Nemoequipment.com - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
72% 
Page structure
58% 
Link structure
32% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
228.70 kB
Words
635
Media files
59
Number of links
193 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NEMO Equipment
The page title is too short. (164 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
NEMO Equipment produces world class tents, sleeping pads, and sleeping bags for all of your outdoor needs. Built to withstand years of abuse on the trail, all NEMO products are designed to last a lifetime and are backed by a Lifetime Warranty.
The meta description is too long: 1503 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nemoequipment.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-color#424336
descriptionNEMO Equipment produces world class tents, sleeping pads, and sleeping bags for all of your outdoor needs. Built to withstand years of abuse on the trail, all NEMO products are designed to last a lifetime and are backed by a Lifetime Warranty.
facebook-domain-verification835405jf90cgv4zojav64fyq70wof8
google-site-verification0PInMNRlqr_JsbA8JUxAf7eKcGEy7NzmmxYL00OMiEQ
shopify-digital-wallet/58211369133/digital_wallets/dialog
shopify-checkout-api-token43f1763d16d0e1273fb38c9a6130dcc8
langen
og:imagehttps://cdn.shopify.com/s/files/1/0582/1136/9133/files/MicrosoftTeams-image_13_copy.jpg?v=1720030897
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0582/1136/9133/files/MicrosoftTeams-image_13_copy.jpg?v=1720030897
og:image:width1200
og:image:height628
og:image:altA person sits inside a pitched tent on a grassy field with mountains in the background, illuminated by sunlight. Two sleeping bags are visible inside the tent.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 635 words. That's ok.
21.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
33 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...-flag.svg?v=5814685660733697891645717403No alt attribute provided
...flag.svg?v=56128765227905420731634074958No alt attribute provided
...flag.svg?v=56128765227905420731634074958No alt attribute provided
...a-2.svg?v=174922893832599995891686086640No alt attribute provided
...a-2.svg?v=174922893832599995891686086640No alt attribute provided
...-flag.svg?v=5814685660733697891645717403No alt attribute provided
...hop/files/DSCF7511_HERO.jpg?v=1722259952No alt attribute provided
...ura-apps.com/shoppable/engine/loader.svgNo alt attribute provided
...nch.svg?v=155712862056650108031634501423No alt attribute provided
...o-1.svg?v=141803957544930617251635127408No alt attribute provided
...o-2.svg?v=166346267147739036201635127410No alt attribute provided
...deco-3.svg?v=294144374936745201635127411No alt attribute provided
...o-4.svg?v=129218405972008807431635127412No alt attribute provided
...co-5.svg?v=28143705790153330261635127412No alt attribute provided
...o-1.svg?v=141803957544930617251635127408No alt attribute provided
...o-2.svg?v=166346267147739036201635127410No alt attribute provided
...deco-3.svg?v=294144374936745201635127411No alt attribute provided
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...co-5.svg?v=28143705790153330261635127412No alt attribute provided
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...co-5.svg?v=28143705790153330261635127412No alt attribute provided
...o-1.svg?v=141803957544930617251635127408No alt attribute provided
...o-2.svg?v=166346267147739036201635127410No alt attribute provided
...deco-3.svg?v=294144374936745201635127411No alt attribute provided
...o-4.svg?v=129218405972008807431635127412No alt attribute provided
...co-5.svg?v=28143705790153330261635127412No alt attribute provided
...-62f05dc0c98c.png?v=1671480057&width=209The Conservation Alliance
...ield.svg?v=28671328454459878451634698142Nemo Lifetime Warranty
...pip.svg?v=100708828353008548461634698141Nemo Store Locator
...cial.svg?v=94275511704933901491667839624Instagram, opens in a new tab
...ial.svg?v=125914868775747254031667839624Facebook, opens in a new tab
...cial.svg?v=80452104536097098171667839627YouTube, opens in a new tab
...cial.svg?v=23118776429950815081667839627Twitter, opens in a new tab

Page structure

H1 heading
(Critically important)
Go to NEMO Equipment homepage
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 76 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Go to NEMO Equipment homepage
H2 Tent & Shelters
H2 Sleeping Bags
H2 Sleeping Pads
H2 Furniture
H2 Packs & Duffels
H2 Accessories
H2 Types of Adventure
H2 Collections
H2 Adventure Resources
H2 About Us
H2 Sustainability
H2 Vantage™ 101
H2 Our Gear
H2 Tents
H2 Sleeping Bags Duplicate text
H2 Furniture Duplicate text
H2 Sleeping Pads Duplicate text
H2 Backpacks
H2 Duffels
H2 Pathways to Adventure
H2 Inspiration
H2 Camping by Type
H2 Destinations
H2 Gear Care & Repair
H2 The goal of Endless Promise® is to keep our gear out of the landfill.
H2 Trade It, Don't Trash It
H2 A One-Bag Wonder
H2 Gear Near You
H2 2023 Sustainability Report
H2 Adventure Anywhere.® Adventure for Anyone.® Adventure Forever.®
H2 Customer Support
H2 Product Info
H2 More Info
H2 NEMO Newsletter
H2 Added to Cart
H2 Search
H3 Tents Duplicate text
H3 Shelters
H3 Shower Tents
H3 Tent Accessories
H3 Footprints
H3 Men's
H3 Women's
H3 Ultralight
H3 Mountaineering
H3 Backpacking
H3 Car Camping
H3 Double
H3 Backpacking Duplicate text
H3 Car Camping Duplicate text
H3 Day Camping
H3 Chairs
H3 Tables
H3 Backpacks Duplicate text
H3 Duffels Duplicate text
H3 Showers
H3 Pillows
H3 Blankets
H3 Sleeping Bag Liners
H3 Outside Editors' Choice Pick
H3 Places to Go
H3 People to Go With
H3 Ambassadors
H3 Tips & Tricks
H3 Camp Recipes
H3 Training Resources
H3 OUR HISTORY
H3 EMPLOYEE SPOTLIGHTS
H3 WORKING HERE
H3 OPEN ROLES
H3 Gear Trade-In
H3 Gear Care & Repair Duplicate text
H3 Endless Promise®
H3 OSMO™ Fabric Technology
H3 Trade In Your Used Gear
H3 Empty heading
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nemoequipment.com/Anchor Skip to Content
/collections/tents-and-sheltersTent & Shelters
/collections/tentsTents
/collections/ultralight-tentsUltralight
/collections/mountaineering-tentsMountaineering
/collections/backpacking-tentsBackpacking
/collections/car-camping-tentsCar Camping
/collections/sheltersShelters
/collections/all-shower-tentsShower Tents
/collections/tent-accessoriesTent Accessories
/collections/footprintFootprints
/collections/sleeping-bagsSleeping Bags
/collections/all-mens-sleeping...Men's
/collections/mens-ultralight-s...Text duplicate Ultralight
/collections/mens-mountaineeri...Text duplicate Mountaineering
/collections/mens-backpacking-...Text duplicate Backpacking
/collections/mens-car-camping-...Text duplicate Car Camping
/collections/mens-spoon-bagsSpoon® Bags
/collections/sleeping-bag-linersSleeping Bag Liners
/collections/all-womens-sleepi...Women's
/collections/womens-ultralight...Text duplicate Ultralight
/collections/womens-mountainee...Text duplicate Mountaineering
/collections/womens-backpackin...Text duplicate Backpacking
/collections/womens-car-campin...Text duplicate Car Camping
/collections/womens-spoon-bagsText duplicate Spoon® Bags
/collections/sleeping-bag-linersText duplicate Sleeping Bag Liners
/collections/sleeping-padsSleeping Pads
/collections/ultralight-sleepi...Text duplicate Ultralight
/collections/mountaineering-padsText duplicate Mountaineering
/collections/backpacking-padsText duplicate Backpacking
/collections/car-camping-padsText duplicate Car Camping
/collections/double-sleeping-padDouble
/collections/furnitureFurniture
/collections/backpacking-furni...Text duplicate Backpacking
/collections/car-camping-furni...Text duplicate Car Camping
/collections/day-camping-furni...Day Camping
/collections/chairsChairs
/collections/tablesTables
/collections/packs-and-duffelsPacks & Duffels
/collections/backpacksBackpacks
/collections/duffelsDuffels
/collections/accessoriesAccessories
/collections/showersShowers
/collections/pillowsPillows
/collections/blanketBlankets
/collections/sleeping-bag-linersText duplicate Sleeping Bag Liners
/pages/backpackingText duplicate Backpacking
/pages/car-campingText duplicate Car Camping
/pages/ultralightText duplicate Ultralight
/pages/backcountry-hunting-and...Backcountry Hunting & Angling
/pages/overlandingOverlanding
/collections/new-for-2024New for 2024
/collections/endless-promise-s...Endless Promise® Sleeping Bags
/collections/osmo™-tent-fabricSubdomain OSMO™ Backpacking Tents
/collections/tensor™-sleeping-...Tensor™ Sleeping Pads
/collections/first-lite-x-nemoNEMO x First Lite
/collections/gear-outletGear Outlet
/collections/duffelsShop Double Haul™
/pages/resourcesAdventure Resources
/pages/resourcesPlaces to Go
/pages/resourcesPeople to Go With
/pages/resourcesAmbassadors
/pages/resourcesTips & Tricks
/pages/resourcesCamp Recipes
/pages/resourcesTraining Resources
/pages/about-usAbout Us
/pages/about-usOUR HISTORY
/pages/about-usEMPLOYEE SPOTLIGHTS
/pages/about-usWORKING HERE
/pages/about-usOPEN ROLES
/pages/sustainabilitySustainability
/pages/out-and-backGear Trade-In
/pages/care-repairGear Care & Repair
/pages/endless-promiseEndless Promise®
/pages/osmo-fabric-technologyOSMO™ Fabric Technology
/pages/out-and-backSubdomain Get an Offer
/blogs/journalNEMO Journal
https://www.nemoequipment.com/Go to NEMO Equipment homepage
http://nemoequipment.com/USA en
http://nemoequipment.com/en-caCA en
http://nemoequipment.com/fr-caCA fr
https://www.nemoequipment.eu/External Subdomain EU en
/account/loginLog in
/cartView Cart
/blogs/journalText duplicate NEMO Journal
http://nemoequipment.com/Text duplicate USA en
http://nemoequipment.com/en-caText duplicate CA en
http://nemoequipment.com/fr-caText duplicate CA fr
https://www.nemoequipment.eu/External Subdomain Text duplicate EU en
/account/loginSign In
/pages/dealer-locatorFind a Store
/pages/life-time-warrantyLimited Warranty
/pages/care-repairGear Care & Protection
/pages/resourcesText duplicate Adventure Resources
/pages/about-usText duplicate About Us
/pages/sustainabilityText duplicate Sustainability
/collections/sheltersText duplicate Shelters
/collections/all-shower-tentsText duplicate Shower Tents
/collections/tent-accessoriesText duplicate Tent Accessories
/collections/footprintText duplicate Footprints
/collections/ultralight-sleepi...Text duplicate Ultralight
/collections/mountaineering-padsText duplicate Mountaineering
/collections/backpacking-padsText duplicate Backpacking
/collections/car-camping-padsText duplicate Car Camping
/collections/double-sleeping-padText duplicate Double
/collections/backpacking-furni...Text duplicate Backpacking
/collections/car-camping-furni...Text duplicate Car Camping
/collections/day-camping-furni...Text duplicate Day Camping
/collections/chairsText duplicate Chairs
/collections/tablesText duplicate Tables
/collections/backpacksText duplicate Backpacks
/collections/duffelsText duplicate Duffels
/collections/showersText duplicate Showers
/collections/pillowsText duplicate Pillows
/collections/blanketText duplicate Blankets
/collections/sleeping-bag-linersText duplicate Sleeping Bag Liners
/collections/ultralight-tentsText duplicate Ultralight
/collections/mountaineering-tentsText duplicate Mountaineering
/collections/backpacking-tentsText duplicate Backpacking
/collections/car-camping-tentsText duplicate Car Camping
/collections/mens-ultralight-s...Text duplicate Ultralight
/collections/mens-mountaineeri...Text duplicate Mountaineering
/collections/mens-backpacking-...Text duplicate Backpacking
/collections/mens-car-camping-...Text duplicate Car Camping
/collections/mens-spoon-bagsText duplicate Spoon® Bags
/collections/sleeping-bag-linersText duplicate Sleeping Bag Liners
/collections/womens-ultralight...Text duplicate Ultralight
/collections/womens-mountainee...Text duplicate Mountaineering
/collections/womens-backpackin...Text duplicate Backpacking
/collections/womens-car-campin...Text duplicate Car Camping
/collections/womens-spoon-bagsText duplicate Spoon® Bags
/collections/sleeping-bag-linersText duplicate Sleeping Bag Liners
/pages/backpackingText duplicate Backpacking
/pages/car-campingText duplicate Car Camping
/pages/ultralightText duplicate Ultralight
/pages/backcountry-hunting-and...Text duplicate Backcountry Hunting & Angling
/pages/overlandingText duplicate Overlanding
/collections/new-for-2024Text duplicate New for 2024
/collections/endless-promise-s...Text duplicate Endless Promise® Sleeping Bags
/collections/osmo™-tent-fabricSubdomain Text duplicate OSMO™ Backpacking Tents
/collections/tensor™-sleeping-...Text duplicate Tensor™ Sleeping Pads
/collections/first-lite-x-nemoText duplicate NEMO x First Lite
/collections/gear-outletText duplicate Gear Outlet
/collections/vantage-endless-p...Get Yours
/collections/tentsText duplicate Tents
/collections/sleeping-bagsText duplicate Sleeping Bags
/collections/furnitureText duplicate Furniture
/collections/sleeping-padsText duplicate Sleeping Pads
/collections/backpacksText duplicate Backpacks
/collections/duffelsText duplicate Duffels
/pages/resourcesSubdomain Anchor Text duplicate Ambassadors
https://nemo-equipment-shop.my...External Subdomain Anchor Text duplicate Camp Recipes
https://nemo-equipment-shop.my...External Subdomain Anchor Text duplicate Training Resources
/pages/car-campingText duplicate Car Camping
/pages/backpackingText duplicate Backpacking
/pages/ultralightText duplicate Ultralight
/pages/resourcesSubdomain Anchor Campsite Recs
/blogs/journal/bouldering-in-t...GO FAR: New River Gorge
/blogs/journal/city-camping-ba...GO FAR: Seoul, Korea
/blogs/journal/easy-fix-zipper...Subdomain Fix a Stuck Zipper
/blogs/journal/easy-fix-tent-p...Subdomain Replace a Tent Pole Segment
/blogs/journal/easy-fix-sleepi...Subdomain Patch a Sleeping Pad
/pages/endless-promiseLearn More
/pages/out-and-backSubdomain Resell Your Gear
/settings.link_urlA One-Bag Wonder Shop Double™ Haul
/settings.link_urlGear Near You Find a Retailer
IMG-ALT A 3D map with a green location pin indicating a spot on equatorial Africa. The map displays continent outlines against a dark background.
/settings.link_url2023 Sustainability Report Learn More
IMG-ALT An aerial view of a dense forest with clearings shaped like continents, resembling a world map with lush greenery and blue water.
/pages/about-usSubdomain Anchor The Nemo story
/pages/contactContact Us
https://support.nemoequipment....External Subdomain Help Center
/pages/life-time-warrantyNational Warranty
/pages/international-lifetime-...International Warranty
/pages/pro-explainer-pageNEMO Pro Program
/pages/returns-exchangesReturns/Exchanges
/pages/repairsRepairs
https://support.nemoequipment....External Subdomain Shipping
/pages/faqsFAQs
/policies/refund-policyRefund Policy
/policies/terms-of-serviceTerms of Service
/policies/privacy-policyPrivacy Policy
https://support.nemoequipment....External Subdomain Privacy Request Form
/pages/nemo-ada-complianceAccessibility Statement
/pages/care-repairCare and Repair
/pages/product-recallsProduct Recalls
/pages/dealer-locatorSubdomain Dealer Locator
/pages/sustainabilityText duplicate Sustainability
/pages/dealer-centerDealer Center
/pages/affiliate-salesAffiliate Program
/pages/affiliate-centerAffiliate Center
/pages/group-salesGroup Sales
/pages/out-and-backGear Trade In
/pages/life-time-warrantyNEMO Lifetime Warranty
IMG-ALT Nemo Lifetime Warranty
/pages/dealer-locatorNEMO Store Locator
IMG-ALT Nemo Store Locator
/policies/privacy-policyPrivacy & Legal
/pages/care-repairCare & Repair
/pages/product-recallsText duplicate Product Recalls
https://www.pro.nemoequipment....External Subdomain Pro Login
https://www.instagram.com/nemo...New window External Subdomain IMG-ALT Instagram, opens in a new tab
https://www.facebook.com/nemoe...New window External Subdomain IMG-ALT Facebook, opens in a new tab
https://www.youtube.com/c/NEMO...New window External Subdomain IMG-ALT YouTube, opens in a new tab
https://twitter.com/NEMOEquipmentNew window External IMG-ALT Twitter, opens in a new tab
/cartText duplicate View Cart
/checkoutCheckout
/cartText duplicate View Cart
/checkoutText duplicate Checkout

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nemoequipment.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (229 kB).

HTTP Response Header

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http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,874 referring domains.
This page has 29,872 backlinks.
This page has backlinks from 1,417 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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www.nemoequipment.com
NEMO Equipment
NEMO Equipment produces world class tents, sleeping pads, and sleeping bags for all of your outdoor needs. Built to withstand years of abuse on the trail, all NEMO products are designed to last a lifetime and are backed by a Lifetime Warranty.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NEMO93%Check
NEMO Equipment92%Check
Equipment89%Check
Sleeping56%Check
Bags56%Check
Tent56%Check
sleeping bags56%Check
Sleeping Pads55%Check
Tents54%Check
Pads54%Check
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