Mcfarlanes.net - SEO Checker

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Overview of the SEO Check
Meta information
78% 
Page quality
33% 
Page structure
79% 
Link structure
57% 
Server
9% 
External factors
100% 
SEO Score
Response time
1.53 s
File size
43.40 kB
Words
300
Media files
36
Number of links
68 internal / 26 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
McFarlanes.net - Sauk City, Wisconsin
The domain is used in the page's title.
There are no duplicate words in the title
Meta description
(Critically important)
McFarlane is proud to have served the Sauk County community for over 100 years. We've learned and have grown with you and we work every day to ensure we can serve you for 100 more.
The meta description is too long: 1169 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionMcFarlane is proud to have served the Sauk County community for over 100 years. We've learned and have grown with you and we work every day to ensure we can serve you for 100 more.
keywordsMcFarlanes, Sauk City, Wisconsin, equipment, machinery, farm machinery, power equipment, auction, consignment sales, special, email orders, financing, parts, buy online, promotions, hardware, events, project ideas, shope 24/7, Hardwarian, coupons, text club, rentals, tires, service
viewportwidth=device-width, initial-scale=1
langen
fb:adminsEmpty
fb:app_idEmpty
og:localeen_US
og:titleMcFarlanes.net - Sauk City, Wisconsin
og:typewebsite
og:imagehttps://mcfarlanes.net/img/facebook-banner.jpg
og:urlhttps://mcfarlanes.net/
og:site_namehttps://mcfarlanes.net/
og:descriptionMcFarlane is proud to have served the Sauk County community for over 100 years. We've learned and have grown with you and we work every day to ensure we can serve you for 100 more.
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
No paragraphs were detected.
There are only 300 words on this page. Good pages should have about 800 words of useful content.
These Typos were found:
  • wanna => want to
9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 13 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://mcfarlanes.net/img/logo.pngLogo
https://mcfarlanes.net/img/fav-mfg.pngNo alt attribute provided
/img/fav-flexharrow.pngNo alt attribute provided
https://mcfarlanes.net/img/favicon.pngNo alt attribute provided
https://mcfarlanes.net/img/fav-steel.pngNo alt attribute provided
https://mcfarlanes.net/img/fav-mfg.pngNo alt attribute provided
/img/icons/join-our-team.pngJoin Our Team!
/img/icons/facebook.pngFacebook
/img/icons/twitter.pngTwitter
/img/icons/youtube.pngYoutube
/img/icons/pinterest.pngPintrest
/img/slideshow/20240930-bs-fall-promo.jpgBridgestone Fall Promo
/img/slideshow/20240930-fs-fall-promo.jpgFirestone Fall Promo
.../slideshow/20230926-looking-for-more.jpgA black and white photo of store shelves, with a guy smiling. Large phrase saying "Looking for more in a store? We've got lots in store for you."
...lideshow/20230926-wanna-own-a-kubota.jpgA man riding a Kubota tractor with the phrase "Wanna own a Kubota? Let us show ya a Kubota at McFarlanes."
/img/slideshow/20230712-wall-of-stihl.jpgA chainsaw cutting wood the slogan "Come see our wall of Stihl." For a job that's truly tree-mendous - Wisconsin's largest selection of Stihl tools and accessories.
/img/slideshow/20230404-hiring-banner.jpgJoin Our Team. Why work anywhere else when you can work at McFarlanes. Click to find out more.
/img/imgbox-information.jpgNo alt attribute provided
/img/imgbox-information-sm.jpgNo alt attribute provided
/img/imgbox-farm-machinery.jpgNo alt attribute provided
/img/imgbox-farm-machinery-sm.jpgNo alt attribute provided
/img/imgbox-power-equipment.jpgNo alt attribute provided
/img/imgbox-power-equipment-sm.jpgNo alt attribute provided
/img/imgbox-true-value-hardware.jpgNo alt attribute provided
/img/imgbox-true-value-hardware-sm.jpgNo alt attribute provided
/img/imgbox-rental.jpgNo alt attribute provided
/img/imgbox-rental-sm.jpgNo alt attribute provided
/img/imgbox-tire-service-center.jpgNo alt attribute provided
/img/imgbox-tire-service-center-sm.jpgNo alt attribute provided
/img/icons/join-our-team.pngJoin Our Team!
/img/icons/facebook.pngFacebook
/img/icons/twitter.pngTwitter
/img/icons/youtube.pngYoutube
/img/icons/pinterest.pngPintrest

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Questions? Comments?
H3 SEE WHAT IS HAPPENING ON OUR EVENTS PAGE
H3 Information
H3 Farm Machinery
H3 Power Equipment
H3 True Value Hardware
H3 True Value Rental
H3 Tire & Service Center
H3 Main Office 780 Carolina St. Sauk City, WI 53583
H3 Mailing Address:
H3 Phone Numbers:
H3 Retail Hours:
H3 Tire & Service Center Hours:
H4 (608) 643-3321 | Email Us
H4 P.O. Box 100, Sauk City, WI 53583
H4 Send us a message to [email protected]
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (26) on this page.

Found links on this page

LinkAttributesAnchor text
https://mcfarlanes.net/IMG-ALT Logo
http://mcfarlanemfg.com/New window External No Text
http://www.flexharrow.com/New window External Subdomain No Text
https://mcfarlanes.net/New window No Text
http://www.mcfarlanesteel.com/New window External Subdomain No Text
http://mcfarlanemfg.com/transp...New window External No Text
https://mcfarlanes.net/Anchor Email Us
https://mcfarlanemfg.com/careers/External IMG-ALT Join Our Team!
https://www.facebook.com/McFar...New window External Subdomain IMG-ALT Facebook
https://twitter.com/Mcfarlanes...New window External IMG-ALT Twitter
https://www.youtube.com/channe...New window External Subdomain IMG-ALT Youtube
https://www.pinterest.com/mcfa...New window External Subdomain IMG-ALT Pintrest
https://mcfarlanes.net/Home
/information/our-story.phpOur Story
http://facebook.com/McFarlanes...External Events
/information/donations.phpDonations
/information/staff-directory.phpMeet our Team
https://mcfarlanemfg.com/careers/External Careers
https://mcfarlanesag.com/equip...New window External Brands We Carry
/equipment-machinery/farm-mach...New Inventory
/equipment-machinery/farm-mach...Used Inventory
/equipment-machinery/farm-mach...Events & Promotions
/product-support.php?dept=farm...Product Support
https://mcfarlanesag.com/parts...New window External Parts Store
/equipment-machinery/power-equ...Text duplicate Brands We Carry
/equipment-machinery/power-equ...New Equipment
/equipment-machinery/power-equ...Used Equipment
/equipment-machinery/power-equ...Text duplicate Events & Promotions
/product-support.php?dept=powe...Text duplicate Product Support
https://www.mcfarlanesequipmen...External Subdomain Auction
/equipment-machinery/consignme...Consignment Sales
/true-value-hardware/hot-deals...Special / Email Orders
/equipment-machinery/financing...Finance
/equipment-machinery/financing...Get A Quote
/equipment-machinery/financing...Value Your Trade
/maintenance.php?sec=1Online Parts Books
/parts/buy-parts-online.phpBuy Parts Online
/current-parts-promotions/Current Parts Promotions
/true-value-hardware/hot-deals...Text duplicate Special / Email Orders
/true-value-hardware/events.phpText duplicate Events
https://projects.truevalue.com...New window External Subdomain Projects Ideas
https://mcfarlanestv.shoptruev...New window External Subdomain Shop 24/7 at our eCommerce Site
/rental/questions-requests.php...Ask Our Hardwarian
/true-value-hardware/coupons-p...Coupons & Promotions
/true-value-hardware/join-our-...Join our Text Club
/rental/browse-party-planning-...Browse Party Planning Rentals
/rental/browse-project-equipme...Browse Project Equipment Rentals
/rental/coupons-promotions.phpText duplicate Coupons & Promotions
/rental/questions-requests.phpQuestions & Requests
/tire-service-center/shop-for-...Shop for Tires
/tire-service-center/request-a...Request a Service
/tire-service-center/coupons-p...Text duplicate Coupons & Promotions
/true-value-hardware/hot-deals...Text duplicate Special / Email Orders
https://mcfarlanemfg.com/careers/New window External IMG-ALT Join Our Team. Why work anywhere else when you can work at McFarlanes. Click to find out more.
https://mcfarlanes.net/Anchor Previous
https://mcfarlanes.net/Anchor Next
/information/events.phpSEE WHAT IS HAPPENING ON OUR EVENTS PAGE
/information/our-story.phpText duplicate Our Story
/information/events.phpText duplicate Events
/information/donations.phpText duplicate Donations
/information/staff-directory.phpStaff Directory
/information/job-opportunities...Job Opportunities
https://mcfarlanesag.com/equip...New window External Text duplicate Brands We Carry
/equipment-machinery/farm-mach...Text duplicate New Inventory
/equipment-machinery/farm-mach...Text duplicate Used Inventory
/equipment-machinery/farm-mach...Text duplicate Events & Promotions
https://mcfarlanes.net/Text duplicate Product Support
https://mcfarlanesag.com/parts...New window External Text duplicate Parts Store
/equipment-machinery/power-equ...Text duplicate New Equipment
/equipment-machinery/power-equ...Text duplicate Used Equipment
/equipment-machinery/power-equ...Text duplicate Events & Promotions
https://mcfarlanes.net/Text duplicate Product Support
https://mcfarlanes.net/Text duplicate Parts Store
/true-value-hardware/hot-deals...Text duplicate Special / Email Orders
/true-value-hardware/events.phpText duplicate Events
https://projects.truevalue.com...New window External Subdomain Project Ideas
https://mcfarlanestv.shoptruev...New window External Subdomain Text duplicate Shop 24/7 at our eCommerce Site
/rental/questions-requests.php...Ask our Hardwarian
/true-value-hardware/coupons-p...Text duplicate Coupons & Promotions
/true-value-hardware/join-our-...Text duplicate Join our Text Club
/rental/browse-party-planning-...Text duplicate Browse Party Planning Rentals
/rental/browse-project-equipme...Text duplicate Browse Project Equipment Rentals
/rental/coupons-promotions.phpText duplicate Coupons & Promotions
/rental/questions-requests.phpText duplicate Questions & Requests
/tire-service-center/shop-for-...Text duplicate Shop for Tires
/tire-service-center/request-a...Text duplicate Request a Service
/tire-service-center/coupons-p...Text duplicate Coupons & Promotions
/true-value-hardware/hot-deals...Text duplicate Special / Email Orders
/information/job-opportunities...Text duplicate IMG-ALT Join Our Team!
https://www.facebook.com/McFar...New window External Subdomain Text duplicate IMG-ALT Facebook
https://twitter.com/Mcfarlanes...New window External Text duplicate IMG-ALT Twitter
https://www.youtube.com/channe...New window External Subdomain Text duplicate IMG-ALT Youtube
https://www.pinterest.com/mcfa...New window External Subdomain Text duplicate IMG-ALT Pintrest
http://usagnet.com/New window External USAgNet

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://mcfarlanes.net/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (1.53 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 7 CSS files. This may affect the page load time negatively.
This page loads 13 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (43 kB).

HTTP Response Header

NameValue
serverApache/2.4
cache-controlno-store, no-cache, must-revalidate
content-typetext/html; charset=UTF-8
strict-transport-securitymax-age=15552000
dateTue, 01 Oct 2024 04:43:20 GMT
expiresThu, 19 Nov 1981 08:52:00 GMT
pragmano-cache
transfer-encodingchunked
connectionKeep-Alive
set-cookie59 Characters
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 63 referring domains.
This page has 445 backlinks.
This page has backlinks from 54 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /cgi-bin/
Disallow: /docs/
Disallow: /inc/
Disallow: /library/
Disallow: /shopper-survey-coupon/
Disallow: /zip-it/

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Search preview

mcfarlanes.net
McFarlanes.net - Sauk City, Wisconsin
McFarlane is proud to have served the Sauk County community for over 100 years. We've learned and have grown with you and we work every day to ensure we can serve you for 100 more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
McFarlane75%Check
Sauk66%Check
mcfarlanes63%Check
net62%Check
Sauk City60%Check
SEE45%Check
Box 10045%Check
Value44%Check
Service44%Check
True44%Check
Show more keywords and terms

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