Msi.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
71% 
Page structure
75% 
Link structure
93% 
Server
87% 
External factors
100% 
SEO Score
Response time
1.88 s
File size
71.30 kB
Words
424
Media files
54
Number of links
28 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
MSI – Marketing Science Institute
The length of the page title is perfect. (301 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
MSI brings together marketing’s most renowned scholars and leading marketers from the world’s best companies to create an unbiased platform for scientific research, purposeful collaborations, and unparalleled peer-to-peer networking.
The meta description is too long: 1453 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.msi.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, height=device-height, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionMSI brings together marketing’s most renowned scholars and leading marketers from the world’s best companies to create an unbiased platform for scientific research, purposeful collaborations, and unparalleled peer-to-peer networking.
msapplication-TileImagehttps://www.msi.org/wp-content/uploads/2020/06/favicon.png
article:modified_time2024-06-12T17:58:05+00:00
langen
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleThe Best Minds Gather Here - MSI - Marketing Science Institute
og:descriptionMSI brings together marketing’s most renowned scholars and leading marketers from the world’s best companies to create an unbiased platform for scientific research, purposeful collaborations, and unparalleled peer-to-peer networking.
og:urlhttps://www.msi.org/
og:site_nameMSI - Marketing Science Institute
og:imagehttps://www.msi.org/wp-content/uploads/2020/06/immersion_20181-scaled-e1594752119938.jpg
og:image:width2560
og:image:height947
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 424 words on this page. Good pages should have about 800 words of useful content.
32.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, height=device-height, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...loads/2021/07/MSILogoUpdated-300x100.jpgLogo Image
...content/uploads/2020/08/Dell-300x227.pngNo alt attribute provided
/wp-content/uploads/2020/06/Adobe.pngBusiness Logo_Adobe Systems Inc.
...ntent/uploads/2020/08/Google-300x124.pngNo alt attribute provided
...tent/uploads/2020/08/Comcast-300x140.pngNo alt attribute provided
/wp-content/uploads/2020/06/Fiserv.pngBusiness Logo_Fiserv Corporation.
/wp-content/uploads/2020/06/CBS.pngBusiness Logo_CBS Corporation.
.../Meta_Platforms_Inc._logo.svg-300x60.pngNo alt attribute provided
/wp-content/uploads/2020/06/Nike-1.pngBusiness Logo_Nike, Inc.
/wp-content/uploads/2020/06/Kinesso.pngBusiness Logo_Kinesso.
...ontent/uploads/2020/06/Wells-Fargo-1.pngBusiness Logo_Wells Fargo & Company.
/wp-content/uploads/2020/06/Dominos.pngBusiness Logo_Domino’s Pizza, Inc.
/wp-content/uploads/2020/06/Juniper.pngBusiness Logo_Juniper Networks
/wp-content/uploads/2020/06/PNC-1.pngBusiness Logo_The PNC Financial Services Group, Inc.
/wp-content/uploads/2020/06/Penske-1.pngBusiness Logo_Penske Truck Rental.
/wp-content/uploads/2020/06/Coca-Cola-1.pngBusiness Logo_The Coca-Cola Company.
/wp-content/uploads/2020/06/Kantar.pngBusiness Logo_Kantar.
.../uploads/2020/08/BankAmerica-300x158.pngNo alt attribute provided
...t/uploads/2020/08/New-Project-300x92.pngNo alt attribute provided
/wp-content/uploads/2020/06/Lilly.pngBusiness Logo_Eli Lilly and Company.
...t/uploads/2020/08/Vanguard-1-300x143.pngNo alt attribute provided
...ploads/2020/08/AstraZeneca-1-300x141.pngNo alt attribute provided
/wp-content/uploads/2020/08/BAV-300x141.pngNo alt attribute provided
/wp-content/uploads/2020/06/Colgate.pngBusiness Logo_Colgate-Palmolive Company.
/wp-content/uploads/2020/06/Ipsos.pngBusiness Logo_Ipsos.
...ploads/2021/09/General-Mills-300x175.pngNo alt attribute provided
...ntent/uploads/2021/09/Elanco-300x150.pngElanco Business Logo
...content/uploads/2020/06/Yale-300x154.pngSchool Logo_Yale
...uploads/2020/06/Wharton-logo-300x300.pngNo alt attribute provided
...021/10/boulder-fl-centered-2-300x154.pngNo alt attribute provided
...ntent/uploads/2020/06/Harvard-300x88.pngSchool Logo_Harvard Business School logo
/wp-content/uploads/2020/06/MIT-300x173.pngSchool Logo_MIT Management Sloan School logo
...nt/uploads/2020/06/Dartmouth-300x134.pngSchool Logo_Dartmouth Tuck Business School logo
.../uploads/2020/06/Northwestern-300x96.pngSchool Logo_Northwestern University Kellogg School of Management logo
...content/uploads/2020/06/Emory-300x81.pngSchool Logo_Emory Goizueta Business School logo
/wp-content/uploads/2020/06/NYU-300x57.pngSchool Logo_NYU Stern School of Business logo
...ads/2020/06/Boston-University-300x57.pngschool Logo_BU Questrom School of Business logo
...nt/uploads/2020/06/download-1-300x83.pngSchool Logo_Stanford
...t/uploads/2020/06/thumb-logo-300x171.pngSchool Logo_UCLA
...ntent/uploads/2020/06/Tilburg-300x77.pngSchool Logo_Tilburg University logo
...ent/uploads/2020/06/U-Chicago-300x87.pngSchool Logo_Chicago Booth School of Business logo
...ent/uploads/2020/06/U-Toronto-300x72.pngSchool Logo_University of Toronto
...nt/uploads/2020/06/Penn-State-300x65.pngSchool Logo_Penn State Smeal College of Business logo
...uploads/2020/06/U-of-Illinois-300x98.pngSchool Logo_ Illinois
...ent/uploads/2020/06/Gronigen-256x300.pngSchool Logo_University of Gronigen Faculty of Economics and Business logo
...nt/uploads/2020/06/U-Maryland-300x68.pngSchool Logo_University of Maryland
...ploads/2020/06/Boston-College-300x51.pngSchool Logo_BC
...06/digital-whitebluetextnobordernotm.jpgSchool Logo_Duke
...nt/uploads/2020/06/Wisconsin-300x108.pngSchool Logo_Wisconsin
/wp-content/uploads/2020/06/download-2.pngSchool Logo_Columbia
.../uploads/2020/06/ASUWPC_CMYK-300x120.jpgSchool Logo_ASU
...tent/uploads/2020/06/download-300x65.pngSchool Logo_UT Austin
.../06/shutterstock_1689338029-1024x683.jpgNo alt attribute provided
...ploads/2021/07/MSI-at-arf-PNG-300x84.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 The best minds gather here. MSI bridges leaders in industry and academia to create a unique community that advances the scientific practice of marketing.
H2 Explore member benefits
H2 Take the next step
H2 Explore our open resources
H2 The best minds gather here.
H3 Member Companies
H3 Academic Affiliates
H3 What can we help you find in our library?
H3 Sign up for our webinars
H3 MSI on LinkedIn
H4 Empty heading
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.msi.org/Subdomain IMG-ALT Logo Image
https://www.msi.org/library/Subdomain Resources
/event-categories/conferences/Subdomain Conferences
/event-categories/webinars/Subdomain Webinars
https://www.msi.org/research/Subdomain Research
https://www.msi.org/initiatives/Subdomain Initiatives
/marketing-connections/Subdomain Community
/community/expert-directory/Subdomain Expert Network
/marketing-connections/Subdomain MSI Podcast
/news-from-msi/Subdomain News from MSI
/insightsexchange/Subdomain Insights Exchange
https://www.msi.org/about/Subdomain About
https://www.msi.org/about/staff/Subdomain Staff
/about/member-companies/Subdomain Member Companies
/about/committees/Subdomain Committees
/about/academic-fellows/Subdomain Academic Fellows
/2024-calendar-of-events/Subdomain 2024 Events
/wp-login.php?redirect_to=http...Subdomain Log In
https://msisite.wpengine.com/f...External Subdomain Opportunities for companies
https://msisite.wpengine.com/f...External Subdomain Opportunities for academics
https://msisite.wpengine.com/a...External Subdomain See all member companies
https://msisite.wpengine.com/f...External Subdomain Become a member company
https://msisite.wpengine.com/f...External Subdomain Text duplicate Opportunities for companies
https://msisite.wpengine.com/f...External Subdomain Text duplicate Opportunities for academics
https://www.msi.org/library/View Library
https://msisite.wpengine.com/e...External Subdomain Learn more about Webinars
https://www.linkedin.com/feed/...External Subdomain Marketing Connections
https://www.linkedin.com/feed/...External Subdomain MSI Insights Exchange
http://www.linkedin.com/compan...New window External Subdomain No Text
https://twitter.com/MktgScienceNew window External No Text
https://www.facebook.com/Marke...New window External Subdomain No Text
https://msisite.wpengine.com/c...External Subdomain Contact Us
https://www.msi.org/Subdomain No Text
https://www.msi.org/library/Subdomain Text duplicate Resources
/news-from-msi/Subdomain News
https://www.msi.org/about/Subdomain About MSI
/marketing-connections/Subdomain Text duplicate Community
/community/expert-directory/Subdomain Meet Our Experts
http://www.linkedin.com/compan...New window External Subdomain No Text
https://www.facebook.com/Marke...New window External Subdomain No Text
https://twitter.com/MktgScienceNew window External No Text
https://www.msi.org/terms-of-use/Terms of Use
/privacy-policy/Privacy Policy
/privacy-policy/Text duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.msi.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.88 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (71 kB).

HTTP Response Header

NameValue
servernginx
dateMon, 26 Aug 2024 18:35:18 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.msi.org/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheMISS
x-cache-groupbot
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 947 referring domains.
This page has 8,232 backlinks.
This page has backlinks from 729 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Similar sites

Search preview

www.msi.org
MSI – Marketing Science Institute
MSI brings together marketing’s most renowned scholars and leading marketers from the world’s best companies to create an unbiased platform for scientific research, purposeful collaborations, and unparalleled peer-to-peer networking.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
MSI84%Check
marketing66%Check
MSI Marketing Science66%Check
MSI Marketing Science Institute62%Check
marketing science56%Check
Marketing Research56%Check
best54%Check
best companies54%Check
Marketing Science Institute53%Check
Companies50%Check
Show more keywords and terms

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