Nts.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
65% 
Page structure
100% 
Link structure
25% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
678.70 kB
Words
890
Media files
22
Number of links
136 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Nature, Beauty and Heritage for Everyone | National Trust for Scotland
The page title should be shorter than 580 pixels. It is 632 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
An independent charity that protects Scotland's natural, cultural and historic places, and shares them with everyone.
The length of the meta description is perfect. (714 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nts.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
msapplication-TileColor#ffffff
msapplication-TileImage/includes/dist/images/icons/ms-icon-144x144.png
keywordsScotland, Charity, Gardens, Coastlines, Glens, Islands, Mountain ranges, Scottish wildlife, Castles, Battlefields
descriptionAn independent charity that protects Scotland's natural, cultural and historic places, and shares them with everyone.
referrerno-referrer-when-downgrade
robotsall
langen
twitter:cardsummary_large_image
twitter:site@N_T_S
twitter:creator@N_T_S
twitter:titleNature, Beauty and Heritage for Everyone
twitter:descriptionAn independent charity that protects Scotland's natural, cultural and historic places, and shares them with everyone.
twitter:imagehttps://ntswebstorage01.blob.core.windows.net/nts-web-assets-production/imager/general/1772306/Winter_2024_website_header_robin_1024_e5792bc1c9ecb02ed64a0e36e6c2ce60.jpg
fb:profile_id9043958039
og:localeen_GB
og:site_nameNational Trust for Scotland
og:typewebsite
og:urlhttps://www.nts.org.uk/
og:titleNature, Beauty and Heritage for Everyone
og:descriptionAn independent charity that protects Scotland's natural, cultural and historic places, and shares them with everyone.
og:imagehttps://ntswebstorage01.blob.core.windows.net/nts-web-assets-production/imager/general/1772306/Winter_2024_website_header_robin_1024_e5792bc1c9ecb02ed64a0e36e6c2ce60.jpg

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: Be the first to hear about our latest news, get inspiration for great ...
This page contains 890 words. That's ok.
35.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 16.61 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (678.7 kB).
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
This page only loads 1 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64A cluster of white houses with a green field in front, filled with deer. Steep mountains rise behind.
data:[...] Base64Wedding couple running towards Brodie Castle, holding hands.
data:[...] Base64A close-up of an oval portrait of the head and shoulders of Robert Burns. He is shown standing against a natural backdrop.
data:[...] Base64A man holds a spade in a valley on a mountainside.
data:[...] Base64A graphic of an illustrated white robin, singing as it perches on a thin branch, against a green and gold patterned background of baubles and leaves.
data:[...] Base64A family walks through the woods on a sunny autumn day. The leaves on the trees are a golden yellow.
data:[...] Base64Two young boys wearing wellies and waterproof coats jump in puddles outside Brodie Castle.
data:[...] Base64The view from inside the Home Farm restaurant at Culzean, looking out across the tables and chairs to sea views.
data:[...] Base64A man and a woman looking at the Hill House, while standing in the protective 'Box'.
data:[...] Base64A person walks along a wide path through woodland, with a dog on a lead walking beside them.
data:[...] Base64A bright and colourful display of flowers, with Culzean Castle seen in the background on a sunny day.
data:[...] Base64A family of two adults and two children walk along a path in Glencoe with Buachaille Etive Mor in the background.
data:[...] Base64A family walks through the woods on a sunny autumn day. The leaves on the trees are a golden yellow.
data:[...] Base64A young man hiking a knife-edged mountain ridge on the Liathach Ridge
data:[...] Base64Close up of Brodie Castle tower
data:[...] Base64No alt attribute provided
data:[...] Base64Village Bay, St Kilda
data:[...] Base64A young couple stand in a woodland, looking up at very tall trees.
data:[...] Base64A robin with an orangey-red chest and chunky tummy stands at the left of the photo, looking to the right.
data:[...] Base64A stone built cottage, sitting upon a small hill, with mature trees and branches framing it on either side. Pic: © Ben Addy, Moxon Architects
data:[...] Base64Two women stand looking at plants, one with a clipboard
data:[...] Base64Two girls, wearing wellies, jump in pools of water on Culzean beach.

Page structure

H1 heading
(Critically important)
Winter with the Trust
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Winter with the Trust
H2 Search our places
H2 Become a member
H3 Support the Trust
H3 Stories
H3 Our winter places
H3 Royal picnic cottage saved
H3 The PLANTS project: A day in the life
H3 Stay in touch
H3 Holidays & Venue hire
H3 About the trust
H3 Get in touch
H3 Donate
H4 Things to do
H4 Make a donation
H4 Holidays
H4 Weddings
H4 Hire a venue
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nts.org.uk/Anchor Jump to main content
https://www.nts.org.uk/Anchor Jump to main navigation
https://www.nts.org.uk/cookiescookies page
https://www.nts.org.uk/visitSubdomain Visit
/visit/placesSubdomain Places
/visit/places/search?place-cat...Battles
/visit/places/search?place-cat...Castles
/visit/places/search?place-cat...Famous Scots
/visit/places/search?place-cat...Gardens
/visit/places/search?place-cat...Jacobites
/visit/places/search?place-cat...Outdoors
/visit/places/search?place-cat...Homes & Work
/visit/placesSubdomain All places
/visit/things-to-doSubdomain Things to do
/visit/things-to-do/things-to-...Subdomain Things to do in autumn
/visit/things-to-do/things-to-...Subdomain Things to do with friends
/visit/things-to-do/things-to-...Subdomain Things to do with kids
/visit/things-to-do/our-cafes-...Subdomain Our cafés and tearooms
/visit/things-to-do/wonderful-...Subdomain Wonderful dog walks in Scotland
/visit/things-to-do/a-guide-to...Subdomain A guide to Munro-bagging
/maps/holiday-accommodationSubdomain Holiday Accommodation
https://www.nts.org.uk/venue-hireSubdomain Weddings
https://www.nts.org.uk/what-we-doSubdomain What we do
/what-we-do/advocacySubdomain Advocacy
/what-we-do/archaeologySubdomain Archaeology
/what-we-do/buildingsSubdomain Buildings
/what-we-do/collectionsSubdomain Collections
/what-we-do/countryside-and-wi...Subdomain Countryside
/what-we-do/gardensSubdomain Text duplicate Gardens
/what-we-do/historySubdomain Our history
/what-we-do/wildlifeSubdomain Wildlife
/collections/robert-burns-coll...Subdomain Burns Collection
/stay-in-touchSubdomain Sign up
/collections/robert-burns-coll...Subdomain Robert Burns Collection
/campaigns/footpath-fundSubdomain Footpath Fund
https://www.nts.org.uk/support-usSubdomain Support us
/support-us/become-a-memberSubdomain Membership
/support-us/become-a-member/gi...Subdomain Gift membership
/support-us/become-a-member/ma...Subdomain Magazine
/support-us/become-a-member/re...Subdomain Renewing your membership
/support-us/become-a-member/me...Subdomain Membership FAQ
/support-us/become-a-member/ex...Subdomain Explore the world
/support-us/donateSubdomain Donate
https://www.nts.org.uk/appealsSubdomain Current appeals
/support-us/donate/making-majo...Subdomain Making a major gift
/support-us/donate/donate-in-m...Subdomain Giving in memory
/campaigns/scottish-heritage-l...Subdomain Scottish Heritage Lottery
/support-us/get-involvedSubdomain Get involved
/support-us/get-involved/find-...Subdomain Volunteer with us
/support-us/get-involved/membe...Subdomain Members’ Centres and Friends’ Groups
/support-us/get-involved/patro...Subdomain Patrons’ Club
/support-us/get-involved/found...Subdomain Founders’ Circle
/support-us/ways-to-giveSubdomain Ways to give
/support-us/ways-to-give/gifts...Subdomain Gifts in Wills
/support-us/ways-to-give/rootsSubdomain ROOTS
/support-us/ways-to-give/corpo...Subdomain Corporate support and partnerships
/support-us/ways-to-give/ntsusaSubdomain The National Trust for Scotland Foundation USA
/support-us/ways-to-give/trust...Subdomain Trusts, foundations and grants
https://www.nts.org.uk/storiesSubdomain Stories
/stories/explore?topic=amazing...Subdomain Amazing places
/stories/explore?topic=art-and...Subdomain Art and collections
/stories/explore?topic=behind-...Subdomain Behind the scenes
/stories/explore?topic=history...Subdomain History and archaeology
/stories/explore?topic=natureSubdomain Nature
/stories/explore?topic=newsSubdomain News
/stories/explore?topic=our-peopleSubdomain Our people
/stories/explore?topic=things-...Subdomain Text duplicate Things to do
/stories/explore?topic=videoSubdomain Videos
/stories/explore?topic=love-ou...Subdomain Why we love our places
/stories/our-winter-placesSubdomain Our winter places
/stories/royal-picnic-cottage-...Subdomain Royal picnic cottage saved
/stories/the-plants-project-a-...Subdomain The PLANTS project: A day in the life
/stories/recipe-haggis-sausage...Subdomain Recipe: Scott’s haggis sausage rolls from Culzean
/stories/a-day-in-the-life-of-...Subdomain A day in the life of a Maintenance Surveyor
/stories/why-we-love-brodie-ca...Subdomain Why we love Brodie Castle & Estate
https://www.nts.org.uk/shop/Subdomain Shop
https://www.nts.org.uk/mytrustSubdomain My Trust
https://www.nts.org.uk/joinSubdomain Join now
https://www.nts.org.uk/joinSubdomain Join
https://www.nts.org.uk/visitSubdomain Text duplicate Visit
https://www.nts.org.uk/what-we-doSubdomain Text duplicate What we do
https://www.nts.org.uk/support-usSubdomain Text duplicate Support us
https://www.nts.org.uk/storiesSubdomain Text duplicate Stories
https://www.nts.org.uk/shop/Subdomain Text duplicate Shop
https://www.nts.org.uk/mytrustSubdomain Log in to my trust
/visit/placesSubdomain place search
/campaigns/winter-with-the-trustSubdomain Explore
/visit/places/searchView all places
/visit/places/searchView map
/visit/things-to-doSee all things to do
/visit/things-to-do/things-to-...Subdomain Text duplicate Things to do in autumn
IMG-ALT A family walks through the woods on a sunny autumn day. The leaves on the trees are a golden yellow.
/visit/things-to-do/things-to-...Subdomain Text duplicate Things to do with kids
IMG-ALT Two young boys wearing wellies and waterproof coats jump in puddles outside Brodie Castle.
/visit/things-to-do/our-cafes-...Subdomain Text duplicate Our cafés and tearooms
IMG-ALT The view from inside the Home Farm restaurant at Culzean, looking out across the tables and chairs to sea views.
/visit/things-to-do/things-to-...Subdomain Things to do on a rainy day
IMG-ALT A man and a woman looking at the Hill House, while standing in the protective 'Box'.
/visit/things-to-do/wonderful-...Subdomain Text duplicate Wonderful dog walks in Scotland
IMG-ALT A person walks along a wide path through woodland, with a dog on a lead walking beside them.
/visit/things-to-do/best-garde...Subdomain Best gardens in Scotland
IMG-ALT A bright and colourful display of flowers, with Culzean Castle seen in the background on a sunny day.
/visit/things-to-do/walking-in...Subdomain Walking in Scotland
IMG-ALT A family of two adults and two children walk along a path in Glencoe with Buachaille Etive Mor in the background.
/visit/things-to-do/great-fami...Subdomain Great family days out in Scotland
IMG-ALT A family walks through the woods on a sunny autumn day. The leaves on the trees are a golden yellow.
/visit/things-to-do/a-guide-to...Subdomain Text duplicate A guide to Munro-bagging
IMG-ALT A young man hiking a knife-edged mountain ridge on the Liathach Ridge
/visit/things-to-do/castles-in...Subdomain Castles in Scotland
IMG-ALT Close up of Brodie Castle tower
/visit/things-to-do/things-to-...Subdomain North Coast 500
/visit/things-to-do/scottish-w...Subdomain Scottish World Heritage Sites
IMG-ALT Village Bay, St Kilda
https://www.nts.org.uk/donateDonate now
https://www.nts.org.uk/visitText duplicate Visit
/support-us/get-involved/find-...Subdomain Volunteer
https://www.nts.org.uk/HolidaysSubdomain See holidays
/venue-hire-information/weddingsSubdomain Find out more
/Hire-a-venueSubdomain Learn more
/stories/exploreSee all stories
/stories/our-winter-placesSubdomain Text duplicate Our winter places
/stories/royal-picnic-cottage-...Subdomain Text duplicate Royal picnic cottage saved
/stories/the-plants-project-a-...Subdomain Text duplicate The PLANTS project: A day in the life
https://www.nts.org.uk/membershipSubdomain Join today
/stay-in-touchSubdomain Sign up now
https://www.nts.org.uk/Anchor Back to top
/holiday-accommodationSubdomain Holiday accommodation
https://www.nts.org.uk/venue-hireSubdomain Venue hire
/venue-hire-information/weddingsSubdomain Text duplicate Weddings
/travel-tradeSubdomain Travel trade
https://www.nts.org.uk/lettingsSubdomain Lettings
https://www.nts.org.uk/our-workSubdomain Our work
https://www.nts.org.uk/our-peopleSubdomain Text duplicate Our people
/volunteering-jobsSubdomain Careers at the Trust
https://www.nts.org.uk/learningSubdomain Learning
/stay-in-touchSubdomain Stay in touch
https://www.nts.org.uk/contact-usSubdomain Contact us
/media-centreSubdomain Media centre
/filming-photoshootsSubdomain Filming & photoshoots
/visitor-faqSubdomain Visitor FAQ
https://www.nts.org.uk/shop-faqSubdomain Shop FAQ
/support-us/donateSubdomain Donation
https://twitter.com/N_T_SExternal Twitter
https://www.instagram.com/nati...External Subdomain Instagram
https://www.facebook.com/Natio...External Subdomain Facebook
https://www.youtube.com/user/N...External Subdomain Youtube
/terms-conditionsSubdomain Terms & conditions
/privacy-data-protectionSubdomain Privacy & data protection
https://www.nts.org.uk/cookiesSubdomain Cookies
/accessibilitySubdomain Accessibility
https://www.nts.org.uk/sitemapSubdomain Sitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nts.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The file size of the HTML document is very large (679 kB).
The page response time is excellent with 0.24 seconds.
This page only loads 1 CSS files. That's ok.
This page only loads 1 JavaScript files. That's good!

HTTP Response Header

NameValue
cache-controlmax-age=900
pragmacache
content-typetext/html; charset=UTF-8
content-encodinggzip
expiresThu, 14 Nov 2024 03:16:23 +0000
accept-rangesbytes
age437
varyX-Forwarded-Proto,X-LB-Safe,Accept-Encoding
x-robots-tagall
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=31536000; includeSubdomains;
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
content-security-policyframe-ancestors 'self';
x-cacheHIT
x-nodePuffin2
set-cookie120 Characters
dateThu, 14 Nov 2024 03:08:45 GMT
content-length207834
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 8,241 referring domains.
This page has 444,842 backlinks.
This page has backlinks from 4,762 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.nts.org.uk
Nature, Beauty and Heritage for Everyone | National Trust for Scotl...
An independent charity that protects Scotland's natural, cultural and historic places, and shares them with everyone.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Trust65%Check
National Trust58%Check
Scotland56%Check
Places54%Check
winter54%Check
help us51%Check
place search48%Check
charity46%Check
Heritage46%Check
Nature46%Check
Show more keywords and terms

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