Nature.org - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
81% 
Page structure
83% 
Link structure
68% 
Server
94% 
External factors
100% 
SEO Score
Response time
0.51 s
File size
232.00 kB
Words
1255
Media files
30
Number of links
95 internal / 32 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Nature Conservancy: A World Where People & Nature Thrive
The page title should be shorter than 580 pixels. It is 587 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We're working around the world to protect the lands and waters on which all life depends and fight climate change. Join us.
The length of the meta description is perfect. (755 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nature.org/en-us/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verification6ipPuwGoKra6s49JT7KY-OJCHOG0-G4HBheO0o7GHxA
descriptionWe're working around the world to protect the lands and waters on which all life depends and fight climate change. Join us.
keywordsThe Nature Conservancy, Climate Change, Protect Land and Water, Provide Food and Water Sustainably, Healthy Cities, Conservation, Science, Scientists, agriculture anthropology aquaculture aquatic ecology agricultural conservation avian ecology behavior economics bioacoustics biodiversity conservation biological oceanography boreal forest carbon carbon cycling cities climate climate change climate change adaptation climate change mitigation coastal ecology coastal and marine conservation coastal habitat restoration coastal resource management coastal restoration coastal risk coastal risk and resilience community conservation community ecology community engagement community planning conservation biology conservation finance conservation for cities conservation partnerships conservation planning conservation policy conservation science conservation strategies development coral reefs coral reef ecology coral reef health decision science development by design disaster risk reduction ecological economics economics ecosystems ecosystem carbon flux ecosystem services energy energy siting and migration environmental economics environmental policy equity estuarine and watershed restoration finance fire ecology fisheries fisheries management forest ecology forest monitoring forestry forests food security freshwater and marine science freshwater conservation freshwater ecology habitat restoration human behavior human well being hydropower geographic information systems GHG emissions /removals great lakes great lakes water quality grassland songbird ecology indigenous peoples infrastructure invasive species management investing interdisciplinary ecology landscape and watershed spatial planning landscape ecology land use change land use planning lead scientists local communities marine conservation marine ecology marine policy marine protected areas marine spatial planning migratory species conservation mitigation planning monitoring natural climate solutions natural resource management nonparametric statistics ocean acidification optimal monitoring oyster reef restoration pacific islands plant phenology policy population genetics population modelling prairie butterfly ecology private lands conservation public health public land use rare species REDD+ remote sensing restoration ecology return on investment rivers science synthesis and meta-analysis social monitoring socioeconomics soil soil science songbird conservation source water protection spatial ecology spatial planning spatial statistics species distribution modeling sustainable agriculture sustainable cities sustainable development sustainable forest management sustainability terrestrial ecology urban sustainability valuing nature's benefits water funds water markets water security water use welfare economics wetland restoration wildlife ecology wildlife management
robotsindex, follow
format-detectiontelephone=yes
viewportwidth=device-width, initial-scale=1.0
langen-us
twitter:cardsummary_large_image
twitter:site@nature_org
twitter:titleThe Nature Conservancy
twitter:descriptionThe Nature Conservancy is tackling the root causes of some of the toughest problems facing people and nature today, replicating good ideas to save many places and improve people’s lives.
twitter:imagehttps://natureconservancy-h.assetsadobe.com/is/image/content/dam/tnc/nature/en/photos/Towering-CA-Redwoods.jpg?crop=0%2C175%2C2400%2C1260&wid=1200&hei=630&scl=2.0
og:titleThe Nature Conservancy
og:site_nameThe Nature Conservancy
og:typewebsite
og:imagehttps://natureconservancy-h.assetsadobe.com/is/image/content/dam/tnc/nature/en/photos/Towering-CA-Redwoods.jpg?crop=0%2C175%2C2400%2C1260&wid=1200&hei=630&scl=2.0
og:urlhttps://www.nature.org/en-us/
og:descriptionThe Nature Conservancy is tackling the root causes of some of the toughest problems facing people and nature today, replicating good ideas to save many places and improve people’s lives.
og:localeen_US
charsetutf-8

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Page quality

Content
(Critically important)
There are 6 text duplicates on this page:
  • Duplicate 1: You’ve already signed up with this email address. To review your email...
  • Duplicate 2: We may have detected a typo. Please enter a valid email address (forma...
  • Duplicate 3: We are sorry, but there was a problem processing the reCAPTCHA respons...
This page contains 1255 words. That's ok.
33.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
33 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 14.13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...m/tnc/nature/en/logos/tnc-pride-logo.svgThe Nature Conservancy
...nature/en/logos/tnc-pride-logo-white.svgThe Nature Conservancy
...0,4986,2742&wid=4000&hei=2200&scl=1.2465a fish peaking out of a green anemone.
...864,0,1728,2304&wid=600&hei=800&scl=2.88Forest located on The Nature Conservancy's Cascade Head Preserve, north of Lincoln City, Oregon.
...r-goals-icons-/Reducing_Carbon_Green.svgCO2 icon
...ur-goals-icons-/Helping_People_Green.svgPeople Icon
...ns/2030-our-goals-icons-/Lands_Green.svgLand icon
...s/2030-our-goals-icons-/Oceans_Green.svgOcean icon
...30-our-goals-icons-/Freshwater_Green.svgRiver icon
...our-goals-icons-/Local_Leaders_Green.svgPartnership icon
...=0,100,1920,1080&wid=400&hei=225&scl=4.8No alt attribute provided
...76,5399,3036&wid=400&hei=225&scl=13.4975No alt attribute provided
...442,2500,781&wid=1600&hei=500&scl=1.5625a sea turtle amongst coral reef.
...124,0,1752,1314&wid=300&hei=225&scl=5.84A young green turtle surfaces for a breath of air.
...0&wid=300&hei=225&scl=13.333333333333334a view of a small baby loggerhead turtle from below as he swims in the ocean
...12&wid=300&hei=225&scl=21.83111111111111A split view of above and under water, showing sky and clouds above and a coral reef below the water's surface.
...08,0,3456,2592&wid=300&hei=225&scl=11.52Flamenco Beach, Culebra in Puerto Rico.
...52&wid=300&hei=300&scl=7.506666666666667No alt attribute provided
...24&wid=300&hei=300&scl=8.746666666666666No alt attribute provided
...00&wid=300&hei=300&scl=6.666666666666667No alt attribute provided
...67&wid=300&hei=300&scl=2.223333333333333No alt attribute provided
...p=0,0,1600,600&wid=3200&hei=1200&scl=0.5Fishermen from Pate Island in Lamu County.
...assets/resources/icons/icon-facebook.svgFacebook
...ssets/resources/icons/icon-instagram.svgInstagram
...assets/resources/icons/icon-linkedin.svgLinkedIn
.../assets/resources/icons/icon-twitter.svgTwitter
.../assets/resources/icons/icon-youtube.svgYoutube
...s/assets/resources/icons/icon-tiktok.svgTikTok
...nature/en/logos/tnc-pride-logo-white.svgThe Nature Conservancy logo
...,40,2500,2000&wid=320&hei=256&scl=7.8125a nest of hummingbirds.

Page structure

H1 heading
(Critically important)
The Nature Conservancy
The H1 heading is perfect.
Headings
(Important)
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 The Nature Conservancy
H2 interstitialRedirectModalTitle
H2 Conserving Our Ocean
H2 Stepping Up Progress in this Defining Decade
H2 Our Mission
H2 Our Goals for 2030
H2 What’s New in Nature
H2 Ocean of Opportunity
H2 We Love Our Ocean
H2 Nature Needs You
H2 Discover Conservation Near You
H2 Site Footer
H2 Protect the Signs of Spring
H3 Conserving the lands and waters on which all life depends
H3 Get our latest conservation news and see how we’re protecting our natural world.
H3 3B
H3 100M
H3 650M
H3 4B
H3 30M
H3 45M
H3 Healthy Ocean, Healthy People
H3 Mining the Sun
H3 Ten Ways to Unlock an Ocean of Opportunity
H3 An Audacious Plan to Save the World’s Ocean
H3 The Survival Secrets of “Super Reefs”
H3 CoralCarib
H3 Explore
H3 Connect
H3 Give
H3 Sign Up for E-News
H3 Social
H3 Global Sites
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (32) on this page.
LinkAttributesAnchor text
https://preserve.nature.org/pa...New window External Subdomain GIVE NOW
/en-us/interstitialRedirectMod...interstitialRedirectModalRedirectCTA
https://www.nature.org/en-us/Anchor Skip to content
https://www.nature.org/en-us/Subdomain English
https://www.nature.org/es-us/Subdomain Español
https://www.nature.org/en-us/IMG-ALT The Nature Conservancy
/en-us/donateredirect/support-...Donate
/en-us/what-we-do/our-priorities/What We Do
https://www.nature.org/en-us/Anchor Text duplicate What We Do
/en-us/what-we-do/our-priorities/Our Priorities
/en-us/what-we-do/our-prioriti...Tackle Climate Change
/en-us/what-we-do/our-prioriti...Protect Ocean, Land & Fresh Water
/en-us/what-we-do/our-prioriti...Provide Food and Water
/en-us/what-we-do/our-insights/Our Insights
/en-us/what-we-do/our-insights...Perspectives
/en-us/what-we-do/our-insights...Reports
/en-us/what-we-do/our-insights...Data & Tools
/en-us/about-us/who-we-are/About Us
https://www.nature.org/en-us/Anchor Text duplicate About Us
/en-us/about-us/who-we-are/Who We Are
/en-us/about-us/who-we-are/our...Our People
/en-us/about-us/who-we-are/our...Our Science
/en-us/about-us/who-we-are/acc...Our Accountability
/en-us/about-us/who-we-are/how...How We Work
/en-us/about-us/who-we-are/our...Our History
/en-us/about-us/where-we-work/Where We Work
/en-us/about-us/where-we-work/...Africa
/en-us/about-us/where-we-work/...Asia Pacific
/en-us/about-us/where-we-work/...Canada
/en-us/about-us/where-we-work/...Caribbean
/en-us/about-us/where-we-work/...Europe
/en-us/about-us/where-we-work/...India
/en-us/about-us/where-we-work/...Latin America
/en-us/about-us/where-we-work/...United States
/en-us/get-involved/how-to-help/Get Involved
https://www.nature.org/en-us/Anchor Text duplicate Get Involved
/en-us/get-involved/how-to-help/How To Help
/en-us/get-involved/how-to-hel...Volunteer
/en-us/get-involved/how-to-hel...Attend Events
https://preserve.nature.org/pa...External Subdomain Take Action
/en-us/get-involved/how-to-hel...Calculate Your Carbon Footprint
/en-us/get-involved/how-to-hel...Explore the Places We Protect
/en-us/about-us/who-we-are/how...Educational Resources
/en-us/membership-and-giving/d...Membership & Giving
https://www.nature.org/en-us/Anchor Text duplicate Membership & Giving
/en-us/membership-and-giving/d...Text duplicate Donate
/en-us/membership-and-giving/d...Become a Member
/en-us/membership-and-giving/d...Renew
/en-us/membership-and-giving/d...Give Monthly
/en-us/membership-and-giving/d...Gift & Estate Planning
/en-us/membership-and-giving/d...Other Ways to Give
https://www.nature.org/en-us/Subdomain Text duplicate English
https://www.nature.org/es-us/Subdomain Text duplicate Español
https://www.nature.org/en-us/Anchor Show search
https://preserve.nature.org/pa...External Subdomain Text duplicate Renew
/en-us/donateredirect/support-...Text duplicate Donate
https://www.nature.org/en-us/Anchor No Text
https://www.nature.org/en-us/Anchor No Text
/en-us/what-we-do/our-prioriti...Why We Love The Ocean
/en-us/get-involved/how-to-help/Ways to Get Involved
/en-us/about-us/who-we-are/Text duplicate Who We Are
/en-us/what-we-do/our-priorities/Text duplicate What We Do
/en-us/get-involved/how-to-help/Text duplicate How To Help
/en-us/about-us/where-we-work/Text duplicate Where We Work
https://preserve.nature.org/pa...External Subdomain Donate Now
https://preserve.nature.org/pa...External Subdomain nature.org/emailpreferences
/content/tnc/nature/us/en-us/w...View Our Priorities
/content/tnc/nature/us/en-us/w...Text duplicate View Our Priorities
/en-us/what-we-do/our-prioriti...Healthy Ocean, Healthy People Even if you don’t live near a coast, the ocean provides food, medicine, oxygen, inspiration and so much more. Here are 9 ways y...
/en-us/what-we-do/our-prioriti...Mining the Sun Report finds that mines and other brownfields are an untapped resource for accelerating the clean energy transition. Read the Report
/en-us/magazine/magazine-artic...read the article
/en-us/magazine/more magazine stories
/en-us/what-we-do/our-insights...Ten Ways to Unlock an Ocean of Opportunity Read about 10 strategies to protect and restore more of the ocean and reduce the impacts of climate change, while ...
IMG-ALT A young green turtle surfaces for a breath of air.
/en-us/what-we-do/our-insights...An Audacious Plan to Save the World’s Ocean TNC’s Blue Bonds for Conservation model helps governments unlock funding for conservation goals—and benefit milli...
IMG-ALT a view of a small baby loggerhead turtle from below as he swims in the ocean
/en-us/what-we-do/our-insights...The Survival Secrets of “Super Reefs” As the world's coral reefs rapidly decline, experts from The Nature Conservancy, Woods Hole Oceanographic Institution a...
IMG-ALT A split view of above and under water, showing sky and clouds above and a coral reef below the water's surface.
/en-us/about-us/where-we-work/...CoralCarib Explore the innovative ways The Nature Conservancy is working to protect the ocean, coasts and coral reefs and build resilience to the impacts of ...
IMG-ALT Flamenco Beach, Culebra in Puerto Rico.
/en-us/get-involved/how-to-hel...Text duplicate Volunteer
/en-us/get-involved/how-to-hel...Visit a Preserve
https://preserve.nature.org/pa...External Subdomain Take an Action
/en-us/membership-and-giving/d...Donate to Our Mission
https://www.nature.org/en-us/Anchor Explore
/en-us/about-us/who-we-are/Our Mission
/en-us/about-us/who-we-are/acc...Text duplicate Our Accountability
/en-us/featured-news/Newsroom
/en-us/magazine/Magazine
/en-us/get-involved/how-to-hel...Find Events
/en-us/get-involved/how-to-hel...Text duplicate Volunteer
https://www.nature.org/en-us/Anchor Connect
/en-us/about-us/contact-us/Contact Us
/en-us/about-us/careers/Careers
/en-us/about-us/faqs/FAQ
https://app.convercent.com/en-...New window External Subdomain Ethics Helpline
https://www.nature.org/en-us/Anchor Give
https://preserve.nature.org/pa...External Subdomain Text duplicate Donate Now
/en-us/membership-and-giving/d...Membership
/en-us/membership-and-giving/d...Text duplicate Gift & Estate Planning
https://preserve.nature.org/pa...External Subdomain Text duplicate nature.org/emailpreferences
https://www.natureaustralia.or...External Subdomain Sign Up
https://secure.tnc.org.hk/page...External Subdomain Text duplicate Sign Up
https://www.tnc.org.br/ajude/c...External Subdomain Text duplicate Sign Up
https://www.natureunited.ca/ab...External Subdomain Text duplicate Sign Up
https://www.tncmx.org/que-hace...External Subdomain Text duplicate Sign Up
/en-us/about-us/who-we-are/acc...Subdomain See Mobile Terms & Conditions
https://www.facebook.com/thena...New window External Subdomain IMG-ALT Facebook
https://www.instagram.com/natu...New window External Subdomain IMG-ALT Instagram
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
https://x.com/nature_orgNew window External IMG-ALT Twitter
https://www.youtube.com/user/n...New window External Subdomain IMG-ALT Youtube
https://www.tiktok.com/@thenat...New window External Subdomain IMG-ALT TikTok
https://www.natureaustralia.or...External Subdomain Australia
https://www.tnc.org.br/External Subdomain Brazil
https://www.natureunited.ca/External Subdomain Text duplicate Canada
https://tnc.org.cn/External Subdomain China
https://www.tncindia.in/External Subdomain Text duplicate India
https://www.tncmx.org/External Subdomain Mexico
https://www.tnc.org.hk/en-hk/External Subdomain Text duplicate English
https://www.tnc.org.hk/zh-hk/External Subdomain 中文
https://www.ykan.or.id/en/External Subdomain Text duplicate English
https://www.ykan.or.id/id/External Subdomain Bahasa
https://www.nature.org/en-us/IMG-ALT The Nature Conservancy logo
https://policies.google.com/pr...New window External Subdomain Privacy Policy
https://policies.google.com/termsNew window External Subdomain Terms of Service
/en-us/about-us/who-we-are/acc...Terms of Use
/en-us/about-us/who-we-are/acc...Privacy Statement
/en-us/about-us/who-we-are/acc...Charitable Solicitation Disclosures
/en-us/about-us/who-we-are/acc...Mobile Terms & Conditions
/en-us/about-us/who-we-are/acc...Notice of Nondiscrimination

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nature.org/en-us/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.51 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (232 kB).

HTTP Response Header

NameValue
accept-rangesbytes
access-control-allow-origin*
content-encodinggzip
content-languageen-US
content-typetext/html;charset=utf-8
etag"39fee-61a12b1e38f0b-gzip"
last-modifiedTue, 04 Jun 2024 16:10:56 GMT
serverApache
strict-transport-securitymax-age=31536000; includeSubDomains
x-content-type-optionsnosniff
x-dispatcherdispatcher2useast1-b80
x-frame-optionsSAMEORIGIN
x-vhostpublish
content-length29114
cache-controlpublic, max-age=84782
expiresWed, 05 Jun 2024 17:07:49 GMT
dateTue, 04 Jun 2024 17:34:47 GMT
varyAccept-Encoding
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,519 referring domains.
This page has 154,655 backlinks.
This page has backlinks from 3,940 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 34112 shares and comments on Facebook.

Robots.txt

# Version 17.07.2018
# https://www.nature.org/

User-agent: *
Disallow: /master
Disallow: /config
Disallow: /en-us/butler-conservation-fund.html
Disallow: /en-us/membership-and-giving/long-international-matching-fund.html
Disallow: /en-us/membership-and-giving/butler-conservation-fund.html

Sitemap: https://www.nature.org/sitemap-index.xml

Search preview

www.nature.org › en-us
The Nature Conservancy: A World Where People & Nature Thrive
We're working around the world to protect the lands and waters on which all life depends and fight climate change. Join us.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Nature75%Check
Nature Conservancy72%Check
world66%Check
people nature65%Check
nature thrive62%Check
Protect54%Check
Land54%Check
Water54%Check
people nature thrive54%Check
People53%Check

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