Ml.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
69% 
Page structure
66% 
Link structure
60% 
Server
74% 
External factors
100% 
SEO Score
Response time
2.39 s
File size
55.40 kB
Words
851
Media files
31
Number of links
52 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Wealth Management and Financial Services from Merrill Lynch
The length of the page title is perfect. (561 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Merrill Lynch Wealth Management has the financial advisors and expertise to help you achieve your goals at any stage of your life or career.
The length of the meta description is perfect. (860 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ml.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleWealth Management and Financial Services from Merrill Lynch
keywordsEmpty
descriptionMerrill Lynch Wealth Management has the financial advisors and expertise to help you achieve your goals at any stage of your life or career.
viewportwidth=device-width, initial-scale=1.0
color-schemeonly light
pageid%3Cecms%3Alink+overrideurl%3D%22%2F%22+text%3D%22null%22%2F%3E
msvalidate.01DCFA7922C7EDFBFFCAEE5E3C7ECA5C8C
google-site-verificationQdyma2AkabfNA2RIBLCxw0BxBcUYYypuorS9l6I-i8c
langen
twitter:cardsummary
twitter:creator@MerrillLynch
twitter:domainhttps://www.ml.com
twitter:site@MerrillLynch
twitter:titleWealth Management and Financial Services from Merrill Lynch
twitter:urlhttps://www.ml.com
twitter:descriptionMerrill Lynch Wealth Management has the financial advisors and expertise to help you achieve your goals at any stage of your life or career.
twitter:imagehttps://ml.com/content/dam/ML/global/defaultSocialImage.png
og:site_nameMerrill Lynch
og:typewebsite
og:urlhttps://www.ml.com/
og:titleWealth Management and Financial Services from Merrill Lynch
og:descriptionMerrill Lynch Wealth Management has the financial advisors and expertise to help you achieve your goals at any stage of your life or career.
og:imagehttps://ml.com/content/dam/ML/global/defaultSocialImage.png
X-UA-CompatibleIE=edge
charsetutf-8

Test up to 1.000 webpages of ml.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 851 words. That's ok.
35.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.97 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Some tags are too long. With 263 characters this one is longer than 70 characters:
"investing involves risk. there is always the potential of losing money when you invest in securities. ..."
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../images/global/masthead/logo_full-x5.pngMerrill A Bank of America company logoMerrill A Bank of America company logo
...t/dam/ML/icons/nav/Merrill-advantage.svgNo alt attribute provided
/content/dam/ML/icons/nav/Our-advisors.svgNo alt attribute provided
...nt/dam/ML/icons/nav/Working-together.svgNo alt attribute provided
/content/dam/ML/icons/nav/icon.svgNo alt attribute provided
.../ML/icons/nav/Awards-and-recognition.svgNo alt attribute provided
...nt/dam/ML/icons/nav/Personal-banking.svgNo alt attribute provided
/content/dam/ML/icons/nav/Lending.svgNo alt attribute provided
/content/dam/ML/icons/nav/Investing.svgNo alt attribute provided
.../nav/Retirement-and-savings-accounts.svgNo alt attribute provided
/content/dam/ML/icons/nav/Insurance.svgNo alt attribute provided
...ent/dam/ML/icons/nav/Wealth-planning.svgNo alt attribute provided
...tent/dam/ML/icons/nav/Planning-tools.svgNo alt attribute provided
/content/dam/ML/icons/nav/Articles.svgNo alt attribute provided
...dam/ML/icons/nav/Events-and-podcasts.svgNo alt attribute provided
...am/ML/icons/nav/portfolio-strategies.svgNo alt attribute provided
...updates/bofa_icon_group2_transparent.pngNo alt attribute provided
...am/ML/icons/nav/search-by-best-match.svgNo alt attribute provided
.../dam/ML/icons/nav/Search-by-location.svgNo alt attribute provided
/content/dam/ML/icons/nav/Icon-RTB-Call.svgNo alt attribute provided
/content/dam/ML/icons/financial_advisor.pngadvisor icon
...ucts-and-solutions/Block4_Retirement.pngretirement icon
...es/homepage-homepageupdates/tax-icon.pngtax icon
/content/dam/ML/icons/nav/Icon-RTB-Call.svgphone icon
/content/dam/ML/icons/wwu/icon-bull.pngbull icon
...dam/ML/Images/jebbit-quiz-tile-image.jpgMusic volume levels illustration
...rces/images/social-icons/linkedin_ko.pngLinked InLinked In
...urces/images/social-icons/twitter_ko.pngXX
...urces/images/social-icons/youtube_ko.pngYoutubeYoutube
...e/resources/images/global/BofA_white.pngBank of America logoBank of America logo
/content/dam/ML/global/logo_full_white.pngMerrill A Bank of America company logoMerrill A Bank of America company logo

Page structure

H1 heading
(Critically important)
Your advisor, your plan, your path forward — take on tomorrow with Merrill.
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Your advisor, your plan, your path forward — take on tomorrow with Merrill.
H1 Important notice: You are now leaving Merrill
H2 It starts with you
H2 Helping to make your goals a reality
H2 Designed to keep you in the know
H2 Find an advisor your way
H2 You have goals. The bull has your back.
H2 You have goals. The bull has your back. Duplicate text
H2 Market Briefs
H2 Planning for retirement?
H2 Want to minimize capital gains tax?
H2 New to Merrill?
H2 Information for:
H2 Discover Merrill:
H2 Get in touch:
H2 Connect with ML®:
H2 Investment, insurance and annuity products:
H2 You need to answer some questions first
H3 Your recently viewed advisor
H3 Are your investing skills ready to rock?
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ml.com/Anchor Skip To Content
https://www.ml.com/Subdomain IMG-ALT Merrill A Bank of America company logo
https://www.mymerrill.com/ml/h...New window External Subdomain Client login
A-TITLE Client login
/contactus/contact-us.htmlContact Us
A-TITLE Contact us
/working-with-merrill-lynch-fi...Working with us
/working-with-merrill-lynch-fi...See how we work
/working-with-merrill-lynch-fi...Merrill advantage
/working-with-merrill-lynch-fi...Our advisors
/working-with-merrill-lynch-fi...Working together
/financial-planning.htmlPlan with Merrill
/articles/awards-recognition.htmlAwards & recognition
https://www.ml.com/solutions.htmlOur services
/solutions/all.htmlTake a look
A-TITLE take a look
/solutions/manage-finances.htmlPersonal banking
/solutions/loans-financing.htmlLending
/solutions/grow-wealth.htmlInvestments
/solutions/saving-for-the-futu...Retirement & savings accounts
/solutions/protect-your-wealth...Insurance
/solutions/make-impact-with-we...Wealth planning
/financial-research-and-insigh...Resources & insights
/financial-research-and-insigh...Get the latest
A-TITLE get the latest
/financial-planning-tools-calc...Planning tools
/financial-research-and-insigh...Articles
/investing-podcasts-events.htmlEvents & podcasts
/financial-research-and-insigh...Portfolio Strategies
/connect-with-an-advisor.htmlFind an advisor
/connect-with-an-advisor.htmlGet started
A-TITLE Connect now
/merrill-advisor-match.html?ut...Get matched with an advisor
https://advisor.ml.com/searchExternal Subdomain Search by name
https://advisor.ml.com/search?...External Subdomain Search by office location
/registration/merrill-advisor-...Have an advisor call me
/bullish.html?utm_source=ml&ut...Text duplicate Get started
/articles/washington-update.ht...Quick reads
/retirement-planning.html?utm_...Text duplicate Take a look
/articles/selling-high-perform...3 tax tips
/registration/merrill-advisor-...Text duplicate Get started
/investing-knowledge-quiz.html...Take the quiz
https://business.bofa.com/cont...New window External Subdomain Corporations & Institutions
A-TITLE Corporations and Institutions
/merrill-lynch-advisor/overvie...New window Job Seekers
A-TITLE Job Seekers
http://newsroom.bankofamerica....New window External Subdomain Media & Journalists
A-TITLE Media and Journalists
http://investor.bankofamerica....New window External Subdomain Shareholders
A-TITLE Shareholders
/about-merrill-lynch.htmlAbout Us
A-TITLE About Us
/working-with-merrill-lynch-fi...Why Merrill
A-TITLE Why Merrill
/solutions/all.htmlText duplicate Our services
A-TITLE Our services
/financial-research-and-insigh...Text duplicate Articles
A-TITLE Articles
https://about.bankofamerica.co...External Subdomain Merrill Social Media
A-TITLE Merrill Social Media
/solutions/understanding-our-s...Form CRS & Other Resources
A-TITLE Form CRS & Other Resources
/contactus/contact-us.htmlText duplicate Contact Us
A-TITLE Contact Us
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
IMG-ALT Linked In
A-TITLE Linked In
https://twitter.com/MerrillLynchNew window External X
IMG-ALT X
A-TITLE X
https://www.youtube.com/@_MerrillNew window External Subdomain Youtube
IMG-ALT Youtube
A-TITLE Youtube
https://www.ml.com/site-map.htmlML® Site Map
A-TITLE Site Map
/privacy-and-security-center/p...Privacy
A-TITLE Privacy
/privacy-and-security-center/h...Security
A-TITLE Security
https://www.bankofamerica.com/...New window External Subdomain Web Accessibility
A-TITLE Web Accessibility
https://www.ml.com/legal.htmlLegal Information
A-TITLE Legal Information
/mlpfs-financial-information.htmlMLPF&S Financial
A-TITLE MLPF&S Financial
https://www.ml.com/Subdomain Advertising Practices
A-TITLE Advertising Practices
http://brokercheck.finra.org/External Subdomain Brokercheck
A-TITLE Broker Check
https://www.ml.com/Anchor No Text
https://www.bankofamerica.com/New window External Subdomain IMG-ALT Bank of America logo
https://olui2.fs.ml.com/publis...New window External Subdomain Client Relationship Summary
https://www.sipc.org/New window External Subdomain Member SIPC
A-TITLE Member SIPC
https://patents.bankofamerica....New window External Subdomain patents.bankofamerica.com
/life-goals/your-goals.htmlText duplicate Get started
https://www.ml.com/Anchor Top
https://www.ml.com/Anchor Continue
https://www.ml.com/Anchor Return to Merrill

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ml.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.39 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 7 CSS files. This may affect the page load time negatively.
This page loads 8 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (55 kB).

HTTP Response Header

NameValue
dateTue, 05 Nov 2024 12:45:41 GMT
cache-controlprivate
content-typetext/html
content-encodinggzip
varyAccept-Encoding
geh-svr-hex(AZ12********2V)
x-frame-optionsSAMEORIGIN
x-ua-compatibleIE=edge
pics-label(pics-1.1 `"http://www.icra.org/pics/vocabularyv03/`" comment `"ICRAonline EN v2.0`" l r (c 0 l 0 n 0 oa 0 ob 0 oc 0 od 0 oe 0 of 0 og 0 oh 0 s 0 v 0) `"http://www.rsac.org/ratingsv01.html`" l r (n 0 s 0 v 0 l 0))
x-content-type-optionsnosniff
traceresponse00-dc8c6811c123f47bff6c5b3c4cc8d586-f2ba8cff62abd4bd-01
x-dt-tracestatefe4e8a5e-689769c7@dt
set-cookie91 Characters
connectionclose
strict-transport-securitymax-age=31536000
content-security-policydefault-src 'self' *.ml.com *.bankofamerica.com *.bofa.com *.bac-assets.com 1359940.fls.doubleclick.net ad.doubleclick.net adservice.google.com www.glancecdn.net storage.glancecdn.net www.glance.net bofa-prod-presence-1.glance.net bofa-prod-presence-2.glance.net bofa-prod-presence-3.glance.net bofa-prod-presence-4.glance.net bofa-prod-presence-5.glance.net bofa-prod-presence-6.glance.net bofa-prod-presence-7.glance.net bofa-prod-presence-8.glance.net bofa-prod-presence-9.glance.net cobrowse-location.glance.net session-a-1.glance.net session-a-2.glance.net session-a-3.glance.net session-a-4.glance.net session-a-5.glance.net session-a-6.glance.net session-a-7.glance.net session-a-8.glance.net session-a-9.glance.net visitor-cam-aws.glance.net lb-video.glance.net prod-video-a-1.glance.net prod-video-a-2.glance.net prod-video-a-3.glance.net prod-video-a-4.glance.net prod-video-a-5.glance.net prod-video-a-6.glance.net prod-video-a-7.glance.net prod-video-a-8.glance.net prod-video-a-9.glance.net cfvod.kaltura.com d.agkn.com geolocation.onetrust.com platform.linkedin.com platform.twitter.com privacyportal-bofa.my.onetrust.com px.marchex.io snc.marchex.io stats.g.doubleclick.net td.doubleclick.net testdata.coremetrics.com units.knotch.it www.dianomi.com www.google.co.in www.google.com www.googleadservices.com www.googletagmanager.com www.knotch-cdn.com beplic.epsilon.com data: blob: wss: https: 'unsafe-inline' 'unsafe-eval'; script-src 'self' *.ml.com *.bankofamerica.com *.bofa.com *.bac-assets.com www.googletagmanager.com www.knotch-cdn.com beplic.epsilon.com www.glancecdn.net storage.glancecdn.net analytics.kaltura.com cdn.cookielaw.org cdnapisec.kaltura.com rw.marchex.io tags.tiqcdn.com www.google-analytics.com www.googleapis.com blob: wss: 'unsafe-inline' 'unsafe-eval'; style-src 'self' *.ml.com *.bankofamerica.com *.bofa.com *.bac-assets.com www.googletagmanager.com www.knotch-cdn.com beplic.epsilon.com www.glancecdn.net storage.glancecdn.net 'unsafe-inline' 'unsafe-eval'; frame-ancestors 'self' *.ml.com *.bac-assets.com *.bankofamerica.com www.glance.net ; worker-src 'self' blob:;
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 6,437 referring domains.
This page has 149,988 backlinks.
This page has backlinks from 4,525 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Sitemap: https://www.ml.com/sitemap.xml
Sitemap: https://www.ml.com/video-sitemap.xml


User-agent: *

Disallow: /publish/mkt/client/
Disallow: /pages/ustrust/
Disallow: /ust/
Disallow: /publish/ust/
Disallow: /ust/pages/
Disallow: /or/
Disallow: /mlwm/pages/bofamltransition.aspx
Disallow: /mlwm/pages/daf.aspx
Disallow: wealthmanagement.ml.com/wm/pages/daf.aspx
Disallow: wealthmanagement.ml.com/wm/system/ViewFAPage.aspx?pageurl=THE_ADISHIAN_GROUP
Disallow: wealthmanagement.ml.com/publish/tm/tools/akamai-sureroute-test-object.htm
Disallow: wealthmanagement.ml.com/wm/pages/transition.aspx 
Disallow: www.ml.com/mlwm/pages/daf.aspx
Disallow: www.ml.com/mlwm/system/ViewFAPage.aspx?pageurl=THE_ADISHIAN_GROUP
Disallow: www.ml.com/publish/tm/tools/akamai-sureroute-test-object.htm
Disallow: www.ml.com/mlwm/pages/transition.aspx 
Disallow: fa.ml.com/THE_ADISHIAN_GROUP
Disallow: /mlwm/pages/transition.aspx
Disallow: /publish/tm/wm/tools/akamai-sureroute-test-object.htm
Disallow: /mlwm/pages/Market-Linked-Investments.aspx
Disallow: /mlwm/pages/Linked-Assets-Overview.aspx
Disallow: /mlwm/pages/About-Market-Linked-Investments.aspx
Disallow: /mlwm/pages/New-Offerings.aspx
Disallow: /mlwm/pages/Previous-Offerings.aspx
Disallow: /mlwm/pages/Risk-Considerations.aspx
Disallow: /mlwm/pages/Why-Merrill.aspx
Disallow: /mlwm/pages/Disclaimers.aspx
Disallow: /mlwm/pages/Offering-detail.aspx
Disallow: /mlwm/pages/Offering-detail-search.aspx
Disallow: /mlwm/pages/Investment-Overview.aspx
Disallow: /mlwm/pages/Product-Detail.aspx
Disallow: /mlwm/system/PreviewStaff.aspx
Disallow: /MLWM/cse/uiservices/
Disallow: /content/dam/ML/Articles/pdf/ml-building_pe_portfolio.pdf
Disallow: /content/dam/ML/Articles/pdf/ml-hf-due-diligence-wp.pdf
Disallow: /content/dam/ML/Articles/pdf/ml-ntmf-whitepaper.pdf
Disallow: /content/dam/ML/Articles/pdf/ml-the_fundamentals_of_alternative_investments.pdf
Disallow: /content/dam/ML/Articles/pdf/ml-the-alternatives-evolution.pdf
Disallow: /content/dam/ml/pdfs/isa-bank-list-abbr_472849pm.pdf
Disallow: ml.com/publish/mkt/client/luppino/index.htm
Disallow: www.ml.com/dwealth
Disallow: ml.com/dwealth
Disallow: intlmlol.ml.com
Disallow: /content/dam/ML/Articles/pdf/ml_doL-client-letter.pdf
Disallow: /content/dam/ML/Articles/pdf/OLMB_SecurityClientEmail_HolidayLinkedOnePager_ML_FINAL.pdf
Disallow: /mlwm/pages/ArticleViewer.aspx
Disallow: /content/dam/ML/Articles/pdf/ML_Finance-Study-Report_2017.pdf
Disallow: /content/ml/en/articles/your-weekly-bulletin-awards.html
Disallow: /teasers.html
Disallow: /teasers/
Disallow: /content/dam/ML/Registration/
Disallow: www.ml.com/articles/stay-the-course.html
Disallow: /articles/stay-the-course.html
Disallow: www.ml.com/navigating-the-sharp-edges-of-a-sawtooth-market.html
Disallow: /navigating-the-sharp-edges-of-a-sawtooth-market.html
Disallow: /internal/
Disallow: mlaem.fs.ml.com/content/dam/ML/
Disallow: www.ml.com/personal-wealth-analysis.html
Disallow: www.ml.com/articles/the-washington-update.html
Disallow: www.ml.com/articles/the-new-normal.html
Disallow: /content/dam/ML/pdfs/JackieVanderbrug_Disclosure_Slide.pdf
Disallow: /content/dam/ML/pdfs/472804PM.pdf
Disallow: www.ml.com/merrill-advisor-match.html
Disallow: /content/dam/ML/pdfs/firmbankingoffer.pdf
Disallow: /content/dam/ML/pdfs/isa-bank-list-abbr_472849pm.pdf
Disallow: /content/dam/ML/pdfs/womendivorcebrochure.pdf
Disallow: https://mlaem.fs.ml.com/content/dam/ml/pdfs/isa-bank-list-abbr_472849pm.pdf
Disallow: https://mlaem.fs.ml.com/content/dam/ML/pdfs/downside-protection-fs.pdf
Disallow: www.ml.com/isa
Disallow: ml.com/isa
Disallow: /content/dam/ML/pdfs/lifetimeIncomefs.pdf

Similar sites

Search preview

www.ml.com
Wealth Management and Financial Services from Merrill Lynch
Merrill Lynch Wealth Management has the financial advisors and expertise to help you achieve your goals at any stage of your life or career.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Merrill87%Check
Merrill Lynch74%Check
advisor70%Check
service or64%Check
or services60%Check
Financial59%Check
Wealth59%Check
Plan56%Check
or solicitation56%Check
purchase or56%Check
Show more keywords and terms

Test up to 1.000 webpages of ml.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions