Naw.appawards.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
38% 
Page structure
100% 
Link structure
100% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.48 s
File size
40.10 kB
Words
238
Media files
10
Number of links
11 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
National Apprenticeship Week 2025, 10 - 16 February 2025
The length of the page title is perfect. (531 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are only 238 words on this page. Use at least 250 words to provide useful information.
The average number of words per sentence of 43.5 words is high.
30.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/naw-logo.pngNo alt attribute provided
/images/hero-image.jpgNo alt attribute provided
/images/homepage_tiles/tile_1.jpgNational Apprenticeship Week Toolkit will be available in September
/images/phone-likes.jpgDownload our Social Media Assets and digital backgrounds to help you get involved in NAW2025
/images/homepage_tiles/tile_3.jpgA wide range of events taking place across the week
/images/supporter-badge.pngNo alt attribute provided
/images/LinkedIn.svgNo alt attribute provided
/images/LinkedIn.svgNo alt attribute provided
/images/SFL_Apprenticeships.pngNo alt attribute provided
/images/HM-Government.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
National Apprenticeship Week
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 National Apprenticeship Week
H2 5 - 11 February 2024
H2 National Apprenticeship Week 2025: 10 – 16 FEBRUARY 2025
H2 National Apprenticeship Week Toolkits are now available.
H2 Download our social media assets and virtual backgrounds to help you get involved in NAW2025
H2 A wide range of events taking place across the week
H2 Supporters Club
H2 Keep up-to-date with everything #NAW2025
H2 Get free help and support
H2 Call
H2 Email
H2 Based outside England?
H2 Find out what opportunities are available in:
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://naw.appawards.co.uk/No Text
https://naw.appawards.co.uk/Subdomain Home
/toolkitSubdomain Toolkit
https://naw.appawards.co.uk/mediaSubdomain Media
/events/mapSubdomain Events
https://www.gov.uk/apply-appre...New window External Find an Apprenticeship
https://appawards.co.uk/New window External Apprenticeship Awards
https://twitter.us12.list-mana...New window External Subdomain Sign up to our Newsletter
/toolkitSubdomain National Apprenticeship Week Toolkits are now available. Download Now
IMG-ALT National Apprenticeship Week Toolkit will be available in September
/toolkitSubdomain Download our social media assets and virtual backgrounds to help you get involved in NAW2025 Download Now
IMG-ALT Download our Social Media Assets and digital backgrounds to help you get involved in NAW2025
/events/mapSubdomain A wide range of events taking place across the week View our Event Map
IMG-ALT A wide range of events taking place across the week
https://x.com/ApprenticeshipsNew window External social media
https://twitter.us12.list-mana...New window External Subdomain Text duplicate Sign up to our Newsletter
https://www.linkedin.com/compa...New window External Subdomain Apprenticeships
https://www.linkedin.com/compa...New window External Subdomain T Levels
https://x.com/ApprenticeshipsNew window External @Apprenticeships
/cdn-cgi/l/email-protection[email protected]
https://www.apprenticeships.scot/External Subdomain Scotland
https://www.nidirect.gov.uk/ca...External Subdomain Northern Ireland
https://www.gov.wales/apprenti...External Subdomain Wales
/privacySubdomain Privacy Policy
/accessibilitySubdomain Accessibility
https://www.nationalarchives.g...New window External Subdomain Open Government License v3.0

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://naw.appawards.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (40 kB).

HTTP Response Header

NameValue
dateTue, 03 Dec 2024 11:10:03 GMT
content-typetext/html; charset=UTF-8
cache-controlno-cache, private
set-cookie436 Characters
x-content-type-optionsnosniff
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=xt791WclLACEMEEej6JoFGkjHAnZO6nPrhZYCZPnWLIEoLsgUZbUcLKCg38grTpQoE4%2BLzFxmrnw2DKUdPWZqe5ESuwu9W9UfjOEimc9cdakh2tkwQ6tp%2Bg%2BVn6Gt4xuOPTLQlTN"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray8ec31ba3ff900207-CDG
content-encodinggzip
alt-svch3=":443"; ma=86400
server-timingcfL4;desc="?proto=TCP&rtt=13501&min_rtt=13477&rtt_var=3825&sent=6&recv=10&lost=0&retrans=0&sent_bytes=3398&recv_bytes=946&delivery_rate=214884&cwnd=33&unsent_bytes=0&cid=da1b4f30ff9f09d3&ts=405&x=0"
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 213 referring domains.
This page has 3,536 backlinks.
This page has backlinks from 191 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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Search preview
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
Apprenticeship70%Check
Week68%Check
National68%Check
National Apprenticeship Week68%Check
National Apprenticeship Week 202565%Check
NAW58%Check
16 FEBRUARY 202555%Check
February53%Check
Awards46%Check
available44%Check
  
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