Mcsuk.org - SEO Checker

Overview of the SEO Check
Meta information
61% 
Page quality
64% 
Page structure
100% 
Link structure
71% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.11 s
File size
89.80 kB
Words
522
Media files
20
Number of links
81 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Marine Conservation Society | Ocean Protection Charity | UK Healthy Seas
The page title should be shorter than 580 pixels. It is 672 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Marine Conservation Society is the UK’s leading environmental marine charity by and for ocean lovers. We are the go-to voice of the sea, defending habitats & species.
The meta description is too long: 1059 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe Marine Conservation Society is the UK’s leading environmental marine charity by and for ocean lovers. We are the go-to voice of the sea, defending habitats & species.
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#da532c
theme-color#ffffff
langen-gb
twitter:cardsummary
twitter:site@mcsuk
twitter:titleHome
twitter:descriptionMarine Conservation Society. Healthier ocean. Healthier planet.
twitter:imagehttps://s3.eu-west-1.amazonaws.com/media.mcsuk.org/images/3cx_welcome.width-1000.png
fb:app_idEmpty
og:typewebsite
og:urlhttps://www.mcsuk.org/
og:titleHome
og:imagehttps://s3.eu-west-1.amazonaws.com/media.mcsuk.org/images/3cx_welcome.width-1000.png
og:image:width450
og:image:height292
og:descriptionMarine Conservation Society. Healthier ocean. Healthier planet.
og:site_nameMarine Conservation Society
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 522 words. That's ok.
33% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/static/images/logos/bubbles-light.gifNo alt attribute provided
/static/images/logos/bubbles-dark.gifNo alt attribute provided
/static/images/logos/bubbles-light.gifNo alt attribute provided
/static/images/logos/bubbles-dark.gifNo alt attribute provided
...haefer_Shutter.2e16d0ba.fill-720x390.jpgSea otter
...enose_Dolphins.e3fa8f87.fill-720x390.jpgBottlenose Dolphins
...b_Georgie_Bull.55a0554e.fill-720x390.pngEdible Crab Georgie Bull
...qKs7c-unsplash.2e16d0ba.fill-600x380.jpgTurtle in the ocean
...-_Georgie_Bull.2e16d0ba.fill-600x380.jpgCuttlefish in water - Georgie Bull
..._-_Billy_Barra.374c06bd.fill-600x380.jpgSwansea beach clean, Billy Barraclough
...1_MarkKirkland.8d3b4980.fill-600x380.jpgMoon Jellyfish Mark Kirkland
...Westminster_-_.2e16d0ba.fill-600x380.jpgCampaigning outside Westminster - Ella Daish
...4_MarkKirkland.2e16d0ba.fill-600x380.jpgDiver and Sunstar St Abbs Scotland Mark Kirkland
...vSORg-unsplash.2e16d0ba.fill-765x430.jpgsun underwater bubbles
/static/images/illustrations/puffin.pngNo alt attribute provided
/static/images/social/facebook.svgNo alt attribute provided
/static/images/social/x.svgNo alt attribute provided
/static/images/social/instagram.svgNo alt attribute provided
/static/images/social/linkedin.svgNo alt attribute provided
Video URLWidthHeight
..._Ocean_-_Homepage_Compressed_OoyeOcl.mp4

Page structure

H1 heading
(Critically important)
Will you make waves for the ocean?
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Will you make waves for the ocean?
H2 We're the Marine Conservation Society, an environmental charity run by and for sea lovers. We're working toward a cleaner, better protected, healthier ocean: one we can all enjoy. Will you help us?
H2 How you can help save the ocean
H2 What's new
H3 Membership
H3 Dolphins found in UK and Irish waters
H3 Good Fish Guide update: UK crab and lobster
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 7 external links on this page.
LinkAttributesAnchor text
https://www.mcsuk.org/Anchor Skip to main content
/email-newsletter-sign-up/Sign up for emails
https://www.mcsuk.org/about-us/About us
https://mcsshop.org.uk/External Shop
https://www.mcsuk.org/news/Latest news
/goodfishguideSubdomain Good Fish Guide
https://www.mcsuk.org/A-TITLE Home
/ocean-emergency/Ocean emergency
/ocean-emergency/Text duplicate Ocean emergency
/ocean-emergency/manifesto-for...Manifesto for our Seas
/ocean-emergency/ocean-pollution/Ocean pollution
/ocean-emergency/climate-change/Climate change
/ocean-emergency/facts-and-stats/Facts and stats
/ocean-emergency/marine-protec...Habitat damage
/ocean-emergency/sustainable-s...Sustainable seafood
/ocean-emergency/people-and-th...People and the sea
/what-you-can-do/What you can do
/what-you-can-do/Text duplicate What you can do
/what-you-can-do/volunteering/Volunteering
/what-you-can-do/campaigns/Campaigns
/what-you-can-do/fundraising-a...Fundraising and events
/what-you-can-do/corporate-par...Corporate partnerships
/what-you-can-do/philanthropy-...Philanthropy and major gifts
/what-you-can-do/gifts-in-wills/Gifts in wills
https://www.mcsuk.org/membership/Membership
/what-you-can-do/fun-learning/Fun and learning
/what-you-can-do/ocean-friendl...Ocean-friendly living
/what-you-can-do/join-a-beach-...Beach cleans
/make-a-donation/Donate
https://www.mcsuk.org/membership/Become a member
https://www.mcsuk.org/Text duplicate A-TITLE Home
/ocean-emergency/Text duplicate Ocean emergency
/ocean-emergency/Text duplicate Ocean emergency
/ocean-emergency/manifesto-for...Text duplicate Manifesto for our Seas
/ocean-emergency/ocean-pollution/Text duplicate Ocean pollution
/ocean-emergency/climate-change/Text duplicate Climate change
/ocean-emergency/facts-and-stats/Text duplicate Facts and stats
/ocean-emergency/marine-protec...Text duplicate Habitat damage
/ocean-emergency/sustainable-s...Text duplicate Sustainable seafood
/ocean-emergency/people-and-th...Text duplicate People and the sea
/what-you-can-do/Text duplicate What you can do
/what-you-can-do/Text duplicate What you can do
/what-you-can-do/volunteering/Text duplicate Volunteering
/what-you-can-do/campaigns/Text duplicate Campaigns
/what-you-can-do/fundraising-a...Text duplicate Fundraising and events
/what-you-can-do/corporate-par...Text duplicate Corporate partnerships
/what-you-can-do/philanthropy-...Text duplicate Philanthropy and major gifts
/what-you-can-do/gifts-in-wills/Text duplicate Gifts in wills
https://www.mcsuk.org/membership/Text duplicate Membership
/what-you-can-do/fun-learning/Text duplicate Fun and learning
/what-you-can-do/ocean-friendl...Text duplicate Ocean-friendly living
/what-you-can-do/join-a-beach-...Text duplicate Beach cleans
/make-a-donation/Text duplicate Donate
https://www.mcsuk.org/membership/Text duplicate Become a member
/email-newsletter-sign-up/Text duplicate Sign up for emails
https://www.mcsuk.org/about-us/Text duplicate About us
https://mcsshop.org.uk/External Text duplicate Shop
https://www.mcsuk.org/news/Text duplicate Latest news
/goodfishguideSubdomain Text duplicate Good Fish Guide
/accounts/login/Login / Register
https://www.mcsuk.org/membership/Text duplicate Become a member
https://www.mcsuk.org/membership/Become a member today
https://www.mcsuk.org/membership/Membership Looking for a quick and easy way to support the seas around us? Find out what it means to join our UK-wide community of marine lovers and become a...
IMG-ALT Sea otter
/news/dolphins-found-in-uk-and...Dolphins found in UK and Irish waters Dolphins are beautiful sea mammals known for their intelligence and playful nature. Here are seven species found in UK ...
IMG-ALT Bottlenose Dolphins
/news/uk-crab-and-lobster-popu...Good Fish Guide update: UK crab and lobster Following the latest update to ratings on our Good Fish Guide, we’re calling for urgent action from the UK Govern...
IMG-ALT Edible Crab Georgie Bull
/become-a-member/Text duplicate Become a member
IMG-ALT Turtle in the ocean
/make-a-donation/Make a donation to protect the ocean
IMG-ALT Cuttlefish in water - Georgie Bull
/what-you-can-do/join-a-beach-...Find a beach clean
IMG-ALT Swansea beach clean, Billy Barraclough
/what-you-can-do/citizen-scien...Wildlife sightings
IMG-ALT Moon Jellyfish Mark Kirkland
/what-you-can-do/campaigns/Support our campaigns
IMG-ALT Campaigning outside Westminster - Ella Daish
/what-you-can-do/volunteering/...Seasearch
IMG-ALT Diver and Sunstar St Abbs Scotland Mark Kirkland
/news/pfas-in-sewage/16 Oct 2024, 2:24 p.m. Research report: A call to address PFAS or ‘forever chemicals' in sewage
IMG-ALT sun underwater bubbles
/news/positive-ocean-news-octo...Positive ocean news: October '24 edition
/news/great-british-beach-clea...Great British Beach Clean 2024: The results
/news/autumn-budget-economic-a...Autumn budget: Economic and social progress through marine regeneration
https://www.mcsuk.org/membership/Help us protect and restore our ocean
https://www.mcsuk.org/contact-us/Contact us
/media-centre/Media centre
/work-for-us/Work for us
/useful-information/Useful information
/terms-and-conditions/Terms and conditions
/privacy-policy/Privacy policy
/cookie-policy/Cookie policy
https://www.facebook.com/mcsuk/New window External Subdomain A-TITLE Marine Conservation Society on Facebook
https://x.com/mcsuk/New window External A-TITLE Marine Conservation Society on X
https://www.instagram.com/mcs_uk/New window External Subdomain A-TITLE Marine Conservation Society on Instagram
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Marine Conservation Society on LinkedIn
https://giantdigital.co.uk/External Giant Digital

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mcsuk.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.11 seconds.
The file size of the HTML document is fine (90 kB).

HTTP Response Header

NameValue
dateSat, 02 Nov 2024 00:13:20 GMT
content-typetext/html; charset=utf-8
cf-ray8dbfeb0959144d67-FRA
cf-cache-statusHIT
age351
cache-controlpublic, max-age=14400, s-maxage=600, stale-while-revalidate=30
last-modifiedSat, 02 Nov 2024 00:07:29 GMT
varyCookie, X-Requested-With, X-Forwarded-Proto, Accept-Encoding, HX-Request, HX-Target
via1.1 vegur
cross-origin-opener-policysame-origin
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referrer-policyno-referrer-when-downgrade
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reporting-endpointsheroku-nel=https://nel.heroku.com/reports?ts=1730506048&sid=812dcc77-0bd0-43b1-a5f1-b25750382959&s=K84iKx3HZEO%2FLYXJrO2qVvr2ha6ywpZALYh0cyzMp60%3D
x-content-type-optionsnosniff
x-frame-optionsDENY
servercloudflare
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 6,420 referring domains.
This page has 288,513 backlinks.
This page has backlinks from 4,271 different ip addresses.

Search preview

www.mcsuk.org
Marine Conservation Society | Ocean Protection Charity | UK Healthy...
The Marine Conservation Society is the UK’s leading environmental marine charity by and for ocean lovers. We are the go-to voice of the sea, defending habitats & species.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ocean79%Check
ocean protection64%Check
Ocean Protection Charity63%Check
Marine62%Check
Conservation62%Check
Society62%Check
Marine Conservation62%Check
Conservation Society62%Check
Marine Conservation Society62%Check
charity61%Check

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