Museums.cam.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
70% 
Page structure
58% 
Link structure
48% 
Server
70% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
78.90 kB
Words
725
Media files
52
Number of links
115 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | University of Cambridge Museums
The length of the page title is perfect. (424 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://museums.cam.ac.uk/node/1
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
MobileOptimizedwidth
viewportwidth=device-width, initial-scale=1.0
HandheldFriendlytrue
GeneratorDrupal 10 (https://www.drupal.org)
latitude52.210929
longitude0.114545
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 725 words. That's ok.
28.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/uocmtheme/logo.svgHome
...537.OPT].72.jpg?h=73a037bf&itok=L8a4Rd-ILintel or prow ornament representing a pair of conventionalised human figures and a dog
...ault/files/2019-01/icn_accessibility.pngAccess available for individuals with limited mobility
...ault/files/2019-01/icn_baby-changing.pngBaby changing facilities available test 2
/sites/default/files/2019-01/icn_shop.pngShopping facilities available alt text
.../default/files/2018-11/icn_toilets_0.pngToilet facilities available
...nae_19A0295.jpg?h=8c1344d8&itok=Kcdo9l47White flowers with purple centres.
...ault/files/2019-01/icn_accessibility.pngAccess available for individuals with limited mobility
...ault/files/2019-01/icn_baby-changing.pngBaby changing facilities available test 2
/sites/default/files/2019-01/icn_food.pngsome food stuff
/sites/default/files/2019-01/icn_shop.pngShopping facilities available alt text
.../default/files/2018-11/icn_toilets_0.pngToilet facilities available
...sics8_1 (1).jpg?h=87a8b58c&itok=KZx0IcZOThe Terme Boxer
...ault/files/2019-01/icn_accessibility.pngAccess available for individuals with limited mobility
...ault/files/2019-01/icn_baby-changing.pngBaby changing facilities available test 2
.../default/files/2018-11/icn_toilets_0.pngToilet facilities available
...020-11/Fitz.jpg?h=c587eb0d&itok=80vNoTK2The Twins
...ault/files/2019-01/icn_accessibility.pngAccess available for individuals with limited mobility
...ault/files/2019-01/icn_baby-changing.pngBaby changing facilities available test 2
/sites/default/files/2019-01/icn_food.pngsome food stuff
/sites/default/files/2019-01/icn_shop.pngShopping facilities available alt text
.../default/files/2018-11/icn_toilets_0.pngToilet facilities available
...1-1000x7792.jpg?h=153ae8b7&itok=ujwAZ3HpLucie Rie’s Conical Bowl (1971) which is currently on show at the Fitzwilliam Museum in ‘Being Modern’.
...ault/files/2019-01/icn_accessibility.pngAccess available for individuals with limited mobility
...ault/files/2019-01/icn_baby-changing.pngBaby changing facilities available test 2
/sites/default/files/2019-01/icn_food.pngsome food stuff
/sites/default/files/2019-01/icn_shop.pngShopping facilities available alt text
.../default/files/2018-11/icn_toilets_0.pngToilet facilities available
...8-10/polar4.jpg?h=3c2f3e32&itok=tYw9sY7OExpedition Googles from the polar museum
...ault/files/2019-01/icn_accessibility.pngAccess available for individuals with limited mobility
...ault/files/2019-01/icn_baby-changing.pngBaby changing facilities available test 2
/sites/default/files/2019-01/icn_shop.pngShopping facilities available alt text
...0/Sedgwick1.jpg?h=25c06625&itok=fU0J1bX4Mary Anning's Ichthyosaur, Sedgwick Museum
...ault/files/2019-01/icn_accessibility.pngAccess available for individuals with limited mobility
/sites/default/files/2019-01/icn_shop.pngShopping facilities available alt text
.../default/files/2018-11/icn_toilets_0.pngToilet facilities available
...-10/Whipple.jpg?h=c44fcfa1&itok=LHMlaEbQGlobes on display at the whipple
...ault/files/2019-01/icn_accessibility.pngAccess available for individuals with limited mobility
.../default/files/2018-11/icn_toilets_0.pngToilet facilities available
...zoology-(1).jpg?h=4cb89cd7&itok=gxxXWSpQStuffed Hare
...ault/files/2019-01/icn_accessibility.pngAccess available for individuals with limited mobility
...ault/files/2019-01/icn_baby-changing.pngBaby changing facilities available test 2
/sites/default/files/2019-01/icn_food.pngsome food stuff
/sites/default/files/2019-01/icn_shop.pngShopping facilities available alt text
.../default/files/2018-11/icn_toilets_0.pngToilet facilities available
...3/SoS icons.jpg?h=67bf2b45&itok=RuxBV630Two strands of helix in a double helix turn into leaves at the end
...SoS icons_0.jpg?h=67bf2b45&itok=GDPdyf8eTwo strands of helix in a double helix turn into leaves at the end
...SoS icons_1.jpg?h=67bf2b45&itok=rNAp6fXHTwo strands of helix in a double helix turn into leaves at the end
...ges/Entree_de_Port_1_0.jpg?itok=j3Y3PL5MNo alt attribute provided
...m-museums-summer-309_0.jpg?itok=SbwGuoe1No alt attribute provided
/themes/uocmtheme/logo.svgHome
/sites/default/files/inline-images/u43.pngACE website logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 70 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Come on in
H2 Accessibility
H2 Baby Changing
H2 Shop
H2 Toilets
H2 Accessibility Duplicate text
H2 Baby Changing Duplicate text
H2 Food
H2 Shop Duplicate text
H2 Toilets Duplicate text
H2 Accessibility Duplicate text
H2 Baby Changing Duplicate text
H2 Toilets Duplicate text
H2 Accessibility Duplicate text
H2 Baby Changing Duplicate text
H2 Food Duplicate text
H2 Shop Duplicate text
H2 Toilets Duplicate text
H2 Accessibility Duplicate text
H2 Baby Changing Duplicate text
H2 Food Duplicate text
H2 Shop Duplicate text
H2 Toilets Duplicate text
H2 Accessibility Duplicate text
H2 Baby Changing Duplicate text
H2 Shop Duplicate text
H2 Accessibility Duplicate text
H2 Shop Duplicate text
H2 Toilets Duplicate text
H2 Accessibility Duplicate text
H2 Toilets Duplicate text
H2 Accessibility Duplicate text
H2 Baby Changing Duplicate text
H2 Food Duplicate text
H2 Shop Duplicate text
H2 Toilets Duplicate text
H2 What's On
H2 Collections in action
H2 Museum of Classical Archaeology
H2 Museum of Archaeology and Anthropology
H2 Museum of Zoology
H2 The Polar Museum
H2 Cambridge University Botanic Garden
H2 Whipple Museum of the History of Science
H2 Sedgwick Museum of Earth Sciences
H2 The Fitzwilliam Museum
H2 Kettle's Yard
H2 Monthly what's on emails
H2 Our programmes
H2 Further information
H3 Museum of Archaeology and Anthropology Duplicate text
H3 Museum of Archaeology and Anthropology Duplicate text
H3 Cambridge University Botanic Garden Duplicate text
H3 Cambridge University Botanic Garden Duplicate text
H3 Museum of Classical Archaeology Duplicate text
H3 Museum of Classical Archaeology Duplicate text
H3 The Fitzwilliam Museum Duplicate text
H3 The Fitzwilliam Museum Duplicate text
H3 Kettle's Yard Duplicate text
H3 Kettle's Yard Duplicate text
H3 The Polar Museum Duplicate text
H3 The Polar Museum Duplicate text
H3 Sedgwick Museum of Earth Sciences Duplicate text
H3 Sedgwick Museum of Earth Sciences Duplicate text
H3 Whipple Museum of the History of Science Duplicate text
H3 Whipple Museum of the History of Science Duplicate text
H3 Museum of Zoology Duplicate text
H3 Museum of Zoology Duplicate text
H4 Museum Shops
H4 Volunteering
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://museums.cam.ac.uk/Anchor Skip to main content
https://museums.cam.ac.uk/IMG-ALT Home
https://www.facebook.com/cambr...New window External Subdomain No Text
https://www.instagram.com/camu...New window External Subdomain No Text
https://www.twitter.com/camuni...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/whats-onWhat's On
/activitiesHome Activities
A-TITLE Activities to try at home
/discoverExplore the Collections
A-TITLE Online stories from the collections
/theme/summerSubdomain Summer with the Museums
/theme/power-and-memoryPower & Memory
/school-sessionsSchools
/theme/health-and-wellbeingHealth & Wellbeing
A-TITLE Health and Wellbeing
/OpportunitiesOpportunities
https://ucm.volunteermakers.org/External Subdomain Volunteering
A-TITLE Volunteering opportunities
/researchResearch
https://museums.cam.ac.uk/cccCollections - Connections - Communities
/about-usAbout Us
/support-usSupport us
A-TITLE Support the University collections
/about-us/contact-usContact Us
A-TITLE How to get in touch
https://museums.cam.ac.uk/returnsReturns
A-TITLE Our approach to the return of museum objects
/collections-for-everyoneCollections for Everyone
/story/2020-2021/Annual Review
A-TITLE The UCM's annual review
/museums/museum-archaeology-an...More details
/index.php/taxonomy/term/2Accessibility
/index.php/taxonomy/term/1Baby Changing
/index.php/taxonomy/term/4Shop
/index.php/taxonomy/term/5Toilets
/museums/cambridge-university-...Text duplicate More details
/index.php/taxonomy/term/2Text duplicate Accessibility
/index.php/taxonomy/term/1Text duplicate Baby Changing
/index.php/taxonomy/term/3Food
/index.php/taxonomy/term/4Text duplicate Shop
/index.php/taxonomy/term/5Text duplicate Toilets
/museums/museum-classical-arch...Text duplicate More details
/index.php/taxonomy/term/2Text duplicate Accessibility
/index.php/taxonomy/term/1Text duplicate Baby Changing
/index.php/taxonomy/term/5Text duplicate Toilets
/museums/the-fitzwilliam-museumText duplicate More details
/index.php/taxonomy/term/2Text duplicate Accessibility
/index.php/taxonomy/term/1Text duplicate Baby Changing
/index.php/taxonomy/term/3Text duplicate Food
/index.php/taxonomy/term/4Text duplicate Shop
/index.php/taxonomy/term/5Text duplicate Toilets
/museums/kettles-yardText duplicate More details
/index.php/taxonomy/term/2Text duplicate Accessibility
/index.php/taxonomy/term/1Text duplicate Baby Changing
/index.php/taxonomy/term/3Text duplicate Food
/index.php/taxonomy/term/4Text duplicate Shop
/index.php/taxonomy/term/5Text duplicate Toilets
/museums/polar-museumText duplicate More details
/index.php/taxonomy/term/2Text duplicate Accessibility
/index.php/taxonomy/term/1Text duplicate Baby Changing
/index.php/taxonomy/term/4Text duplicate Shop
/museums/sedgwick-museum-earth...Text duplicate More details
/index.php/taxonomy/term/2Text duplicate Accessibility
/index.php/taxonomy/term/4Text duplicate Shop
/index.php/taxonomy/term/5Text duplicate Toilets
/museums/whipple-museum-histor...Text duplicate More details
/index.php/taxonomy/term/2Text duplicate Accessibility
/index.php/taxonomy/term/5Text duplicate Toilets
/museums/museum-zoologyText duplicate More details
/index.php/taxonomy/term/2Text duplicate Accessibility
/index.php/taxonomy/term/1Text duplicate Baby Changing
/index.php/taxonomy/term/3Text duplicate Food
/index.php/taxonomy/term/4Text duplicate Shop
/index.php/taxonomy/term/5Text duplicate Toilets
/<a href="/index.php/events/sc...Science on Sundays: June 16/06/2024 2:30 PM - 3:00 PM Free with normal Garden admission. Between Roman Agricultural Diffusion and Islamic Green Revolution: C...
IMG-ALT Two strands of helix in a double helix turn into leaves at the end
/index.php/events/science-sund...IMG-ALT Two strands of helix in a double helix turn into leaves at the end
/index.php/events/science-sund...Science on Sundays: June
/index.php/events/science-sund...Find out more >
/<a href="/index.php/events/sc...Science on Sundays: July 21/07/2024 2:30 PM - 3:00 PM Free with normal Garden admission. The extraordinary ecology of drylands Find out more >
IMG-ALT Two strands of helix in a double helix turn into leaves at the end
/index.php/events/science-sund...Text duplicate IMG-ALT Two strands of helix in a double helix turn into leaves at the end
/index.php/events/science-sund...Science on Sundays: July
/index.php/events/science-sund...Text duplicate Find out more >
/<a href="/index.php/events/sc...Science on Sundays: August 18/08/2024 2:30 PM - 3:00 PM Free with normal Garden admission. Engineering to study biology: building tools to study an economica...
IMG-ALT Two strands of helix in a double helix turn into leaves at the end
/index.php/events/science-sund...Text duplicate IMG-ALT Two strands of helix in a double helix turn into leaves at the end
/index.php/events/science-sund...Science on Sundays: August
/index.php/events/science-sund...Text duplicate Find out more >
/whats-onSee all of What's On
/blog/2024/06/11/life-as-a-mus...New window Subdomain Life as a Museum Experience Intern
/blog/2024/05/28/welcoming-fam...New window Subdomain Welcoming Families at the Fitzwilliam Museum
/blog/2024/05/17/a-month-as-in...New window Subdomain A month as Inclusion Assistant
/blog/2024/04/23/help-digitise...New window Subdomain Help digitise the collections at Cambridge University Herbarium
/blog/2024/03/22/university-of...New window Subdomain University of Cambridge Museums Activity Update, October- December 2023
/blogSubdomain More blog posts
/museum-shopsMuseum Shops
/museum-shopsText duplicate Museum Shops
https://ucm.volunteermakers.org/External Subdomain Text duplicate Volunteering
https://ucm.volunteermakers.org/External Subdomain Volunteer with us
/index.php/museums/museum-clas...Museum of Classical Archaeology
/index.php/museums/museum-arch...Museum of Archaeology and Anthropology
/index.php/museums/museum-zoologyMuseum of Zoology
/index.php/museums/polar-museumThe Polar Museum
/index.php/museums/cambridge-u...Cambridge University Botanic Garden
/index.php/museums/whipple-mus...Whipple Museum of the History of Science
/index.php/museums/sedgwick-mu...Sedgwick Museum of Earth Sciences
/index.php/museums/the-fitzwil...The Fitzwilliam Museum
/index.php/museums/kettles-yardKettle's Yard
https://mailchimp.com/legal/termsNew window External Learn more about Mailchimp's privacy practices here.
/museumremixSubdomain Museum Remix
/bridgingbinariesSubdomain Bridging Binaries
A-TITLE Pilot LGBTQ+ Tours
/theme/summerSubdomain Text duplicate Summer with the Museums
A-TITLE Summer events to enjoy at home
/theme/twilightTwilight with the Museums
A-TITLE Museums after-dark, every February half-term
https://staff.museums.cam.ac.uk/External Subdomain Staff Pages
A-TITLE Staff Pages
https://www.information-compli...External Subdomain Freedom of information
https://www.cam.ac.uk/about-th...External Subdomain Terms and conditions
/accessibility-statementSubdomain Website accessibility
A-TITLE UCM accessibility statement
https://www.cam.ac.uk/about-th...External Subdomain Privacy Policy
A-TITLE Privacy Policy
/index.php/whats-onText duplicate What's On
/index.php/activitiesText duplicate Home Activities
/index.php/discoverText duplicate Explore the Collections
/theme/summerSubdomain Text duplicate Summer with the Museums
/index.php/theme/power-and-memoryText duplicate Power & Memory
/index.php/school-sessionsText duplicate Schools
/index.php/theme/health-and-we...Text duplicate Health & Wellbeing
/index.php/OpportunitiesText duplicate Opportunities
https://ucm.volunteermakers.org/External Subdomain Text duplicate Volunteering
/index.php/researchText duplicate Research
/index.php/cccText duplicate Collections - Connections - Communities
/index.php/about-usText duplicate About Us
/index.php/support-usText duplicate Support us
/index.php/about-us/contact-usText duplicate Contact Us
/index.php/returnsText duplicate Returns
/index.php/collections-for-eve...Text duplicate Collections for Everyone
/index.php/story/2020-2021/Text duplicate Annual Review
https://www.facebook.com/cambr...External Subdomain Facebook
https://www.instagram.com/camu...External Subdomain Instagram
https://www.twitter.com/camuni...External Subdomain Twitter
/index.php/digital-surveyDigital Survey
https://museums.cam.ac.uk/Text duplicate IMG-ALT Home
https://www.artscouncil.org.uk/External Subdomain IMG-ALT ACE website logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://museums.cam.ac.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 9 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (79 kB).

HTTP Response Header

NameValue
dateWed, 12 Jun 2024 18:21:33 GMT
serverApache/2.4.54 (Ubuntu)
cache-controlmax-age=1800, public
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 12 Jun 2024 16:10:47 GMT
etag"1718208647-gzip"
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
content-encodinggzip
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 67 referring domains.
This page has 295 backlinks.
This page has backlinks from 59 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museum68%Check
Museums58%Check
Cambridge Museums58%Check
Fitzwilliam Museum56%Check
Museum Zoology56%Check
Museum History55%Check
University54%Check
Cambridge54%Check
Cambridge University54%Check
Polar46%Check
Show more keywords and terms

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