Mifuko.com - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
82% 
Page structure
53% 
Link structure
66% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
472.80 kB
Words
614
Media files
55
Number of links
107 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mifuko - Work of hands and hearts
The length of the page title is perfect. (308 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Mifuko's baskets, bags and home décor items are made by women artisans in rural Africa. As a member of the World Fair Trade Organization, we ensure fair wages and support communities towards a brighter future.
The meta description is too long: 1327 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://mifuko.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationsqZgTFHnJeeN7taaWoMgyMJosqsHaii-XpNtY1mKYTA
viewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0
theme-color#fbf7eb
descriptionMifuko's baskets, bags and home décor items are made by women artisans in rural Africa. As a member of the World Fair Trade Organization, we ensure fair wages and support communities towards a brighter future.
shopify-digital-wallet/27515912329/digital_wallets/dialog
shopify-checkout-api-tokenfee22379b47aef8a27318257c925b691
langen
twitter:cardsummary
twitter:titleMifuko - Work of hands and hearts
twitter:descriptionMifuko's baskets, bags and home décor items are made by women artisans in rural Africa. As a member of the World Fair Trade Organization, we ensure fair wages and support communities towards a brighter future.
twitter:imagehttps://mifuko.com/cdn/shop/files/Mifuko_logo_2023_400px_1200x1200_crop_center.png?v=1683012574
twitter:image:altEmpty
og:typewebsite
og:titleMifuko - Work of hands and hearts
og:imagehttp://mifuko.com/cdn/shop/files/Mifuko_logo_2023_400px.png?v=1683012574
og:image:secure_urlhttps://mifuko.com/cdn/shop/files/Mifuko_logo_2023_400px.png?v=1683012574
og:image:width1200
og:image:height628
og:descriptionMifuko's baskets, bags and home décor items are made by women artisans in rural Africa. As a member of the World Fair Trade Organization, we ensure fair wages and support communities towards a brighter future.
og:urlhttps://mifuko.com/
og:site_nameMifuko
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 614 words. That's ok.
26.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
29 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ko_logo_2023_400px_240x.png?v=1683012574No alt attribute provided
..._x_1200_px72.jpg?v=1709288650&width=1200No alt attribute provided
...2cf64fe7e83c.jpg?v=1679225728&width=1080No alt attribute provided
...ial-impact-3.jpg?v=1678625807&width=1200No alt attribute provided
..._0005_square.jpg?v=1678446668&width=1323No alt attribute provided
...st-contact-1.jpg?v=1681815131&width=1080No alt attribute provided
...ite_image_72.jpg?v=1691995001&width=1080No alt attribute provided
...35554_square.jpg?v=1678446797&width=3469No alt attribute provided
...7c093b97289a.webp?v=1678947502&width=500No alt attribute provided
...AVINDU_MOSES.jpg?v=1682250229&width=2667No alt attribute provided
...le-materials.jpg?v=1679225449&width=1080No alt attribute provided
...2L_mifuko_119.jpg?v=1728990464&width=945No alt attribute provided
...5556982309205.png?v=1728127372&width=999Mifuko Wool and paper Market basket Pamba market basket | Brown twill weave M
...627066257659.jpg?v=1729246315&width=1080Handmade fair trade Jacaranda wood Wooden ornament | Penguin
...03cb8a6e6080.jpg?v=1722584808&width=1000No alt attribute provided
...ets1000x1400.jpg?v=1714387957&width=1000No alt attribute provided
...rds1000x1400.jpg?v=1714388061&width=1000No alt attribute provided
...5994824556885.jpg?v=1727850752&width=945Mifuko Plastic and sisal Large basket with handle Kiondo floor basket | Warm grey Duo with handles XXL
...o_valkea_016.jpg?v=1728575292&width=2048Kiondo floor basket | Light green thick stripes with handles XXL
...11S_mifuko_75.jpg?v=1728575292&width=945Kiondo floor basket | Light green thick stripes with handles XXL
...393bee1417b2.jpg?v=1729232063&width=2048Majani market basket | One thick stripe Green M
...e1f293d24689.png?v=1729232063&width=1997Majani market basket | One thick stripe Green M
...iles/3410L_1.jpg?v=1728575377&width=2362Kiondo shopper basket | Brown M
...3_45_35.929Z.png?v=1728575377&width=1332Kiondo shopper basket | Brown M
.../LB127120pd3.jpg?v=1728999482&width=2527Bolga laundry basket XXL
...60b7cca97016.jpg?v=1728999482&width=1080Bolga laundry basket XXL
...143405879637.jpg?v=1726246172&width=3218Mifuko Wool, sisal and paper Large basket with handle Pamba floor basket | Grey sisal with handles XL
...143405912405.jpg?v=1726246182&width=3681Mifuko Wool, sisal and paper Large basket with handle Pamba floor basket | Grey sisal with handles XL
...o_valkea_015.jpg?v=1728575261&width=2048Kiondo floor basket | Warm grey Duo with handles XXL
...S_mifuko_77_1.jpg?v=1728575261&width=945Kiondo floor basket | Warm grey Duo with handles XXL
...184847008085.jpg?v=1728539770&width=1080Mifuko Paper Market basket M Kiondo market basket | Brown M
...184847040853.jpg?v=1728539060&width=2895Mifuko Paper Market basket M Kiondo market basket | Brown M
...175686877525.jpg?v=1728455898&width=2798Mifuko Paper Large basket with handle XXL Kiondo floor basket | Brown with handles XXL
...175686910293.jpg?v=1728455903&width=1498Mifuko Paper Large basket with handle XXL Kiondo floor basket | Brown with handles XXL
...563394646357.jpg?v=1726246388&width=3821Mifuko Wool and paper Large basket with handle Pamba floor basket | Black rib weave with handles XXL
...5563394679125.jpg?v=1726246392&width=946Mifuko Wool and paper Large basket with handle Pamba floor basket | Black rib weave with handles XXL
...175702966613.jpg?v=1728452830&width=3535Mifuko Wool and paper Market basket Pamba market basket | Black rib weave M
...175702999381.jpg?v=1728452827&width=3831Mifuko Wool and paper Market basket Pamba market basket | Black rib weave M
...s-mainteaser.jpg?v=1682494892&width=1920No alt attribute provided
..._Latimer_672.jpg?v=1707292934&width=2048No alt attribute provided
..._Latimer_172.jpg?v=1707292934&width=2048No alt attribute provided
...paaminen_172.jpg?v=1706096355&width=2816No alt attribute provided
...orbes_logo72.png?v=1701953346&width=1080No alt attribute provided
...navia_logo72.png?v=1701953346&width=1080No alt attribute provided
...Times_logo72.png?v=1701953346&width=1080No alt attribute provided
...iness_logo72.png?v=1701953346&width=1080No alt attribute provided
...petit_logo72.png?v=1701953677&width=1080No alt attribute provided
...Vogue_logo72.png?v=1701953347&width=1080No alt attribute provided
...x_1080_px_72.jpg?v=1694782651&width=2160No alt attribute provided
..._x_1080_px72.png?v=1702883896&width=2160No alt attribute provided
...0S_3210_3310.jpg?v=1728300992&width=1950Home Storage tips with Mifuko's
...ifuko_Trust3.jpg?v=1727851167&width=1440Small Actions, Big Changes
...th_landscape.jpg?v=1713346645&width=1183Ruth’s Mifuko Story
...go_2023_400px.png?v=1683012574&width=400No alt attribute provided
...rds-Black-RGB.png?v=1728369311&width=400No alt attribute provided

Page structure

H1 heading
(Critically important)
Mifuko
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (6 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Mifuko
H2 100% Handmade
H2 Capsule collection
H2 Latest articles
H3 Empowering women artisans in rural Africa since 2009
H3 Crafted by our skilled artisans
H3 A STORY OF 1,350 ARTISANS
H3 Mifuko X Ervin Latimer
H3 Mifuko 15 years
H3 As seen in media
H3 Mifuko Blog
H3 Home Storage tips with Mifuko's
H3 Small Actions, Big Changes
H3 Ruth’s Mifuko Story
H5 For a fashion designer, Mifuko's business model gives an opportunity to explore slower handcraft techniques. There is a little magic in every handmade object.
Some anchor texts are used more than once.
10 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://mifuko.com/Anchor Skip to content
/collections/all-productsShop
/pages/our-storyOur story
/pages/mifukotrustMifuko Trust
/pages/fair-tradeFair Trade
/collections/fall-24-outletOutlet
https://mifuko.com/searchNo Text
https://mifuko.com/Mifuko
https://mifuko.com/searchNo Text
https://mifuko.com/account/loginNo Text
https://mifuko.com/cartNo Text
/collections/handmade-storage-...Without handles
/collections/with-handleWith handles
/collections/baskets-with-lidBaskets with lid
/collections/laundry-basketsLaundry baskets
/collections/hanging-basketsHanging baskets
/collections/shopper-basketsShoulder bags
/collections/market-basketsTote bags
/collections/cross-body-bagsCross-body bags
/collections/accessories-1Accessories
/collections/ornamentsOrnaments
/collections/candle-holdersCandle holders
/collections/bowlsBowls
/collections/otherOther products
/pages/materialsMaterials
/pages/size-informationSize information
/pages/care-instructions-for-b...Product care
/pages/inspiration-for-homeIdeas for home
https://mifuko.com/pages/giftsGifts
/products/gift-cardGift Cards
/pages/corporate-giftsCorporate gifts
/collections/baskets-size-xsXS
/collections/baskets-size-sS
/collections/baskets-size-mM
/collections/baskets-size-lL
/collections/baskets-size-xlXL
/collections/baskets-size-xxlXXL
/pages/inspiration-for-homeInspiration
/pages/our-storyAbout us
/pages/work-of-hands-and-heartsWork of hands and hearts
/pages/artisan-storiesArtisans in Africa
/pages/brand-collaborationsCollaborations
/blogs/mifuko-blogBlog
/pages/for-retailersFor resellers
/pages/people-planetPeople & Planet
/pages/sustainability-reportSustainability report
/pages/mifukotrustText duplicate About us
/pages/mifuko-trust-wash-and-growWASH and Grow!
/blogs/mifuko-trustText duplicate Blog
/pages/mifuko-trust-resultsResults of our work
/pages/mifuko-trust-donateDonate
/pages/support-as-a-companySupport as a company
/pages/mifuko-trust-partnersPartners
/pages/mifuko-trust-photo-exhi...No Text
/pages/fair-trade-10-principles10 Principles of Fair Trade
/blogs/mifuko-blog/mifuko-cert...Verified Social Enterprise
https://mifuko.com/pages/b-corpB Corp
/collections/fall-24-outletText duplicate Outlet
https://mifuko.com/account/loginAccount
/collections/allStart shopping
/collections/autumn-2024-colle...New in Autumn collection View all
/collections/fall-24-outlet30% discount on outlet baskets View all
IMG-ALT Mifuko Wool and paper Market basket Pamba market basket | Brown twill weave M
/collections/ornamentsOrnaments Vie all
IMG-ALT Handmade fair trade Jacaranda wood Wooden ornament | Penguin
/collections/shopper-basketsNo Text
/collections/handmade-basketsNo Text
/collections/home-decorNo Text
/collections/baskets-size-xxlIMG-ALT Mifuko Plastic and sisal Large basket with handle Kiondo floor basket | Warm grey Duo with handles XXL
/products/kiondo-floor-basket-...IMG-ALT Kiondo floor basket | Light green thick stripes with handles XXL
/products/kiondo-floor-basket-...Text duplicate Kiondo floor basket | Light green thick stripes with handles XXL
/products/kiondo-market-basket...IMG-ALT Majani market basket | One thick stripe Green M
/products/kiondo-market-basket...Text duplicate Majani market basket | One thick stripe Green M
/products/medium-size-light-br...IMG-ALT Kiondo shopper basket | Brown M
/products/medium-size-light-br...Text duplicate Kiondo shopper basket | Brown M
/products/bolga-laundry-basket...IMG-ALT Bolga laundry basket XXL
/products/bolga-laundry-basket...Text duplicate Bolga laundry basket XXL
/products/pamba-floor-basket-g...IMG-ALT Mifuko Wool, sisal and paper Large basket with handle Pamba floor basket | Grey sisal with handles XL
/products/pamba-floor-basket-g...Pamba floor basket | Grey sisal with handles XL
/products/kiondo-floor-basket-...IMG-ALT Kiondo floor basket | Warm grey Duo with handles XXL
/products/kiondo-floor-basket-...Text duplicate Kiondo floor basket | Warm grey Duo with handles XXL
/products/medium-size-light-br...IMG-ALT Mifuko Paper Market basket M Kiondo market basket | Brown M
/products/medium-size-light-br...Kiondo market basket | Brown M
/products/brown-basket-with-ha...IMG-ALT Mifuko Paper Large basket with handle XXL Kiondo floor basket | Brown with handles XXL
/products/brown-basket-with-ha...Kiondo floor basket | Brown with handles XXL
/products/pamba-floor-basket-b...IMG-ALT Mifuko Wool and paper Large basket with handle Pamba floor basket | Black rib weave with handles XXL
/products/pamba-floor-basket-b...Pamba floor basket | Black rib weave with handles XXL
/products/pamba-market-basket-...IMG-ALT Mifuko Wool and paper Market basket Pamba market basket | Black rib weave M
/products/pamba-market-basket-...Pamba market basket | Black rib weave M
/pages/artisan-storiesTrivial anchor text
Read more
/collections/ervin-latimer-col...No Text
/collections/ervin-latimer-col...No Text
/blogs/mifuko-blog/mifuko-15-y...Read how it all started
https://www.forbes.com/sites/c...External Subdomain No Text
https://www.voguescandinavia.c...External Subdomain No Text
https://www.nytimes.com/2021/1...External Subdomain No Text
https://www.voguebusiness.com/...External Subdomain No Text
https://www.bonappetit.com/sto...External Subdomain No Text
https://www.vogue.co.uk/news/g...External Subdomain No Text
/pages/sustainability-reportOur sustainability report is out Read more
/pages/mifuko-trust-donateSupport the Mifuko Trust See more
/blogs/mifuko-blog/home-storag...IMG-ALT Home Storage tips with Mifuko's
/blogs/mifuko-blog/home-storag...Text duplicate Home Storage tips with Mifuko's
/blogs/mifuko-blog/small-actio...IMG-ALT Small Actions, Big Changes
/blogs/mifuko-blog/small-actio...Text duplicate Small Actions, Big Changes
/blogs/mifuko-blog/ruth-s-mifu...IMG-ALT Ruth’s Mifuko Story
/blogs/mifuko-blog/ruth-s-mifu...Text duplicate Ruth’s Mifuko Story
/pages/global-shippingShipping
/pages/orders-and-paymentsOrders, returns and payments
/pages/company-informationCompany information
/policies/terms-of-serviceTerms of Service
/policies/refund-policyRefund policy
/pages/privacy-policyPrivacy policy
/pages/for-retailersText duplicate For resellers
https://omniform1.com/signup/v...New window External Join our mailing list and get 10% discount code
A-TITLE https://omniform1.com/signup/v1/5e0df39e99f0b77b3a359ca8_5e78ce3a99f0b74354f6f0a3.html
https://omniform1.com/signup/v...New window External Subscribe to our Mifuko Trust newsletter to receive updates of our non-profit work in Kenya
A-TITLE https://omniform1.com/signup/v1/5e0df39e99f0b77b3a359ca8_6321b9e7b00bba00193ed0b8.html
/pages/company-informationNew window Contact us
A-TITLE Company information
https://facebook.com/mifukodesignNew window External No Text
https://instagram.com/mifuko_o...New window External No Text
https://pinterest.com/mifukode...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://mifuko.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (473 kB).

HTTP Response Header

NameValue
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varyAccept
content-languageen-DE
powered-byShopify
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servercloudflare
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http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 507 referring domains.
This page has 185,502 backlinks.
This page has backlinks from 468 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
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Disallow: /orders
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Disallow: /carts
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Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://mifuko.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
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User-agent: Nutch
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mifuko.com
Mifuko - Work of hands and hearts
Mifuko's baskets, bags and home décor items are made by women artisans in rural Africa. As a member of the World Fair Trade Organization, we ensure fair wages and support communities towards a brighter future.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mifuko89%Check
Mifuko baskets66%Check
Mifuko story66%Check
Mifuko Trust60%Check
Artisans56%Check
women artisans54%Check
Basket50%Check
Fair50%Check
Trade50%Check
women50%Check
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