Newscientist.com - SEO Checker

Overview of the SEO Check
Meta information
99% 
Page quality
73% 
Page structure
54% 
Link structure
82% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
469.30 kB
Words
1325
Media files
62
Number of links
111 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
New Scientist | Science news, articles, and features
The length of the page title is perfect. (464 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.
The meta description is too long: 1002 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.newscientist.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

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descriptionScience news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.
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langen-us
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twitter:cardsummary_large_image
twitter:creator@newscientist
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twitter:descriptionScience news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.
twitter:titleNew Scientist | Science news, articles, and features
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og:localeen_US
og:typewebsite
og:titleNew Scientist | Science news, articles, and features
og:urlhttps://www.newscientist.com/
og:site_nameNew Scientist
og:descriptionScience news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are 4 text duplicates on this page:
  • Duplicate 1: Enjoy our expert-curated email newsletters delivered straight to your ...
  • Duplicate 2: Tours, cruises, expeditions and weekenders covering a range of scienti...
The average number of words per sentence of 31.25 words is high.
This page contains 1325 words. That's ok.
30.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=10" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 27 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
New Scientist
The H1 heading is too short (13 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 122 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 New Scientist
H2 This week's magazine
H2 Long reads
H2 Editor's pick
H2 Events
H2 Podcasts
H2 Video
H2 Engaging stories created in partnership with New Scientist CoLab
H3 Explore by section
H3 Explore by subject
H3 Explore our products and services
H3 DNA has been modified to make it store data 350 times faster
H3 Energy expert Vaclav Smil on how to feed the world without trashing it
H3 The mystery of the missing La Niña continues – and we don't know why
H3 Newsletters
H3 Musical AI harmonises with your voice in a transcendent new exhibition
H3 Google tool makes AI-generated writing easily detectable
H3 A supernova may have cleaned up our solar system
H3 Nuclear waste tanker pilots futuristic aluminium sail
H3 All your questions about Marburg virus answered
H3 Extremely rare Bronze Age wooden tool found in English trench
H3 Newsletters Duplicate text
H3 Science-inspired experiences
H3 Take control of your brain's master switch to optimise how you think
H3 Solving Stephen Hawking’s black hole paradox has raised new mysteries
H3 The free-energy principle: Can one idea explain why everything exists?
H3 The archaeologist fighting claims about an advanced lost civilisation
H3 Why frenemies, or love-hate relationships, are so bad for your health
H3 A cave in France is revealing how the Neanderthals died out
H3 The physicist who argues that there are no objective laws of physics
H3 Science-inspired experiences Duplicate text
H3 Physics
H3 Health
H3 Environment
H3 Technology
H3 The gold hydrogen rush: Does Earth contain near-limitless clean fuel?
H3 Why physicists are rethinking the route to a theory of everything
H3 A new understanding of tinnitus and deafness could help reverse both
H3 We’re finally working out why the Mediterranean diet is so good for us
H3 How a simple physics experiment could reveal the “dark dimension”
H3 We are finally improving prostate cancer diagnoses - here's how
H3 The brain has its own microbiome. Here's what it means for your health
H3 Why we avoid effort even though it can improve our well-being
H3 Become an expert in the weird and wonderful world of quantum mechanics
H3 Free Online Event: Explore the business opportunities presented by space
H3 Discover more about the neural underpinnings of thought and communication
H3 Find out everything we know about the subatomic universe
H3 Listen to our weekly science and technology round-up show, as well as your other favourite New Scientist podcasts
H3 SpaceX makes history with Starship rocket; bringing thylacines back from extinction
H3 SpaceX makes history with Starship rocket; bringing thylacines back from extinction Duplicate text
H3 Climate overshoot - when we go past 1.5 degrees there is no going back
H3 Watch the latest science news, discoveries and big ideas from New Scientist's video team
H3 Meet NEO Surveyor, NASA’s near-Earth asteroid detector
H3 Beth Shapiro: The ancient DNA pioneer’s mission to bring back the dodo
H3 Paramotorists collect rare plant species from Peruvian desert oases
H3 How to make the perfect caramel sauce with Bake Off's Josh Smalley
H3 Sci-fi author Nisi Shawl on Octavia E. Butler's legacy
H3 Astronomy Photographer of the Year showcases world's best space images
H3 To discover more visit colab.newscientist.com
H3 Prioritising the global brain health crisis
H3 Industrial AI and the sustainability revolution - with Pina Schlombs
H3 How Industrial AI is boosting sustainability
H3 How soil health collaborations are changing agriculture
H4 Technology Duplicate text
H4 Environment Duplicate text
H4 Environment Duplicate text
H4 Technology Duplicate text
H4 Technology Duplicate text
H4 Space
H4 Environment Duplicate text
H4 Health Duplicate text
H4 Humans
H4 Mind
H4 Physics Duplicate text
H4 Mind Duplicate text
H4 Humans Duplicate text
H4 Mind Duplicate text
H4 Humans Duplicate text
H4 Physics Duplicate text
H4 Environment Duplicate text
H4 Physics Duplicate text
H4 Health Duplicate text
H4 Health Duplicate text
H4 Popular articles
H4 1
H4 2
H4 3
H4 4
H4 5
H4 6
H4 7
H4 8
H4 9
H4 10
H4 Physics Duplicate text
H4 Health Duplicate text
H4 Health Duplicate text
H4 Mind Duplicate text
H4 Instant Expert
H4 Online Event
H4 Instant Expert Duplicate text
H4 Instant Expert Duplicate text
H4 Weekly
H4 Weekly Duplicate text
H4 Weekly Duplicate text
H4 Explore all of our podcasts
H4 Video Duplicate text
H4 Video Duplicate text
H4 Video Duplicate text
H4 Video Duplicate text
H4 Video Duplicate text
H4 Video Duplicate text
H4 Health Duplicate text
H4 Podcast
H4 Artificial Intelligence
H4 Soil Health
H4 Find us on social media
H4 Subscriptions
H4 Support
H4 Tools
H4 Legal and privacy
H4 © Copyright New Scientist Ltd.
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 20 external links on this page.
LinkAttributesAnchor text
https://www.newscientist.com/A-TITLE Link to the homepage
/login/Sign in
A-TITLE Sign In page link
/science-events/Events
/tours/Tours
https://shop.newscientist.com/External Subdomain Shop
https://academy.newscientist.com/External Subdomain Courses
https://subscription.newscient...External Subdomain Subscribe now
/section/news/News
/section/features/Features
/sign-up/Newsletters
/podcasts/Podcasts
/video/Video
/section/comment/Comment
/section/culture/Culture
/crosswords/Crosswords
/issues/current/This week's magazine
/subject/health/Health
/subject/space/Space
/subject/physics/Physics
/subject/technology/Technology
/subject/environment/Environment
/subject/mind/Mind
/subject/humans/Humans
/subject/life/Life
/subject/mathematics/Mathematics
/subject/chemistry/Chemistry
/subject/earth/Earth
/subject/society/Society
/science-events/Text duplicate Events
/tours/Text duplicate Tours
https://shop.newscientist.com/External Subdomain Text duplicate Shop
https://academy.newscientist.com/External Subdomain Text duplicate Courses
https://subscription.newscient...External Subdomain Text duplicate Subscribe now
https://subscription.newscient...External Subdomain Text duplicate Subscribe now
/article/2452876-dna-has-been-...Technology DNA has been modified to make it store data 350 times faster Researchers have managed to encode enormous amounts of information, including images,...
/article/mg26435141-800-energy...Environment Energy expert Vaclav Smil on how to feed the world without trashing it Features Subscriber-only
IMG-ALT Energy expert Vaclav Smil on how to feed the world without trashing it
/article/2452742-the-mystery-o...Environment The mystery of the missing La Niña continues – and we don't know why News Subscriber-only
/sign-up/Explore our newsletters
/article/mg26435140-300-musica...Technology Musical AI harmonises with your voice in a transcendent new exhibition Culture Subscriber-only
IMG-ALT Leon Chew, The Call, Holly Herndon and Mat Dryhurst with sub, Serpentine, 2024
/article/2452847-google-tool-m...Technology Google tool makes AI-generated writing easily detectable News Free
/article/2453017-a-supernova-m...Space A supernova may have cleaned up our solar system News Subscriber-only
IMG-ALT Supernova explosion
/article/2453040-nuclear-waste...Environment Nuclear waste tanker pilots futuristic aluminium sail News Subscriber-only
/article/2452663-all-your-ques...Health All your questions about Marburg virus answered News Free
IMG-ALT A scanning electron micrograph of Marburg virus particles
/article/2452861-extremely-rar...Humans Extremely rare Bronze Age wooden tool found in English trench News Free
/sign-up/Text duplicate Explore our newsletters
/tours/Find out more
/article/mg26435122-900-take-c...Mind Take control of your brain's master switch to optimise how you think The discovery that a small blue blob of neurons, the locus coeruleus, controls your...
IMG-ALT Take control of your brain's master switch to optimise how you think
/section/news/See more latest news
/article/mg26435140-700-solvin...Physics Solving Stephen Hawking’s black hole paradox has raised new mysteries Features Subscriber-only
IMG-ALT Solving Stephen Hawking’s black hole paradox has raised new mysteries
/article/mg26435130-300-the-fr...Mind The free-energy principle: Can one idea explain why everything exists? Features Subscriber-only
IMG-ALT The free-energy principle: Can one idea explain why everything exists?
/article/mg26435130-400-the-ar...Humans The archaeologist fighting claims about an advanced lost civilisation Features Subscriber-only
IMG-ALT The archaeologist fighting claims about an advanced lost civilisation
/article/mg26435131-800-why-fr...Mind Why frenemies, or love-hate relationships, are so bad for your health Features Subscriber-only
IMG-ALT Why frenemies, or love-hate relationships, are so bad for your health
/article/mg26435120-800-a-cave...Humans A cave in France is revealing how the Neanderthals died out Features Subscriber-only
IMG-ALT A cave in France is revealing how the Neanderthals died out
/article/mg26435120-900-the-ph...Physics The physicist who argues that there are no objective laws of physics Features Subscriber-only
IMG-ALT The physicist who argues that there are no objective laws of physics
/tours/Text duplicate Find out more
/issue/3514/IMG-ALT New Scientist issue 3514 cover
/subject/physics/Text duplicate Physics
/article/mg26435140-700-solvin...Solving Stephen Hawking’s black hole paradox has raised new mysteries
/subject/health/Text duplicate Health
/article/mg26435141-700-fresh-...Fresh insights into how we doze off may help tackle sleep conditions
/subject/environment/Text duplicate Environment
/article/mg26435141-800-energy...Energy expert Vaclav Smil on how to feed the world without trashing it
/subject/technology/Text duplicate Technology
/article/2451034-teaching-comp...Teaching computers a new way to count could make numbers more accurate
/issue/3514/Read the latest issue
/issues/See past issues
/article/mg26134760-500-the-go...Environment The gold hydrogen rush: Does Earth contain near-limitless clean fuel? Prospectors around the world are scrambling to find reserves of "gold hydro...
IMG-ALT The gold hydrogen rush: Does Earth contain near-limitless clean fuel?
/article/mg26134773-000-why-ph...Physics Why physicists are rethinking the route to a theory of everything Features Subscriber-only
IMG-ALT Theory of everything and geometry
/article/mg26234870-800-a-new-...Health A new understanding of tinnitus and deafness could help reverse both Features Subscriber-only
IMG-ALT A new understanding of tinnitus and deafness could help reverse both
/article/mg26134730-900-were-f...Health We’re finally working out why the Mediterranean diet is so good for us Features Subscriber-only
IMG-ALT Olive oil is a key component of the Mediterranean diet
/article/2451504-invasive-snak...Subdomain 1 Invasive snake is surviving in Britain by living in attics and walls
/article/mg26435141-800-energy...Subdomain 2 Energy expert Vaclav Smil on how to feed the world without trashing it
/article/2453017-a-supernova-m...Subdomain 3 A supernova may have cleaned up our solar system
/article/2452861-extremely-rar...Subdomain 4 Extremely rare Bronze Age wooden tool found in English trench
/article/2452780-meta-ai-tackl...Subdomain 5 Meta AI tackles maths problems that stumped humans for over a century
/article/2452501-mathematician...Subdomain 6 Mathematicians have found a new way to identify prime numbers
/article/2452341-the-laws-of-p...Subdomain 7 The laws of physics appear to follow a mysterious mathematical pattern
/article/2452847-google-tool-m...Subdomain 8 Google tool makes AI-generated writing easily detectable
/article/mg26435140-600-tim-wi...Subdomain 9 Tim Winton's post-apocalyptic new novel is terrifying and brilliant
/article/2452742-the-mystery-o...Subdomain 10 The mystery of the missing La Niña continues – and we don't know why
/article/mg26334993-000-how-a-...Physics How a simple physics experiment could reveal the “dark dimension” Could the universe's missing matter be hiding in a "dark" extra dimension? We now h...
IMG-ALT How a simple physics experiment could reveal the “dark dimension”
/article/mg26335040-300-we-are...Health We are finally improving prostate cancer diagnoses - here's how Features Subscriber-only
IMG-ALT CT1EWH PROSTATIC CARCINOMA, SONOGRAPHY
/article/mg26335104-500-the-br...Health The brain has its own microbiome. Here's what it means for your health Features Subscriber-only
IMG-ALT The brain has its own microbiome. Here's what it means for your health
/article/mg26435110-700-why-we...Mind Why we avoid effort even though it can improve our well-being Features Subscriber-only
IMG-ALT Why we avoid effort even though it can improve our well-being
/science-eventsScience events
/science-events/quantum-mechan...Instant Expert Become an expert in the weird and wonderful world of quantum mechanics Get up to speed on the weird and wonderful world of quantum mechanics i...
IMG-ALT New Scientist. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website a...
https://emergingtech.newscient...External Subdomain Online Event Free Online Event: Explore the business opportunities presented by space Event 22 Jan 2025
IMG-ALT New Scientist. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website a...
/science-events/uncovering-min...Instant Expert Discover more about the neural underpinnings of thought and communication Event 7 Dec 2024
IMG-ALT New Scientist. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website a...
/science-events/inside-the-sub...Instant Expert Find out everything we know about the subatomic universe Event 18 Jan 2025
IMG-ALT New Scientist. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website a...
/podcasts/weekly-spacex-makes-...Weekly SpaceX makes history with Starship rocket; bringing thylacines back from extinction Podcast Free
/podcasts/weekly-spacex-makes-...Text duplicate Weekly SpaceX makes history with Starship rocket; bringing thylacines back from extinction Podcast Free
/podcasts/weekly-climate-overs...Weekly Climate overshoot - when we go past 1.5 degrees there is no going back Podcast Free
/podcasts/Explore all of our podcasts New episodes every week, available wherever you listen to podcasts
/video/New Scientist's video team
/video/2451347-meet-neo-survey...Video Meet NEO Surveyor, NASA’s near-Earth asteroid detector Video Free
/video/2451354-beth-shapiro-th...Video Beth Shapiro: The ancient DNA pioneer’s mission to bring back the dodo Video Free
/video/2451159-paramotorists-c...Video Paramotorists collect rare plant species from Peruvian desert oases Video Free
/video/2450785-how-to-make-the...Video How to make the perfect caramel sauce with Bake Off's Josh Smalley Video Free
/video/2449550-sci-fi-author-n...Video Sci-fi author Nisi Shawl on Octavia E. Butler's legacy Culture Free
/video/2448725-astronomy-photo...Video Astronomy Photographer of the Year showcases world's best space images Video Free
https://colab.newscientist.com/External Subdomain colab.newscientist.com
/article/2437673-prioritising-...Subdomain Health Prioritising the global brain health crisis All over the world, the social and economic cost of brain disorders is growing. The challenge is so large ...
IMG-ALT New Scientist. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website a...
/podcasts/industrial-ai-and-th...Subdomain Podcast Industrial AI and the sustainability revolution - with Pina Schlombs CoLab with Siemens
IMG-ALT New Scientist. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website a...
/article/2432803-the-power-of-...Subdomain Artificial Intelligence How Industrial AI is boosting sustainability CoLab with Siemens
IMG-ALT New Scientist. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website a...
/article/2436389-how-soil-heal...Subdomain Soil Health How soil health collaborations are changing agriculture CoLab with University of Plymouth
IMG-ALT New Scientist. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website a...
https://www.instagram.com/news...New window Nofollow External Subdomain Instagram
https://www.facebook.com/newsc...New window Nofollow External Subdomain Facebook
https://www.twitter.com/newsci...New window Nofollow External Subdomain X / Twitter
https://www.tiktok.com/@newsci...New window Nofollow External Subdomain Tiktok
https://www.linkedin.com/compa...New window Nofollow External Subdomain LinkedIn
https://www.whatsapp.com/chann...New window Nofollow External Subdomain WhatsApp
/benefits/Subscriber benefits
https://subscription.newscient...External Subdomain Gift
/subscribe/studentdiscount/Student & graduate
https://landing.newscientist.c...External Subdomain Educational
https://landing.newscientist.c...External Subdomain Corporate
/contact-us/Contact us
/help/Help
/about/About us
/press-room/Press room
https://experience.newscientis...External Subdomain Advertise
/freelancers/Write for us
/science-events/Text duplicate Events
https://www.newscientist.com/nsj/Subdomain Science Jobs
https://colab.newscientist.com/External Subdomain CoLab
/in216-syndication-information/Syndication
/rss-feeds/RSS feeds
/complaint-policy/Complaint policy
/privacy/Privacy policy
/cookie-policy/Cookie policy
/terms/Terms & conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.newscientist.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.22 seconds.
The file size of the HTML document is fine (469 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
cache-controlmax-age=1, public, s-maxage=86400
x-frame-optionsDENY
x-content-type-optionsnosniff
x-xss-protection1; mode=block
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age2623
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 75,344 referring domains.
This page has 9,541,725 backlinks.
This page has backlinks from 47,944 different ip addresses.

Robots.txt

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Sitemap: https://www.newscientist.com/sitemap.xml
Sitemap: https://www.newscientist.com/nsj/sitemapindex.xml

Search preview

www.newscientist.com
New Scientist | Science news, articles, and features
Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
New93%Check
New Scientist87%Check
Scientist81%Check
News81%Check
Science News74%Check
science68%Check
new way65%Check
Science and Technology63%Check
Latest News61%Check
Health58%Check

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