Rom.on.ca - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
82% 
Page structure
26% 
Link structure
81% 
Server
46% 
External factors
100% 
SEO Score
Response time
1.00 s
File size
67.50 kB
Words
687
Media files
15
Number of links
147 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Royal Ontario Museum
The length of the page title is perfect. (208 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Royal Ontario Museum showcases art, culture and nature from around the world and across the ages. Canada's largest and most comprehensive museum is home to a world-class collection of 13 million art objects and natural history specimens, featured in 40 gallery and exhibition spaces.
The meta description is too long: 1812 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rom.on.ca/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
An alternate link incorrectly contains an URL with a relative path.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe Royal Ontario Museum showcases art, culture and nature from around the world and across the ages. Canada's largest and most comprehensive museum is home to a world-class collection of 13 million art objects and natural history specimens, featured in 40 gallery and exhibition spaces.
generatorDrupal 7 (https://www.drupal.org)
viewportwidth=device-width, initial-scale=1
MobileOptimizedwidth
HandheldFriendlytrue
apple-mobile-web-app-capableyes
robotsindex,follow
langen
twitter:cardsummary
twitter:site@ROMtoronto
twitter:urlhttps://www.rom.on.ca/en
twitter:titleRoyal Ontario Museum
twitter:descriptionThe Royal Ontario Museum showcases art, culture and nature from around the world and across the ages. Canada's largest and most comprehensive museum is home to a world-class collection of 13 million
twitter:imagehttps://www.rom.on.ca/sites/default/files/imce/ROM_strategic_plan_highlight.png
fb:pages8469063146
og:site_nameRoyal Ontario Museum
og:typearticle
og:urlhttps://www.rom.on.ca/en/node
og:descriptionThe Royal Ontario Museum showcases art, culture and nature from around the world and across the ages. Canada's largest and most comprehensive museum is home to a world-class collection of 13 million art objects and natural history specimens, featured in 40 gallery and exhibition spaces.
og:imagehttps://www.rom.on.ca/sites/default/files/imce/ROM_strategic_plan_highlight.png
og:image:urlhttps://www.rom.on.ca/sites/default/files/imce/ROM_strategic_plan_highlight.png
og:image:secure_urlhttps://www.rom.on.ca/sites/default/files/imce/ROM_strategic_plan_highlight.png
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 687 words. That's ok.
27.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 10 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/all/themes/rom/logo.pngRoyal Ontario Museum logo
...blic/1_new_vi_carousel.jpg?itok=NvUhGNgzArts Culture and Nature
...lic/wild-cats-homepage.jpg?itok=BhBphSmFClose up image of Panther
...public/earth-immersive.jpg?itok=_BweHxSZScreen of Immersive Journey
..._19079_20_detail_web_1.jpg?itok=ALS7hLRUNorthern Night (detail), 1955, designed by Ada B. Torrance, sewn by Torrance and members of Simcoe County Arts and Crafts Association, Orillia, Ontario. Cotton tabby textile, pieced, appliqued and embroidered. 956.159.A. Gift of The Star Weekly. Image @ROM.
...age_4_dj_tangerine_1_0.jpg?itok=m4cOgZhiNo alt attribute provided
...onto-740x415-imgb-mtix.jpg?itok=fyF3NkzcBloor Street with the ROM in the foreground and city pass ticket displayed.
..._piece_knight_1_zoomed.jpg?itok=hkK072GyChess piece knight
/sites/default/files/interior4.jpgOpenROM
...activist-austin-clarke.jpg?itok=bAD0RR7IPortrait of Austin Clarke by Neville Clarke.
...ahua_field_shot_edited.jpg?itok=6dhHYlLhNo alt attribute provided
...ghts/public/lead_image.png?itok=2Yjzi8mZNo alt attribute provided
...behind_scenes_european_collections_2.jpgCollection rooms at the ROM. Photo by W. Dobrowlanski.
/sites/default/files/imce/image_svb16.jpgSchool groups explore art, culture and nature at the ROM.ROM Governors Field Trip Reports
...es/default/files/imce/rom-logo-white.pngRoyal Ontario Museum

Page structure

H1 heading
(Critically important)
Homepage
The H1 heading contains the words Homepage! Use important keywords instead.
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (8 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Homepage
H1 Can we actually clone a dinosaur?
H2 Main - EN
H2 Events & Activities
H2 Experience ROM
H2 OpenROM
H2 ROM at Home
H3 Plan Your Visit
H3 Museum Information
H3 Exhibitions
H3 Galleries
H3 For Adults
H3 For Families & Kids
H3 Travel, Bus & Walks
H3 ROM On Demand
H3 ROM Live
H3 ROM Kids
H3 Collections
H3 Research
H3 Core Programming
H3 Specialty Programs
H3 Support Learning
H3 Membership
H3 Volunteer
H3 Careers
H3 Support Us
H3 We’re Open Today 10:00 am to 5:30 pm
H3 We Live On In What We Leave Behind
H3 Wild Cats
H3 Earth: An Immersive Journey
H3 Quilts: Made in Canada
H3 Step into the Past. Support the Future.
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.rom.on.ca/enAnchor Skip to main content
https://www.rom.on.ca/enEnglish
https://www.rom.on.ca/frFrançais
https://www.rom.on.ca/en/about-usAbout Us
https://rom.akaraisin.com/ui/B...External Subdomain Donate
https://tickets.rom.on.ca/External Subdomain Buy Tickets
https://tickets.rom.on.ca/en/l...External Subdomain Member Login
https://shop.rom.on.ca/External Subdomain Shop
https://www.rom.on.ca/enIMG-ALT Royal Ontario Museum logo
A-TITLE Home page
https://www.rom.on.ca/en/visit-usVisit
https://tickets.rom.on.ca/publicNew window External Subdomain Text duplicate Buy Tickets
/en/visit-us/admission-informa...Admission Information
/en/visit-us/location-parkingLocation & Parking
/en/visit-us/shopping-diningShopping & Dining
/en/visit-us/group-visitsGroup Visits
/en/visit-us/visitor-info/visi...Visitor Information
/en/visit-us/accessibilityAccessibility
/en/visit-us/maps-toursMaps & Tours
/en/visit-us/vistor-informatio...Tourist Information
/en/visit-us/book-eventBook an Event
/en/the-best-of-yorkvilleBest of Yorkville
/en/visit-us/openromOpenROM
/en/exhibitions-galleriesExhibitions & Galleries
/en/exhibitions-galleries/exhi...Current Exhibitions
/en/exhibitions-galleries/exhi...Upcoming Exhibitions
/en/exhibitions-galleries/exhi...Past Exhibitions
/en/exhibitions-galleries/exhi...Online Exhibitions & Experiences
/en/exhibitions-galleries/gall...Explore All
/en/exhibitions-galleries/gall...Natural History
/en/exhibitions-galleries/gall...Art & Culture
/en/exhibitions-galleries/gall...Hands-On
https://www.rom.on.ca/en/whats-onWhat's On
/en/free-main-floor-2024Free Main Floor
/en/whats-on/conversationsConversations
/en/whats-on/rom-after-darkROM After Dark
/en/whats-on/rom-speaksROM Speaks
/en/whats-on/workshopsWorkshops
/en/whats-on/rock-gem-mineral-...ID Clinics
/en/whats-on/talksTalks
/en/whats-on/all-programs/adultSee all adult programs
/en/free-main-floor-2024Text duplicate Free Main Floor
/en/whats-on/summer-club-2024Summer Club 2024
/en/whats-on/saturday-clubSaturday Club
/en/whats-on/romkids-juniorROMKids Junior
/en/whats-on/rom-kids-daysROMKids PA Day Camp
/en/earth-rangers-studioEarth Rangers Studio
/en/third-tuesday-nights-free3rd Tuesday Nights Free
/en/whats-on/all-programs/kidsSee all kids programs
/en/whats-on/rombusROMBus
/en/whats-on/romtravelROMTravel
/en/whats-on/romwalksROMWalks
/en/whats-on/romwalks-plusROMWalks Plus
/en/rom-at-homeROM at Home
/en/rom-at-home/rom-experts-ob...Experts & Objects
/en/rom-at-home/rom-speaksROM Speaks Encore
/en/rom-at-homeSee all
/en/whats-on/indigenous-voicesIndigenous Voices
/en/whats-on/all-programsText duplicate See all
/en/rom-at-home/romkids-showROMKids Show
/en/rom-at-home/romkids-artven...ROMKids Artventures
/en/collections-researchCollections & Research
/en/collections-research/colle...Text duplicate Art & Culture
/en/collections-research/colle...Text duplicate Natural History
https://collections.rom.on.ca/External Subdomain Online Collections
/en/collections-research/acqui...Acquisitions & Loans
/en/collections-research/conse...Conservation
/en/collections-research/repat...Repatriation
/en/collections-research/rom-s...ROM Staff
/en/collections-research/libra...Library & Archives
/en/collections-research/researchResearch & Community Projects
/en/collections-research/clima...Climate Change
/en/collections-research/rom-b...ROM Publications
/en/collections-research/magazineROM Magazine
https://www.rom.on.ca/en/learnLearning
https://www.rom.on.ca/en/learnLearning at ROM
/en/learn/school-visitsSchool Visits
/en/learn/activitiesActivities & Resources
/en/learning/specialty-programsAll Specialty Programs
/en/learning/hack-the-romHack the ROM
/en/learning/rom-minecraftROM Minecraft
/en/learn/teacher-programsTeacher Programs
/en/learning/rom-indigenous-ad...Indigenous Advisory Circle
/en/learning/rom-youth-cabinetROM Youth Cabinet
/en/learning/get-involvedGet Involved
/en/learn/internshipsInternships & Co-ops
/en/learn/education-partnersEducation Partners
/en/learning/get-involvedWays to Support
https://www.rom.on.ca/en/join-usJoin
/en/join-us/membershipJoin or Buy Gift
https://tickets.rom.on.ca/en/l...External Subdomain Renew or Reserve Tickets
/en/join-us/membership/member-...Member Events
/en/join-us/membership/discoun...Discounts and Offers
/en/guild-of-immortalsGuild of Immortals
/en/join-us/digital-cardsDigital Cards
/en/join-us/membership/members...Member Election
/en/join-us/membership/contactContact ROM Membership
/en/join-us/volunteerVolunteering at the ROM
/en/join-us/volunteer/voluntee...Volunteers Opportunities
/en/join-us/volunteer/friendsFriends of the ROM
/en/join-us/volunteer/internsh...Internships and Co-Ops
/en/join-us/jobsWork with Us
/en/support-usSupport
https://rom.akaraisin.com/ui/B...External Subdomain Donate Now
/en/support-us/ways-giveWays to Give
/en/support-us/get-involvedText duplicate Get Involved
/en/support-us/partner-with-usPartner with ROM
/en/support-us/about-rom-gover...About ROM Governors
https://rom.akaraisin.com/ui/B...External Subdomain Please donate
/en/support-us/ways-to-give/le...Include the ROM in your will
/visit-us/location-parkingDirections
/visit-us/admission-informationAdmission Info
/visit-us/accessibilityText duplicate Accessibility
/en/exhibitions-galleries/exhi...exhibitions
/en/exhibitions-galleries/gall...galleries
/en/visit-us/openromText duplicate OpenROM
https://tickets.rom.on.ca/en/shopExternal Subdomain Book your tickets today.
/en/visit-us/visitor-info/visi...Subdomain What you need to know before visiting.
/en/exhibitions-galleries/exhi...Subdomain IMG-ALT Arts Culture and Nature
/en/exhibitions-galleries/exhi...Subdomain Exhibitions On Now
/en/exhibitions-galleries/exhi...Subdomain IMG-ALT Close up image of Panther
/en/exhibitions-galleries/exhi...Subdomain Learn more
/en/exhibitions-galleries/exhi...Subdomain IMG-ALT Screen of Immersive Journey
/en/exhibitions-galleries/exhi...Subdomain Text duplicate Learn more
/en/exhibitions-galleries/exhi...Subdomain IMG-ALT Northern Night (detail), 1955, designed by Ada B. Torrance, sewn by Torrance and members of Simcoe County Arts and Crafts Association, Orillia, Ontario. Cott...
/en/exhibitions-galleries/exhi...Subdomain Text duplicate Learn more
/en/whats-on/rom-after-dark/ro...Subdomain No Text
/en/whats-on/rom-after-dark/ro...Subdomain ROM After Dark: Island Heat
https://www.citypass.com/toron...External Subdomain IMG-ALT Bloor Street with the ROM in the foreground and city pass ticket displayed.
https://www.citypass.com/toron...External Subdomain Save 41% off Toronto’s top 5 attraction with CityPASS
/en/join-us/membershipSubdomain IMG-ALT Chess piece knight
/en/join-us/membershipSubdomain ROM Membership
/en/visit-us/openromSubdomain Text duplicate IMG-ALT OpenROM
/en/visit-us/openromSubdomain Text duplicate Learn more
https://www.rom.on.ca/enNo Text
/en/rom-at-home/conversations/...IMG-ALT Portrait of Austin Clarke by Neville Clarke.
/en/rom-at-home/conversations/...Austin Clarke: Recognizing a Literary Great
/en/collections-research/magaz...No Text
/en/collections-research/magaz...A World-Renowned Wildlife Photographer on His Art and Process
/en/collections-research/magaz...No Text
/en/collections-research/magaz...Being and Belonging
/en/rom-at-homeSubdomain Explore more ROM at Home content
https://collections.rom.on.ca/External Subdomain IMG-ALT Collection rooms at the ROM. Photo by W. Dobrowlanski.
https://collections.rom.on.ca/External Subdomain Browse our collections
https://www.rom.on.ca/enNo Text
https://rom.akaraisin.com/ui/s...External Subdomain Text duplicate Donate Now
/en/join-us/membership/become-...Subdomain Become a Member
/en/join-us/membership/gift-me...Subdomain Gift a Membership
/en/node/13584Can we actually clone a dinosaur?
/en/node/13584Read more about Can we actually clone a dinosaur?
A-TITLE Can we actually clone a dinosaur?
https://www.twitter.com/ROMtor...New window External Subdomain No Text
https://instagram.com/romtoronto/New window External No Text
https://www.facebook.com/royal...New window External Subdomain No Text
https://www.tiktok.com/@romtor...New window External Subdomain No Text
https://www.youtube.com/c/roya...New window External Subdomain No Text
/en/rom-social-media-community...Social Media Community Guidelines
/en/newsletterSubdomain Subscribe
/en/about-us/contact-usContact Us ►
https://www.rom.on.ca/en/about-usAbout ROM
/en/about-us/newsroomMedia Centre
/en/privacy-policyPrivacy Policy
/travellingexhibitionsNew window Subdomain Travelling Exhibitions
/en/visit-us/accessibilityText duplicate Accessibility
/en/join-us/jobsText duplicate Work with Us
/en/visit-us/book-eventEvent Booking
/en/copyright-policyCopyright
/en/newsletterSubdomain eNewsletters
/en/join-us/volunteerVolunteer
https://www.ontario.ca/External Subdomain IMG-ALT Royal Ontario Museum
https://www.ontario.ca/External Subdomain Government of Ontario

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rom.on.ca/en"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 1.00 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 8 CSS files. This may affect the page load time negatively.
This page loads 10 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (68 kB).

HTTP Response Header

NameValue
dateWed, 03 Jul 2024 18:48:17 GMT
serverApache/2.4.59 (Debian)
x-drupal-cacheHIT
content-languageen
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-generatorDrupal 7 (https://www.drupal.org)
link<https://www.rom.on.ca/sites/default/files/imce/ROM_strategic_plan_highlight.png>; rel="image_src",<https://www.rom.on.ca/en>; rel="canonical",<https://www.rom.on.ca/en>; rel="shortlink"
cache-controlpublic, max-age=600
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
content-encodinggzip
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000; includeSubDomains
etag"1720032181-1"
last-modifiedWed, 03 Jul 2024 18:43:01 GMT
content-security-policyframe-ancestors 'self' https://www3.eigendev.com/ https://staging.eigendev.com/ https://www.google.com/;
transfer-encodingchunked
content-typetext/html; charset=utf-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,664 referring domains.
This page has 148,691 backlinks.
This page has backlinks from 1,288 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.rom.on.ca
Royal Ontario Museum
The Royal Ontario Museum showcases art, culture and nature from around the world and across the ages. Canada's largest and most comprehensive museum is home to a world-class collection of 13 million art objects and natural history specimens, featured in 40 gallery and exhibition spaces.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ROM70%Check
Ontario Museum64%Check
Museum63%Check
Royal Ontario Museum62%Check
Ontario61%Check
Royal56%Check
ROM Membership56%Check
Art54%Check
ROM Speaks54%Check
Exhibition50%Check
Show more keywords and terms

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