Mobilephonesdirect.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
78% 
Page quality
79% 
Page structure
58% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
284.30 kB
Words
939
Media files
2
Number of links
189 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Compare the best Mobile Phone Deals | Mobile Phones Direct
The length of the page title is perfect. (555 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Compare the latest mobile phone deals from Mobile Phones Direct, part of the AO family. Join 1 million happy customers. All major networks & handsets plus FREE next day delivery!
The meta description is too long: 1120 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mobilephonesdirect.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionCompare the latest mobile phone deals from Mobile Phones Direct, part of the AO family. Join 1 million happy customers. All major networks & handsets plus FREE next day delivery!
viewportwidth=device-width, initial-scale=1
csrf-tokenNWzoEZ4RfXyZR8x5vugvhCq3REpQN1K0gTCuFIYG
langen
twitter:titleCompare the best Mobile Phone Deals
twitter:descriptionCompare the latest mobile phone deals from Mobile Phones Direct, part of the AO family. Join 1 million happy customers. All major networks & handsets plus FREE next day delivery!
og:titleCompare the best Mobile Phone Deals
og:descriptionCompare the latest mobile phone deals from Mobile Phones Direct, part of the AO family. Join 1 million happy customers. All major networks & handsets plus FREE next day delivery!
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 939 words. That's ok.
23.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.31 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
....co.uk/images/header/mpd-logo-mobile.svgMobile Phones DirectMobile Phones Direct
...ct.co.uk/images/header/trustpilot_v2.svgTrustpilot 4 StarsTrustpilot 4 Stars

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H4 Best Sellers
H4 Shop By Type
H4 Shop By Brand
H4 Shop By Network
H4 Upgrades
H4 Tariffs made SIM-ple
H4 Shop By Network Duplicate text
H4 Contract Length
H4 Upgrades Duplicate text
H4 Best Selling SIM Free Handsets
H4 Bestsellers
H4 Shop By Brand Duplicate text
H4 Best Sellers Duplicate text
H4 Shop By Type Duplicate text
H4 Shop By Phone
H4 Hello, how can we help?
H4 Help
H4 Advice
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
/IMG-ALT Mobile Phones Direct
https://uk.trustpilot.com/revi...New window External Subdomain IMG-ALT Trustpilot 4 Stars
https://myaccount.mobilephones...External Subdomain Account
/basketSubdomain 1 Basket
/?_escaped_fragment_Anchor Phones
/handset/apple/iphone-13Subdomain Apple iPhone 13
/handset/apple/iphone-14Subdomain Apple iPhone 14
/handset/apple/iphone-15Subdomain Apple iPhone 15
/handset/apple/iphone-15-proSubdomain Apple iPhone 15 Pro
/handset/apple/iphone-15-pro-maxSubdomain Apple iPhone 15 Pro Max
/handset/google/pixel-8-proSubdomain Google Pixel 8 Pro
/handset/samsung/galaxy-s23Subdomain Samsung Galaxy S23
/handset/samsung/galaxy-z-fold...Subdomain Samsung Galaxy Z Fold6 5G New
/handset/samsung/galaxy-z-flip...Subdomain Samsung Galaxy Z Flip6 5G New
/deals/new-contractSubdomain Pay Monthly
/deals/sim-freeSubdomain SIM Free
/deals/sim-onlySubdomain SIM Only
/deals/upgradeSubdomain Upgrades
/deals/new-contract/refurbishedSubdomain Refurbished Phones
/deals/5gSubdomain 5G Phones
/deals/deals-under-20Subdomain Deals Under £20
/brands/appleSubdomain Apple
/brands/samsungSubdomain Samsung
/brands/sonySubdomain Sony
/brands/googleSubdomain Google
/brands/nokiaSubdomain Nokia
/brandsView All>
/networks/o2Subdomain O2
/networks/threeSubdomain Three
/networks/vodafoneSubdomain Vodafone
/networksText duplicate View All>
/networks/o2/upgradeSubdomain O2 Upgrades
/networks/three/upgradeSubdomain Three Upgrades
/networks/vodafone/upgradeSubdomain Vodafone Upgrades
/?_escaped_fragment_Anchor Text duplicate SIM Only
/deals/sim-only/vodafoneSubdomain Text duplicate Vodafone
/deals/sim-only/threeSubdomain Text duplicate Three
/deals/sim-only/smartySubdomain SMARTY
/deals/sim-only/voxiSubdomain Voxi
/deals/sim-onlySubdomain Text duplicate View All>
/deals/sim-only?contract_length=1Subdomain 30 Days
/deals/sim-only?contract_lengt...Subdomain 12 Months
/deals/sim-only?contract_lengt...Subdomain 18 Months
/deals/sim-only?contract_lengt...Subdomain 24 Months
/deals/sim-only/three?upgrade=1Subdomain Text duplicate Three Upgrades
/?_escaped_fragment_Anchor Text duplicate SIM Free
/handset/apple/iphone-12/sim-freeSubdomain Apple iPhone 12
/handset/apple/iphone-14-as-ne...Subdomain Apple iPhone 14 - As New
/handset/apple/iphone-xs-as-ne...Subdomain Apple iPhone XS - As New
/handset/samsung/galaxy-a35-5g...Subdomain Samsung Galaxy A35 5G
/handset/samsung/galaxy-s21-5g...Subdomain Samsung Galaxy S21 5G - As New
/handset/samsung/galaxy-s23-fe...Subdomain Samsung Galaxy S23 FE
/handset/sony/xperia-10-vi/sim...Subdomain Sony Xperia 10 VI
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Apple
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Samsung
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Sony
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Google
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Nokia
/deals/sim-freeSubdomain Text duplicate View All>
/?_escaped_fragment_Anchor Accessories
/accessories/apple-20w-usb-c-p...Subdomain Apple 20W USB-C Power Adapter
/accessories/iphone-15-pro-cle...Subdomain iPhone 15 Pro Clear Case with MagSafe
/accessories/samsung-galaxy-bu...Subdomain Samsung Galaxy Buds2 Pro Graphite
/accessories/samsung-s21-clear...Subdomain Samsung S21 Clear View Cover Black
/accessories/25w-super-fast-ch...Subdomain 25W Super Fast Charging Travel Adapter
/accessories/samsung-flip4-sil...Subdomain Samsung Flip4 Silicone Cover with Strap Black
/accessories/iphone-15-pro-pro...Subdomain iPhone 15 Pro Protection Pack
/accessories/45w-super-fast-ch...Subdomain 45W Super Fast Charging Travel Adaptor
/accessories/caseSubdomain Cases
/accessories/audioSubdomain Audio
/accessories/screen-protectorSubdomain Screen Protectors
/accessories/allText duplicate View All>
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 13
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 14
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 15
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 15 Pro
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 15 Pro Max
/accessories/choose-your-devic...Subdomain Text duplicate Google Pixel 8 Pro
/accessories/choose-your-devic...Subdomain Text duplicate Samsung Galaxy S23
/accessories/choose-your-devic...Subdomain Samsung Galaxy Z Fold6 5G
/accessories/choose-your-devic...Subdomain Samsung Galaxy Z Flip6 5G
/accessories/choose-your-deviceText duplicate View All>
/deals/offersOffers
/?_escaped_fragment_Anchor Help & Advice
/helpSubdomain FAQs
/about-usSubdomain About Us
/accountSubdomain My Account
/account/track-orderSubdomain Track Your Order
/advice-and-inspiration/help/Subdomain Phone Advice
/advice-and-inspiration/guides/Subdomain Guides
/advice-and-inspiration/best-f...Subdomain Best Fors
/advice-and-inspiration/latest...Subdomain Latest News
/advice-and-inspiration/reviews/Subdomain Reviews
/advice-and-inspiration/phone-...Subdomain Phone Hacks
/handset/apple/iphone-13Subdomain Text duplicate Apple iPhone 13
/handset/apple/iphone-14Subdomain Text duplicate Apple iPhone 14
/handset/apple/iphone-15Subdomain Text duplicate Apple iPhone 15
/handset/apple/iphone-15-proSubdomain Text duplicate Apple iPhone 15 Pro
/handset/apple/iphone-15-pro-maxSubdomain Text duplicate Apple iPhone 15 Pro Max
/handset/google/pixel-8-proSubdomain Text duplicate Google Pixel 8 Pro
/handset/samsung/galaxy-s23Subdomain Text duplicate Samsung Galaxy S23
/handset/samsung/galaxy-z-fold...Subdomain Text duplicate Samsung Galaxy Z Fold6 5G New
/handset/samsung/galaxy-z-flip...Subdomain Text duplicate Samsung Galaxy Z Flip6 5G New
/deals/new-contractSubdomain Pay Monthly Contract
/deals/new-contract/refurbishedSubdomain Text duplicate Refurbished Phones
/deals/upgradeSubdomain Text duplicate Upgrades
/brands/appleSubdomain Text duplicate Apple
/brands/samsungSubdomain Text duplicate Samsung
/brands/sonySubdomain Text duplicate Sony
/brands/googleSubdomain Text duplicate Google
/brands/nokiaSubdomain Text duplicate Nokia
/networks/o2Subdomain Text duplicate O2
/networks/threeSubdomain Text duplicate Three
/networks/vodafoneSubdomain Text duplicate Vodafone
/deals/deals-under-20Subdomain Text duplicate Deals Under £20
/deals/sim-onlySubdomain View all SIM Only Deals
/deals/sim-only/vodafoneSubdomain Text duplicate Vodafone
/deals/sim-only/threeSubdomain Text duplicate Three
/deals/sim-only/smartySubdomain Text duplicate SMARTY
/deals/sim-only/voxiSubdomain Text duplicate Voxi
/deals/sim-only?contract_length=1Subdomain Text duplicate 30 Days
/deals/sim-only?contract_lengt...Subdomain Text duplicate 12 Months
/deals/sim-only?contract_lengt...Subdomain Text duplicate 18 Months
/deals/sim-only?contract_lengt...Subdomain Text duplicate 24 Months
/deals/sim-only/three?upgrade=1Subdomain Text duplicate Three Upgrades
/deals/sim-freeSubdomain View all SIM Free Deals
/handset/apple/iphone-12/sim-freeSubdomain Text duplicate Apple iPhone 12
/handset/apple/iphone-14-as-ne...Subdomain Text duplicate Apple iPhone 14 - As New
/handset/apple/iphone-xs-as-ne...Subdomain Text duplicate Apple iPhone XS - As New
/handset/samsung/galaxy-a35-5g...Subdomain Text duplicate Samsung Galaxy A35 5G
/handset/samsung/galaxy-s21-5g...Subdomain Text duplicate Samsung Galaxy S21 5G - As New
/handset/samsung/galaxy-s23-fe...Subdomain Text duplicate Samsung Galaxy S23 FE
/handset/sony/xperia-10-vi/sim...Subdomain Text duplicate Sony Xperia 10 VI
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Apple
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Samsung
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Sony
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Google
/deals/sim-free?upfront_cost=a...Subdomain Text duplicate Nokia
/accessories/apple-20w-usb-c-p...Subdomain Text duplicate Apple 20W USB-C Power Adapter
/accessories/iphone-15-pro-cle...Subdomain Text duplicate iPhone 15 Pro Clear Case with MagSafe
/accessories/samsung-galaxy-bu...Subdomain Text duplicate Samsung Galaxy Buds2 Pro Graphite
/accessories/samsung-s21-clear...Subdomain Text duplicate Samsung S21 Clear View Cover Black
/accessories/25w-super-fast-ch...Subdomain Text duplicate 25W Super Fast Charging Travel Adapter
/accessories/samsung-flip4-sil...Subdomain Text duplicate Samsung Flip4 Silicone Cover with Strap Black
/accessories/iphone-15-pro-pro...Subdomain Text duplicate iPhone 15 Pro Protection Pack
/accessories/45w-super-fast-ch...Subdomain Text duplicate 45W Super Fast Charging Travel Adaptor
/accessories/caseSubdomain Text duplicate Cases
/accessories/audioSubdomain Text duplicate Audio
/accessories/screen-protectorSubdomain Text duplicate Screen Protectors
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 13
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 14
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 15
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 15 Pro
/accessories/choose-your-devic...Subdomain Text duplicate Apple iPhone 15 Pro Max
/accessories/choose-your-devic...Subdomain Text duplicate Google Pixel 8 Pro
/accessories/choose-your-devic...Subdomain Text duplicate Samsung Galaxy S23
/accessories/choose-your-devic...Subdomain Text duplicate Samsung Galaxy Z Fold6 5G
/accessories/choose-your-devic...Subdomain Text duplicate Samsung Galaxy Z Flip6 5G
/deals/deals-under-20Subdomain Deals under £20
/deals/apple-iphone-dealsSubdomain Apple iPhone deals
/deals/samsung-monthly-dealsSubdomain Samsung Galaxy deals
/deals/google-pixel-dealsSubdomain Google Pixel deals
/helpSubdomain Text duplicate FAQs
/about-usSubdomain Text duplicate About Us
/accountSubdomain Text duplicate My Account
/account/track-orderSubdomain Text duplicate Track Your Order
/advice-and-inspiration/help/Subdomain Text duplicate Phone Advice
/advice-and-inspiration/guides/Subdomain Text duplicate Guides
/advice-and-inspiration/best-f...Subdomain Text duplicate Best Fors
/advice-and-inspiration/latest...Subdomain Text duplicate Latest News
/advice-and-inspiration/reviews/Subdomain Text duplicate Reviews
/advice-and-inspiration/phone-...Subdomain Text duplicate Phone Hacks
/deals/new-contractSubdomain New Contract
/deals/sim-onlySubdomain Text duplicate SIM Only
/deals/offersText duplicate Offers
/deals/upgradeSubdomain Upgrade
/deals/sim-freeSubdomain Text duplicate SIM Free
/deals/new-contract/refurbishedSubdomain Refurbished
/brands/appleSubdomain Apple iPhone
/brands/samsungSubdomain Samsung Phones
/deals/new-contractSubdomain Mobile Phones
/helpSubdomain Text duplicate Help & Advice
/about-usSubdomain Text duplicate About Us
/account/track-orderSubdomain Text duplicate Track Your Order
https://myaccount.mobilephones...External Subdomain Text duplicate My Account
/helpSubdomain Anchor Contact Us
https://ao.com/New window External AO.com
/deals/sign-upSubdomain Sign Up
/sitemap.xmlSitemap
/information/termsSubdomain Terms and Conditions
/information/privacySubdomain Privacy Policy
/information/cookiesSubdomain Cookie Policy
https://www.ao-world.com/respo...External Subdomain Modern Slavery Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mobilephonesdirect.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (284 kB).

HTTP Response Header

NameValue
dateFri, 26 Jul 2024 12:34:33 GMT
content-typetext/html; charset=UTF-8
cache-controlpublic, max-age=30
x-frame-optionsSAMEORIGIN
cf-cache-statusHIT
age51
last-modifiedFri, 26 Jul 2024 12:33:42 GMT
expiresFri, 26 Jul 2024 12:35:03 GMT
varyAccept-Encoding
servercloudflare
cf-ray8a946cb1ec031d94-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 494 referring domains.
This page has 20,338 backlinks.
This page has backlinks from 405 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /basket
Disallow: /checkout
Disallow: /deals/o2-email-exclusives

User-agent: Googlebot
Disallow:

User-agent: Googlebot-image
Disallow:

Sitemap: https://www.mobilephonesdirect.co.uk/sitemap.xml
Sitemap: https://www.mobilephonesdirect.co.uk/advice-and-inspiration/page-sitemap.xml
Sitemap: https://www.mobilephonesdirect.co.uk/advice-and-inspiration/post-sitemap.xml

Similar sites

Search preview

www.mobilephonesdirect.co.uk
Compare the best Mobile Phone Deals | Mobile Phones Direct
Compare the latest mobile phone deals from Mobile Phones Direct, part of the AO family. Join 1 million happy customers. All major networks & handsets plus FREE next day delivery!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
phone79%Check
Mobile Phone77%Check
mobile75%Check
Mobile Phones75%Check
Phones74%Check
Best Mobile Phone71%Check
Mobile Phone Deals70%Check
Phone Deals68%Check
best Mobile Phone Deals68%Check
Free Mobile62%Check
Show more keywords and terms

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