Nhsscotlandnorth.scot - SEO Checker

Overview of the SEO Check
Meta information
96% 
Page quality
52% 
Page structure
79% 
Link structure
97% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.39 s
File size
21.50 kB
Words
134
Media files
13
Number of links
24 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NHS Scotland North
The page title is too short. (184 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We work to support the NHS Scotland vision of a healthcare system where we have integrated health and social care and a focus on prevention.
The length of the meta description is perfect. (888 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow
descriptionWe work to support the NHS Scotland vision of a healthcare system where we have integrated health and social care and a focus on prevention.
format-detectiontelephone=no
viewportwidth=device-width
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are only 134 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 37 words is high.
23.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/nospg/images/new_logo.jpgNorth Region Health & Care Collaboration
/sites/nospg/images/NHSG%20Logo.jpgNorth Region Health & Care Collaboration
/sites/nospg/images/NHSH%20logo.pngNorth Region Health & Care Collaboration
/sites/nospg/images/NHSO%20logo.jpgNorth Region Health & Care Collaboration
/sites/nospg/images/NHSS%20logo.pngNorth Region Health & Care Collaboration
/sites/nospg/images/NHST%20logo.jpgNorth Region Health & Care Collaboration
/sites/nospg/images/NHSWI%20logo.pngNorth Region Health & Care Collaboration
...images/small_slide/1640109495nhs_img.pngHome Image
...s/images/cta/1537435745nrhccprojects.jpgHome Image
...s/images/cta/1537435749nrhccnetworks.jpgHome Image
/sites/nospg/images/new_logo.jpgNorth Region Health & Care Collaboration

Page structure

H1 heading
(Critically important)
Supporting collaboration across the North of Scotland
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Supporting collaboration across the North of Scotland
H2 Meet the team
H2 Programmes & Projects
H2 Networks & Alliances
H4 NHSScotland North - Regional Team
H6 About Us
H6 Find Us
H6 Get in Touch
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
/IMG-ALT North Region Health & Care Collaboration
/Anchor No Text
/about-usAbout Us
/contact-usContact Us
/members/Secure Login
/about-usText duplicate About Us
/contact-usText duplicate Contact Us
/members/Text duplicate Secure Login
/Home
A-TITLE Home
/hubHub
A-TITLE Hub
/projectsProgrammes & Projects
A-TITLE Programmes & Projects
/networksNetworks & Alliances
A-TITLE Networks & Alliances
/servicesServices
A-TITLE Services
/eventsEvents
A-TITLE Events
/jobsJobs
A-TITLE Jobs
/information-for-patients-carersInformation for Patients/Carers
A-TITLE Information for Patients/Carers
/about-us/meet-the-teamSubdomain Meet the Team
/projectsProgrammes & Projects North of Scotland Regional Projects & Programmes
IMG-ALT Home Image
/networksNetworks & Alliances North of Scotland Regional Networks & Alliances
IMG-ALT Home Image
/about-us/our-purpose-and-way-...Our Purpose and Way of Working
A-TITLE Our Purpose and Way of Working
/about-us/meet-the-teamOur Team
A-TITLE Our Team
https://twitter.com/NHSScotNor...New window External @NHSScotNorthReg
/customer-service/terms-and-co...Terms & Conditions
/customer-service/privacy-policyPrivacy Policy
/customer-service/cookie-policyCookie Policy
http://www.mtcmedia.co.uk/New window External Subdomain Responsive Website Design
A-TITLE Opens in a new window
http://www.mtcmedia.co.uk/New window External Subdomain mtc.
A-TITLE Opens in a new window

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nhsscotlandnorth.scot/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.39 seconds.
The file size of the HTML document is fine (22 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 23 Apr 2024 01:55:16 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate, post-check=0, pre-check=0
pragmano-cache
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000; includeSubdomains
set-cookie44 Characters
x-cacheBYPASS
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 43 referring domains.
This page has 83 backlinks.
This page has backlinks from 38 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.nhsscotlandnorth.scot
NHS Scotland North
We work to support the NHS Scotland vision of a healthcare system where we have integrated health and social care and a focus on prevention.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Scotland89%Check
Scotland North84%Check
NHS Scotland83%Check
NHS Scotland North82%Check
North79%Check
NHS75%Check
Scotland Regional65%Check
North Regional60%Check
work52%Check
collaboration52%Check

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