Mcgill.ca - SEO Checker

Overview of the SEO Check
Meta information
71% 
Page quality
47% 
Page structure
98% 
Link structure
82% 
Server
61% 
External factors
100% 
SEO Score
Response time
1.25 s
File size
42.70 kB
Words
385
Media files
6
Number of links
61 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
McGill University
The page title is too short. (152 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mcgill.ca/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
mcgill:pubdate2024-06-20T15:06:58Z
mcgill:languageen
generatorDrupal 7 (http://drupal.org)
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:site@McGillU
twitter:urlhttps://www.mcgill.ca/
twitter:titleMcGill University
twitter:imagehttps://www.mcgill.ca/sites/all/themes/moriarty/images/mcgill_crest.png
twitter:image:altMcGill University Crest
og:site_nameMcGill University
og:typewebsite
og:urlhttps://www.mcgill.ca/
og:titleMcGill University
og:video:width300
og:video:height250
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 385 words on this page. Good pages should have about 800 words of useful content.
22.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
McGill University
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 McGill University
H2 Made in a world-class student city. Start your future here.
H2 Anthem video ENG NS
H2 Inspired by a better future Working to make a difference
H2 Interesting in joining our community?
H2 News
H2 Department and University Information
H2 McGill
H3 Law and leadership
H3 Planting a seed
H3 Adversity to advocacy
H3 Strong showing in QS rankings
H3 Reaching for the STARS in sustainability
H3 McGill divests from direct holdings in Carbon Underground 200
H3 The RNA revolution
H4 In an emergency
H4 Visit
H4 Get in touch
H4 Explore
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (28) on this page.
LinkAttributesAnchor text
https://www.mcgill.ca/Anchor Skip to main content
https://www.mcgill.ca/McGill University
A-TITLE McGill University
https://www.mcgill.ca/admissions/Subdomain Admissions
/undergraduate-admissions/prog...Subdomain Find an undergraduate program
/undergraduate-admissions/Subdomain Undergraduate admissions
/gradapplicants/programsSubdomain Find a graduate program
/gradapplicants/how-applySubdomain Graduate admissions
/lifelong-learning/Subdomain Certificates, diplomas, and continuing studies
/student-accounts/tuition-fees...Subdomain Tuition fees
https://www.mcgill.ca/studentaid/Subdomain Scholarships and financial aid
https://www.mcgill.ca/research/Subdomain Research
/research-jobs/Subdomain Jobs in research
/research/research/fundingSubdomain Research funding
https://www.mcgill.ca/library/Subdomain Library and research services
/research/innovationSubdomain Innovation and partnerships
/studentservices/Subdomain Services for students
https://mcgillathletics.ca/External Athletics and recreation
https://www.mcgill.ca/shhs/Subdomain Food and housing
https://www.mcgill.ca/eln/findSubdomain Internships and experiential learning
/mcgillabroad/Subdomain Study abroad
https://www.mcgill.ca/engage/Subdomain Clubs and activities
https://www.mcgill.ca/familycare/Subdomain Services for families
/undergraduate-admissions/why-...Subdomain Montreal at a glance
/undergraduate-admissions/visi...Subdomain Plan a visit
/internationalstudents/Subdomain International student services
/movingtomontreal/Subdomain Moving to Montreal
https://www.mcgill.ca/about/Subdomain About McGill
https://www.mcgill.ca/about/Subdomain McGill at a glance
https://www.mcgill.ca/faculties/Subdomain Faculties and schools
https://maps.mcgill.ca/External Subdomain Campus maps
/about/historySubdomain Our history
/about/alumniSubdomain Notable alumni
https://www.mcgill.ca/contact-us/Subdomain Contact us
https://www.mcgill.ca/frFr
https://www.mcgill.ca/admissionsSubdomain Find your program
https://www.mcgill.ca/file/83Anthem video ENG NS
https://www.mcgill.ca/Anchor No Text
https://reporter.mcgill.ca/usi...External Subdomain Law and leadership Using her legal education to ‘give back’ is a priority for McGill alumna whose initiatives have boosted representation.
IMG-ALT Amélia Souffrant
https://reporter.mcgill.ca/mcg...External Subdomain Planting a seed Bringing environmental education to schoolchildren earns McGill undergrads a trip to Norway.
IMG-ALT The founders of SEED
https://reporter.mcgill.ca/ove...External Subdomain Adversity to advocacy New McGill grad overcame obstacles to focus on planetary and human health, mentor other queer students.
IMG-ALT Val Munoz
/admissions/mailinglistsSubdomain Sign up for updates and event invitations for future students
https://reporter.mcgill.ca/mcg...External Subdomain Trivial anchor text
Read more
https://reporter.mcgill.ca/mcg...External Subdomain Text duplicate Trivial anchor text
Read more
/newsroom/channels/news/mcgill...Subdomain Text duplicate Trivial anchor text
Read more
https://dossiers.mcgill.ca/the...External Subdomain Text duplicate Trivial anchor text
Read more
https://www.mcgill.ca/newsroom/Subdomain See more news
https://outlook.office365.com/...External Subdomain Email (Outlook)
https://mycourses2.mcgill.ca/External Subdomain myCourses
https://www.mcgill.ca/minerva/Subdomain Minerva
/mymcgill/?studentsSubdomain myMcGill
https://www.mcgill.ca/library/Subdomain Library
https://www.mcgill.ca/study/Subdomain Programs and courses
/resources-services-studentsSubdomain Resources and services
https://outlook.office365.com/...External Subdomain Text duplicate Email (Outlook)
https://www.mcgill.ca/minerva/Subdomain Text duplicate Minerva
https://workday.mcgill.ca/External Subdomain Workday
https://mycourses2.mcgill.ca/External Subdomain Text duplicate myCourses
/directory/staffSubdomain Staff directory
https://www.mcgill.ca/hr/Subdomain Human resources
/mymcgill/?staffSubdomain Text duplicate myMcGill
https://www.mcgill.ca/inb/Subdomain Banner INB
/resources-services-faculty-staffSubdomain Text duplicate Resources and services
https://www.mcgill.ca/tls/Subdomain Teaching and learning services
https://outlook.office365.com/...External Subdomain Alumni email
http://myalumni.mcgill.ca/External Subdomain The McGill alumni network
https://www.alumni.mcgill.ca/a...External Subdomain Attend an event
http://myalumni.mcgill.ca/s/17...External Subdomain Volunteer
http://myalumni.mcgill.ca/s/17...External Subdomain Alumni benefits
https://giving.mcgill.ca/External Subdomain Give back
https://mcgillnews.mcgill.ca/External Subdomain McGill News alumni magazine
https://www.mcgill.ca/minerva/Subdomain Transcripts
https://maps.mcgill.ca/External Subdomain Campus map
https://goo.gl/maps/ZUN8S2Ec4M...External 845 Sherbrooke Street West Montréal (Québec) H3A 0G4
https://www.mcgill.ca/contact-us/Subdomain Text duplicate Contact us
https://ask.mcgill.ca/External Subdomain AskMcGill
/hireastudent/Subdomain Hire a student
/newsroom/contactsSubdomain Media relations
https://www.mcgill.ca/hr/careersSubdomain Careers
https://www.mcgill.ca/newsroom/Subdomain News
/channels/eventsSubdomain Events
https://www.facebook.com/McGil...External Subdomain Facebook
A-TITLE Follow McGill University on Facebook
https://twitter.com/mcgilluExternal X
A-TITLE Follow McGill University on X
https://www.linkedin.com/schoo...External Subdomain LinkedIn
A-TITLE Follow McGill University on LinkedIn
https://www.instagram.com/mcgi...External Subdomain Instagram
A-TITLE Follow McGill University on Instagram
https://www.youtube.com/mcgill...External Subdomain YouTube
A-TITLE Follow McGill University on YouTube
/digital-accessibility-mcgill-...Subdomain Accessibility
/privacy-noticeSubdomain Privacy notice
/cookie-noticeSubdomain Cookie notice
https://www.mcgill.ca/contact-us/Subdomain Text duplicate Contact us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mcgill.ca/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.25 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 9 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (43 kB).

HTTP Response Header

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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 36,506 referring domains.
This page has 1,937,680 backlinks.
This page has backlinks from 22,784 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 15955 shares and comments on Facebook.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: Lucidworks-Anda/2.0
Crawl-delay: 0

User-agent: *
Crawl-delay: 5

# CSS, JS, Images
Allow: */misc/*.css$
Allow: */misc/*.css?
Allow: */misc/*.js$
Allow: */misc/*.js?
Allow: */misc/*.gif
Allow: */misc/*.jpg
Allow: */misc/*.jpeg
Allow: */misc/*.png
Allow: */modules/*.css$
Allow: */modules/*.css?
Allow: */modules/*.js$
Allow: */modules/*.js?
Allow: */modules/*.gif
Allow: */modules/*.jpg
Allow: */modules/*.jpeg
Allow: */modules/*.png
Allow: */profiles/*.css$
Allow: */profiles/*.css?
Allow: */profiles/*.js$
Allow: */profiles/*.js?
Allow: */profiles/*.gif
Allow: */profiles/*.jpg
Allow: */profiles/*.jpeg
Allow: */profiles/*.png
Allow: */themes/*.css$
Allow: */themes/*.css?
Allow: */themes/*.js$
Allow: */themes/*.js?
Allow: */themes/*.gif
Allow: */themes/*.jpg
Allow: */themes/*.jpeg
Allow: */themes/*.png
Allow: */study/2024-2025
# Directories
Disallow: */includes/
Disallow: */modules/
Disallow: */profiles/
Disallow: */scripts/
Disallow: */themes/
Disallow: */study/2009-2010
Disallow: */study/2010-2011
Disallow: */study/2011-2012
Disallow: */study/2012-2013
Disallow: */study/2013-2014
Disallow: */study/2014-2015
Disallow: */study/2015-2016
Disallow: */study/2016-2017
Disallow: */study/2017-2018
Disallow: */study/2018-2019
Disallow: */study/2019-2020
Disallow: */study/2020-2021
Disallow: */study/2021-2022
Disallow: */study/2022-2023
Disallow: */study/2023-2024
# Files
Disallow: */CHANGELOG.txt
Disallow: */cron.php
Disallow: */INSTALL.mysql.txt
Disallow: */INSTALL.pgsql.txt
Disallow: */INSTALL.sqlite.txt
Disallow: */install.php
Disallow: */INSTALL.txt
Disallow: */LICENSE.txt
Disallow: */MAINTAINERS.txt
Disallow: */update.php
Disallow: */UPGRADE.txt
Disallow: */xmlrpc.php
Disallow: */misc/favicon.ico
# Paths (clean URLs)
Disallow: */admin/
Disallow: */comment/reply/
Disallow: */filter/tips/
Disallow: */node/add/
Disallow: */search/
Disallow: /study/*/courses/search
Disallow: /study/*/programs/search
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Disallow: */user/register/
Disallow: */user/password/
Disallow: */user/login/
Disallow: */user/logout/
Disallow: */user
# Paths (no clean URLs)
Disallow: */?q=admin/
Disallow: */?q=comment/reply/
Disallow: */?q=filter/tips/
Disallow: */?q=node/add/
Disallow: */?q=search/
Disallow: /?q=study/*/courses/search
Disallow: /?q=study/*/programs/search
Disallow: /?q=study/*/search/all
Disallow: */?q=user/password/
Disallow: */?q=user/register/
Disallow: */?q=user/login/
Disallow: */?q=user/logout/

Search preview

www.mcgill.ca
McGill University

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
McGill81%Check
McGill University73%Check
University66%Check
future43%Check
Made42%Check
seed42%Check
Anthem video ENG NS41%Check
Student38%Check
video38%Check
News38%Check

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