Massaudubon.org - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
67% 
Page quality
84% 
Page structure
29% 
Link structure
55% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.61 s
File size
222.90 kB
Words
1628
Media files
44
Number of links
109 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mass Audubon
The page title is too short. (132 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
With more than 160,000 members and supporters, Mass Audubon protects over 41,000 acres of land throughout Massachusetts, saving birds and other wildlife, and making nature accessible to all.
The meta description is too long: 1206 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
apple-mobile-web-app-capableyes
format-detectiontelephone=no
keywordsEmpty
msvalidate.01Empty
theme-color#ffffff
viewportinitial-scale=1.0, maximum-scale=1.0, width=device-width
descriptionWith more than 160,000 members and supporters, Mass Audubon protects over 41,000 acres of land throughout Massachusetts, saving birds and other wildlife, and making nature accessible to all.
google-site-verificationEmpty
msapplication-TileColor#da532c
langen-us
fb:app_id305995652914453
og:typewebsite
og:descriptionWith more than 160,000 members and supporters, Mass Audubon protects over 41,000 acres of land throughout Massachusetts, saving birds and other wildlife, and making nature accessible to all.
og:image/build/images/meta_image-meadow-with-nestboxes-in-late-spring-at-arcadia-c-phil-doyle-750.jpg
og:site_nameMass Audubon
og:titleMass Audubon
X-UA-CompatibleIE=edge
charsetutf-8

Automatically check massaudubon.org including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Mass Audubon is a nonprofit, tax-exempt charitable organization (tax i...
This page contains 1628 words. That's ok.
29.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
23 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 20.69 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "initial-scale=1.0, maximum-scale=1.0, width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 33 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/build/images/globals/logo.svgMass Audubon logo
...5-spring-member-special-banner-modal.jpgWomen on bridge
/build/images/hikers-cloud.pngNo alt attribute provided
...97faef1-All-Persons-Trail-wheelchair.JPGa person in a wheelchair looks over the railing on a wood-paneled trail surrounded by green trees.
...e98dbebd47d3-FORBES_PERSP-2-1200x800.pngRendering of Chelsea Waterfront park with a couple on a trail
...ass-audubon_bns_062717_973-1920x1280.jpgGroup of campers smiling at the camera
...flying-with-rat-Jenny-Zhao-1920x1280.jpgAn owl flying through a forest with a mouse in its beak
...bf4-6255Eric_Dubreuil36420-1920x1280.jpgView of mountains at sunset in North Adams
...-US/mass-audubon-shop-exterior-photo.jpgMass Audubon Shop Exterior Photo
...64422-1-eng-US/2cccfc256120-Q5115368.jpgwhite flower on forest floor
...db61c267-3fdb-4b92-9184-88ed9c14d2ce.jpgRacers running under finish banner at Pleasant Valley
...a763b994-a380-47fc-bcd7-b7b8368dff06.jpgBNC Tents and buildings lit up on a summer evening
/asset/download/55719/svg/birding-(2).svgBirds & Birding
/asset/download/55722/svg/hiking-(1).svgWalking & Hiking
/asset/download/55993/svg/art-(1).svgArt & Photography
/asset/download/69091/svg/Camp.svgCamp
/asset/download/55994/svg/family.svgFamily Fun
/asset/download/55721/svg/volunteer-(1).svgVolunteer
/asset/download/55997/svg/APT-(1).svgAccessibility
...-US/289ddfaea310-IMG_3042-1920x1280-.jpgBirdhouse in field at sunset
...d/images/home/work-icons/work-icon-1.svgwork icon
...d/images/home/work-icons/work-icon-2.svgwork icon
...d/images/home/work-icons/work-icon-3.svgwork icon
...d/images/home/work-icons/work-icon-4.svgwork icon
..._Broadmoor_135_1920x1280-take-action.jpgThree young adults kneeling on a boardwalk
...fa36-Andy-Tolland-In-Your-Words-test.jpgAndy Tolland smiling at camera with scenic view in back
...d374c3-Discoverers-walk-to-the-brook.jpgCampers walking on a boardwalk in the rain
...fternoon-Adventures-No-credit-needed.jpgTwo people walking on a boardwalk
...Andy-Tolland-In-Your-Words-284-x-428.jpgAndy Tolland smiling at camera with scenic view in back
...ng-US/15c9292b4b18-IMG_4473-285-x428.jpgdaughter and father smiling at camera
...4a5de3cf96-ADP_3227-E-gigapixel-Crop.jpgPerson holding large lens camera close to face
...c393f4a77a-20240615_104844-285-x-428.jpgKatie Catalano sitting at table
...2e8e1f1a1eb8-Jocelyn-Forbush-285x428.jpgWoman with short hair smiling at the camera. Green grass and leaves are in the background.
...-US/cf19deabd57d-Shawn-Carey-285x428.pngMan with a hat stands smiling next to a large, camouflaged scope.
...eabb28-Jeanne-Li-Testimonial-285x428.jpgWoman with short gray hair, a button up shirt, and gray pants standing against a rock wall.
...7-Ollie-Perrault-testimonial-285x428.pngGirl with a purple sweatshirt holds a large vegetable in her hand, moving it from one bucket to another.
...0621200834creditJames-Deshler285x428.jpgNo alt attribute provided
...1-eng-US/389951eaf5cb-Phoebe-285-428.pngYoung girl with long blonde hair looking at the camera.
.../0a783cde8ca6-Stephanie-Kane-285x428.jpgstephanie kane smiling with a mass audubon hat on
/build/images/globals/logo-white.svglogo
.../images/footer/mass-cultural-council.jpgfooter logo
/build/images/footer/charity-navigator.jpgfooter logo
...ages/footer/land-trust-accreditation.jpgfooter logo

Page structure

H1 heading
(Critically important)
You belong in nature—and with us!
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 47 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 You belong in nature—and with us!
H1 Protecting the nature of Massachusetts for people & wildlife
H2 Find a Place to Explore
H2 Connect With Nature
H2 Our Work
H2 Upcoming Programs & Events
H2 Take Action
H2 Stay Connected
H3 What's New at Mass Audubon
H3 Latest News
H3 By the Numbers
H3 In Your Words
H3 In Your Words Duplicate text
H3 In Your Words Duplicate text
H3 In Your Words Duplicate text
H3 In Your Words Duplicate text
H3 In Your Words Duplicate text
H3 In Your Words Duplicate text
H3 In Your Words Duplicate text
H3 In Your Words Duplicate text
H3 In Your Words Duplicate text
H3 In Your Words Duplicate text
H3 Quick Links
H3 Social
H3 Contact
H4 Find a sanctuary
H4 Find by name or location
H4 Bird Your Way: Slowly, by Ear, in Place, and Beyond
H4 Chelsea Waterfront Park
H4 Nature Camps
H4 Rescue Raptors
H4 30x30 Catalyst Fund
H4 Mass Audubon Shop
H4 Spring's Fleeting Blooms
H4 2025 Wild Thing 5k/10k Race & Walk
H4 Birds & Brews at Boston Nature Center
H4 Preschool Story Hour - Butterflies & Bees
H4 Seasonal Landscapes: The Forest Floor
H4 Early Bird Walk at Wellfleet Bay
H4 Wednesday Morning Bird Walk
H4 Nature in Your Neighborhood: All About Birds - Boxford
H4 Wednesday Morning Birding at BNC
H4 Become a Member
H4 Advocate
H4 Donate
H4 Mass Audubon Headquarters
H4 Main Phone
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 11 links with a trivial anchor text.
The number of internal links is ok.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.massaudubon.org/Anchor Skip to main content
https://www.massaudubon.org/IMG-ALT Mass Audubon logo
https://web.massaudubon.org/si...External Subdomain Join
https://web.massaudubon.org/si...External Subdomain Renew
https://web.massaudubon.org/si...External Subdomain Donate
https://www.massaudubon.org/newsNews
https://shop.massaudubon.org/External Subdomain Shop
/nature-wildlifeWildlife
https://web.massaudubon.org/si...External Subdomain Text duplicate Join
https://web.massaudubon.org/si...External Subdomain Text duplicate Renew
https://web.massaudubon.org/si...External Subdomain Text duplicate Donate
/places-to-explorePlaces to Explore
/places-to-explore/wildlife-sa...Wildlife Sanctuaries & Properties
/places-to-explore/admission-e...Admission
/places-to-explore/accessibilityAccessibility
/places-to-explore/activitiesActivities
/places-to-explore/property-re...Regulations
/places-to-explore/museum-of-a...Museum of American Bird Art
/places-to-explore/mass-audubo...Mass Audubon Shop
/programs-eventsPrograms & Events
/programsProgram Catalog
/programs-events/nature-campsNature Camps
/programs-events/adult-learningAdult Learning
/programs-events/family-youth-...Family & Youth Programs
/programs-events/schools-teachersFor Schools & Teachers
/programs-events/group-programsGroup Programs
/programs-events/community-sci...Community Science
/programs-events/photo-contestPhoto Contest
/our-workOur Work
/our-work/resilient-landsResilient Lands
/our-work/equitable-access-to-...Access to Nature
/our-work/climate-changeClimate Change
/our-work/birds-wildlifeBirds & Wildlife
/our-work/publications-resourcesPublications & Resources
/take-actionTake Action
/take-action/membershipMembership
/take-action/donateText duplicate Donate
/take-action/advocateAdvocate
/take-action/leadership-friendsLeadership Friends
/take-action/volunteerVolunteer
https://www.massaudubon.org/aboutAbout
/about/leadershipLeadership
/about/diversity-inclusionDiversity & Inclusion
/about/careersCareers
/about/financials-reportsFinancials & Reports
/about/action-agendaAction Agenda
/about/historyHistory
https://web.massaudubon.org/si...New window External Subdomain You belong in nature—and with us! Join today and get outside at one of our 60+ wildlife sanctuaries New Individual and Family memberships are now just $35! S...
IMG-ALT Women on bridge
https://web.massaudubon.org/si...New window External Subdomain Join Today
/places-to-explore/wildlife-sa...See all sanctuaries
https://www.massaudubon.org/Anchor Skip pins map, go to find sanctuary form
/sanctuariesSee all Sanctuaries
/news/latest/bird-your-way-slo...IMG-ALT a person in a wheelchair looks over the railing on a wood-paneled trail surrounded by green trees.
/news/latest/bird-your-way-slo...Bird Your Way: Slowly, by Ear, in Place, and Beyond
/our-work/equitable-access-to-...IMG-ALT Rendering of Chelsea Waterfront park with a couple on a trail
/our-work/equitable-access-to-...Chelsea Waterfront Park
/programs-events/nature-campsIMG-ALT Group of campers smiling at the camera
/programs-events/nature-campsText duplicate Nature Camps
/take-action/advocate/rescue-r...IMG-ALT An owl flying through a forest with a mouse in its beak
/take-action/advocate/rescue-r...Rescue Raptors
/our-work/resilient-lands/land...IMG-ALT View of mountains at sunset in North Adams
/our-work/resilient-lands/land...30x30 Catalyst Fund
/places-to-explore/mass-audubo...IMG-ALT Mass Audubon Shop Exterior Photo
/places-to-explore/mass-audubo...Text duplicate Mass Audubon Shop
/news/latest/spring-s-fleeting...IMG-ALT white flower on forest floor
/news/latest/spring-s-fleeting...Spring's Fleeting Blooms
/places-to-explore/wildlife-sa...IMG-ALT Racers running under finish banner at Pleasant Valley
/places-to-explore/wildlife-sa...2025 Wild Thing 5k/10k Race & Walk
/places-to-explore/wildlife-sa...IMG-ALT BNC Tents and buildings lit up on a summer evening
/places-to-explore/wildlife-sa...Birds & Brews at Boston Nature Center
/places-to-explore/activities/...Birds & Birding
IMG-ALT Birds & Birding
/places-to-explore/activities/...Walking & Hiking
IMG-ALT Walking & Hiking
/places-to-explore/activities/...Art & Photography
IMG-ALT Art & Photography
/programs-events/nature-campsCamp
IMG-ALT Camp
/places-to-explore/activities/...Family Fun
IMG-ALT Family Fun
/take-action/volunteerText duplicate Volunteer
IMG-ALT Volunteer
/places-to-explore/accessibilityText duplicate Accessibility
IMG-ALT Accessibility
/our-work/resilient-landsText duplicate Resilient Lands
IMG-ALT work icon
/our-work/equitable-access-to-...Equitable Access to Nature
IMG-ALT work icon
/our-work/climate-changeText duplicate Climate Change
IMG-ALT work icon
/our-work/birds-wildlifeText duplicate Birds & Wildlife
IMG-ALT work icon
/programsSee All
/programs/broad-meadow-brook/9...Preschool Story Hour - Butterflies & Bees Broad Meadow Brook Conservation Center and Wildlife Sanctuary, Worcester Tuesday, May 13 10:00-11:00am Families - c...
/programs/mass-audubon-educati...Seasonal Landscapes: The Forest Floor Online Tuesday, May 13 7:00-8:30pm Adults Adult Members $20 Adult Nonmembers $24 Learn more
/programs/wellfleet-bay/96711-...Early Bird Walk at Wellfleet Bay Wellfleet Bay Wildlife Sanctuary, South Wellfleet Wednesday, May 14 8:00-10:00am Adults Adult Members $18 Adult Nonmembers $...
/programs/stony-brook/96494-we...Wednesday Morning Bird Walk Stony Brook Wildlife Sanctuary, Norfolk Wednesday, May 14 8:00-9:30am Adults Adult Members $15 Adult Nonmembers $18 Learn more
/programs/ipswich-river/96551-...Nature in Your Neighborhood: All About Birds - Boxford Boxford State Forest Wednesday, May 14 8:00-10:00am Adults Adult Members Free Adult Nonmembers Free Le...
/programs/boston-nature-center...Wednesday Morning Birding at BNC Boston Nature Center and Wildlife Sanctuary, Mattapan Wednesday, May 14 8:00-10:00am Adults Adult Members $3 Adult Nonmember...
/programsText duplicate See All
/take-action/membershipText duplicate Join Today
/take-action/advocateSpeak Up
https://web.massaudubon.org/si...External Subdomain Make a Gift
https://www.massaudubon.org/newsSee all
/news/in-your-words/in-your-wo...IMG-ALT Andy Tolland smiling at camera with scenic view in back
/news/in-your-words/in-your-wo...Keep Reading
/places-to-explore/wildlife-sa...IMG-ALT Campers walking on a boardwalk in the rain
/places-to-explore/wildlife-sa...Text duplicate Keep Reading
/places-to-explore/wildlife-sa...IMG-ALT Two people walking on a boardwalk
/places-to-explore/wildlife-sa...Text duplicate Keep Reading
/news/in-your-words/in-your-wo...Trivial anchor text
Read More
/news/in-your-words/in-your-wo...Trivial anchor text
Read more
/news/in-your-words/in-your-wo...Text duplicate Trivial anchor text
Read more
/news/in-your-words/in-your-wo...Text duplicate Trivial anchor text
Read more
/news/in-your-words/in-your-wo...Text duplicate Trivial anchor text
Read more
/news/in-your-words/in-your-wo...Text duplicate Trivial anchor text
Read more
/news/in-your-words/in-your-wo...Text duplicate Trivial anchor text
Read more
/news/in-your-words/in-your-wo...Text duplicate Trivial anchor text
Read more
/news/in-your-words/in-your-wo...Text duplicate Trivial anchor text
Read more
/news/in-your-words/in-your-wo...Text duplicate Trivial anchor text
Read more
/news/in-your-words/in-your-wo...Text duplicate Trivial anchor text
Read more
https://www.massaudubon.org/IMG-ALT logo
/news/signup-for-emailSign Up for Email
/news?news[topicTags]&news[reg...Subdomain Press Room
/about/careersText duplicate Careers
/contact-usContact Us
/privacy-policyPrivacy Policy
/about/financials-reports/char...Charitable Solicitations
/terms-of-useTerms of Use
/non-discrimination-statementNon-Discrimination Statement
https://www.facebook.com/MassA...New window External Subdomain Facebook
A-TITLE Follow on Facebook
https://www.youtube.com/user/m...New window External Subdomain YouTube
A-TITLE Follow on YouTube
https://www.instagram.com/mass...New window External Subdomain Instagram
A-TITLE Follow on Instagram
https://www.linkedin.com/compa...New window External Subdomain Linkedin
A-TITLE Follow on Linkedin
https://www.threads.net/massau...New window External Subdomain Threads
A-TITLE Follow on Threads
https://www.tiktok.com/@massau...New window External Subdomain TikTok
A-TITLE Follow on TikTok
https://www.twitter.com/massau...New window External Subdomain X
A-TITLE Follow on X
https://massculturalcouncil.org/External IMG-ALT footer logo
https://www.charitynavigator.o...External Subdomain Text duplicate IMG-ALT footer logo
https://www.landtrustaccredita...External Subdomain Text duplicate IMG-ALT footer logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.massaudubon.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.61 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (223 kB).

HTTP Response Header

NameValue
dateTue, 13 May 2025 13:00:17 GMT
content-typetext/html; charset=UTF-8
cf-ray93f2567da8d92a1c-CDG
cf-cache-statusDYNAMIC
age80157
cache-controlpublic, s-maxage=600, stale-while-revalidate=300, stale-if-error=300
varyOrigin, X-Editorial-Mode, Accept-Encoding
cf-apo-viaorigin,host
x-cache-serverip-10-0-1-128
x-varnish-cacheHIT
x-varnish-cache-hits3388
x-varnish-cache-ttl6242.007
server-timingcfCacheStatus;desc="DYNAMIC"
servercloudflare
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 934 referring domains.
This page has 2,364 backlinks.
This page has backlinks from 462 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.massaudubon.org
Mass Audubon
With more than 160,000 members and supporters, Mass Audubon protects over 41,000 acres of land throughout Massachusetts, saving birds and other wildlife, and making nature accessible to all.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mass81%Check
Audubon81%Check
Mass Audubon81%Check
Nature66%Check
Birds58%Check
Nature Camp55%Check
Birds Wildlife55%Check
land54%Check
Nature Center54%Check
Birds Birding52%Check
Show more keywords and terms

Automatically check massaudubon.org including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions