Mastersupply.co - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
43% 
Page structure
75% 
Link structure
38% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.44 s
File size
394.10 kB
Words
1909
Media files
57
Number of links
138 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Master Supply Co. Leather Jackets
The length of the page title is perfect. (315 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Master Supply Co. Western Style Leather Jackets features distressed, dark leather - providing a vintage look full of character. Master Supply Co embodies the outlaw sprit and blends it with a healthy dose of northern grit.
There are more than one meta descriptions on the page. Only one is allowed.
The meta description is too long: 1380 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://mastersupply.co/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
descriptionThe Master Supply Co. Western Style Leather Jackets features distressed, dark leather - providing a vintage look full of character. Master Supply Co embodies the outlaw sprit and blends it with a healthy dose of northern grit.
google-site-verificationuoMKefBrxdgwKxnn0nkQYKzlMQ1vEUIlioVBKlxr1W4
facebook-domain-verificationu2om6pv40vgxpegc9pop3wkcemhixp
shopify-digital-wallet/30301290635/digital_wallets/dialog
shopify-checkout-api-tokencdbecdc13fd67c6516727fb28c16404a
langen
twitter:titleMaster Supply Co. Leather Jackets
twitter:descriptionThe Master Supply Co. Western Style Leather Jackets features distressed, dark leather - providing a vintage look full of character. Master Supply Co embodies the outlaw sprit and blends it with a healthy dose of northern grit.
twitter:cardsummary_large_image
twitter:imagehttps://mastersupply.co/cdn/shop/files/MSC-WebsitePreview_1200x628.jpg?v=1645394231
twitter:image:width480
twitter:image:height480
og:urlhttps://mastersupply.co/
og:site_nameMaster Supply Co.
og:typewebsite
og:titleMaster Supply Co. Leather Jackets
og:descriptionThe Master Supply Co. Western Style Leather Jackets features distressed, dark leather - providing a vintage look full of character. Master Supply Co embodies the outlaw sprit and blends it with a healthy dose of northern grit.
og:imagehttp://mastersupply.co/cdn/shop/files/MSC-WebsitePreview_1200x628.jpg?v=1645394231
og:image:secure_urlhttps://mastersupply.co/cdn/shop/files/MSC-WebsitePreview_1200x628.jpg?v=1645394231
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 44.22 words is high.
This page contains 1909 words. That's ok.
7.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 38 tags for this page.
Image SEO
(Somewhat important)
36 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-a1e9-edd0f1a38cf0_150x.jpg?v=1648330697master supply co western leather jackets brand logo
...-a1e9-edd0f1a38cf0_150x.jpg?v=1648330697master supply co western leather jackets brand logo
...iles/DSC08342-w_300x300.jpg?v=1728060006Master Supply Co - Mark IV Leather Jacket
...iles/DSC08342-w_300x300.jpg?v=1728060006Master Supply Co - Mark IV Leather Jacket
...23-PROD-Front-w_300x300.jpg?v=1702243718Mark-IV | Leather Jacket by Master Supply Co.
...23-PROD-Front-w_300x300.jpg?v=1702243718Mark-IV | Leather Jacket by Master Supply Co.
...MSC-1223-5709-w_300x300.jpg?v=1702243867Mark-IV | Leather Jacket by Master Supply Co.
...E-PROD-Closed-w_300x300.jpg?v=1724691402Front View of the Hardline Jacket: A front view of the Hardline Jacket by Master Supply Co., showcasing the premium vegetable-tanned cowhide leather with a rich patina and pleated front design.
...E-PROD-Closed-w_300x300.jpg?v=1724691402Front View of the Hardline Jacket: A front view of the Hardline Jacket by Master Supply Co., showcasing the premium vegetable-tanned cowhide leather with a rich patina and pleated front design.
.../MSC-924-1562-w_300x300.jpg?v=1725738253No alt attribute provided
...LE-PROD-Front-w_300x300.jpg?v=1722645344Master Supply Co Bonneville Half Belt Jacket - Durable 1.5mm Semi-Vegetable Tanned Cowhide Leather with Sage Green Cotton Twill Liner, Zippered Horizontal Breast Pocket, and Vented Multi-Panel Back.
...LE-PROD-Front-w_300x300.jpg?v=1722645344Master Supply Co Bonneville Half Belt Jacket - Durable 1.5mm Semi-Vegetable Tanned Cowhide Leather with Sage Green Cotton Twill Liner, Zippered Horizontal Breast Pocket, and Vented Multi-Panel Back.
.../MSC-924-1698-w_300x300.jpg?v=1725805391No alt attribute provided
...OLDRUSH-Front-w_300x300.jpg?v=1701711971Shop Goldrush Leather Jacket | Master Supply Co.
...OLDRUSH-Front-w_300x300.jpg?v=1701711971Shop Goldrush Leather Jacket | Master Supply Co.
...MSC-424-7049-w2_300x300.jpg?v=1715606557Goldrush Leather Jacket by Master Supply Co - Premium Quality
...-3-PROD-Front-w_300x300.jpg?v=1721139830No alt attribute provided
...-3-PROD-Front-w_300x300.jpg?v=1721139830No alt attribute provided
.../MSC-724-6627-w_300x300.jpg?v=1721139901No alt attribute provided
...EERPROD-Front-w_300x300.jpg?v=1701716173Field Jacket Canada | Roughout Leather Jacket | Master Supply Co.
...EERPROD-Front-w_300x300.jpg?v=1701716173Field Jacket Canada | Roughout Leather Jacket | Master Supply Co.
...iles/MSC-3752-w_300x300.jpg?v=1701716177Field Jacket Canada | Roughout Leather Jacket | Master Supply Co.
...TE-PROD-Front-w_300x300.jpg?v=1709569754Master Supply Co Field Jacket Black - Full-Grain Cowhide Chore-Style Coat”, “Durable Black Field Jacket for Men”, “Versatile Unlined Field Jacket by Master Supply Co”
...TE-PROD-Front-w_300x300.jpg?v=1709569754Master Supply Co Field Jacket Black - Full-Grain Cowhide Chore-Style Coat”, “Durable Black Field Jacket for Men”, “Versatile Unlined Field Jacket by Master Supply Co”
.../MSC-124-1610-w_300x300.jpg?v=1709569754Master Supply Co Field Jacket Black - Full-Grain Cowhide Chore-Style Coat”, “Durable Black Field Jacket for Men”, “Versatile Unlined Field Jacket by Master Supply Co”
...4-PROD-Closed-w_300x300.jpg?v=1715603735No alt attribute provided
...4-PROD-Closed-w_300x300.jpg?v=1715603735No alt attribute provided
.../MSC-424-3667-w_300x300.jpg?v=1715603735No alt attribute provided
...iles/MSC-0565-w_300x300.jpg?v=1715605061No alt attribute provided
...iles/MSC-0565-w_300x300.jpg?v=1715605061No alt attribute provided
...6F-E0F5FD26E168_300x300.jpg?v=1672421904No alt attribute provided
...6F-E0F5FD26E168_300x300.jpg?v=1672421904No alt attribute provided
...ASICS-TEE-Red-w_300x300.jpg?v=1711476490No alt attribute provided
...ASICS-TEE-Red-w_300x300.jpg?v=1711476490No alt attribute provided
.../MSC-324-1833-w_300x300.jpg?v=1711476490No alt attribute provided
...CS-TEE-Orange-w_300x300.jpg?v=1711476110No alt attribute provided
...CS-TEE-Orange-w_300x300.jpg?v=1711476110No alt attribute provided
.../MSC-324-1835-w_300x300.jpg?v=1711476110No alt attribute provided
...ICS-TEE-Green-w_300x300.jpg?v=1711476549No alt attribute provided
...ICS-TEE-Green-w_300x300.jpg?v=1711476549No alt attribute provided
.../MSC-324-1837-w_300x300.jpg?v=1711476549No alt attribute provided
...ICS-TEE-Black-w_300x300.jpg?v=1714597525No alt attribute provided
...ICS-TEE-Black-w_300x300.jpg?v=1714597525No alt attribute provided
.../MSC-324-1815-w_300x300.jpg?v=1714597655No alt attribute provided
...SICS-TEE-Grey-w_300x300.jpg?v=1711476586No alt attribute provided
...SICS-TEE-Grey-w_300x300.jpg?v=1711476586No alt attribute provided
.../MSC-324-1840-w_300x300.jpg?v=1711476586No alt attribute provided
...ICS-TEE-White-w_300x300.jpg?v=1714597747No alt attribute provided
...ICS-TEE-White-w_300x300.jpg?v=1714597747No alt attribute provided
.../MSC-324-1830-w_300x300.jpg?v=1714597747No alt attribute provided
...-HENLEY-Black-w_300x300.jpg?v=1711475759No alt attribute provided
...-HENLEY-Black-w_300x300.jpg?v=1711475759No alt attribute provided
.../MSC-324-1827-w_300x300.jpg?v=1711475759No alt attribute provided
...-HENLEY-White-w_300x300.jpg?v=1711475542No alt attribute provided
...-HENLEY-White-w_300x300.jpg?v=1711475542No alt attribute provided
.../MSC-324-1816-w_300x300.jpg?v=1711475543No alt attribute provided
Video URLWidthHeight
...o/v/3adda9674d594d2eabaf0ba4887a61ac.mp4

Page structure

H1 heading
(Critically important)
master supply co western leather jackets brand logo
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 master supply co western leather jackets brand logo
H2 Empty heading
H2 Mark IV by Master Supply Co.
H2 Best Sellers
H4 Shop
H4 About Master
H4 Delivery + Return
H4 Newsletter
H4 Availability
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 13 external links on this page.
LinkAttributesAnchor text
https://www.facebook.com/maste...External Subdomain A-TITLE Master Supply Co. on Facebook
https://www.instagram.com/mast...External Subdomain A-TITLE Master Supply Co. on Instagram
https://www.tiktok.com/masters...External Subdomain A-TITLE Master Supply Co. on TikTok
https://www.youtube.com/channe...External Subdomain A-TITLE Master Supply Co. on YouTube
https://mastersupply.co/HOME
/collections/holiday-saleSALE
/collections/new-arrivalsNEW ARRIVALS
/collections/menSHOP ALL
/collections/winterWINTER JACKETS
/collections/vestsLEATHER VESTS
/collections/selvedge-denim-ja...SELVEDGE DENIM JACKETS
/collections/t-shirtsSHIRTS
/collections/accessoriesACCESSORIES
/collections/beltsBelts
/collections/caps-hatsCaps & Hats
/collections/bandanasBandanas
/collections/leather-conditionersLeather Conditioners
/collections/outlaw-collectionOUTLAW COLLECTION
/products/goldrushGOLDRUSH
/pages/custom-sizeCUSTOM SIZE
/pages/size-chartSIZE GUIDE
/blogs/newsNEWS
/pages/contact-usCONTACT US
https://mastersupply.co/Text duplicate HOME
/collections/holiday-saleText duplicate SALE
/collections/new-arrivalsText duplicate NEW ARRIVALS
/collections/menText duplicate SHOP ALL
/collections/winterText duplicate WINTER JACKETS
/collections/vestsText duplicate LEATHER VESTS
/collections/selvedge-denim-ja...Text duplicate SELVEDGE DENIM JACKETS
/collections/t-shirtsText duplicate SHIRTS
/collections/accessoriesText duplicate ACCESSORIES
/collections/beltsText duplicate Belts
/collections/caps-hatsText duplicate Caps & Hats
/collections/bandanasText duplicate Bandanas
/collections/leather-conditionersText duplicate Leather Conditioners
/collections/outlaw-collectionText duplicate OUTLAW COLLECTION
/products/goldrushText duplicate GOLDRUSH
/pages/custom-sizeText duplicate CUSTOM SIZE
/pages/size-chartText duplicate SIZE GUIDE
/blogs/newsText duplicate NEWS
/pages/contact-usText duplicate CONTACT US
https://mastersupply.co/searchSearch
https://mastersupply.co/IMG-ALT master supply co western leather jackets brand logo
https://mastersupply.co/searchText duplicate Search
https://mastersupply.co/accountLogin
https://mastersupply.co/cartNo Text
https://mastersupply.co/Text duplicate HOME
/collections/holiday-saleText duplicate SALE
/collections/new-arrivalsText duplicate NEW ARRIVALS
/collections/menText duplicate SHOP ALL
/collections/winterText duplicate WINTER JACKETS
/collections/vestsText duplicate LEATHER VESTS
/collections/selvedge-denim-ja...Text duplicate SELVEDGE DENIM JACKETS
/collections/t-shirtsText duplicate SHIRTS
/collections/accessoriesText duplicate ACCESSORIES
/collections/beltsText duplicate Belts
/collections/caps-hatsText duplicate Caps & Hats
/collections/bandanasText duplicate Bandanas
/collections/leather-conditionersText duplicate Leather Conditioners
/collections/outlaw-collectionText duplicate OUTLAW COLLECTION
/products/goldrushText duplicate GOLDRUSH
/pages/custom-sizeText duplicate CUSTOM SIZE
/pages/size-chartText duplicate SIZE GUIDE
/blogs/newsText duplicate NEWS
/pages/contact-usText duplicate CONTACT US
https://mastersupply.co/Text duplicate IMG-ALT master supply co western leather jackets brand logo
https://mastersupply.co/Text duplicate HOME
/collections/holiday-saleText duplicate SALE
/collections/new-arrivalsText duplicate NEW ARRIVALS
/collections/menText duplicate SHOP ALL
/collections/winterText duplicate WINTER JACKETS
/collections/vestsText duplicate LEATHER VESTS
/collections/selvedge-denim-ja...Text duplicate SELVEDGE DENIM JACKETS
/collections/t-shirtsText duplicate SHIRTS
/collections/accessoriesText duplicate ACCESSORIES
/collections/accessoriesText duplicate ACCESSORIES
/collections/beltsText duplicate Belts
/collections/caps-hatsText duplicate Caps & Hats
/collections/bandanasText duplicate Bandanas
/collections/leather-conditionersText duplicate Leather Conditioners
/collections/outlaw-collectionText duplicate OUTLAW COLLECTION
/products/goldrushText duplicate GOLDRUSH
/pages/custom-sizeText duplicate CUSTOM SIZE
/pages/size-chartText duplicate SIZE GUIDE
/blogs/newsText duplicate NEWS
/pages/contact-usText duplicate CONTACT US
https://mastersupply.co/accountRegister / Login
https://mastersupply.co/searchText duplicate Search
https://www.facebook.com/maste...External Subdomain Text duplicate A-TITLE Master Supply Co. on Facebook
https://www.instagram.com/mast...External Subdomain Text duplicate A-TITLE Master Supply Co. on Instagram
https://www.tiktok.com/masters...External Subdomain Text duplicate A-TITLE Master Supply Co. on TikTok
https://www.youtube.com/channe...External Subdomain Text duplicate A-TITLE Master Supply Co. on YouTube
/products/mark-ivShop Now
/collections/outlaw-collectionShop now
/collections/outlaw-collection...Quick shop
IMG-ALT Mark-IV | Leather Jacket by Master Supply Co.
/collections/outlaw-collection...Mark-IV
/collections/outlaw-collection...IMG-ALT Front View of the Hardline Jacket: A front view of the Hardline Jacket by Master Supply Co., showcasing the premium vegetable-tanned cowhide leather with a r...
/collections/outlaw-collection...Hardline
/collections/outlaw-collection...Text duplicate Quick shop
IMG-ALT Master Supply Co Bonneville Half Belt Jacket - Durable 1.5mm Semi-Vegetable Tanned Cowhide Leather with Sage Green Cotton Twill Liner, Zippered Horizontal Br...
/collections/outlaw-collection...Bonneville
/collections/outlaw-collection...Text duplicate Quick shop
IMG-ALT Shop Goldrush Leather Jacket | Master Supply Co.
/collections/outlaw-collection...Goldrush
/collections/outlaw-collection...Text duplicate Quick shop
/collections/outlaw-collection...Jackknife
/collections/outlaw-collection...Text duplicate Quick shop
IMG-ALT Field Jacket Canada | Roughout Leather Jacket | Master Supply Co.
/collections/outlaw-collection...Field Jacket
/collections/outlaw-collection...Text duplicate Quick shop
IMG-ALT Master Supply Co Field Jacket Black - Full-Grain Cowhide Chore-Style Coat”, “Durable Black Field Jacket for Men”, “Versatile Unlined Field Jacket by Master S...
/collections/outlaw-collection...Field Jacket: Black
/collections/outlaw-collection...Text duplicate Quick shop
/collections/outlaw-collection...Nova
/collections/t-shirtsText duplicate Shop now
/collections/t-shirts/products...Text duplicate Quick shop
/collections/t-shirts/products...T-Shirt: Burgundy
/collections/t-shirts/products...Text duplicate Quick shop
/collections/t-shirts/products...T-Shirt: Terracotta
/collections/t-shirts/products...Text duplicate Quick shop
/collections/t-shirts/products...T-Shirt: Olive
/collections/t-shirts/products...Text duplicate Quick shop
/collections/t-shirts/products...T-Shirt: Black
/collections/t-shirts/products...Text duplicate Quick shop
/collections/t-shirts/products...T-Shirt: Grey
/collections/t-shirts/products...Text duplicate Quick shop
/collections/t-shirts/products...T-Shirt: Cream
/collections/t-shirts/products...Text duplicate Quick shop
/collections/t-shirts/products...Henley: Black
/collections/t-shirts/products...Text duplicate Quick shop
/collections/t-shirts/products...Henley: Cream
/collections/new-arrivalsNew Arrivals
/collections/outlaw-collectionOutlaw Collection
/collections/selvedge-denim-ja...Selvedge Denim Jackets
/collections/accessoriesAccessories
/pages/size-chartSize Chart
/pages/custom-sizeCustom Size
/pages/contact-usContact Us
/pages/about-usAbout us
/pages/leather-careLeather Care
/pages/subscribe-hereSubscribe
/policies/privacy-policyPrivacy Policy
/pages/wholesaleWholesale
/pages/stockistsStockists
/policies/shipping-policyShipping Policy
/pages/exchangesExchange Policy
/policies/refund-policyRefund Policy
https://www.facebook.com/maste...External Subdomain Text duplicate A-TITLE Master Supply Co. on Facebook
https://www.instagram.com/mast...External Subdomain Text duplicate A-TITLE Master Supply Co. on Instagram
https://www.tiktok.com/masters...External Subdomain Text duplicate A-TITLE Master Supply Co. on TikTok
https://www.youtube.com/channe...External Subdomain Text duplicate A-TITLE Master Supply Co. on YouTube
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain Master Supply Co
/policies/shipping-policyshipping
https://mastersupply.co/cartGo to cart

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://mastersupply.co/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.44 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (394 kB).

HTTP Response Header

NameValue
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set-cookie99 Characters
x-cachehit, server
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
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x-content-type-optionsnosniff
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servercloudflare
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http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 44 referring domains.
This page has 2,069 backlinks.
This page has backlinks from 40 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://mastersupply.co/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
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Search preview

mastersupply.co
Master Supply Co. Leather Jackets
The Master Supply Co. Western Style Leather Jackets features distressed, dark leather - providing a vintage look full of character. Master Supply Co embodies the outlaw sprit and blends it with a healthy dose of northern grit.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Master93%Check
Supply93%Check
Master Supply93%Check
Master Supply Co93%Check
Master Supply Co embodies83%Check
LEATHER75%Check
JACKETS75%Check
Leather Jackets75%Check
western Inspired leather jackets62%Check
western60%Check

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