Npanational.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
64% 
Page structure
71% 
Link structure
25% 
Server
67% 
External factors
100% 
SEO Score
Response time
0.93 s
File size
119.40 kB
Words
608
Media files
22
Number of links
161 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Natural Products Association
The length of the page title is perfect. (261 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Senator Contact ListCall your Senators to urge them to oppose the Dietary Supplement Listing Act of 2022 and its...
The length of the meta description is perfect. (711 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.npanational.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
apple-mobile-web-app-titleNatural Products Association
typewebsite
authordfitzgerald
descriptionSenator Contact ListCall your Senators to urge them to oppose the Dietary Supplement Listing Act of 2022 and its...
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
TagPages1.64
msvalidate.0190BD2CB92BFB91DA4FB2AF9237F02569
article:publisherhttps://www.facebook.com/NaturalProductsAssociation
article:modified_time2024-03-12T20:13:29+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@NPANational
og:localeen_US
og:typewebsite
og:titleNatural Products Association
og:urlhttps://www.npanational.org/
og:site_nameNatural Products Association
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
This page contains 608 words. That's ok.
20.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/themes/npa-child/images/icon-close.svgclose icon
....com/wp-content/uploads/2017/07/logo.pngNatural Products Association
....com/wp-content/uploads/2017/07/logo.pngNatural Products Association
...ontent/uploads/2018/06/Be-Heard-crop.jpgMan holding speaker
.../themes/npa-child/images/icon-arrows.svgright arrows
.../uploads/2018/06/media-concepts-crop.jpgStack of newspapers and devices
.../themes/npa-child/images/icon-arrows.svgright arrows
...t/uploads/2018/05/2-members-reaching.jpgTwo cut-out people shaking hands
.../themes/npa-child/images/icon-arrows.svgright arrows
...9/01/website-grassroots-homepage-pic.jpgNo alt attribute provided
...content/uploads/2017/07/find_store-1.jpgmap
.../themes/npa-child/images/icon-arrows.svgright arrows
...18/06/NPA-Homepage-Buyers-Guide-crop.jpgHands typing on a laptop
.../themes/npa-child/images/icon-arrows.svgright arrows
.../themes/npa-child/images/icon-arrows.svgright arrows
...2017/07/Natural-Seals-e1527080901584.pngNPA Personal Care Certified Seal
...018/06/NaturalSeal_Homecare_4c_alone.jpgNPA Naturel Seal Homecare
...loads/2017/03/gmp_img-e1527080372493.pngNPA GMP Certified Seal
.../wp-content/uploads/2017/03/trulabel.pngTruLabel logo
...2019/01/certified-ingredients-button.jpgNo alt attribute provided
...ds/2019/01/certified-products-button.jpgNo alt attribute provided
...e-image-with-button-revised-1024x576.png
Insecure Content		No alt attribute provided

Page structure

H1 heading
(Critically important)
Join the nation’s largest and oldest nonprofit organization dedicated to the natural products industry.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Join the nation’s largest and oldest nonprofit organization dedicated to the natural products industry.
H3 NPA on Twitter
H3 Breaking News
H3 NPA Says FDA Needs to Focus on the Basics FDA FY 2025 Budget Once Again Includes Mandatory Product Listing
H3 NPA on Twitter Duplicate text
H3 Upcoming NPA Webinars
H3 NPA Will Be Attending These Events
H3 2024 NPA Fly-In Day
H3 Get Certified
H4 Press Releases
H4 NPA In The News
H4 Why Become A Member
H4 Senator Contact List
H4 Shop Natural
H4 Natural Products
H4 Menu
H4 Quick Links
H5 Empty heading
H5 Tell Congress to Oppose FDA’s MPL Proposal
H5 Save Our Supplements from Prohibition
H5 Protect Access to NMN Dietary Supplements
H5 New Jersey Seeking to Ban Access to Supplements
H5 Battle Over Dietary Supplements Continues
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
/membership-options/Join NPA
https://www.npanational.org/Subdomain IMG-ALT Natural Products Association
A-TITLE Go to Natural Products Association Home.
https://www.npanational.org/Subdomain Text duplicate IMG-ALT Natural Products Association
A-TITLE Go to Natural Products Association Home.
https://www.votervoice.net/NPA...External Subdomain Take Action
/about/Subdomain About
/about/mission-and-vision/Subdomain Mission and Vision
/about/bylaws/Subdomain Bylaws
/about/leadership/Subdomain Leadership
/about/board-of-directors/Subdomain Board of Directors
/about/history-and-timeline-of...Subdomain History & Timeline of NPA
/about/awards/Subdomain Awards
/about/regional-npas/Subdomain Regional NPAs
/about/committees/Subdomain Committees
/about/contact/Subdomain Contact
/advocacy/Subdomain Advocacy
/the-natural-products-associat...Subdomain The Natural Products Association’s Legal Defense Fund
/advocacy/fly-in-day/Subdomain NPA Fly-In Day
/advocacy/pac/Subdomain PAC
/advocacy/take-action/Subdomain Text duplicate Take Action
/federal-advocacy/Subdomain Federal
/advocacy/state/Subdomain State
/senator-contact-list/Subdomain Senator Contact List
/news-room/Subdomain News
/membership-overview/Subdomain Membership
/membership-options/Subdomain Anchor Supplier / Manufacturer / Broker / Distributor
/membership-options/Subdomain Anchor Retailer
/membership-options/Subdomain Anchor Associate / Consultant / Publisher
/member-benefits/Subdomain Member Benefits
/certifications/Subdomain Certifications
/certifications/natural-seal/Subdomain Natural Seal
/certifications/npa-gmp-certif...Subdomain NPA GMP Certification Program
/certifications/trulabel-program/Subdomain TruLabel® Program
/certifications/partners/Subdomain Partners
/certifications/fort-product-t...Subdomain Sport Product Testing
/regulatory/Subdomain Regulatory
/regulatory/food-and-drug-admi...Subdomain Food and Drug Administration (FDA)
/regulatory/federal-trade-comm...Subdomain Federal Trade Commission (FTC)
/regulatory/international-rela...Subdomain International Relations
/regulatory/the-aer-law/Subdomain The AER Law
/regulatory/gmo-labeling/Subdomain GMO Labeling
/regulatory/federal-gmps-dieta...Subdomain Federal GMPs for Dietary Supplements
/npa-comment-tracker-2/Subdomain NPA Comment Tracker
/usmca-free-trade-agreement/Subdomain USMCA Free Trade Agreement
/resources/Subdomain Resources
https://www.npanational.org/nmn/Subdomain NMN
/webinars-2/Subdomain Webinars
/the-big-natural/Subdomain The Big Natural
/job-board/Subdomain Job Board
/npa-blog/Subdomain NPA Blog
/membership-options/Subdomain Become a Member
A-TITLE Become a Member
/news-room/Subdomain Trivial anchor text
Read More
IMG-ALT right arrows
A-TITLE Press Releases
/npa-in-the-newsSubdomain Text duplicate Trivial anchor text
Read More
IMG-ALT right arrows
A-TITLE NPA In The News
/membership-overview/Subdomain Text duplicate Trivial anchor text
Read More
IMG-ALT right arrows
A-TITLE Why Become A Member
https://npainfo.wpenginepowere...External Subdomain No Text
/senator-contact-list/Subdomain Trivial anchor text
here
https://www.votervoice.net/NPA...External Subdomain Text duplicate Trivial anchor text
here
https://www.votervoice.net/NPA...External Subdomain Text duplicate Trivial anchor text
here
https://www.votervoice.net/NPA...External Subdomain Text duplicate Trivial anchor text
here
https://www.votervoice.net/NPA...External Subdomain Text duplicate Trivial anchor text
here
https://www.votervoice.net/NPA...External Subdomain Text duplicate Trivial anchor text
here
/news/npa-says-fda-needs-to-fo...Subdomain NPA Says FDA Needs to Focus on the Basics FDA FY 2025 Budget Once Again Includes Mandatory Product Listing
https://my.npanational.org/publicExternal Subdomain Find a Store
IMG-ALT right arrows
A-TITLE Shop Natural
http://naturalproductsbuyersgu...External Find a Product
IMG-ALT right arrows
A-TITLE Natural Products
https://twitter.com/NPANational/New window External Follow NPA on Twitter
IMG-ALT right arrows
/event/2024-npa-fly-in-day/Subdomain 2024 NPA Fly-In Day
/certifications/natural-seal/n...Subdomain IMG-ALT NPA Personal Care Certified Seal
/certifications/natural-seal/n...Subdomain IMG-ALT NPA Naturel Seal Homecare
/certifications/npa-gmp-certif...Subdomain IMG-ALT NPA GMP Certified Seal
/certifications/trulabel-program/Subdomain IMG-ALT TruLabel logo
https://npainfo.wpenginepowere...External Subdomain No Text
https://npainfo.wpenginepowere...External Subdomain No Text
http://www.twitter.com/NPANati...New window External Subdomain Twitter Channel
A-TITLE Go to Natural Products Association Twitter Channel.
https://www.facebook.com/Natur...New window External Subdomain Facebook Profile
A-TITLE Go to Natural Products Association Facebook Profile.
https://www.youtube.com/channe...New window External Subdomain YouTube Channel
A-TITLE Go to Natural Products Association YouTube Channel.
http://instagram.com/npanationalNew window External Instagram Profile
A-TITLE Go to Natural Products Association Instagram Profile.
https://www.linkedin.com/compa...New window External Subdomain Linkedin Profile
A-TITLE Go to Natural Products Association Linkedin Profile.
/about/Subdomain Text duplicate About
/webinars-2/Subdomain Text duplicate Webinars
/advocacy/Subdomain Text duplicate Advocacy
/regulatory/Subdomain Text duplicate Regulatory
/certifications/Subdomain Text duplicate Certifications
http://naturalproductsbuyersgu...New window External Natural Products Buyers Guide
https://my.npanational.org/publicNew window External Subdomain Shop Natural Store Locator
/certifications/natural-seal/n...Subdomain Natural Personal Care
/certifications/natural-seal/n...Subdomain Natural Seal Home Care
/membership-overview/Subdomain Membership Overview
/events/Subdomain Events
/news-room/Subdomain Text duplicate News
/about/contact/Subdomain Text duplicate Contact
http://www.naturalproductsfoun...External Subdomain Natural Products Foundation
/about/Subdomain Text duplicate About
/about/mission-and-vision/Subdomain Text duplicate Mission and Vision
/about/bylaws/Subdomain Text duplicate Bylaws
/about/leadership/Subdomain Text duplicate Leadership
/about/board-of-directors/Subdomain Text duplicate Board of Directors
/about/history-and-timeline-of...Subdomain Text duplicate History & Timeline of NPA
/about/awards/Subdomain Text duplicate Awards
/about/regional-npas/Subdomain Text duplicate Regional NPAs
/about/committees/Subdomain Text duplicate Committees
/about/contact/Subdomain Text duplicate Contact
/advocacy/Subdomain Text duplicate Advocacy
/the-natural-products-associat...Subdomain Text duplicate The Natural Products Association’s Legal Defense Fund
/advocacy/fly-in-day/Subdomain Text duplicate NPA Fly-In Day
/advocacy/pac/Subdomain Text duplicate PAC
/advocacy/take-action/Subdomain Text duplicate Take Action
/federal-advocacy/Subdomain Text duplicate Federal
/advocacy/state/Subdomain Text duplicate State
/senator-contact-list/Subdomain Text duplicate Senator Contact List
/news-room/Subdomain Text duplicate News
/membership-overview/Subdomain Text duplicate Membership
/membership-options/Subdomain Anchor Text duplicate Supplier / Manufacturer / Broker / Distributor
/membership-options/Subdomain Anchor Text duplicate Retailer
/membership-options/Subdomain Anchor Text duplicate Associate / Consultant / Publisher
/member-benefits/Subdomain Text duplicate Member Benefits
/certifications/Subdomain Text duplicate Certifications
/certifications/natural-seal/Subdomain Text duplicate Natural Seal
/certifications/npa-gmp-certif...Subdomain Text duplicate NPA GMP Certification Program
/certifications/trulabel-program/Subdomain Text duplicate TruLabel® Program
/certifications/partners/Subdomain Text duplicate Partners
/certifications/fort-product-t...Subdomain Text duplicate Sport Product Testing
/regulatory/Subdomain Text duplicate Regulatory
/regulatory/food-and-drug-admi...Subdomain Text duplicate Food and Drug Administration (FDA)
/regulatory/federal-trade-comm...Subdomain Text duplicate Federal Trade Commission (FTC)
/regulatory/international-rela...Subdomain Text duplicate International Relations
/regulatory/the-aer-law/Subdomain Text duplicate The AER Law
/regulatory/gmo-labeling/Subdomain Text duplicate GMO Labeling
/regulatory/federal-gmps-dieta...Subdomain Text duplicate Federal GMPs for Dietary Supplements
/npa-comment-tracker-2/Subdomain Text duplicate NPA Comment Tracker
/usmca-free-trade-agreement/Subdomain Text duplicate USMCA Free Trade Agreement
/resources/Subdomain Text duplicate Resources
https://www.npanational.org/nmn/Subdomain Text duplicate NMN
/webinars-2/Subdomain Text duplicate Webinars
/the-big-natural/Subdomain Text duplicate The Big Natural
/job-board/Subdomain Text duplicate Job Board
/npa-blog/Subdomain Text duplicate NPA Blog
/about/Subdomain Text duplicate About
/about/mission-and-vision/Subdomain Text duplicate Mission and Vision
/about/bylaws/Subdomain Text duplicate Bylaws
/about/leadership/Subdomain Text duplicate Leadership
/about/board-of-directors/Subdomain Text duplicate Board of Directors
/about/history-and-timeline-of...Subdomain Text duplicate History & Timeline of NPA
/about/awards/Subdomain Text duplicate Awards
/about/regional-npas/Subdomain Text duplicate Regional NPAs
/about/committees/Subdomain Text duplicate Committees
/about/contact/Subdomain Text duplicate Contact
/advocacy/Subdomain Text duplicate Advocacy
/the-natural-products-associat...Subdomain Text duplicate The Natural Products Association’s Legal Defense Fund
/advocacy/fly-in-day/Subdomain Text duplicate NPA Fly-In Day
/advocacy/pac/Subdomain Text duplicate PAC
/advocacy/take-action/Subdomain Text duplicate Take Action
/federal-advocacy/Subdomain Text duplicate Federal
/advocacy/state/Subdomain Text duplicate State
/senator-contact-list/Subdomain Text duplicate Senator Contact List
/news-room/Subdomain Text duplicate News
/membership-overview/Subdomain Text duplicate Membership
/membership-options/Subdomain Anchor Text duplicate Supplier / Manufacturer / Broker / Distributor
/membership-options/Subdomain Anchor Text duplicate Retailer
/membership-options/Subdomain Anchor Text duplicate Associate / Consultant / Publisher
/member-benefits/Subdomain Text duplicate Member Benefits
/certifications/Subdomain Text duplicate Certifications
/certifications/natural-seal/Subdomain Text duplicate Natural Seal
/certifications/npa-gmp-certif...Subdomain Text duplicate NPA GMP Certification Program
/certifications/trulabel-program/Subdomain Text duplicate TruLabel® Program
/certifications/partners/Subdomain Text duplicate Partners
/certifications/fort-product-t...Subdomain Text duplicate Sport Product Testing
/regulatory/Subdomain Text duplicate Regulatory
/regulatory/food-and-drug-admi...Subdomain Text duplicate Food and Drug Administration (FDA)
/regulatory/federal-trade-comm...Subdomain Text duplicate Federal Trade Commission (FTC)
/regulatory/international-rela...Subdomain Text duplicate International Relations
/regulatory/the-aer-law/Subdomain Text duplicate The AER Law
/regulatory/gmo-labeling/Subdomain Text duplicate GMO Labeling
/regulatory/federal-gmps-dieta...Subdomain Text duplicate Federal GMPs for Dietary Supplements
/npa-comment-tracker-2/Subdomain Text duplicate NPA Comment Tracker
/usmca-free-trade-agreement/Subdomain Text duplicate USMCA Free Trade Agreement
/resources/Subdomain Text duplicate Resources
https://www.npanational.org/nmn/Subdomain Text duplicate NMN
/webinars-2/Subdomain Text duplicate Webinars
/the-big-natural/Subdomain Text duplicate The Big Natural
/job-board/Subdomain Text duplicate Job Board
/npa-blog/Subdomain Text duplicate NPA Blog
/membership-options/Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.npanational.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.93 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (119 kB).

HTTP Response Header

NameValue
servernginx
dateMon, 15 Apr 2024 06:16:56 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.npanational.org/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 13
x-cache-groupbot
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,088 referring domains.
This page has 75,712 backlinks.
This page has backlinks from 752 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.npanational.org
Natural Products Association
Senator Contact ListCall your Senators to urge them to oppose the Dietary Supplement Listing Act of 2022 and its...

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Natural70%Check
Products70%Check
Natural Products70%Check
Natural Products Association65%Check
nation62%Check
Products Association60%Check
NPA58%Check
Natural Seal55%Check
Shop Natural55%Check
Dietary54%Check
Show more keywords and terms

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