Maxfordham.com - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
73% 
Page structure
51% 
Link structure
68% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
39.30 kB
Words
508
Media files
26
Number of links
91 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Beautiful Engineering - Max Fordham
The length of the page title is perfect. (333 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We are Max Fordham and we bring buildings to life with beautiful engineering.
The length of the meta description is perfect. (480 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionWe are Max Fordham and we bring buildings to life with beautiful engineering.

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 27.57 words is high.
This page contains 508 words. That's ok.
30.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nk Centre/J4900_N299_medium.9a922e38.jpgSouthbank Centre
...bhouse Court/J4699_N29_high.be47c5d2.jpgHobhouse Court
...ace School/J6182_N21_medium.2779840b.jpgIbstock Place School
...tazione AV/J3547_N33_medium.d9f94bb5.jpgNapoli Afragola
...aggies Leeds/J4802_N14_high.8317c2f8.jpgMaggie's Centre, Leeds
...ports Centre/J4725_N67_high.af64f4a6.jpgOriam Sports Performance Centre
...ll Holt Opera/J6088_N4_high.d0ef03c4.jpgNevill Holt Opera
...Grove Estate/J4726_N81_high.0a93c3af.jpgAgar Grove Estate
...itute of Art/J4944_N33_high.aa0aaebe.jpgThe Courtauld Institute of Art
...tre/03_RoryGardiner1421c_01.9ee9848f.jpgSands End
...den Mews/J6031_N12 (edited).992dcede.jpgMax Fordham House
...stol Old Vic/J4691_N54_high.6527fa82.jpgBristol Old Vic
...-NickGuttridge-0043 - SMALL.a7a5ea37.jpgCranmer Road
... Civic Centre/J4977_N4_high.be797a4a.jpgHounslow Civic Centre
...ds Playhouse/J6145_N70_high.23792710.jpgLeeds Playhouse
...Wolfson College/J6904_high2.f3831835.jpgWolfson College
...ia/images/J4680_N228_medium.8a92d189.jpgThree wins at the RIAS Awards 2024!
.... Photograph © Olivier Hess.84d826de.jpgNational Portrait Gallery shortlisted for Museum of the Year 2024
...ache/media/images/greenhaus.fe5c4deb.jpgGreenhaus certified Passivhaus as first residents move in
...dia/images/J6942_N15_medium.87d1a5c9.jpgGrade II* listed Camellia House opens to the public
...es/George Mirams_landscape2.c367a5a1.jpgHeat Pump Mythbusters Commentary: Will I need to spend a lot insulating my home to get a heat pump?
...ia/images/Janet_Direen-0822.58669d9d.jpgWe came top this Bike Month! Here's why we take part
.../Remembering Max/Max Fordham (small).jpgRemembering Max
.../NZC Guide Logo (white on black) WEB.jpgNet Zero Carbon Guide
...x Fordham LLP Profile Photo.d95e7938.jpgNo alt attribute provided
...images/News/2022/Max Fordham (small).jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Southbank Centre
Too many H1 headings
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Southbank Centre
H1 Hobhouse Court
H1 Ibstock Place School
H1 Napoli Afragola
H1 Maggie's Centre, Leeds
H1 Oriam Sports Performance Centre
H1 Nevill Holt Opera
H1 Agar Grove Estate
H1 The CourtauldInstitute of Art
H1 Sands End
H1 Max Fordham House
H1 Bristol Old Vic
H1 Cranmer Road
H1 Hounslow Civic Centre
H1 Leeds Playhouse
H1 Wolfson College
H1 50 Years of Beautiful Engineering
H1 Three wins at the RIAS Awards 2024!
H1 National Portrait Gallery shortlisted for Museum of the Year 2024
H1 Greenhaus certified Passivhaus as first residents move in
H1 Grade II* listed Camellia House opens to the public
H1 Heat Pump Mythbusters Commentary: Will I need to spend a lot insulating my home to get a heat pump?
H1 We came top this Bike Month! Here's why we take part
H1 Remembering Max
H1 Net Zero Carbon Guide
H1 CALLING ALL EXPERIENCED ENGINEERS AND SPECIALIST CONSULTANTS – LONDON, BRISTOL, CAMBRIDGE, EDINBURGH OR MANCHESTER
H2 London, Bristol, Cambridge, Edinburgh or Manchester
H3 Feature
H3 Feature Duplicate text
H3 Latest Opportunity
H4 Max Fordham
Baselink: https://www.maxfordham.com/
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 8 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.maxfordham.com/Max Fordham
https://www.maxfordham.com/about/About
/about/historyHistory
/about/environmental-responsib...Environmental Responsibility
/about/slavery-and-human-traff...Anti-Slavery & Human Trafficking
/about/remembering-maxRemembering Max
/mf-net-zero/MF: Net Zero
/projects/Projects
/projects/a-z-listingA-Z Listing
/services/Services
/services/m-and-e-engineering/M&E Engineering
/services/net-zero-carbon/Net Zero Carbon
/services/sustainability-consu...Sustainability Consultancy
/services/lighting-design/Lighting Design
/services/acoustics/Acoustics
/services/passivhaus/Passivhaus
/services/soft-landings/Soft Landings
/services/wellbeing/Wellbeing
/services/light-and-air/Light + Air
/services/breeam-and-leed-asse...Breeam and Leed Assessments
/services/whole-life-and-embod...Whole Life & Embodied Carbon
/services/decarbonisation-plans/Decarbonisation Plans
/services/bim/BIM & Digital Engineering
/services/building-physics-and...Building Physics & Modelling
/services/post-occupancy-evalu...Post Occupancy Evaluation
/services/environmental-design/Environmental Design
/services/planning-guidance/Planning Guidance
/services/sustainable-masterpl...Sustainable Masterplanning advice
/services/utility-infrastructure/Utility Infrastructure
/people/People
/people/people/careers/Careers
/people/working-at-max-fordhamWorking at Max Fordham
https://www.maxfordham.com/news/News
/news/publications/Publications
/news/awards/Awards
/news/blog/Max Fordham Blog
/news/webinarsWebinars
/research-innovation/MAX:R+I
/contactContact
https://www.maxfordham.com/about/Text duplicate About
/mf-net-zero/Text duplicate MF: Net Zero
/projects/Text duplicate Projects
/services/Text duplicate Services
/people/Text duplicate People
/people/people/careers/Text duplicate Careers
https://www.maxfordham.com/news/Text duplicate News
/research-innovation/Text duplicate MAX:R+I
/contactText duplicate Contact
/projects/southbank-centreSouthbank Centre
IMG-ALT Southbank Centre
/projects/hobhouse-courtHobhouse Court
IMG-ALT Hobhouse Court
/projects/ibstock-place-schoolIbstock Place School
IMG-ALT Ibstock Place School
/projects/napoli-afragola-high...Napoli Afragola
IMG-ALT Napoli Afragola
/projects/maggies-centre-leedsMaggie's Centre, Leeds
IMG-ALT Maggie's Centre, Leeds
/projects/oriam-sports-perform...Oriam Sports Performance Centre
IMG-ALT Oriam Sports Performance Centre
/projects/nevill-holt-operaNevill Holt Opera
IMG-ALT Nevill Holt Opera
/projects/agar-grove-estateAgar Grove Estate
IMG-ALT Agar Grove Estate
/projects/the-courtauld-instit...The CourtauldInstitute of Art
IMG-ALT The Courtauld Institute of Art
/projects/sands-community-centreSands End
IMG-ALT Sands End
/projects/max-fordham-houseMax Fordham House
IMG-ALT Max Fordham House
/projects/bristol-old-vicBristol Old Vic
IMG-ALT Bristol Old Vic
/projects/cranmer-road-student...Cranmer Road
IMG-ALT Cranmer Road
/projects/hounslow-civic-centreHounslow Civic Centre
IMG-ALT Hounslow Civic Centre
/projects/leeds-playhouseLeeds Playhouse
IMG-ALT Leeds Playhouse
/projects/wolfson-college-deca...Wolfson College
IMG-ALT Wolfson College
https://www.maxfordham.com/about/Learn more about us
/news/three-wins-at-the-rias-a...IMG-ALT Three wins at the RIAS Awards 2024!
/news/three-wins-at-the-rias-a...Text duplicate Three wins at the RIAS Awards 2024!
/news/three-wins-at-the-rias-a...Trivial anchor text
Read More
/news/national-portrait-galler...IMG-ALT National Portrait Gallery shortlisted for Museum of the Year 2024
/news/national-portrait-galler...Text duplicate National Portrait Gallery shortlisted for Museum of the Year 2024
/news/national-portrait-galler...Text duplicate Trivial anchor text
Read More
/news/greenhaus-certified-pass...IMG-ALT Greenhaus certified Passivhaus as first residents move in
/news/greenhaus-certified-pass...Text duplicate Greenhaus certified Passivhaus as first residents move in
/news/greenhaus-certified-pass...Text duplicate Trivial anchor text
Read More
/news/grade-ii-listed-camellia...IMG-ALT Grade II* listed Camellia House opens to the public
/news/grade-ii-listed-camellia...Text duplicate Grade II* listed Camellia House opens to the public
/news/grade-ii-listed-camellia...Text duplicate Trivial anchor text
Read More
/news/blog/2024/06/27/heat-pum...IMG-ALT Heat Pump Mythbusters Commentary: Will I need to spend a lot insulating my home to get a heat pump?
/news/blog/2024/06/27/heat-pum...Text duplicate Heat Pump Mythbusters Commentary: Will I need to spend a lot insulating my home to get a heat pump?
/news/blog/2024/06/27/heat-pum...Text duplicate Trivial anchor text
Read More
/news/blog/2024/06/13/we-came-...IMG-ALT We came top this Bike Month! Here's why we take part
/news/blog/2024/06/13/we-came-...Text duplicate We came top this Bike Month! Here's why we take part
/news/blog/2024/06/13/we-came-...Text duplicate Trivial anchor text
Read More
/remembering-max/Subdomain Text duplicate IMG-ALT Remembering Max
/remembering-max/Subdomain Text duplicate Trivial anchor text
Read More
https://www.netzerocarbonguide...External Subdomain IMG-ALT Net Zero Carbon Guide
https://www.netzerocarbonguide...External Subdomain Text duplicate Trivial anchor text
Read More
/people/people/careers/experie...Trivial anchor text
read more
/people/people/careers/experie...No Text
/people/people/careers/See all opportunities
https://twitter.com/MaxFordhamLLPNew window External Twitter
https://www.instagram.com/maxf...New window External Subdomain Instagram
http://www.linkedin.com/compan...New window External Subdomain Linkedin
/privacy-noticePrivacy Notice
https://www.maxfordham.com/legalLegal
/news/max-fordham-1933-2022Subdomain Click here to read more.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.maxfordham.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (39 kB).

HTTP Response Header

NameValue
servernginx/1.14.0 (Ubuntu)
dateSat, 06 Jul 2024 23:03:42 GMT
content-typetext/html; charset=UTF-8
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 427 referring domains.
This page has 12,304 backlinks.
This page has backlinks from 316 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.maxfordham.com
Beautiful Engineering - Max Fordham
We are Max Fordham and we bring buildings to life with beautiful engineering.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Max81%Check
Fordham81%Check
Max Fordham81%Check
Engineering62%Check
Beautiful62%Check
Beautiful Engineering62%Check
Centre58%Check
EDINBURGH OR MANCHESTER55%Check
Southbank54%Check
Digital Engineering48%Check
Show more keywords and terms

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