News.adidas.com - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
59% 
Page structure
94% 
Link structure
37% 
Server
34% 
External factors
100% 
SEO Score
Response time
0.63 s
File size
107.40 kB
Words
527
Media files
28
Number of links
96 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
adidas NEWS | Press Resources for all Brands, Sports and Innovations
The page title should be shorter than 580 pixels. It is 640 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to adidas NEWS. Here you can download our latest news, images and videos. All content is rights-free for editorial purposes only.
The length of the meta description is perfect. (859 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://news.adidas.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, minimal-ui, initial-scale=1, user-scalable=yes
titleadidas NEWS | Press Resources for all Brands, Sports and Innovations
descriptionWelcome to adidas NEWS. Here you can download our latest news, images and videos. All content is rights-free for editorial purposes only.
langen
twitter:cardsummary_large_image
twitter:urlhttps://news.adidas.com/
twitter:titleadidas NEWS | Press Resources for all Brands, Sports and Innovations
twitter:descriptionWelcome to adidas NEWS. Here you can download our latest news, images and videos. All content is rights-free for editorial purposes only.
twitter:image/dist/images/adidas_logo_metatag.png
twitter:sitehttps://news.adidas.com/
og:site_nameadidas News
og:typewebsite
og:titleadidas NEWS | Press Resources for all Brands, Sports and Innovations
og:descriptionWelcome to adidas NEWS. Here you can download our latest news, images and videos. All content is rights-free for editorial purposes only.
og:image/dist/images/adidas_logo_metatag.png
og:urlhttps://news.adidas.com/
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 26 words is high.
This page contains 527 words. That's ok.
23.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, minimal-ui, initial-scale=1, user-scalable=yes" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/dist/images/adidas-news-web.svgAdidas NEWS
/dist/images/adidas-news-web.svgAdidas NEWS
...ADID/StillAssets/1920x1080/672779_v6.jpgadidas unites its trailblazing Athletes Going for Gold Noah Lyles Sasha Zhoya S meyye Boyaci to Celebrate the Power of Self Belief in the Face of Pressure
...images/placeholders/placeholder-16x9.png0e5a4529 300
...images/placeholders/placeholder-16x9.pngNo alt attribute provided
...images/placeholders/placeholder-16x9.pngLena Mahfouf adidas x Moon Boot Collection
...images/placeholders/placeholder-16x9.pngNo alt attribute provided
...images/placeholders/placeholder-16x9.pngadidas Basketball unveils the new IIInfinity series
...images/placeholders/placeholder-16x9.pngNo alt attribute provided
...images/placeholders/placeholder-16x9.pngadidas x David Beckham Predator 24
...images/placeholders/placeholder-16x9.pngNo alt attribute provided
...images/placeholders/placeholder-16x9.pngadidas Sportswear MYSHELTER Down Parka HoYeon Jung
...images/placeholders/placeholder-16x9.pngNo alt attribute provided
...images/placeholders/placeholder-16x9.pngadidas Basketball Jabbar OG New Colorway
...images/placeholders/placeholder-16x9.pngNo alt attribute provided
...images/placeholders/placeholder-16x9.pngadidas Originals x 100 Thieves Drop 2 Collection
...images/placeholders/placeholder-16x9.pngNo alt attribute provided
...images/placeholders/placeholder-16x9.pngadidas Originals x KoRn Drop 3 Collection
...images/placeholders/placeholder-16x9.pngNo alt attribute provided
...images/placeholders/placeholder-16x9.pngadidas Originals by Wales Bonner Fall Winter 2024 Collection
...images/placeholders/placeholder-16x9.pngNo alt attribute provided
...images/placeholders/placeholder-16x9.pngLionel Messi and Benito Martinez Ocasio
...images/placeholders/placeholder-16x9.pngNo alt attribute provided
...images/placeholders/placeholder-16x9.pngnkl00346 e nr
...images/placeholders/placeholder-16x9.pngNo alt attribute provided
...images/placeholders/placeholder-16x9.pngadidas reveals the CRAZYQUICK Padel collection
...images/placeholders/placeholder-16x9.pngNo alt attribute provided
/dist/images/powered-newsmarket.svgTheNewsMarket

Page structure

H1 heading
(Critically important)
LATEST NEWS
The H1 heading is too short (11 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 LATEST NEWS
H2 SUBSCRIBE TO OUR NEWS ALERTS AND STAY INFORMED.
Baselink: https://news.adidas.com/
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
13 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
/CookiePolicyManage Cookie Preferences
https://news.adidas.com/Anchor Skip to content
https://news.adidas.com/Anchor Skip to News
https://news.adidas.com/IMG-ALT Adidas NEWS
/american-footballAmerican Football
/basketballBasketball
https://news.adidas.com/cricketCricket
https://news.adidas.com/footballFootball
https://news.adidas.com/golfGolf
https://news.adidas.com/outdoorOutdoor
/racket-sportsRacket Sports
https://news.adidas.com/rugbyRugby
https://news.adidas.com/runningRunning
/skateboardingSkateboarding
https://news.adidas.com/trainingTraining
/more-sportsMore Sports
https://news.adidas.com/originalsOriginals
/sportswearSportswear
/partnershipsPartnerships
/collaboratorsCollaborators
/innovationsINNOVATIONS
https://news.adidas.com/peoplePeople
https://news.adidas.com/planetPlanet
https://news.adidas.com/Text duplicate IMG-ALT Adidas NEWS
/american-footballText duplicate American Football
/basketballText duplicate Basketball
https://news.adidas.com/cricketText duplicate Cricket
https://news.adidas.com/footballText duplicate Football
https://news.adidas.com/golfText duplicate Golf
https://news.adidas.com/outdoorText duplicate Outdoor
/racket-sportsText duplicate Racket Sports
https://news.adidas.com/rugbyText duplicate Rugby
https://news.adidas.com/runningText duplicate Running
/skateboardingText duplicate Skateboarding
https://news.adidas.com/trainingText duplicate Training
/more-sportsText duplicate More Sports
https://news.adidas.com/originalsText duplicate Originals
/sportswearText duplicate Sportswear
/partnershipsText duplicate Partnerships
/collaboratorsText duplicate Collaborators
/innovationsText duplicate INNOVATIONS
https://news.adidas.com/peopleText duplicate People
https://news.adidas.com/planetText duplicate Planet
/Training/adidas-unites-its-tr...Subdomain adidas unites its trailblazing Athletes Going for Gold – Noah Lyles, Sasha Zhoya, Sümeyye Boyaci – to Celebrate the Power of Self-Belief in the Face of Press...
A-TITLE adidas unites its trailblazing Athletes Going for Gold Noah Lyles Sasha Zhoya S meyye Boyaci to Celebrate the Power of Self Belief in the Face of Pressure
/Training/adidas-unites-its-tr...Subdomain LEARN MORE
A-TITLE LEARN MORE
/originals/adidas-spzl-and-c.p...VIEW STORY
/originals/adidas-spzl-and-c.p...No Text
https://news.adidas.com/adidasadidas
A-TITLE adidas
/originals/adidas-spzl-and-c.p...adidas SPZL and C.P. Company Reunite for a Collaborative Collection in Celebration of SPZL’s 10th Anniversary
/sportswear/adidas-sportswear-...Text duplicate VIEW STORY
/sportswear/adidas-sportswear-...No Text
https://news.adidas.com/adidasText duplicate adidas
A-TITLE adidas
/sportswear/adidas-sportswear-...adidas Sportswear Welcomes its First Collaboration with Moon Boot
/basketball/adidas-basketball-...Text duplicate VIEW STORY
/basketball/adidas-basketball-...No Text
https://news.adidas.com/adidasText duplicate adidas
A-TITLE adidas
/basketball/adidas-basketball-...adidas Basketball announces the New Iiinfinity Series
/football/introducing-the-adid...Text duplicate VIEW STORY
/football/introducing-the-adid...No Text
https://news.adidas.com/adidasText duplicate adidas
A-TITLE adidas
/football/introducing-the-adid...Introducing the adidas x David Beckham limited edition Originals Predator 24
/sportswear/adidas-sportswear-...Text duplicate VIEW STORY
/sportswear/adidas-sportswear-...No Text
https://news.adidas.com/adidasText duplicate adidas
A-TITLE adidas
/sportswear/adidas-sportswear-...adidas Sportswear Drops New MYSHELTER Down Parka – The Perfect Outerwear for the Winter
/basketball/adidas-basketball-...Text duplicate VIEW STORY
/basketball/adidas-basketball-...No Text
https://news.adidas.com/adidasText duplicate adidas
A-TITLE adidas
/basketball/adidas-basketball-...adidas Basketball Debuts the Jabbar OG Collection in New Colorways
/originals/adidas-originals-an...Text duplicate VIEW STORY
/originals/adidas-originals-an...No Text
https://news.adidas.com/adidasText duplicate adidas
A-TITLE adidas
/originals/adidas-originals-an...adidas Originals and 100 Thieves Present Their Second Collaborative Collection
/originals/always-loud--adidas...Text duplicate VIEW STORY
/originals/always-loud--adidas...No Text
https://news.adidas.com/adidasText duplicate adidas
A-TITLE adidas
/originals/always-loud--adidas...Always Loud: adidas Originals and KoRn Launch Their Third Collaborative Collection
/originals/adidas-originals-an...Text duplicate VIEW STORY
/originals/adidas-originals-an...No Text
https://news.adidas.com/adidasText duplicate adidas
A-TITLE adidas
/originals/adidas-originals-an...adidas Originals and Wales Bonner Present Fall/Winter 2024
/football/icons-unite-icons--b...Text duplicate VIEW STORY
/football/icons-unite-icons--b...No Text
https://news.adidas.com/adidasText duplicate adidas
A-TITLE adidas
/football/icons-unite-icons--b...Icons Unite Icons: Bad Bunny and Lionel Messi Team Up & Celebrate their new adidas Collection
/sportswear/adidas-and-kaf-by-...Text duplicate VIEW STORY
/sportswear/adidas-and-kaf-by-...No Text
https://news.adidas.com/adidasText duplicate adidas
A-TITLE adidas
/sportswear/adidas-and-kaf-by-...adidas and Kaf By Kaf unveil SS25 Global Sportswear Collection during Sportswear Brand’s First Regional Runway Show
/racket-sports/adidas-reveals-...Text duplicate VIEW STORY
/racket-sports/adidas-reveals-...No Text
https://news.adidas.com/adidasText duplicate adidas
A-TITLE adidas
/racket-sports/adidas-reveals-...adidas reveals the CRAZYQUICK Padel Franchise – Its first ever Padel Footwear collection
https://www.instagram.com/adidas/New window Nofollow External Subdomain A-TITLE Instagram
https://www.youtube.com/c/adidasNew window Nofollow External Subdomain A-TITLE YouTube
https://twitter.com/adidasNew window Nofollow External A-TITLE Twitter
https://www.linkedin.com/compa...New window Nofollow External Subdomain A-TITLE LinkedIn
https://www.tiktok.com/@adidas...New window Nofollow External Subdomain A-TITLE TikTok
https://www.pinterest.com/adidas/New window Nofollow External Subdomain A-TITLE Pinterest
/list-of-feedsNo Text
https://news.adidas.com/contactusCONTACT
http://www.adidas-group.com/en...New window External Subdomain CORPORATE NEWS
A-TITLE Corporate News
https://www.adidas-group.com/e...New window External Subdomain Inside3Stripes
A-TITLE Inside3Stripes
https://www.adidas.com/New window External Subdomain ADIDAS.COM
A-TITLE adidas.com
https://www.adidas-group.com/e...New window External Subdomain LEGAL
A-TITLE Legal
/cookiepolicyCOOKIES
A-TITLE Cookies
https://thenewsmarket.agency/p...New window External IMG-ALT TheNewsMarket

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://news.adidas.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time of 0.63 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (107 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
cache-controlno-cache, no-store
pragmano-cache
serverMicrosoft-IIS/10.0
set-cookie234 Characters
x-frame-optionsSAMEORIGIN
x-powered-byASP.NET
dateMon, 11 Nov 2024 05:19:21 GMT
x-cacheMiss from cloudfront
via1.1 c2e56cd54e2593df95ccca8a6d98c958.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P2
alt-svch3=":443"; ma=86400
x-amz-cf-idgg83pa9-t2dTPyQB_oYySPPYU8PK_cUdE87I6ekH44iA_zLOdRud7A==
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,820 referring domains.
This page has 247,952 backlinks.
This page has backlinks from 3,223 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Disallow: *handler=*
Disallow: *categoryid=*
Disallow: *panelid=*

Sitemap: https://news.adidas.com/sitemap/sitemap.xml

Similar sites

Search preview

news.adidas.com
adidas NEWS | Press Resources for all Brands, Sports and Innovations
Welcome to adidas NEWS. Here you can download our latest news, images and videos. All content is rights-free for editorial purposes only.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
News93%Check
ADIDAS NEWS85%Check
Latest News79%Check
ADIDAS73%Check
Adidas Originals55%Check
adidas Sportswear55%Check
adidas Basketball55%Check
SPORTS47%Check
content46%Check
DOWNLOAD46%Check
Show more keywords and terms

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions