Mccrindle.com.au - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
93% 
Page quality
51% 
Page structure
79% 
Link structure
43% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
126.10 kB
Words
367
Media files
27
Number of links
68 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - McCrindle
The page title is too short. (164 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Better decisions today make a better tomorrow. At McCrindle, we want to partner with you to help you turn insights into action that help you do what you do better.
The length of the meta description is perfect. (993 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://mccrindle.com.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
theme-color#061c4e
descriptionBetter decisions today make a better tomorrow. At McCrindle, we want to partner with you to help you turn insights into action that help you do what you do better.
robotsindex, follow, max-snippet:-1, max-video-preview:-1, max-image-preview:large
facebook-domain-verification2ztfhudi2k9ide3kjo1ihrzunc3lqc
msapplication-TileImagehttps://mccrindle.com.au/app/uploads/2022/06/cropped-McCrindle_icon-270x270.png
article:published_time2021-12-14T13:37:59+11:00
article:modified_time2024-03-20T11:33:33+11:00
langen-us
twitter:cardsummary_large_image
twitter:titleHome - McCrindle
twitter:descriptionBetter decisions today make a better tomorrow. At McCrindle, we want to partner with you to help you turn insights into action that help you do what you do better.
twitter:label1Written by
twitter:data1coaststudios
twitter:label2Time to read
twitter:data2Less than a minute
og:localeen_US
og:typewebsite
og:titleHome - McCrindle
og:descriptionBetter decisions today make a better tomorrow. At McCrindle, we want to partner with you to help you turn insights into action that help you do what you do better.
og:urlhttps://mccrindle.com.au/
og:site_nameMcCrindle
og:updated_time2024-03-20T11:33:33+11:00
X-UA-CompatibleIE=edge
charsetutf-8

Test up to 1.000 webpages of mccrindle.com.au with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 367 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 25.4 words is high.
30.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...oads/2023/06/McCrindle_LogoTYPE_Blue.svgMcCrindle
...crindle-theme/assets/images/shape-01.svgNo alt attribute provided
...crindle-theme/assets/images/squiggle.svgNo alt attribute provided
...ploads/2022/07/Understand_your_world.svgNo alt attribute provided
/app/uploads/2022/07/Know_the_way.svgNo alt attribute provided
/app/uploads/2022/07/Shape_the_future.svgNo alt attribute provided
...loads/2022/07/Research-Analysis-icon.svgNo alt attribute provided
...uploads/2022/07/Strategy-Advice-icon.svgNo alt attribute provided
/app/uploads/2022/07/Design-icon.svgNo alt attribute provided
/app/uploads/2022/07/Keynote-Speakers.svgNo alt attribute provided
/app/uploads/2022/04/Toyota-1.jpgNo alt attribute provided
...2022/09/QSP-case-study-header-scaled.jpgNo alt attribute provided
...2022/09/Ambrosetti-case-study-header.jpgNo alt attribute provided
...ads/2024/02/McCrindle_Plus_Home_CTA.webpNo alt attribute provided
...crindle-theme/assets/images/squiggle.svgNo alt attribute provided
...ads/2024/02/McCrindle_Plus_Home_CTA.webpNo alt attribute provided
...crindle-theme/assets/images/shape-01.svgNo alt attribute provided
...Gen-X-The-sandwich-generation_header.jpgGen X The sandwich generation_header
...crindle-theme/assets/images/shape-01.svgNo alt attribute provided
...4/09/Perceptions-of-Gen-Alpha_header.jpgPerceptions of Gen Alpha_header
...crindle-theme/assets/images/shape-01.svgNo alt attribute provided
...loads/2024/09/media-interview_header.jpgmedia interview_header
...crindle-theme/assets/images/shape-01.svgNo alt attribute provided
...oads/2023/06/McCrindle_LogoTYPE_Blue.svgMcCrindle Logo

Page structure

H1 heading
(Critically important)
Beautiful insights. Better outcomes.
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Beautiful insights. Better outcomes.
H2 Understand your world
H2 Know the way
H2 Shape the future
H2 Our services
H2 Case studies
H2 McCrindle plus
H2 Articles
H3 Insights
H3 Strategy & Advice
H3 Design
H3 Keynote Speakers
H3 Toyota
H3 QSP SUMMIT
H3 Ambrosetti Global Marketing summit
H3 Gen X: The sandwich generation
H3 Perceptions of Gen Alpha
H3 3 ways to present data in a media interview
H5 Fresh insights delivered to your inbox
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://mccrindle.com.au/IMG-ALT McCrindle
https://mccrindle.com.au/about/About
/services/insights/Insights
/services/strategy-advice/Strategy & Advice
/services/design/Design
/services/keynote-speakers/Keynote Speakers
/industries/aged-care/Aged Care
/industries/business/Business
/industries/education/Education
/industries/government/Government
/industries/not-for-profit/Not for Profit
/industries/pr/PR
https://mccrindle.com.au/work/Work
/resources/Resources
/articles/Articles
https://mccrindle.com.au/contact/Contact
https://mccrindle.com.au/login/Login
https://mccrindle.com.au/Anchor No Text
https://mccrindle.com.au/about/Text duplicate About
A-TITLE About
/services/insights/Text duplicate Insights
A-TITLE Insights
/services/strategy-advice/Text duplicate Strategy & Advice
A-TITLE Strategy & Advice
/services/design/Text duplicate Design
A-TITLE Design
/services/keynote-speakers/Text duplicate Keynote Speakers
A-TITLE Keynote Speakers
/industries/aged-care/Text duplicate Aged Care
A-TITLE Aged Care
/industries/business/Text duplicate Business
A-TITLE Business
/industries/education/Text duplicate Education
A-TITLE Education
/industries/government/Text duplicate Government
A-TITLE Government
/industries/not-for-profit/Text duplicate Not for Profit
A-TITLE Not for Profit
/industries/pr/Text duplicate PR
A-TITLE PR
https://mccrindle.com.au/work/Text duplicate Work
A-TITLE Work
/resources/Text duplicate Resources
A-TITLE Resources
/articles/Text duplicate Articles
A-TITLE Articles
https://mccrindle.com.au/contact/Text duplicate Contact
A-TITLE Contact
https://mccrindle.com.au/login/Text duplicate Login
A-TITLE Login
/services/insights/Text duplicate Insights
/services/strategy-advice/Text duplicate Strategy & Advice
/services/design/Text duplicate Design
/services/keynote-speakers/Text duplicate Keynote Speakers
/industry/business/toyota/No Text
/work/?query_var=businessText duplicate Business
/industry/business/toyota/Toyota Toyota engaged McCrindle to present emerging consumer trends about Australia’s generations to equip their sales…
/industry/associations/qsp-sum...No Text
/work/?query_var=associationsAssociations
/industry/associations/qsp-sum...QSP SUMMIT There’s no denying that the world is changing. And it’s not just because of technology;…
/industry/business/ambrosetti/No Text
/work/?query_var=businessText duplicate Business
/industry/business/ambrosetti/Ambrosetti Global Marketing summit The challenge The European House – Ambrosetti, a business think tank, were needing generational insights…
https://mccrindle.com.au/work/View all case studies
/mccrindle-plus/Learn more
/article/gen-x-the-sandwich-ge...1 minute read
IMG-ALT Gen X The sandwich generation_header
/articles/?query_var=articleARTICLE
/article/gen-x-the-sandwich-ge...Gen X: The sandwich generation Chances are Generation X, born between 1965 and 1979, grew up eating a sandwich for…
/article/perceptions-of-gen-al...Text duplicate 1 minute read
IMG-ALT Perceptions of Gen Alpha_header
/articles/?query_var=articleText duplicate ARTICLE
/article/perceptions-of-gen-al...Perceptions of Gen Alpha Generation Alpha, born 2010-2024, is the first generation to be entirely born in the 21st…
/article/3-ways-to-present-dat...Text duplicate 1 minute read
IMG-ALT media interview_header
/articles/?query_var=articleText duplicate ARTICLE
/article/3-ways-to-present-dat...3 ways to present data in a media interview In today’s data-driven world, the ability to present information clearly and compellingly in a media…
/articles/View all articles
https://mccrindle.com.au/IMG-ALT McCrindle Logo
https://www.linkedin.com/compa...New window Nofollow External Subdomain No Text
https://www.facebook.com/McCri...New window Nofollow External Subdomain No Text
https://www.instagram.com/mccr...New window Nofollow External Subdomain No Text
https://twitter.com/McCrindle_New window Nofollow External No Text
https://www.youtube.com/user/m...New window Nofollow External Subdomain No Text
https://mccrindlespeakers.com/New window External McCrindle Speakers
https://markmccrindle.com.au/New window External Mark McCrindle
/privacy-policy/Privacy Policy
https://mccrindle.com.au/about/Text duplicate About
/services/insights/Text duplicate Insights
/services/strategy-advice/Text duplicate Strategy & Advice
/services/design/Text duplicate Design
/services/keynote-speakers/Text duplicate Keynote Speakers
https://generationalpha.com/New window External Generation Alpha
https://generationz.com.au/New window External Generation Z
https://workwellbeing.com.au/New window External Work Wellbeing
https://mccrindle.activehosted...External Subdomain Media
https://anchor.fm/thefuturereportNew window External Podcast
/mccrindle-plus/McCrindle Plus
https://www.linkedin.com/compa...New window Nofollow External Subdomain No Text
https://www.facebook.com/McCri...New window Nofollow External Subdomain No Text
https://www.instagram.com/mccr...New window Nofollow External Subdomain No Text
https://twitter.com/McCrindle_New window Nofollow External No Text
https://www.youtube.com/user/m...New window Nofollow External Subdomain No Text
/privacy-policy/Text duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://mccrindle.com.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.14 seconds.
The file size of the HTML document is fine (126 kB).

HTTP Response Header

NameValue
dateSun, 03 Nov 2024 12:14:46 GMT
content-typetext/html; charset=UTF-8
cf-ray8dcc49333a05975a-FRA
cf-cache-statusHIT
age6151
last-modifiedSun, 03 Nov 2024 10:21:38 GMT
link<https://mccrindle.com.au/>; rel=shortlink
varyAccept-Encoding
set-cookie261 Characters
servercloudflare
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,798 referring domains.
This page has 13,846 backlinks.
This page has backlinks from 1,964 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-content/uploads/wc-logs/
Disallow: /wp-content/uploads/woocommerce_transient_files/
Disallow: /wp-content/uploads/woocommerce_uploads/
Disallow: /wp/wp-admin/
Allow: /wp/wp-admin/admin-ajax.php

Sitemap: https://mccrindle.com.au/sitemap_index.xml

Similar sites

Search preview

mccrindle.com.au
Home - McCrindle
Better decisions today make a better tomorrow. At McCrindle, we want to partner with you to help you turn insights into action that help you do what you do better.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
McCrindle77%Check
Insights66%Check
Better62%Check
turn insights58%Check
Better Decisions54%Check
Better Tomorrow54%Check
Beautiful50%Check
outcomes50%Check
Better decisions today make50%Check
help46%Check
Show more keywords and terms

Test up to 1.000 webpages of mccrindle.com.au with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions