Mmlafleur.com - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
71% 
Page structure
95% 
Link structure
41% 
Server
93% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
639.30 kB
Words
565
Media files
17
Number of links
158 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
M.M.LaFleur | Live with Purpose, Dress with Ease
The length of the page title is perfect. (447 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
M.M.LaFleur is a New York-based womenswear brand known for introducing the world to Power Casual: the clothing equivalent of work-life balance. They were founded on the belief that when women succeed, the world becomes a better place.
The meta description is too long: 1499 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://mmlafleur.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Reduce the number of Alternate Links.
A country is specified wrong in alternate links: en-im
A country is specified wrong in alternate links: en-gg
A country is specified wrong in alternate links: en-bl
A country is specified wrong in alternate links: en-cw
A country is specified wrong in alternate links: en-je
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msapplication-TileColor#FFFFFF
msapplication-TileImage//mmlafleur.com/cdn/shop/t/217/assets//favicon-144.png?1178219
google-site-verificationuW01UrrEp1WnLWEnFp-aPIc3Im-dpKHz9pQ6OAnboMY
viewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0
theme-colorEmpty
descriptionM.M.LaFleur is a New York-based womenswear brand known for introducing the world to Power Casual: the clothing equivalent of work-life balance. They were founded on the belief that when women succeed, the world becomes a better place.
shopify-digital-wallet/55804494019/digital_wallets/dialog
shopify-checkout-api-tokenaa36fa4f565c1cd64dc080267ed73d9e
langen
twitter:cardsummary
twitter:titleM.M.LaFleur | Live with Purpose, Dress with Ease
twitter:descriptionM.M.LaFleur is a New York-based womenswear brand known for introducing the world to Power Casual: the clothing equivalent of work-life balance. They were founded on the belief that when women succeed, the world becomes a better place.
og:typewebsite
og:titleM.M.LaFleur | Live with Purpose, Dress with Ease
og:descriptionM.M.LaFleur is a New York-based womenswear brand known for introducing the world to Power Casual: the clothing equivalent of work-life balance. They were founded on the belief that when women succeed, the world becomes a better place.
og:urlhttps://mmlafleur.com/
og:site_nameM.M.LaFleur
og:imagehttps://cdn.shopify.com/s/files/1/0558/0449/4019/files/EvangelineJacket_Boucle_MiloJean_Tusk_SpringMood24-2-sharingbanner.jpg?v=1708987501
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0558/0449/4019/files/EvangelineJacket_Boucle_MiloJean_Tusk_SpringMood24-2-sharingbanner.jpg?v=1708987501
og:image:width4500
og:image:height2355
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 565 words. That's ok.
21.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.11 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (639.3 kB).
A viewport "width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (13). We recommend using a maximum of 11 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
....07_Back_to_Work_Promo-Banner_wb0oan.jpgimage of a woman wearing the maaza dress
....07_Back_to_Work_Promo-Banner_wb0oan.jpgimage of a woman wearing the maaza dress
...loJean_Tusk_FA24Mood-2-banner_n0m2jb.jpgwoman sitting in front of light parachute background wearing saddle-colored jardigan and white wide-leg Milo jeans
...loJean_Tusk_FA24Mood-2-banner_n0m2jb.jpgwoman sitting in front of light parachute background wearing saddle-colored jardigan and white wide-leg Milo jeans
...20545053/Bento-box-banner-4x1_rwdvpc.jpgM.M.LaFleur package open with clothes inside on floor
...20545053/Bento-box-banner-4x1_rwdvpc.jpgM.M.LaFleur package open with clothes inside on floor

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 Now Shipping Worldwide
H2 Back-to-Work Sale
H2 Live with purpose. Dress with ease.
H2 Customer Favorites
H2 Get a Bento Lookbook
H3 10% Donated
H3 Contact Us
H3 Text Us
H3 Visit Us
H3 Sign Up for Texts
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://mmlafleur.com/Anchor Skip to content
https://mmlafleur.com/Visit Shop Home
/collections/back-to-workBack-to-Work Savings 20-40% off your workwear refresh.
/collections/august-2024-new-a...Fall Collection 57 new styles and colors.
/pages/new-to-mmNew to M.M.? We’ll show you where to start.
/collections/august-2024-new-a...New Arrivals
/collections/dressesDresses
/collections/topsTops
/collections/t-shirtsT-Shirts
/collections/pantsPants
/collections/jacketsJackets
/collections/knitwearKnitwear
/collections/skirtsSkirts
/collections/suitingSuiting
/pages/mmlafleur-x-andieSwimwear
/collections/shoesShoes
/collections/accessoriesAccessories
/collections/saleSale
/collections/bestsellersBestsellers
/pages/quintessentialsQuintessentials
/pages/jardigansJardigans
/collections/better-than-denim...Better Than Denim
/collections/travel-friendlyTravel-Friendly
/collections/back-in-stockBack in Stock
/collections/office-ready-stylesOffice-Ready Styles
/collections/styles-for-specia...Special Occasion Styles
/pages/new-to-mmNew to M.M.?
https://mmlafleur.com/pages/bentoAnchor Bento
/pages/book-virtual-appointmentsVirtual Appointments
/collections/styles-by-body-typeStyles by Body Type
/collections/machine-washable-...Machine-Washable Favorites
/pages/shop-by-fabricShop by Fabric
/pages/our-factoriesOur Factories
/pages/new-york-liberty-capsuleNew York Liberty x M.M.LaFleur
/pages/thredupThredUp x M.M.LaFleur
https://mmlafleur.com/pages/bentoAnchor Text duplicate Bento
/pages/bryant-park-appointmentsNYC: Bryant Park
/pages/upper-west-sideNYC: Upper West Side
/pages/downtown-dcDC: Downtown
/pages/georgetownDC: Georgetown
/pages/chicagoChicago: River North
/pages/bostonBoston: Back Bay
/pages/philadelphiaPhiladelphia
/pages/book-virtual-appointmentsText duplicate Virtual Appointments
/pages/events/Events
https://mmlafleur.archiveresal...External Subdomain Pre-Loved
https://mdash.mmlafleur.com/External Subdomain The M Dash
/account/registerCreate an Account
/account/loginSign In
/collections/august-2024-new-a...Shop 57 new styles & colors
A-TITLE https://mmlafleur.com/collections/august-2024-new-arrivals
https://mmlafleur.com/pages/bentoAnchor Take the Bento quiz.
A-TITLE Take the bento quiz.
/collections/back-to-workLimited time
A-TITLE https://mmlafleur.com/collections/back-to-work
https://mmlafleur.com/ShopShop
/collections/back-to-workText duplicate Back-to-Work Savings 20-40% off your workwear refresh.
/collections/august-2024-new-a...Text duplicate Fall Collection 57 new styles and colors.
https://mmlafleur.com/Categories
/collections/august-2024-new-a...Text duplicate New Arrivals
/collections/dressesText duplicate Dresses
/collections/topsText duplicate Tops
/collections/t-shirtsText duplicate T-Shirts
/collections/pantsText duplicate Pants
/collections/jacketsText duplicate Jackets
/collections/knitwearText duplicate Knitwear
/collections/skirtsText duplicate Skirts
/collections/suitingText duplicate Suiting
/pages/mmlafleur-x-andieText duplicate Swimwear
/collections/shoesText duplicate Shoes
/collections/accessoriesText duplicate Accessories
https://mmlafleur.com/Trending Now
/collections/saleText duplicate Sale
/collections/bestsellersText duplicate Bestsellers
/pages/quintessentialsText duplicate Quintessentials
/pages/jardigansText duplicate Jardigans
/collections/better-than-denim...Text duplicate Better Than Denim
/collections/travel-friendlyText duplicate Travel-Friendly
/collections/back-in-stockText duplicate Back in Stock
/collections/office-ready-stylesText duplicate Office-Ready Styles
/collections/styles-for-specia...Text duplicate Special Occasion Styles
https://mmlafleur.com/Features
/pages/new-to-mmText duplicate New to M.M.?
https://mmlafleur.com/pages/bentoAnchor Text duplicate Bento
/pages/book-virtual-appointmentsText duplicate Virtual Appointments
/collections/styles-by-body-typeText duplicate Styles by Body Type
/collections/machine-washable-...Text duplicate Machine-Washable Favorites
/pages/shop-by-fabricText duplicate Shop by Fabric
/pages/our-factoriesText duplicate Our Factories
/pages/new-york-liberty-capsuleText duplicate New York Liberty x M.M.LaFleur
/pages/thredupText duplicate ThredUp x M.M.LaFleur
https://mmlafleur.com/pages/bentoAnchor BentoBento
/pages/locationsLocationsLocations
/pages/locationsIn-Person Shopping Visit us in New York, Boston, D.C. or Chicago.
/pages/book-virtual-appointmentsVirtual Appointments Shop with a stylist virtually.
IMG-ALT woman sitting at a desk on her computer
/pages/locationsStores
/pages/bryant-park-appointmentsText duplicate NYC: Bryant Park
/pages/upper-west-sideText duplicate NYC: Upper West Side
/pages/downtown-dcText duplicate DC: Downtown
/pages/georgetownText duplicate DC: Georgetown
/pages/chicagoText duplicate Chicago: River North
/pages/bostonText duplicate Boston: Back Bay
/pages/philadelphiaText duplicate Philadelphia
/pages/book-virtual-appointmentsText duplicate Virtual Appointments
/pages/events/Community
/pages/events/Text duplicate Events
https://mmlafleur.archiveresal...External Subdomain Pre-LovedPre-Loved
https://mdash.mmlafleur.com/External Subdomain The M DashThe M Dash
https://mmlafleur.com/No Text
https://mmlafleur.com/searchSearch
https://mmlafleur.com/accountText duplicate Sign In
https://mmlafleur.com/cartBag 0
/collections/back-to-workFlash Sale: Office Favorites
/collections/august-2024-new-a...Text duplicate New Arrivals
/collections/bestsellersText duplicate Bestsellers
/collections/suitingText duplicate Suiting
/pages/jardigansText duplicate Jardigans
/collections/dressesText duplicate Dresses
/collections/topsText duplicate Tops
/collections/t-shirtsText duplicate T-Shirts
/collections/pantsText duplicate Pants
/collections/jacketsText duplicate Jackets
/collections/knitwearText duplicate Knitwear
/collections/skirtsText duplicate Skirts
/collections/accessoriesText duplicate Accessories
/collections/saleText duplicate Sale
/collections/back-to-workSave 20-40%
/collections/bestsellersShop Bestsellers
https://mmlafleur.com/pages/bentoAnchor Take the Style Quiz
/collections/august-2024-new-a...Text duplicate New Arrivals
/collections/august-2024-new-a...No Text
/collections/dressesText duplicate Dresses
/collections/dressesNo Text
/collections/topsText duplicate Tops
/collections/topsNo Text
/collections/pantsText duplicate Pants
/collections/pantsNo Text
https://app.acuityscheduling.c...External Subdomain Virtual Appointments Work with a stylist in a 30-minute Zoom call to get personalized fit and styling advice from the comfort of your home. Book Appointment
https://app.acuityscheduling.c...External Subdomain Book Appointment
/pages/events/Events Network, get inspired, and connect with the M.M. community. Learn More
/pages/events/Learn More
/pages/locationsStores Visit one of our locations to work with a stylist, or choose to shop solo. Plan Your Visit
/pages/locationsPlan Your Visit
https://mdash.mmlafleur.com/sa...External Subdomain 10% Donated
https://mdash.mmlafleur.com/sa...External Subdomain we're donating 10%
A-TITLE https://mdash.mmlafleur.com/sarah-lafleur-2023-commitments/
/pages/book-virtual-appointmentsVisit Us
/pages/new-york-locationsNew York
A-TITLE https://mmlafleur.com/pages/new-york-locations
/pages/dc-locationsD.C.
A-TITLE https://mmlafleur.com/pages/washington-d-c-locations
/pages/bostonBoston
A-TITLE https://mmlafleur.com/pages/boston
/pages/philadelphiaText duplicate Philadelphia
A-TITLE https://mmlafleur.com/pages/philadelphia
/pages/chicagoChicago
A-TITLE https://mmlafleur.com/pages/chicago
/pages/book-virtual-appointmentsbook a virtual appointment
A-TITLE https://mmlafleur.com/pages/book-virtual-appointments
https://mmlafleur.attn.tv/p/by...External Subdomain Sign Up for Texts
https://mmlafleur.attn.tv/p/by...External Subdomain Sign up
A-TITLE https://mmlafleur.attn.tv/p/byf/landing-page
/pages/locationsText duplicate Visit Us
/products/e-gift-cardGift Cards
https://mmlafleur.archiveresal...External Subdomain Second Act Resale
/collections/student-discountsStudent Discounts
/pages/heroes-discountsHeroes Discounts
/pages/wholesaleWholesale
/pages/thredupText duplicate ThredUp x M.M.LaFleur
/pages/events/Text duplicate Events
/pages/book-virtual-appointmentsVirtual Styling
https://mmlafleur.com/Anchor Get Styled with a Bento
https://mdash.mmlafleur.com/External Subdomain Read The M Dash
/pages/our-storyOur Story
/pages/our-commitment-to-susta...Sustainability
/pages/our-factoriesText duplicate Our Factories
/pages/careersCareers
https://mdash.mmlafleur.com/ou...External Subdomain Diversity Commitment
https://mmlafleur.com/pages/helpContact & FAQs
https://mmlafleur.loopreturns....External Subdomain Anchor Returns
/pages/privacy-and-termsPrivacy & Terms
/pages/contribute-to-the-m-dashContribute to The M Dash
/pages/our-commitment-to-acces...Our Commitment to Accessibility
https://www.facebook.com/mmlaf...New window External Subdomain No Text
https://twitter.com/mmlafleurNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://instagram.com/mmlafleurNew window External No Text
https://www.pinterest.com/mmla...New window External Subdomain No Text
https://mdash.mmlafleur.com/feedNew window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://mmlafleur.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The file size of the HTML document is very large (639 kB).
The page response time is excellent with 0.19 seconds.

HTTP Response Header

NameValue
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link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
x-shopify-nginx-no-cookies0
set-cookie99 Characters
x-cachehit, server
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid55804494019
x-shardid194
varyAccept
content-languageen
powered-byShopify
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cf-cache-statusDYNAMIC
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x-xss-protection1; mode=block
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x-download-optionsnoopen
servercloudflare
cf-ray8b05dc300b0418d9-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,471 referring domains.
This page has 17,683 backlinks.
This page has backlinks from 1,051 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Sitemap: https://mmlafleur.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
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Sitemap: https://mmlafleur.com/sitemap.xml

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Disallow: /.well-known/shopify/monorail
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Sitemap: https://mmlafleur.com/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Similar sites

Search preview

mmlafleur.com
M.M.LaFleur | Live with Purpose, Dress with Ease
M.M.LaFleur is a New York-based womenswear brand known for introducing the world to Power Casual: the clothing equivalent of work-life balance. They were founded on the belief that when women succeed, the world becomes a better place.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
LaFleur73%Check
Work56%Check
Dress54%Check
new51%Check
Live50%Check
purpose50%Check
ease49%Check
New York48%Check
Back47%Check
Better46%Check
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