Nwas.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
90% 
Page structure
97% 
Link structure
25% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
84.80 kB
Words
915
Media files
15
Number of links
203 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NWAS - North West Ambulance Service NHS Trust
The length of the page title is perfect. (457 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We’re emergency responders, patient transport providers and NHS 111 urgent care and advice givers.
The length of the meta description is perfect. (628 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nwas.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWe’re emergency responders, patient transport providers and NHS 111 urgent care and advice givers.
article:modified_time2023-11-27T13:36:30+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleNWAS - North West Ambulance Service NHS Trust
og:descriptionWe’re emergency responders, patient transport providers and NHS 111 urgent care and advice givers.
og:urlhttps://www.nwas.nhs.uk/
og:site_nameNWAS - North West Ambulance Service
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 915 words. That's ok.
27.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/nwas-public-theme/assets/imgs/logo.svgNorth West Ambulance Service (NWAS) logo
...s-public-theme/assets/imgs/recite-me.svgEnable ReciteMe accessibility tools
...public-theme/assets/imgs/search-icon.svgSearch Toggle Open
.../nwas-public-theme/assets/imgs/close.svgSearch Toggle Closed
...ages/14880/NHS-111-RP-WEB-360x210-cc.pngNHS 111 RP WEB
.../fly-images/14858/VCD-web-360x210-cc.pngVolunteer car drivers John and Susan
...mages/14853/Web-live-chat-360x210-cc.pngLive chats - careers with heart
...ges/8581/Man-on-homepage--650x450-cc.jpgStock image of middle aged man in grey shirt
...as-public-theme/assets/imgs/facebook.svgfacebook logo
...was-public-theme/assets/imgs/twitter.svgtwitter logo
...s-public-theme/assets/imgs/instagram.svginstagram logo
...as-public-theme/assets/imgs/linkedin.svglinkedin logo
...was-public-theme/assets/imgs/youtube.svgyoutube logo
...-public-theme/assets/imgs/cqc-widget.pngCQC Good rating widget
Video URLWidthHeight
...ssets/video/homepage-video-dec-2022.webm

Page structure

H1 heading
(Critically important)
Search the site
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Search the site
H2 North West Chief Pharmacist urges people to order repeat prescriptions ahead of the May bank holiday
H2 Husband and wife urge more volunteers to join them
H2 Recruitment live chat dates announced for 2024
H2 Careers with us
H2 Our services
H2 Popular pages
H2 Follow us on social media for all the latest news and announcements
H2 Contact us
H2 How to find us
H2 Alternative formats
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nwas.nhs.uk/Anchor Skip navigation
https://www.nwas.nhs.uk/Subdomain IMG-ALT North West Ambulance Service (NWAS) logo
A-TITLE Visit the homepage
https://www.nwas.nhs.uk/news/Subdomain News
https://www.nwas.nhs.uk/events/Subdomain Events
/get-involved/donate/Subdomain Charity
/ambulance-academy/Subdomain Ambulance Academy
/publications/Subdomain Publications
https://www.nwas.nhs.uk/Subdomain Home
https://www.nwas.nhs.uk/services/Subdomain Our service
/services/urgent-and-emergency...Subdomain Urgent and emergency care (999)
/services/non-emergency-111/Subdomain Non-emergency (111)
/services/patient-transport-se...Subdomain Patient Transport Service (PTS)
/services/major-incidents/Subdomain Major incidents
/services/emergency-advice/Subdomain Emergency advice
/services/professionals/Subdomain Information for professionals
/services/infection-prevention...Subdomain Infection Prevention & Control
/services/support/Subdomain Other ways we can help
/services/help/Subdomain Help accessing our services
/services/patient-transport-se...Need to arrange transport using our Patient Transport Service (PTS)?
/get-involved/Subdomain Get involved
/get-involved/your-call-magazine/Subdomain Your Call Magazine
/get-involved/volunteering/Subdomain Volunteer with us
/get-involved/donate/Subdomain Support The North West Ambulance Charity
/get-involved/campaigns/Subdomain Support our campaigns
/get-involved/children-youth/Subdomain Children and youth
/get-involved/lifesaving-skills/Subdomain Lifesaving skills
https://www.nwas.nhs.uk/events/Text duplicate Events
/get-involved/share-your-exper...Subdomain Share your experience
/get-involved/what-happens-wit...Subdomain What happens with your feedback?
/get-involved/social/Subdomain Talk to us on social media
/services/patient-transport-se...Text duplicate Need to arrange transport using our Patient Transport Service (PTS)?
https://www.nwas.nhs.uk/about/Subdomain About us
/about/who/Subdomain Who we are
/about/locations/Subdomain Our locations
/about/strategy/Subdomain Our strategy and values
/about/performance/Subdomain How we are doing
/about/directors/Subdomain Board of directors
/about/valuing-staff/Subdomain Equality, diversity and inclusion
/about/research-and-development/Subdomain Research and development
/about/public-health/Subdomain Public Health
/services/patient-transport-se...Text duplicate Need to arrange transport using our Patient Transport Service (PTS)?
https://www.nwas.nhs.uk/careers/Subdomain Careers
/careers/vacancies/Subdomain Current vacancies
/careers/career-opportunities/Subdomain Join our team
/careers/why-work-with-us/Subdomain Why work with us
/careers/roles/Subdomain Explore roles
/careers/applying-for-a-job/Subdomain Applying for a job
/careers/working-with-the-arme...Subdomain Working with the Armed Forces
/services/patient-transport-se...Text duplicate Need to arrange transport using our Patient Transport Service (PTS)?
/contact-us/Subdomain Contact us
/contact-us/press-media/Subdomain Media
/contact-us/foi/Subdomain FOI and EIR
/contact-us/enquiries/Subdomain General enquiries
/contact-us/lost-property/Subdomain Lost property
/contact-us/complaints/Subdomain Make a complaint
/contact-us/external-patient-e...Subdomain External Patient Event Reporting Form
/contact-us/point-taken/Subdomain Point taken
/contact-us/compliments/Subdomain Send a thank you
/get-involved/share-your-exper...Subdomain Tell us how we did
/services/patient-transport-se...Text duplicate Need to arrange transport using our Patient Transport Service (PTS)?
https://www.nwas.nhs.uk/Subdomain Text duplicate Home
https://www.nwas.nhs.uk/services/Subdomain Text duplicate Our service
/services/urgent-and-emergency...Subdomain Text duplicate Urgent and emergency care (999)
/services/non-emergency-111/Subdomain Text duplicate Non-emergency (111)
/services/patient-transport-se...Subdomain Text duplicate Patient Transport Service (PTS)
/services/major-incidents/Subdomain Text duplicate Major incidents
/services/emergency-advice/Subdomain Text duplicate Emergency advice
/services/professionals/Subdomain Text duplicate Information for professionals
/services/infection-prevention...Subdomain Text duplicate Infection Prevention & Control
/services/support/Subdomain Text duplicate Other ways we can help
/services/help/Subdomain Text duplicate Help accessing our services
/services/patient-transport-se...Text duplicate Need to arrange transport using our Patient Transport Service (PTS)?
/get-involved/Subdomain Text duplicate Get involved
/get-involved/your-call-magazine/Subdomain Text duplicate Your Call Magazine
/get-involved/volunteering/Subdomain Text duplicate Volunteer with us
/get-involved/donate/Subdomain Text duplicate Support The North West Ambulance Charity
/get-involved/campaigns/Subdomain Text duplicate Support our campaigns
/get-involved/children-youth/Subdomain Text duplicate Children and youth
/get-involved/lifesaving-skills/Subdomain Text duplicate Lifesaving skills
https://www.nwas.nhs.uk/events/Text duplicate Events
/get-involved/share-your-exper...Subdomain Text duplicate Share your experience
/get-involved/what-happens-wit...Subdomain Text duplicate What happens with your feedback?
/get-involved/social/Subdomain Text duplicate Talk to us on social media
/services/patient-transport-se...Text duplicate Need to arrange transport using our Patient Transport Service (PTS)?
https://www.nwas.nhs.uk/about/Subdomain Text duplicate About us
/about/who/Subdomain Text duplicate Who we are
/about/locations/Subdomain Text duplicate Our locations
/about/strategy/Subdomain Text duplicate Our strategy and values
/about/performance/Subdomain Text duplicate How we are doing
/about/directors/Subdomain Text duplicate Board of directors
/about/valuing-staff/Subdomain Text duplicate Equality, diversity and inclusion
/about/research-and-development/Subdomain Text duplicate Research and development
/about/public-health/Subdomain Text duplicate Public Health
/services/patient-transport-se...Text duplicate Need to arrange transport using our Patient Transport Service (PTS)?
https://www.nwas.nhs.uk/careers/Subdomain Text duplicate Careers
/careers/vacancies/Subdomain Text duplicate Current vacancies
/careers/career-opportunities/Subdomain Text duplicate Join our team
/careers/why-work-with-us/Subdomain Text duplicate Why work with us
/careers/roles/Subdomain Text duplicate Explore roles
/careers/applying-for-a-job/Subdomain Text duplicate Applying for a job
/careers/working-with-the-arme...Subdomain Text duplicate Working with the Armed Forces
/services/patient-transport-se...Text duplicate Need to arrange transport using our Patient Transport Service (PTS)?
/contact-us/Subdomain Text duplicate Contact us
/contact-us/press-media/Subdomain Text duplicate Media
/contact-us/foi/Subdomain Text duplicate FOI and EIR
/contact-us/enquiries/Subdomain Text duplicate General enquiries
/contact-us/lost-property/Subdomain Text duplicate Lost property
/contact-us/complaints/Subdomain Text duplicate Make a complaint
/contact-us/external-patient-e...Subdomain Text duplicate External Patient Event Reporting Form
/contact-us/point-taken/Subdomain Text duplicate Point taken
/contact-us/compliments/Subdomain Text duplicate Send a thank you
/get-involved/share-your-exper...Subdomain Text duplicate Tell us how we did
/services/patient-transport-se...Text duplicate Need to arrange transport using our Patient Transport Service (PTS)?
https://www.nwas.nhs.uk/Subdomain Text duplicate Home
/services/urgent-and-emergency...Subdomain Text duplicate Urgent and emergency care (999)
/services/non-emergency-111/Subdomain Text duplicate Non-emergency (111)
/services/patient-transport-se...Subdomain Text duplicate Patient Transport Service (PTS)
/services/major-incidents/Subdomain Text duplicate Major incidents
/services/emergency-advice/Subdomain Text duplicate Emergency advice
/services/professionals/Subdomain Text duplicate Information for professionals
/services/infection-prevention...Subdomain Text duplicate Infection Prevention & Control
/services/support/Subdomain Text duplicate Other ways we can help
/services/help/Subdomain Text duplicate Help accessing our services
/services/patient-transport-se...Text duplicate Need to arrange transport using our Patient Transport Service (PTS)?
/get-involved/your-call-magazine/Subdomain Text duplicate Your Call Magazine
/get-involved/volunteering/Subdomain Text duplicate Volunteer with us
/get-involved/donate/Subdomain Text duplicate Support The North West Ambulance Charity
/get-involved/campaigns/Subdomain Text duplicate Support our campaigns
/get-involved/children-youth/Subdomain Text duplicate Children and youth
/get-involved/lifesaving-skills/Subdomain Text duplicate Lifesaving skills
https://www.nwas.nhs.uk/events/Text duplicate Events
/get-involved/share-your-exper...Subdomain Text duplicate Share your experience
/get-involved/what-happens-wit...Subdomain Text duplicate What happens with your feedback?
/get-involved/social/Subdomain Text duplicate Talk to us on social media
/services/patient-transport-se...Text duplicate Need to arrange transport using our Patient Transport Service (PTS)?
/about/who/Subdomain Text duplicate Who we are
/about/locations/Subdomain Text duplicate Our locations
/about/strategy/Subdomain Text duplicate Our strategy and values
/about/performance/Subdomain Text duplicate How we are doing
/about/directors/Subdomain Text duplicate Board of directors
/about/valuing-staff/Subdomain Text duplicate Equality, diversity and inclusion
/about/research-and-development/Subdomain Text duplicate Research and development
/about/public-health/Subdomain Text duplicate Public Health
/services/patient-transport-se...Text duplicate Need to arrange transport using our Patient Transport Service (PTS)?
/careers/vacancies/Subdomain Text duplicate Current vacancies
/careers/career-opportunities/Subdomain Text duplicate Join our team
/careers/why-work-with-us/Subdomain Text duplicate Why work with us
/careers/roles/Subdomain Text duplicate Explore roles
/careers/applying-for-a-job/Subdomain Text duplicate Applying for a job
/careers/working-with-the-arme...Subdomain Text duplicate Working with the Armed Forces
/services/patient-transport-se...Text duplicate Need to arrange transport using our Patient Transport Service (PTS)?
/contact-us/press-media/Subdomain Text duplicate Media
/contact-us/foi/Subdomain Text duplicate FOI and EIR
/contact-us/enquiries/Subdomain Text duplicate General enquiries
/contact-us/lost-property/Subdomain Text duplicate Lost property
/contact-us/complaints/Subdomain Text duplicate Make a complaint
/contact-us/external-patient-e...Subdomain Text duplicate External Patient Event Reporting Form
/contact-us/point-taken/Subdomain Text duplicate Point taken
/contact-us/compliments/Subdomain Text duplicate Send a thank you
/get-involved/share-your-exper...Subdomain Text duplicate Tell us how we did
/services/patient-transport-se...Text duplicate Need to arrange transport using our Patient Transport Service (PTS)?
https://www.nwas.nhs.uk/news/Subdomain Text duplicate News
https://www.nwas.nhs.uk/events/Subdomain Text duplicate Events
/get-involved/donate/Subdomain Text duplicate Charity
/ambulance-academy/Subdomain Text duplicate Ambulance Academy
/publications/Subdomain Text duplicate Publications
https://www.nwas.nhs.uk/services/Subdomain Find out more about our work
/news/north-west-chief-pharmac...Subdomain North West Chief Pharmacist urges people to order repeat prescriptions ahead of the May bank holiday Posted 24th April 2024
IMG-ALT NHS 111 RP WEB
/news/north-west-husband-and-w...Subdomain Husband and wife urge more volunteers to join them Posted 17th April 2024
IMG-ALT Volunteer car drivers John and Susan
/news/recruitment-live-chat-da...Subdomain Recruitment live chat dates announced for 2024 Posted 17th April 2024
IMG-ALT Live chats - careers with heart
https://www.nwas.nhs.uk/news/Subdomain More news
/careers/working-with-the-arme...Subdomain Text duplicate Working with the Armed Forces
/careers/applying-for-a-job/Subdomain Text duplicate Applying for a job
/careers/roles/Subdomain Text duplicate Explore roles
/careers/why-work-with-us/Subdomain Text duplicate Why work with us
/careers/career-opportunities/Subdomain Text duplicate Join our team
/careers/vacancies/Subdomain Text duplicate Current vacancies
/services/help/Subdomain Text duplicate Help accessing our services
/services/support/Subdomain Text duplicate Other ways we can help
/services/professionals/Subdomain Text duplicate Information for professionals
/services/infection-prevention...Subdomain Text duplicate Infection Prevention & Control
/services/emergency-advice/Subdomain Text duplicate Emergency advice
/services/major-incidents/Subdomain Text duplicate Major incidents
/services/patient-transport-se...Subdomain Text duplicate Patient Transport Service (PTS)
/services/non-emergency-111/Subdomain Text duplicate Non-emergency (111)
/services/urgent-and-emergency...Subdomain Text duplicate Urgent and emergency care (999)
/get-involved/volunteering/hel...Subdomain Patient and Public Panel
/careers/why-work-with-us/educ...Subdomain Rated good by Ofsted
/services/patient-transport-se...Subdomain Text duplicate Patient Transport Service (PTS)
/careers/vacancies/Subdomain Text duplicate Current vacancies
/services/emergency-advice/Subdomain Text duplicate Emergency advice
/get-involved/volunteering/Subdomain Text duplicate Volunteer with us
/get-involved/lifesaving-skills/Subdomain Text duplicate Lifesaving skills
/about/locations/Subdomain Text duplicate Our locations
/contact-us/enquiries/Subdomain Text duplicate General enquiries
/contact-us/compliments/Send us your feedback
https://www.facebook.com/nwaso...External Subdomain IMG-ALT facebook logo
https://twitter.com/nwambulanceExternal IMG-ALT twitter logo
https://www.instagram.com/nwas...External Subdomain IMG-ALT instagram logo
https://www.linkedin.com/compa...External Subdomain IMG-ALT linkedin logo
https://www.youtube.com/user/n...External Subdomain IMG-ALT youtube logo
https://www.google.com/maps/di...External Subdomain Directions to our offices
/cdn-cgi/l/email-protection[email protected].
https://www.nwas.nhs.uk/help/Subdomain Help
/help/privacy-2/privacy/Subdomain Privacy policy
/help/accessibility/Subdomain Accessibility
https://www.nwas.nhs.uk/foi/Subdomain Freedom of Information
/contact-us/Subdomain Text duplicate Contact us
https://greenroom.nwas.nhs.uk/External Subdomain Green Room
/help/privacy-2/cookies/Subdomain Cookies
https://www.mixd.co.uk/Nofollow External Subdomain Mixd

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nwas.nhs.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.31 seconds.
The file size of the HTML document is fine (85 kB).

HTTP Response Header

NameValue
dateThu, 25 Apr 2024 05:08:38 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://www.nwas.nhs.uk/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 179
x-cache-groupbot
cf-cache-statusDYNAMIC
set-cookie260 Characters
servercloudflare
cf-ray879bd0fdfb731c3a-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 527 referring domains.
This page has 115,738 backlinks.
This page has backlinks from 426 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.nwas.nhs.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.nwas.nhs.uk
NWAS - North West Ambulance Service NHS Trust
We’re emergency responders, patient transport providers and NHS 111 urgent care and advice givers.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NHS70%Check
Ambulance Service NHS57%Check
West Ambulance Service NHS56%Check
NHS 111 urgent56%Check
Search54%Check
Ambulance Service NHS Trust54%Check
service52%Check
North52%Check
West52%Check
North West52%Check
Show more keywords and terms

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