Muchbetteradventures.com - SEO Checker

Overview of the SEO Check
Meta information
98% 
Page quality
63% 
Page structure
58% 
Link structure
55% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.28 s
File size
487.80 kB
Words
854
Media files
71
Number of links
131 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Active adventure holidays | Much Better Adventures
The length of the page title is perfect. (464 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Award-winning adventure holidays that do good. Travel in small groups led by expert local guides and help our wild places thrive. Book your next trip today.
The length of the meta description is perfect. (953 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.muchbetteradventures.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionAward-winning adventure holidays that do good. Travel in small groups led by expert local guides and help our wild places thrive. Book your next trip today.
robotsall
next-head-count20
langen
twitter:cardsummary_large_image
twitter:site@muchbetterAdven
twitter:creator@muchbetterAdven
twitter:titleActive adventure holidays | Much Better Adventures
twitter:descriptionAward-winning adventure holidays that do good. Travel in small groups led by expert local guides and help our wild places thrive. Book your next trip today.
og:titleActive adventure holidays | Much Better Adventures
og:urlhttps://www.muchbetteradventures.com/
og:typewebsite
og:descriptionJoin like-minded people on an active, small group, tour.
og:imagehttps://images.ctfassets.net/m5us57n7qfgl/2dKJx0PHJuoKLcHjap3tEZ/55a7185e772fb651a674f8a299a79057/Iceland_Tom_Barker.jpg?w=3000&h=2249&q=80&fit=fill
og:image:width3000
og:image:height2249
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 854 words. That's ok.
26.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (43). We recommend using a maximum of 17 tags for this page.
The following tag is repeated too often: new adventures
Image SEO
(Somewhat important)
48 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...Volcanoes_-_Aleks_Khapun.jpg&w=2048&q=50"Five summits brought a group of strangers together as friends"
...o_Blu_-_Dominika_Dudziuk.jpg&w=2048&q=50"I contemplated what drives humans to seek adventure"
...lbard___Luke_Ornsby_Rand.jpg&w=2048&q=50"Being on an adventure here is like living in an Attenborough documentary"
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...o-coast-kimberly-spiers.jpeg&w=2048&q=50"We felt like close friends sharing a moment we’d remember forever"
...45cd64469250397fca/Andy4.jpg&w=2048&q=50"One of those moments you'll never, ever forget. I actually started crying"
...te_Norway___Karen_Burden.jpg&w=2048&q=50"The banter between our group mates had begun as we teased who would be the first to capsize"
...land_by_Stewart_Elliston.jpg&w=2048&q=50"We all arrived as strangers, by the end of day one we were friends"
...Volcanoes_-_Aleks_Khapun.jpg&w=2048&q=50"Five summits brought a group of strangers together as friends"
...o_Blu_-_Dominika_Dudziuk.jpg&w=2048&q=50"I contemplated what drives humans to seek adventure"
...lbard___Luke_Ornsby_Rand.jpg&w=2048&q=50"Being on an adventure here is like living in an Attenborough documentary"
...04173128ed0/IMG_6464--1-.jpg&w=2048&q=50"This trip was a major f**k you to my brain tumour"
...o-coast-kimberly-spiers.jpeg&w=2048&q=50"We felt like close friends sharing a moment we’d remember forever"
...45cd64469250397fca/Andy4.jpg&w=2048&q=50"One of those moments you'll never, ever forget. I actually started crying"
...te_Norway___Karen_Burden.jpg&w=2048&q=50"The banter between our group mates had begun as we teased who would be the first to capsize"
..._Namibia_MBA_Staff_Chris.jpg&w=2048&q=50No alt attribute provided
..._Challenge_Emily_Wright.jpeg&w=2048&q=50No alt attribute provided
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...n_Jordan_Sophie_McGuirk.jpeg&w=2048&q=50No alt attribute provided
...b9e2b992d2506eaec/groups.png&w=2048&q=75Adventure with people like you
...ff7f518993c58a11f0b09b58854c76/world.svgActive outdoor specialists
...0d0a55a4/adventurer_icon.png&w=2048&q=75Get places you couldn't yourself
...b1e04467aafbd/Fill_1__1_.png&w=2048&q=75Hassle-Free From Start to Finish
..._next/abtot-logo-black-bg.jpg&w=256&q=75ABTOT logo
/images/_next/bcorp-logo-white.svgBcorp Logo
/images/_next/logo-mark.svgMuch Better Adventures Logo

Page structure

H1 heading
(Critically important)
Adventure in good company
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 67 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Adventure in good company
H2 Solo-friendly outdoor adventures for active people.
H3 Popular Right Now
H3 95% rate our group dynamic 5/5
H3 180+ ways to feel alive
H3 Community Stories
H4 Feeling Spontaneous?!
H4 "We all arrived as strangers, by the end of day one we were friends"
H4 "Five summits brought a group of strangers together as friends"
H4 "I contemplated what drives humans to seek adventure"
H4 "Being on an adventure here is like living in an Attenborough documentary"
H4 "This trip was a major f**k you to my brain tumour"
H4 "We felt like close friends sharing a moment we’d remember forever"
H4 "One of those moments you'll never, ever forget. I actually started crying"
H4 "The banter between our group mates had begun as we teased who would be the first to capsize"
H4 "We all arrived as strangers, by the end of day one we were friends" Duplicate text
H4 "Five summits brought a group of strangers together as friends" Duplicate text
H4 "I contemplated what drives humans to seek adventure" Duplicate text
H4 "Being on an adventure here is like living in an Attenborough documentary" Duplicate text
H4 "This trip was a major f**k you to my brain tumour" Duplicate text
H4 "We felt like close friends sharing a moment we’d remember forever" Duplicate text
H4 "One of those moments you'll never, ever forget. I actually started crying" Duplicate text
H4 "The banter between our group mates had begun as we teased who would be the first to capsize" Duplicate text
H4 Adventure with people like you
H4 Active outdoor specialists
H4 Get places you couldn't yourself
H4 Hassle-Free From Start to Finish
H4 Book With Confidence
H4 Positive impact adventure travel
H5 Our Purpose
H5 About
H5 Customers
H5 Travel Companies
H5 Partners
H6 Save up to 15% on selected last minute trips
H6 Feature
H6 4 mins
H6 Feature Duplicate text
H6 4 mins Duplicate text
H6 Feature Duplicate text
H6 3 mins
H6 Feature Duplicate text
H6 4 mins Duplicate text
H6 Feature Duplicate text
H6 8 mins
H6 Feature Duplicate text
H6 4 mins Duplicate text
H6 Feature Duplicate text
H6 7 mins
H6 Feature Duplicate text
H6 4 mins Duplicate text
H6 Feature Duplicate text
H6 4 mins Duplicate text
H6 Feature Duplicate text
H6 4 mins Duplicate text
H6 Feature Duplicate text
H6 3 mins Duplicate text
H6 Feature Duplicate text
H6 4 mins Duplicate text
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H6 8 mins Duplicate text
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H6 4 mins Duplicate text
H6 Feature Duplicate text
H6 7 mins Duplicate text
H6 Feature Duplicate text
H6 4 mins Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 20 external links on this page.
LinkAttributesAnchor text
/No Text
/explore/No Text
/accounts/login/No Text
/explore/africa/Africa
/explore/asia/Asia
/explore/central-america/Central America
/explore/europe/Europe
/explore/north-america/North America
/explore/south-america/South America
/explore/All Destinations
/explore/hiking/Hiking
/explore/multi-activity/Multi Activity
/explore/mountain-climbing/Mountain Climbing
/explore/kayaking/Kayaking
/explore/wildlife-watching/Wildlife Watching
/explore/cycling/Cycling
/explore/snorkelling/Snorkelling
/explore/northern-lights/Northern Lights
/explore/outdoor-skills/Outdoor Skills
/explore/sailing/Sailing
/explore/snowshoeing/Snowshoeing
/explore/canyoning/Canyoning
/explore/rafting/Rafting
/explore/stand-up-paddleboarding/Stand Up Paddle
/explore/dog-sledding/Dog Sledding
/explore/rock-climbing/Rock Climbing
/explore/surfing/Surfing
/explore/wild-swimming/Wild Swimming
/explore/yoga/Yoga
/explore/All Activities
/explore/?promotion=Last+Minut...Last Minute Offers
/explore/best-sellers/Best Selling Trips
/explore/new-adventures/New Adventures
/explore/private-group-adventu...Private Groups
/explore/big-adventures/Big Adventures
/explore/epic-weekends/Epic Weekends
/explore/expeditions/Expeditions
/explore/arctic-adventures/Arctic Adventures
/explore/peaks-over-4000m/Peaks over 4000m
/explore/tough-adventures/Extreme Adventures
/explore/jungle-adventures/Jungle Adventures
/explore/volcano-treks/Volcano Treks
/explore/winter-sun/Winter Sun
/explore/adventure-challenges-uk/UK Adventure Challenges
/explore/everest-base-camp-tours/Everest Base Camp
/explore/hut-to-hut-adventures/Hut-to-Hut Trekking
/explore/christmas-and-new-year/Christmas and New Year
/magazine/Magazine
/magazine/features/Features
/magazine/guides/Guides
/magazine/tag/packing-prep/Packing & Prep
/magazine/tag/community/Community Stories
/about/why-adventure-with-us/Why Book With Us
https://help.muchbetteradventu...External Subdomain Customer Help
/about/Our Story
/about/sustainability/Sustainability
/about/our-community/Community
/about/much-better-adventures-...Reviews
/giftcards/Gift Cards
https://hub.muchbetteradventur...External Subdomain Newsletter
https://help.muchbetteradventu...New window External Subdomain Contact Us
/explore/?promotion=Last+Minut...Subdomain Feeling Spontaneous?! Save up to 15% on selected last minute trips
/explore/Find a Trip
https://www.trustpilot.com/rev...New window External Subdomain Trustpilot
/much-better-adventurers/Subdomain Meet our global community
/explore/new-adventures/Text duplicate New Adventures
/explore/best-sellers/Best Sellers
/explore/winter-sun/Text duplicate Winter Sun
/explore/expeditions/Text duplicate Expeditions
/explore/iconic-adventures/Iconic Adventures
/explore/wild-swims-and-cool-d...Wild Swims and Cool Dips
/explore/peaks-over-4000m/Peaks Over 4000m
/explore/sub-zero/Sub Zero
/explore/get-there-by-train/Get There By Train
/explore/comfy-sleeps/Comfy Sleeps
/explore/jungle-adventures/Text duplicate Jungle Adventures
/explore/one-day-off-work/One Day Off Work
/explore/cool-sleeps/Cool Sleeps
/explore/ultimate-adventures/Ultimate Adventures
/explore/homestays/Homestays
/explore/rewilding-adventures/Rewilding Adventures
/explore/arctic-adventures/Text duplicate Arctic Adventures
/explore/volcano-treks/Text duplicate Volcano Treks
/explore/island-adventures/Island Adventures
/explore/hut-to-hut-adventures/Hut to Hut Adventures
/explore/new-adventures/Text duplicate New Adventures
/explore/best-sellers/Text duplicate Best Sellers
/explore/winter-sun/Text duplicate Winter Sun
/explore/expeditions/Text duplicate Expeditions
/explore/iconic-adventures/Text duplicate Iconic Adventures
/explore/wild-swims-and-cool-d...Text duplicate Wild Swims and Cool Dips
/explore/peaks-over-4000m/Text duplicate Peaks Over 4000m
/explore/sub-zero/Text duplicate Sub Zero
/explore/get-there-by-train/Text duplicate Get There By Train
/explore/comfy-sleeps/Text duplicate Comfy Sleeps
/explore/jungle-adventures/Text duplicate Jungle Adventures
/explore/one-day-off-work/Text duplicate One Day Off Work
/explore/cool-sleeps/Text duplicate Cool Sleeps
/explore/ultimate-adventures/Text duplicate Ultimate Adventures
/explore/homestays/Text duplicate Homestays
/explore/rewilding-adventures/Text duplicate Rewilding Adventures
/explore/arctic-adventures/Text duplicate Arctic Adventures
/explore/volcano-treks/Text duplicate Volcano Treks
/explore/island-adventures/Text duplicate Island Adventures
/explore/hut-to-hut-adventures/Text duplicate Hut to Hut Adventures
/magazine/kayaking-in-greenlan...New window Subdomain Feature 4 mins "We all arrived as strangers, by the end of day one we were friends"
IMG-ALT "We all arrived as strangers, by the end of day one we were friends"
A-TITLE "We all arrived as strangers, by the end of day one we were friends"
/magazine/guatemala-seven-summ...New window Subdomain Feature 4 mins "Five summits brought a group of strangers together as friends"
IMG-ALT "Five summits brought a group of strangers together as friends"
A-TITLE "Five summits brought a group of strangers together as friends"
/magazine/selvaggio-blu-photo-...New window Subdomain Feature 3 mins "I contemplated what drives humans to seek adventure"
IMG-ALT "I contemplated what drives humans to seek adventure"
A-TITLE "I contemplated what drives humans to seek adventure"
/magazine/arctic-adventure-sva...New window Subdomain Feature 4 mins "Being on an adventure here is like living in an Attenborough documentary"
IMG-ALT "Being on an adventure here is like living in an Attenborough documentary"
A-TITLE "Being on an adventure here is like living in an Attenborough documentary"
/magazine/beating-a-brain-tumo...New window Subdomain Feature 8 mins "This trip was a major f**k you to my brain tumour"
IMG-ALT "This trip was a major f**k you to my brain tumour"
A-TITLE "This trip was a major f**k you to my brain tumour"
/magazine/hiking-madeira-coast...New window Subdomain Feature 4 mins "We felt like close friends sharing a moment we’d remember forever"
IMG-ALT "We felt like close friends sharing a moment we’d remember forever"
A-TITLE "We felt like close friends sharing a moment we’d remember forever"
/magazine/adventuring-and-over...New window Subdomain Feature 7 mins "One of those moments you'll never, ever forget. I actually started crying"
IMG-ALT "One of those moments you'll never, ever forget. I actually started crying"
A-TITLE "One of those moments you'll never, ever forget. I actually started crying"
/magazine/ultimate-norwegian-f...New window Subdomain Feature 4 mins "The banter between our group mates had begun as we teased who would be the first to capsize"
IMG-ALT "The banter between our group mates had begun as we teased who would be the first to capsize"
A-TITLE "The banter between our group mates had begun as we teased who would be the first to capsize"
/magazine/kayaking-in-greenlan...New window Subdomain Text duplicate Feature 4 mins "We all arrived as strangers, by the end of day one we were friends"
IMG-ALT "We all arrived as strangers, by the end of day one we were friends"
A-TITLE "We all arrived as strangers, by the end of day one we were friends"
/magazine/guatemala-seven-summ...New window Subdomain Text duplicate Feature 4 mins "Five summits brought a group of strangers together as friends"
IMG-ALT "Five summits brought a group of strangers together as friends"
A-TITLE "Five summits brought a group of strangers together as friends"
/magazine/selvaggio-blu-photo-...New window Subdomain Text duplicate Feature 3 mins "I contemplated what drives humans to seek adventure"
IMG-ALT "I contemplated what drives humans to seek adventure"
A-TITLE "I contemplated what drives humans to seek adventure"
/magazine/arctic-adventure-sva...New window Subdomain Text duplicate Feature 4 mins "Being on an adventure here is like living in an Attenborough documentary"
IMG-ALT "Being on an adventure here is like living in an Attenborough documentary"
A-TITLE "Being on an adventure here is like living in an Attenborough documentary"
/magazine/beating-a-brain-tumo...New window Subdomain Text duplicate Feature 8 mins "This trip was a major f**k you to my brain tumour"
IMG-ALT "This trip was a major f**k you to my brain tumour"
A-TITLE "This trip was a major f**k you to my brain tumour"
/magazine/hiking-madeira-coast...New window Subdomain Text duplicate Feature 4 mins "We felt like close friends sharing a moment we’d remember forever"
IMG-ALT "We felt like close friends sharing a moment we’d remember forever"
A-TITLE "We felt like close friends sharing a moment we’d remember forever"
/magazine/adventuring-and-over...New window Subdomain Text duplicate Feature 7 mins "One of those moments you'll never, ever forget. I actually started crying"
IMG-ALT "One of those moments you'll never, ever forget. I actually started crying"
A-TITLE "One of those moments you'll never, ever forget. I actually started crying"
/magazine/ultimate-norwegian-f...New window Subdomain Text duplicate Feature 4 mins "The banter between our group mates had begun as we teased who would be the first to capsize"
IMG-ALT "The banter between our group mates had begun as we teased who would be the first to capsize"
A-TITLE "The banter between our group mates had begun as we teased who would be the first to capsize"
/explore/?promotion=Last+Minut...New window Subdomain See the adventures
/explore/epic-weekends/Text duplicate Epic Weekends
/explore/big-adventures/Text duplicate Big Adventures
/explore/private-group-adventu...Private Group Adventures
https://help.muchbetteradventu...New window External Subdomain IMG-ALT ABTOT logo
/about/b-corp/New window Learn More
/about/Text duplicate Our Story
/about/our-community/Our Community
/about/sustainability/Text duplicate Sustainability
/about/foundation/The Much Better Foundation
/about/our-hosts/Meet Our Hosts
/about/our-team/Meet the Team
https://apply.workable.com/muc...External Subdomain Careers
https://help.muchbetteradventu...External Subdomain Privacy Policy
/about/content-policy/Content Policy
/Anchor Cookie Policy
https://help.muchbetteradventu...External Subdomain T&Cs
https://help.muchbetteradventu...External Subdomain Text duplicate Contact Us
https://help.muchbetteradventu...External Subdomain Help and FAQs
https://help.muchbetteradventu...External Subdomain Foreign Travel Advice
https://help.muchbetteradventu...External Subdomain Happiness Guarantee
https://help.muchbetteradventu...External Subdomain Book with Confidence
https://hub.muchbetteradventur...External Subdomain Newsletter Sign Up
https://help.muchbetteradventu...External Subdomain Host Knowledge Base
https://help.muchbetteradventu...External Subdomain Apply to host
https://help.muchbetteradventu...External Subdomain Media Partnerships
/IMG-ALT Much Better Adventures Logo
https://www.facebook.com/muchb...External Subdomain No Text
https://twitter.com/muchbetter...External No Text
https://www.instagram.com/much...External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.muchbetteradventures.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.28 seconds.
The file size of the HTML document is fine (488 kB).

HTTP Response Header

NameValue
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set-cookie101 Characters
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x-matched-path/
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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,454 referring domains.
This page has 6,881 backlinks.
This page has backlinks from 1,068 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Robots.txt

# *
User-agent: *
Allow: /
Disallow: /inbox
Disallow: /checkout
Disallow: /manager

# Host
Host: https://www.muchbetteradventures.com

# Sitemaps
Sitemap: https://www.muchbetteradventures.com/sitemap.xml
Sitemap: https://www.muchbetteradventures.com/sitemap-ssr.xml

Search preview

www.muchbetteradventures.com
Active adventure holidays | Much Better Adventures
Award-winning adventure holidays that do good. Travel in small groups led by expert local guides and help our wild places thrive. Book your next trip today.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Adventure97%Check
Adventure Holidays79%Check
Adventure Travel76%Check
Active adventure holidays73%Check
Outdoor Adventure71%Check
Adventures69%Check
Award-winning adventure holidays68%Check
group63%Check
good62%Check
Better Adventures62%Check

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