Matte Liquid Eye Shadow
/en-gb/products/makeup/eyes/ey...		IMG-ALT Warm Desert
/en-gb/products/makeup/eyes/ey...	Text duplicate	Limited-Edition† Mary Kay® Matte Liquid Eye Shadow
/en-gb/products/new-products/l...	Subdomain	EARTHCORE EYES SHOP WILD SHADES IMG-ALT Liquid Eye Shadow A-TITLE Liquid Eye Shadows
/en-gb/products/new-products/m...	Subdomain	WATCH WRINKLES FADE START HERE IMG-ALT Wrinkles Fade A-TITLE Clinical Solultions
https://www.marykay.co.uk/	Anchor	No Text
https://www.marykay.co.uk/	Anchor	No Text
/en-gb/tips-and-trends/love-yo...		♥ Your Skin Top Tips IMG-ALT Skincare
/en-gb/products/skincare/produ...		Prevent Premature Skin Ageing Today Shop Now IMG-ALT TWMiracleSetQuad
/en-gb/tips-and-trends/ecatalo...	Subdomain	NEW Interactive Catalog OUT NOW! Browse Now! IMG-ALT look book q4
/en-gb/tips-and-trends/mk-ment...	Subdomain	Award Winning Products Take a Look IMG-ALT Awards
http://www.instagram.com/maryk...	New window External Subdomain	@marykayuk
/en-gb/find-an-independent-bea...		Are you looking for a Beauty Consultant? Your #MKBeautyBFF will provide you with a excellent service, personalised advice and wonderful products. FIND A CONS... IMG-ALT ConnectWithIBC
http://www.instagram.com/maryk...	New window External Subdomain	IMG-ALT Follow on Instagram A-TITLE Follow us on Instagram
http://www.facebook.com/marykayuk	New window External Subdomain	IMG-ALT Follow on Facebook A-TITLE Follow on Facebook
https://www.tiktok.com/@marykayuk	New window External Subdomain	IMG-ALT TikTok A-TITLE Follow on TikTok
https://www.x.com/marykayuk	New window External Subdomain	IMG-ALT X A-TITLE Follow us on X
http://www.youtube.com/marykayuk	New window External Subdomain	IMG-ALT Follow on Youtube
/en-gb/tips-and-trends/mobile-...		Mary Kay on Mobile
/en-gb/tips-and-trends/ecatalog		Interactive Catalog A-TITLE Interactive Catalog
/en-gb/pages/contactmk		Contact Us A-TITLE Contact Us
/en-gb/pages/terms-of-use		Terms Of Use
/en-gb/pages/privacy-policy		Privacy Policy
https://www.marykayintouch.co.uk/	New window External Subdomain	Consultant Sign In
/en-gb/find-an-independent-bea...		Consultant Locator
https://dsa.org.uk/dsa-codes-3/	New window External	DSA A-TITLE Direct Selling Association
/en-gb/pages/countryselector		Change Country IMG-ALT World Map

Server configuration 77% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.marykay.co.uk/"

WWW Redirect

HTTP header

(Important)

The web server version is sent within the HTTP header.

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is fine (49 kB).

Page Speed

HTTP Response Header

Name	Value
content-type	text/html; charset=utf-8
date	Tue, 20 Aug 2024 17:45:13 GMT
set-cookie	74 Characters
referrer-policy	no-referrer-when-downgrade
cache-control	no-cache, no-store, must-revalidate
pragma	no-cache
expires	-1
server	Microsoft-IIS/10.0
x-frame-options	SAMEORIGIN
content-encoding	gzip
vary	accept-encoding
x-cache	Miss from cloudfront
via	1.1 122731c1a09cfba14dfeeff504946134.cloudfront.net (CloudFront)
x-amz-cf-pop	FRA56-P3
x-amz-cf-id	5CCPwGZt0RFDI1_TdqpVDoDsgXkswAYyym7SD4VNKE07osQoFFUoBg==
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Blacklists

(Nice to have)

This website is not classified "for adult only".

Blacklist

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 309 referring domains.

This page has 7,215 backlinks.

This page has backlinks from 242 different ip addresses.

Backlinks

Facebook popularity

(Somewhat important)

The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *

Disallow: /*/en-gb/welcome-to-my-mymk/*
Disallow: /*/en-GB/welcome-to-my-mymk/*

Sitemap: https://www.marykay.co.uk/en-GB/sitemap.xml

Similar sites

Search preview

www.marykay.co.uk

Mary Kay | Official Site

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Mary	66%	Check
Kay	66%	Check
Mary Kay	66%	Check
SKIN	51%	Check
Look	51%	Check
Healthy Skin	48%	Check
Beauty	47%	Check
New	47%	Check
Matte	47%	Check
SET	47%	Check
site	46%	Check
Lotion	45%	Check
GET	45%	Check
Toning	45%	Check
FADE	45%	Check
Beauty Consultant	44%	Check
Products	43%	Check
DISCOVER	43%	Check
looks	43%	Check
WILD	43%	Check
PREP	43%	Check
HEALTHY	43%	Check
WAY	43%	Check
TimeWise	43%	Check
Targeted-Action	43%	Check

Show more keywords and terms

Test up to 1.000 webpages of marykay.co.uk with our free plan!

Easy troubleshooting for your entire website
Meta and on page check for each page
Automated check for keyword optimization

Try For Free
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Marykay.co.uk - SEO Checker

Task list of SEO Improvements 9 Tasks

Meta specifications 75% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of marykay.co.uk with our free plan!

Page quality 42% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 75% achieved

(Critically important)

(Important)

Heading structure

Link structure 47% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 77% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Nice to have)

(Critically important)

(Somewhat important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Test up to 1.000 webpages of marykay.co.uk with our free plan!

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