Mastercardservices.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
79% 
Page quality
74% 
Page structure
66% 
Link structure
28% 
Server
79% 
External factors
100% 
SEO Score
Response time
0.85 s
File size
127.70 kB
Words
1327
Media files
36
Number of links
158 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mastercard Data & Services
The length of the page title is perfect. (253 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Mastercard Data & Services encompasses Mastercard's (NYSE: MA) offerings beyond the transaction. We provide customers across industries and geographies with a tailored portfolio of solutions to address their business pain points.
The meta description is too long: 1442 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mastercardservices.com/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionMastercard Data & Services encompasses Mastercard's (NYSE: MA) offerings beyond the transaction. We provide customers across industries and geographies with a tailored portfolio of solutions to address their business pain points.
robotsindex
googlegoogle26bd5546fd81a6e3
msvalidate.014C39EB77651A16877F891BB35237DCB4
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
article:authorMastercard Data & Services
article:published_time2018-07-13
article:modified_time2024-03-11
langen
twitter:cardsummary
twitter:creator@MastercardNews
og:site_nameMastercard Data & Services
og:urlhttps://www.mastercardservices.com/en/homepage
og:titleMastercard Data & Services
og:descriptionBy harnessing the power of our real-time, anonymized and aggregated transaction data, powerful software platforms and wealth of expertise, we empower customers to unlock a holistic view of consumer behavior beyond their four walls, distill actionable insi
og:imagehttps://mastercardservices.com/sites/default/files/Mastercard_Data%26Services_largeTile_1600x900.jpg
og:updated_time2024-03-11
charsetutf-8

Test up to 1.000 webpages of mastercardservices.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Mastercard Test & Learn helps business leaders make decisions with con...
This page contains 1327 words. That's ok.
16.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 21.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 27 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ocess_webp/public/areeba teaser.png.webpareeba teaser
...gPagePreview_GartnerMarketGuide.png.webpLandingPagePreview_GartnerMarketGuide
...bp/public/mc_icon_Broker_orng_6.png.webpTest & Learn®
...ebp/public/mc_icon_Agile_orng_0.png.webpsessionm
...ebp/public/Thumbnail_V2 updated.png.webpESG data strategy
...public/CS230881 -teaser_668x500.png.webpFour European takes on open banking teaser
.../image_process_webp/public/NGO1.png.webpLOYALTY & PERSONALIZATION
...contactless_payment_turnstile-1.png.webpNo alt attribute provided
...cess_webp/public/Report_668X500.png.webpRetail banking teaser
...ons of a fintech company teaser.png.webplessons of a fintech company teaser
...bp/public/Tile image - 668 x500.png.webpe24 tile image
...ocess_webp/public/areeba teaser.png.webpareeba teaser
...gPagePreview_GartnerMarketGuide.png.webpLandingPagePreview_GartnerMarketGuide
...bp/public/mc_icon_Broker_orng_6.png.webpTest & Learn®
...ebp/public/mc_icon_Agile_orng_0.png.webpsessionm
...ebp/public/Thumbnail_V2 updated.png.webpESG data strategy
...public/CS230881 -teaser_668x500.png.webpFour European takes on open banking teaser
.../image_process_webp/public/NGO1.png.webpLOYALTY & PERSONALIZATION
...contactless_payment_turnstile-1.png.webpNo alt attribute provided
...cess_webp/public/Report_668X500.png.webpRetail banking teaser
...ons of a fintech company teaser.png.webplessons of a fintech company teaser
...bp/public/Tile image - 668 x500.png.webpe24 tile image
...omepage_Banner_01_1440x720_v0.1.png.webpImagine shanghai city scape
...yles/logos/public/american-logo.png.webpAmerican Airlines Logo
...ic/bp-logo-black-and-white_sm_0.png.webpBP logo
...oca-cola-logo-black-and-white_0.png.webpCoca-cola Logo
...s/logos/public/mc-donald-logo_1.png.webpMcDonalds Logo
...les/logos/public/nestle-logo-bw.png.webpNestle Logo
...os/public/pret-a-manger-logo_bw.png.webpPret a Manager Logo
...c/subway-logo-black-and-white_1.png.webpSubway logo
...blic/virgin-atlantic-logo-large.png.webpVirgin Atlantic Logo
...webp/public/homepage_what-is_v4.png.webpProfessional services conversation
...n-using-phone-outside-night_4x3.png.webpWoman using data on phone
...bp/public/Tile image - 668 x500.png.webpe24 tile image
...aj Interview - About Mastercard.jpg.webpRaj Interview - About Mastercard
...webp/public/SessionM CTA banner.jpg.webpSessionM interested

Page structure

H1 heading
(Critically important)
Imagine priceless possibilities beyond the card
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Imagine priceless possibilities beyond the card
H1 Did you know we have...
H2 Interested?
H3 We help retail banks continuously innovate and optimize their programs
H3 We help commercial banks deliver the next frontier of B2B payments
H3 We empower fintech companies and digital players to turn bold ideas into tangible results.
H3 We help retailers understand and engage consumers in a personalized way, driving profitability.
H3 We help restaurant brands and franchised stores understand how to optimize and accelerate their businesses.
H3 We help consumer goods companies understand consumer needs and build strategies for growth.
H3 We help travel, hospitality & entertainment operators grow profitably and engage customers.
H4 Featured banking capabilities
H4 Featured banking capabilities Duplicate text
H4 Featured fintech capabilities
H4 Featured retail capabilities
H4 Featured restaurant capabilities
H4 Featured consumer goods capabilities
H4 Featured travel capabilities
Some anchor texts are used more than once.
8 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/enAnchor Skip to main content
/enA-TITLE Mastercard Data & Services
/enText duplicate A-TITLE Mastercard Data & Services
/en/overview/aboutWhat is Data & Services?
https://www.mastercard.us/en-u...External Subdomain Our data advantage
/en/overview/partners/become-p...Partner program
/en/resources/case-studiesCustomer stories
/en/market-basket-analyzerMarket Basket Analyzer
/en/menu-analyzerMenu Analyzer
/en/test-learnTest & Learn®
/en/acquiring-optimizerAcquiring Optimizer
/en/portfolio-optimizerPortfolio Optimizer
/en/commercial-card-insightsCommercial Card Insights
/en/commercial-rebates-incenti...Subdomain Commercial Rebates & Incentives Platform
/en/global-treasury-intelligenceGlobal Treasury Intelligence
/en/portfolio-intelligence-sol...Portfolio Intelligence Solutions
/en/business-card-acquisitionSubdomain Business Card Acquisition
/en/success-planning-fintechsSubdomain Success Planning for Fintechs
/en/supplier-enablement-activa...Subdomain Supplier Enablement & Activation Service
/en/rewardsMastercard Rewards
/en/offersOffers
/en/sessionmSessionM
/en/mastercard-cardholder-serv...Cardholder Services & Benefits
/en/marketing-servicesMarketing Services
/en/dynamic-yieldDynamic Yield
/en/cyber-frontCyber Front
/en/cyber-insightsCyber Insights
/en/cyber-quantCyber Quant
/en/placesPlaces
/en/spendingpulseSpendingPulse™
/en/tourism-insightsTourism insights
/en/mastercard-market-trendsMastercard Market Trends
/en/world-payments-advisoryWorld Payments Advisory™
/en/sme-portfolio-optimizationSME Portfolio Optimization
/en/sme-commercial-value-propo...SME Commercial Value Proposition
/en/small-business-credit-anal...Small Business Credit Analytics
/en/capabilitiesSee all products
/en/test-learnNo Text
/en/sessionmNo Text
/en/advisors/ai-advanced-analy...AI & advanced analytics
/en/advisors/consumer-engageme...Consumer engagement & loyalty
/en/advisors/cyber-enterprise-...Cyber & enterprise risk
/en/advisors/data-strategy-man...Data & infrastructure
/en/advisors/economicsEconomic consulting
/en/advisors/future-techFuture tech
/en/advisors/paymentsPayments
/en/advisors/sustainability-fi...Sustainability & financial inclusion
/en/advisors/implementation-se...Implementation Services
/en/digital-labsInnovation Services
/en/marketing-servicesText duplicate Marketing Services
/en/advisorsSee all advisors services
/en/advisors/consumer-engageme...No Text
/en/advisors/paymentsNo Text
/en/industries/acquirers-and-p...Acquirers and processors
/en/industries/commercial-banksCommercial banking
/en/industries/retail-bankingRetail banking
/en/industries/small-businessSmall business services
/en/industries/consumer-packag...Consumer goods
/en/industries/fintechFintech
/en/industries/governmentsGovernments
/en/industries/high-tech-digit...Subdomain High tech & digital players
/en/industries/drugstores-phar...Subdomain Drugstores & pharmacies
/en/industries/fuel-convenienceFuel & convenience
/en/industries/grocery-mass-ma...Subdomain Grocery & mass market retail
/en/industries/retailAll retail
/en/industries/restaurantsRestaurants
/en/industries/telecom-and-mediaTelecom & media
/en/industries/airlinesAirlines
/en/travel-and-hospitalityAll travel & hospitality
/en/industries/hotelsHotels
/en/resources/economics-instituteEconomics Institute
/en/mastercard-market-trendsMarket Trends
/en/resources/webinarsWebinars
/en/resources/reportsReports
/en/industries/retail/insights...Retail trends
/en/advisors/economics/insight...Economic outlook
/en/overview/aboutText duplicate What is Data & Services?
https://www.mastercard.us/en-u...External Subdomain Text duplicate Our data advantage
/en/overview/partners/become-p...Text duplicate Partner program
/en/resources/case-studiesText duplicate Customer stories
/en/market-basket-analyzerText duplicate Market Basket Analyzer
/en/menu-analyzerText duplicate Menu Analyzer
/en/test-learnText duplicate Test & Learn®
/en/acquiring-optimizerText duplicate Acquiring Optimizer
/en/portfolio-optimizerText duplicate Portfolio Optimizer
/en/commercial-card-insightsText duplicate Commercial Card Insights
/en/commercial-rebates-incenti...Subdomain Text duplicate Commercial Rebates & Incentives Platform
/en/global-treasury-intelligenceText duplicate Global Treasury Intelligence
/en/portfolio-intelligence-sol...Text duplicate Portfolio Intelligence Solutions
/en/business-card-acquisitionSubdomain Text duplicate Business Card Acquisition
/en/success-planning-fintechsSubdomain Text duplicate Success Planning for Fintechs
/en/supplier-enablement-activa...Subdomain Text duplicate Supplier Enablement & Activation Service
/en/rewardsText duplicate Mastercard Rewards
/en/offersText duplicate Offers
/en/sessionmText duplicate SessionM
/en/mastercard-cardholder-serv...Text duplicate Cardholder Services & Benefits
/en/marketing-servicesText duplicate Marketing Services
/en/dynamic-yieldText duplicate Dynamic Yield
/en/cyber-frontText duplicate Cyber Front
/en/cyber-insightsText duplicate Cyber Insights
/en/cyber-quantText duplicate Cyber Quant
/en/placesText duplicate Places
/en/spendingpulseText duplicate SpendingPulse™
/en/tourism-insightsText duplicate Tourism insights
/en/mastercard-market-trendsText duplicate Mastercard Market Trends
/en/world-payments-advisoryText duplicate World Payments Advisory™
/en/sme-portfolio-optimizationText duplicate SME Portfolio Optimization
/en/sme-commercial-value-propo...Text duplicate SME Commercial Value Proposition
/en/small-business-credit-anal...Text duplicate Small Business Credit Analytics
/en/capabilitiesText duplicate See all products
/en/test-learnNo Text
/en/sessionmNo Text
/en/advisors/ai-advanced-analy...Text duplicate AI & advanced analytics
/en/advisors/consumer-engageme...Text duplicate Consumer engagement & loyalty
/en/advisors/cyber-enterprise-...Text duplicate Cyber & enterprise risk
/en/advisors/data-strategy-man...Text duplicate Data & infrastructure
/en/advisors/economicsText duplicate Economic consulting
/en/advisors/future-techText duplicate Future tech
/en/advisors/paymentsText duplicate Payments
/en/advisors/sustainability-fi...Text duplicate Sustainability & financial inclusion
/en/advisors/implementation-se...Text duplicate Implementation Services
/en/digital-labsText duplicate Innovation Services
/en/marketing-servicesText duplicate Marketing Services
/en/advisorsText duplicate See all advisors services
/en/advisors/consumer-engageme...No Text
/en/advisors/paymentsNo Text
/en/industries/acquirers-and-p...Text duplicate Acquirers and processors
/en/industries/commercial-banksText duplicate Commercial banking
/en/industries/retail-bankingText duplicate Retail banking
/en/industries/small-businessText duplicate Small business services
/en/industries/consumer-packag...Text duplicate Consumer goods
/en/industries/fintechText duplicate Fintech
/en/industries/governmentsText duplicate Governments
/en/industries/high-tech-digit...Subdomain Text duplicate High tech & digital players
/en/industries/drugstores-phar...Subdomain Text duplicate Drugstores & pharmacies
/en/industries/fuel-convenienceText duplicate Fuel & convenience
/en/industries/grocery-mass-ma...Subdomain Text duplicate Grocery & mass market retail
/en/industries/retailText duplicate All retail
/en/industries/restaurantsText duplicate Restaurants
/en/industries/telecom-and-mediaText duplicate Telecom & media
/en/industries/airlinesText duplicate Airlines
/en/travel-and-hospitalityText duplicate All travel & hospitality
/en/industries/hotelsText duplicate Hotels
/en/resources/economics-instituteText duplicate Economics Institute
/en/mastercard-market-trendsText duplicate Market Trends
/en/resources/webinarsText duplicate Webinars
/en/resources/reportsText duplicate Reports
/en/industries/retail/insights...Text duplicate Retail trends
/en/advisors/economics/insight...Text duplicate Economic outlook
/en/industriesSubdomain Solutions for your industry
/en/solutionsSubdomain Explore our products
/en/industries/retail-bankingExplore retail banking solutions
/en/industries/commercial-banksExplore commercial banking solutions
/en/industries/fintechExplore fintech solutions
/en/industries/retailExplore retail solutions
/en/industries/restaurantsExplore restaurant solutions
/en/industries/consumer-packag...Explore manufacturing solutions
/en/industries/airlinesExplore travel solutions
https://www.mastercard.us/en-u...External Subdomain Trivial anchor text
Read more
/en/advisors/economics/insight...Read the report
https://go.mastercardservices....External Subdomain Learn more
/en/overview/demo-requestRequest a demo
https://www.mastercard.com/External Subdomain Visit Mastercard.com
https://www.mastercard.us/en-u...External Subdomain Global Privacy Policy
https://www.mastercard.us/en-u...External Subdomain Terms of Use
https://www.linkedin.com/compa...External Subdomain A-TITLE Linkedin
https://twitter.com/mastercard...External A-TITLE Twitter

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mastercardservices.com/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.85 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (128 kB).

HTTP Response Header

NameValue
dateSat, 11 May 2024 11:11:11 GMT
content-typetext/html; charset=UTF-8
cache-controlmust-revalidate, no-cache, private
link<//cdn.dynamicyield.com>; rel="preconnect", <//st.dynamicyield.com>; rel="preconnect", <//rcom.dynamicyield.com>; rel="preconnect", <//cdn.dynamicyield.com>; rel="dns-prefetch", <//st.dynamicyield.com>; rel="dns-prefetch", <//rcom.dynamicyield.com>; rel="dns-prefetch"
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
content-security-policy-report-onlyobject-src 'none'; script-src 'self' cdn.jsdelivr.net https://asset.mastercard.com https://assets.adobedtm.com https://cdn.cookielaw.org https://cdn.dynamicyield.com https://play.vidyard.com https://unpkg.com platform.instagram.com platform.twitter.com; script-src-attr 'self'; style-src 'self'; frame-ancestors 'self'
content-security-policyobject-src 'none'; frame-ancestors 'self' crmc-2024-dev.web.app web.app; report-uri https://www.mastercardservices.com/en/report-uri/enforce
permissions-policybattery=self, fullscreen=self, geolocation=(self "https://assets.adobedtm.com" "https://cdn.cookielaw.org" "https://cdn.dynamicyield.com"), microphone=self, payment=self
strict-transport-securitymax-age=2592000; includeSubDomains
referrer-policystrict-origin-when-cross-origin
x-drupal-cacheHIT
varyAccept-Encoding
x-request-idv-2c79c3dc-0f87-11ef-8b03-3bae7a76b525
x-ah-environmentprod
age0
viavarnish
x-cacheMISS
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8821ba0f4d386ae0-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 308 referring domains.
This page has 486,058 backlinks.
This page has backlinks from 248 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
# MCDS Customizations
Disallow: /taxonomy/
Disallow: *=

Sitemap: https://www.mastercardservices.com/sitemap.xml

Similar sites

Search preview

www.mastercardservices.com
Mastercard Data & Services
Mastercard Data & Services encompasses Mastercard's (NYSE: MA) offerings beyond the transaction. We provide customers across industries and geographies with a tailored portfolio of solutions to address their business pain points.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Card83%Check
Mastercard67%Check
Services65%Check
Mastercard Data Services64%Check
Data Services62%Check
Data59%Check
Business Services57%Check
Mastercard Data Services empowers56%Check
Mastercard Data Services partners56%Check
Fintech51%Check
Show more keywords and terms

Test up to 1.000 webpages of mastercardservices.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions