Midlandsb.com - SEO Checker

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Overview of the SEO Check
Meta information
96% 
Page quality
81% 
Page structure
67% 
Link structure
53% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.66 s
File size
111.60 kB
Words
1125
Media files
13
Number of links
147 internal / 41 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Midland States Bank: Online Banking, Loans, Investing & More
The length of the page title is perfect. (563 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Experience banking built better with Midland States Bank. Browse personal and commercial banking services, including checkings, investing, mortgages, and more.
The meta description is too long: 1008 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.midlandsb.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msvalidate.01F19DBCB1AF9D5C9EE7BCCE2002D97E22
descriptionExperience banking built better with Midland States Bank. Browse personal and commercial banking services, including checkings, investing, mortgages, and more.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1
facebook-domain-verification4xam5izukere8w14plnrytguaf2po5
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are 3 text duplicates on this page:
  • Duplicate: By accessing this link, you will be leaving our website and entering a...
This page contains 1125 words. That's ok.
28.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 13.84 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/midland/logo.svgMidland States Bank logo
...-12 at 9.10.26 AM.png.webp?itok=PHx4aXMflittle girl looking up and smiling
...-12 at 9.10.52 AM.png.webp?itok=PiCmu_cclittle girl looking up and smiling
...4-08/500 Slider_0.png.webp?itok=lPym_Jlzhand holding dollar bills
...08/500 Slider_1-1.png.webp?itok=HG7qRUfkhand holding dollar bills
...-13 at 9.19.31 AM.png.webp?itok=ahlWZERWwoman handing her card to shop owner to pay for a dress
...-13 at 9.19.47 AM.png.webp?itok=5mZTtP-lwoman handing her card to shop owner to pay for a dress
...-12 at 9.13.58 AM.png.webp?itok=dKfhsfcuopen sign hangin on door
...4-08/OLB on Phone.png.webp?itok=BC5ns6entwo different screens of online banking showing on two different phones
.../Building Logos_0.png.webp?itok=lo1rT15yOld Midland building and new Midland building
/sites/default/files/footer_logo.webpMidland Logo
...es/default/files/inline-images/equal.pnghouse-icon
Video URLWidthHeight
...om/embed/SblhrxSC1NQ?si=-ne-MeMJXZZ3iYrl

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 How Can We Help?
H2 Banking in the Palm of Your Hand
H2 Ready for Brighter Banking?
H2 Our Story
H2 Need Help ?
H2 Midland States Bank
H2 Lines of Business
H3 Empty heading
H3 For Your Brightest Moments
H3 Personal Banking >>
H3 Commercial Banking >>
H3 Wealth Management >>
H3 Small Business Banking
H3 Open An Account Online
H3 Visit a Nearby Branch
H3 You are now leaving our site.
H3 You are now leaving our site. Duplicate text
H3 You are now leaving our site. Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (41) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.midlandsb.com/Anchor Skip to main content
https://www.midlandsb.com/IMG-ALT Midland States Bank logo
A-TITLE Home
https://locations.midlandsb.com/External Subdomain Find A Branch
/contact-usContact Us
/open-online-2Open An Account
/login/popupPersonal Banking
https://midlandstatesbank.btba...External Subdomain Business Banking
https://estatements.midlandsta...External Subdomain Mortgage Statements
https://www.myaccountaccess.co...External Subdomain Credit Card Logins
https://login.bdreporting.com/...External Subdomain Wealth - Trust & Investment
https://clientaccess.rjf.com/External Subdomain Wealth - Raymond James
https://www.go-retire.com/midl...External Subdomain Wealth - (RPS) Epic Advisor
https://www.midlandstatesbank....External Subdomain Enroll in Online Banking >
https://locations.midlandsb.com/External Subdomain Locations >
https://www.midlandstatesbank....External Subdomain Forget Your Password? >
/personalPersonal
/personal-bankingOverview
/online-banking/open-an-accountSubdomain Text duplicate Open An Account
/personal-banking/checking-acc...Checking
/personal-banking/savings-accountSavings
/special-certificate-deposit-o...CDs
A-TITLE CDs
/personal-banking/overdraft-pr...Overdraft Protection
A-TITLE Overdraft Protection
/personal-banking/debit-cardsDebit Cards
/personal-banking/credit-cardsCredit Cards
/wealth-managementInvesting
/mortgageMortgages
/mortgage/refinancingRefinancing
/personal-loans/home-improveme...Home Improvement
/personal-loans/home-loans/hom...Home Equity Loan
A-TITLE Home Equity Loan
/personal-loans/home-loans/helocHome Equity Line of Credit
A-TITLE Home Equity Line of Credit
/personal-loansSubdomain Personal Loans
/personal-loans/vehicle-loansVehicle Loans
https://www.midlandstatesbank....External Subdomain Enroll in Online Banking
/online-bankingOnline Banking Features
https://lending.midlandsb.com/?External Subdomain Anchor Get a Mortgage Loan
A-TITLE Online & Mobile Banking
https://www.myaccountaccess.co...External Subdomain Text duplicate Credit Card Logins
https://orderpoint.deluxe.com/...External Subdomain Reorder Checks
https://estatements.midlandsta...External Subdomain Text duplicate Mortgage Statements
A-TITLE exempt
https://smartpay.profitstars.c...External Subdomain Express Payments
A-TITLE Express Payments
/online-banking/features/go-pa...Go Paperless
/small-businessSmall Business
/small-business/bankingText duplicate Overview
/small-business/banking/checki...Text duplicate Checking
/small-business/banking/saving...Text duplicate Savings
/small-business/banking/saving...Text duplicate CDs
A-TITLE CDs
/commercial-banking/savings/mo...Money Market
/commercial-banking/credit-cardsText duplicate Credit Cards
/commercial-banking/debit-cardsText duplicate Debit Cards
/small-business/lendingText duplicate Overview
/small-business/lending/secure...Secured Loans
A-TITLE test description
/small-business/lending/unsecu...Unsecured Loans
/small-business/lending/line-o...Lines of Credit
/small-business/lending/sba-loansSBA Lending
/small-business/banking/mercha...Accept Card Payments
/commercial-bankingCommercial
/commercial-bankingText duplicate Overview
/commercial-banking/checkingText duplicate Checking
/commercial-banking/savingsText duplicate Savings
/commercial-banking/debit-cardsText duplicate Debit Cards
/commercial-banking/credit-cardsText duplicate Credit Cards
/commercial-banking/public-fundsPublic Funds
/commercial-banking/beneficial...Beneficial Ownership
A-TITLE Applying
/commercial-banking/online-acc...Text duplicate Open An Account
/commercial-lendingCommercial Lending
/commercial-lending/secured-te...Text duplicate Secured Loans
/commercial-lending/unsecured-...Text duplicate Unsecured Loans
/commercial-lending/lines-of-c...Text duplicate Lines of Credit
/commercial-lending/real-estat...Real Estate Loans
A-TITLE Real Estate Loans
/commercial-lending/agribusinessAgriBusiness Lending
/commercial-lending/equipment-...Equipment Financing
/small-business/lending/sba-loansSmall Business Administration (SBA) Lending
/commercial-banking/treasury-m...Text duplicate Overview
/commercial-banking/treasury-m...Receivable Solutions
/commercial-banking/treasury-m...Payable Solutions
/commercial-banking/treasury-m...Money Management
/commercial-banking/treasury-m...Merchant Services
/commercial-banking/resourcesBusiness Online Banking Resources
A-TITLE Business Online Banking Resources
/wealth-management/business-fi...Health Savings
https://www.myaccountaccess.co...External Subdomain Text duplicate Credit Card Logins
https://midlandstatesbank.btba...External Subdomain Business Online Login
A-TITLE Business Online Login
https://www.deluxe.com/shopdel...External Subdomain Reorder Business Checks
A-TITLE Reorder Business Checks
https://mozaik.my.site.com/Com...External Subdomain Document Exchange Portal
https://www.midlandsb.com/wealthWealth
/wealth-management/financial-a...Financial Planning
/wealth-management/financial-a...Investing & Wealth Accumulation
/wealth-management/retirement-...Retirement Planning
/wealth-management/financial-a...Trust & Estate Planning
/wealth-management/tax-strateg...Tax Strategy
/wealth-management/insurance-s...Insurance Strategy
/wealth-management/education-s...Education Saving Strategy
A-TITLE Business Express Payments
/wealth-management/financial-a...Brokerage Services
/wealth-management/business-fi...Text duplicate Financial Planning
/wealth-management/business-fi...Investment Management
/wealth-management/business-fi...Retirement Plan Services
/wealth-management/business-fi...HSA Plan Services
/commercial-banking/credit-cardsBusiness Credit Cards
/wealth-managementAbout Us
/wealth-management/our-teamTeam Skillsets & Specialties
/wealth-management/our-philosophyPhilosophy
/wealth-management/resources/n...Economic & Market Updates
/wealth-management/resources/blogBlog
/tools-calculatorsWealth Calculators
https://login.bdreporting.com/...External Subdomain Wealth – Trust & Investment
https://investoraccess.rjf.com/External Subdomain Raymond James
https://www.go-retire.com/midl...New window External Subdomain RPS - Epic Advisors
A-TITLE Go-Retire Login
/mortgageText duplicate Mortgages
/mortgageMortgage Services Overview
/mortgage/home-buying-processBuying a House
/mortgage/refinancingRefinance Your Home
/mortgage/construction-and-lot...Building a Home
/mortgage/fha-va-usda-loansLow Down Payment Options
/mortgage/conventional-mortgageConventional Mortgage
/mortgage/adjustable-rate-mort...Adjustable Rate Mortgage
/mortgage/fha-home-loansFHA Home Loans
A-TITLE FHA Home Loans
/mortgage/usda-home-loansUSDA Home Loans
A-TITLE USDA Home Loans
/mortgage/va-home-loansVA Home Loans
A-TITLE VA Home Loans
/mortgage/bridge-loansBridge Loans
/mortgage/jumbo-loansJumbo Loans
/mortgage/investment-property-...Investment Property Loans
/personal-loans/home-loans/aff...Affordable Mortgage Program
/tools-calculators/MortgageRen...Rent vs Buy Calculator
/tools-calculators/MortgageLoanMortgage Payment Calculator
/mortgage/home-buying-processThe Homebuying Process
/mortgage/apply-for-a-mortgageApply for a Mortgage
/mortgage/apply-for-a-mortgageGet Pre-Approved
/mortgage/our-experts/illinois...Illinois Mortgage Experts
/mortgage/our-experts/missouri...Missouri Mortgage Experts
/mortgage/our-experts/virtual-...Virtual Mortgage Experts
/who-we-areWho We Are
https://www.midlandsb.com/careersCareers
https://investors.midlandsb.com/External Subdomain Investors
/assistanceFinancial Hardship Assistance
/security-and-privacy-centerSecurity & Privacy Center
/online-banking/features/tutor...Tutorials
https://www.midlandsb.com/faqsFAQs
/guides-downloadsGuides & Downloads
/tools-calculatorsTools & Calculators
/contact-usContact Support
https://locations.midlandsb.com/External Subdomain Locations
A-TITLE Locations of Midland State Bank Branches and ATMs
/contact-usText duplicate Contact Us
/open-onlineText duplicate Open An Account
/open-onlineText duplicate Open An Account
https://locations.midlandsb.com/External Subdomain Appointments
/contact-usContact
https://locations.midlandsb.com/External Subdomain Text duplicate Locations
https://investors.midlandsb.com/External Subdomain Text duplicate Investors
https://www.midlandsb.com/careersText duplicate Careers
/who-we-areText duplicate Who We Are
https://locations.midlandsb.com/External Subdomain view our other locations.
https://refer.midlandsb.com/ba...External Subdomain Learn More >>
/personal-bankingPersonal Banking >>
/online-banking/open-an-accountText duplicate Open An Account
/commercial-bankingCommercial Banking >>
/commercial-banking/online-acc...Text duplicate Open An Account
/wealth-managementWealth Management >>
/wealth-management/financial-a...Connect with an Advisor
/small-business/bankingSmall Business Banking
/small-business/apply-onlineText duplicate Open An Account
/online-bankingView All Our Features
/open-onlineGet Started
https://locations.midlandsb.com/External Subdomain Find a Location
/who-we-areLearn More
/open-onlineText duplicate Get Started
https://locations.midlandsb.com/External Subdomain View Locations
/security-and-privacy-centerText duplicate Security & Privacy Center
/contact-usGet Support
https://locations.midlandsb.com/External Subdomain Book an Appointment
/contact-usReport Lost or Stolen Debit Card
https://locations.midlandsb.com/External Subdomain Find a Location or ATM
https://www.midlandsb.com/faqsText duplicate FAQs
/who-we-areText duplicate Who We Are
https://www.midlandsb.com/careersText duplicate Careers
https://investors.midlandsb.com/External Subdomain Text duplicate Investors
/contact-usText duplicate Contact
/wealth-managementMidland Wealth Management
https://www.midlandtc.com/External Subdomain Midland Trust Company
/commercial-lending/equipment-...Midland Equipment Finance
https://www.midlandinstitute.com/External Subdomain Midland Institute for Entrepreneurship
/terms-useTerms of Use
/privacy-policyPrivacy Policy
/statement-partial-conformance...Subdomain Statement of Initial Accessibility
/midland-wealth-management-dis...View additional Midland Wealth Management disclosures.
/sites/default/files/2024-04/M...Form CRS
/sites/default/files/2024-05/F...Form ADV2A
https://www.facebook.com/midla...New window External Subdomain A-TITLE Facebook
https://www.linkedin.com/compa...New window External Subdomain A-TITLE LinkedIn
https://twitter.com/Wearemidla...New window External A-TITLE Twitter
https://www.instagram.com/midl...New window External Subdomain A-TITLE Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.midlandsb.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.66 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (112 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 05 Sep 2024 06:09:39 GMT
content-typetext/html; charset=UTF-8
content-length26698
cache-controlmax-age=31536000, public
x-drupal-dynamic-cacheHIT
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-xss-protection1
strict-transport-securitymax-age=1000; includeSubDomains
x-drupal-cacheMISS
last-modifiedWed, 04 Sep 2024 17:51:57 GMT
etag"1725472317-gzip"
content-encodinggzip
x-request-idv-611dae68-6ae6-11ef-bde0-6fff19a1c6d1
x-ah-environmentprod
age44261
viavarnish
x-cacheHIT
x-cache-hits7744
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 697 referring domains.
This page has 19,555 backlinks.
This page has backlinks from 425 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Similar sites

Search preview

www.midlandsb.com
Midland States Bank: Online Banking, Loans, Investing & More
Experience banking built better with Midland States Bank. Browse personal and commercial banking services, including checkings, investing, mortgages, and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Midland82%Check
Midland States73%Check
Banking72%Check
Midland States Bank69%Check
Online Banking66%Check
Commercial Banking65%Check
Personal Banking65%Check
States63%Check
Midland Wealth62%Check
Banking Services61%Check
Show more keywords and terms

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