Nam.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
78% 
Page structure
100% 
Link structure
97% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.05 s
File size
56.50 kB
Words
535
Media files
14
Number of links
41 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | National Army Museum
The length of the page title is perfect. (278 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The National Army Museum is the leading authority on Our Army and its impact on society past and present. We seek to inspire, engage and educate through our world class museum and collections.
The meta description is too long: 1221 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nam.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe National Army Museum is the leading authority on Our Army and its impact on society past and present. We seek to inspire, engage and educate through our world class museum and collections.
viewportwidth=device-width, initial-scale=1.0
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
langen
twitter:cardsummary
twitter:titleHome
twitter:descriptionThe National Army Museum is the leading authority on Our Army and its impact on society past and present. We seek to inspire, engage and educate through our world class museum and collections.
twitter:site@NAM_London
twitter:image:altNational Army Museum
twitter:imagehttps://www.nam.ac.uk/sites/default/files/2017-05/new-external_slice.jpg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 535 words. That's ok.
37.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/national-army-museum-logo--on-dark.pngNational Army Museum Logo
...3_15_2_L_slice_v2.jpg.webp?itok=kYYpMwenNo alt attribute provided
data:[...] Base64Lynx helicopter on display in the Atrium
...SimonFraser_slice.jpg.webp?itok=xjisDSQ-Burial of Simon Fraser
...y-dance_teaser_v2.jpg.webp?itok=JY5YmnZTPeople dressed in 1940s style dancing at the National Army Museum
...02/1003016_teaser.jpg.webp?itok=sbCi0ouPDetail from a State Trumpeter's coat worn at the Delhi Durbar of 1911
data:[...] Base64Detail from a jacket worn by Captain John Malcolmson VC, c1860
...5-04/101824_slice.jpg.webp?itok=jR3WOV2dNo alt attribute provided
...5-04/106750_slice.jpg.webp?itok=fwu0P7msNo alt attribute provided
...5-03/106383_slice.jpg.webp?itok=8jQ-AaDHNo alt attribute provided
data:[...] Base64Contoured map pattern
...house-cafe2_slice.jpg.webp?itok=LflEWJZ_No alt attribute provided
...play-base-graphic.jpg.webp?itok=s7tkyALkNo alt attribute provided
...09/the-shop_slice.jpg.webp?itok=5CWJFwqlNo alt attribute provided

Page structure

H1 heading
(Critically important)
An unmissable day out
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 An unmissable day out
H2 Plan your day at the Museum
H2 Coming soon at the National Army Museum
H2 Become a member
H2 On This Day: 1945
H2 Sign up to our newsletter
H2 More things to do
H2 Find us on social media
H3 Learning to Adapt: The British Army in the American War of Independence
H3 VE Day Dance
H3 Embroidering the British Army
H3 Victory: May–August 1945
H3 On This Day: May 1945
H3 On This Day: April 1945
H3 The Café
H3 Play Base
H3 The Shop
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nam.ac.uk/Anchor Skip to main content
https://www.nam.ac.uk/Subdomain IMG-ALT National Army Museum Logo
/donate-onlineSubdomain Donate
https://shop.nam.ac.uk/External Subdomain Shop
https://www.nam.ac.uk/whats-onSubdomain What's on
https://www.nam.ac.uk/collectionsSubdomain Collections
https://www.nam.ac.uk/exploreSubdomain Explore
https://www.nam.ac.uk/support-usSubdomain Support Us
https://www.nam.ac.uk/plan-visitSubdomain Plan a visit
https://www.nam.ac.uk/familiesSubdomain Families
https://www.nam.ac.uk/schoolsSubdomain Schools
/donate-onlineSubdomain Text duplicate Donate
https://shop.nam.ac.uk/External Subdomain Text duplicate Shop
/plan-visit/unmissable-day-outFind out more
https://www.nam.ac.uk/plan-visitPlan your visit
/whats-on/learning-adapt-briti...Learning to Adapt: The British Army in the American War of Independence
/whats-on/ve-day-danceVE Day Dance
/whats-on/embroidering-british...Embroidering the British Army
/support-us/membersJoin today
/explore/victory-may-august-1945Victory: May–August 1945
/explore/day-may-1945On This Day: May 1945
/explore/day-april-1945On This Day: April 1945
/join-our-mailing-listSign up
/plan-visit/cafeThe Café
/families/play-basePlay Base
/plan-visit/shopThe Shop
https://www.nam.ac.uk/aboutAbout the museum
https://www.nam.ac.uk/pressPress
https://www.nam.ac.uk/contactContact
https://www.nam.ac.uk/support-usSupport us
/donate-onlineDonate online
https://www.nam.ac.uk/jobsJobs
https://www.nam.ac.uk/volunteerVolunteer
/families/play-baseText duplicate Play Base
/families/birthday-partiesBirthday Parties
/collections/templer-study-centreTempler Study Centre
/picture-libraryPicture Library
https://www.nam.ac.uk/venue-hireVenue Hire
/museums-training-programmeMuseums training programme
/regimental-and-corps-museum-n...Regimental and Corps Museum networks
https://www.facebook.com/Natio...New window External Subdomain Follow us on Facebook
https://twitter.com/NAM_LondonNew window External Follow us on Twitter
https://www.instagram.com/nam_...New window External Subdomain Follow us on Instagram
https://www.youtube.com/user/N...New window External Subdomain Follow us on YouTube
https://www.nam.ac.uk/terms-useTerms of use
/about/privacy-and-cookiesPrivacy and cookies
/about/accessibilityAccessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nam.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.05 seconds.
The file size of the HTML document is fine (57 kB).

HTTP Response Header

NameValue
cache-controlmax-age=10800, public
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
etagW/"1746805869"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 09 May 2025 15:51:09 GMT
link</themes/custom/nam_2025/dist/fonts/Roboto-Regular.woff2>; rel="preload"; as="font"; type="font/woff2"; crossorigin="true"
servernginx
strict-transport-securitymax-age=31622400
x-content-type-optionsnosniff
x-drupal-dynamic-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe1-b-666b94cd7-mjl59
x-styx-req-id6cef949b-2ced-11f0-ac6c-be9a4d19c015
dateFri, 09 May 2025 16:44:49 GMT
x-served-bycache-chi-kigq8000039-CHI, cache-fra-eddf8230058-FRA
x-cacheHIT, HIT
x-cache-hits11, 0
x-timerS1746809089.443797,VS0,VE4
varyAccept-Encoding, Cookie, Cookie, Cookie
age3219
accept-rangesbytes
via1.1 varnish, 1.1 varnish
content-length13091
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 509 referring domains.
This page has 5,277 backlinks.
This page has backlinks from 431 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed
# Add sitemap
Sitemap: https://www.nam.ac.uk/sitemap.xml

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Search preview

www.nam.ac.uk
Home | National Army Museum
The National Army Museum is the leading authority on Our Army and its impact on society past and present. We seek to inspire, engage and educate through our world class museum and collections.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Army70%Check
Museum70%Check
National Army Museum70%Check
National65%Check
British Army56%Check
Follow us53%Check
Support Us53%Check
day52%Check
unmissable50%Check
world46%Check
Show more keywords and terms

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