Oceaninstitute.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
81% 
Page structure
60% 
Link structure
86% 
Server
40% 
External factors
100% 
SEO Score
Response time
2.70 s
File size
226.80 kB
Words
603
Media files
28
Number of links
60 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Ocean Institute
The length of the page title is perfect. (210 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
7 Days A Week 9:30am - 3:00pm
The length of the meta description is perfect. (205 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://oceaninstitute.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
description7 Days A Week 9:30am - 3:00pm
robotsfollow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large
generatorWordPress 6.7.1
tec-api-versionv1
tec-api-originhttps://oceaninstitute.org
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msapplication-TileImagehttps://oceaninstitute.org/wp-content/uploads/2020/08/fav.jpg
langen-us
twitter:cardsummary_large_image
twitter:titleHome - Ocean Institute
twitter:description7 Days A Week 9:30am - 3:00pm
twitter:label1Written by
twitter:data1admin
twitter:label2Time to read
twitter:data229 minutes
og:localeen_US
og:typewebsite
og:titleHome - Ocean Institute
og:description7 Days A Week 9:30am - 3:00pm
og:urlhttps://oceaninstitute.org/
og:site_nameOcean Institute
og:updated_time2024-11-01T15:50:44-07:00
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 603 words. That's ok.
24.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
23 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2020/07/logo.pngOcean Institute
/wp-content/uploads/2025/01/18-scaled.jpgNo alt attribute provided
/wp-content/uploads/2025/01/Web-Banners.pngNo alt attribute provided
/wp-content/uploads/2024/03/7-1.pngNo alt attribute provided
...t/uploads/2025/01/Web-Banners-scaled.jpgNo alt attribute provided
/wp-content/uploads/2025/01/17-scaled.jpgNo alt attribute provided
...content/uploads/2024/10/Mural-scaled.jpgNo alt attribute provided
/wp-content/uploads/2024/12/DONATE.pngNo alt attribute provided
data:[...] Base64previous arrow
data:[...] Base64next arrow
...ads/2024/10/Copy-of-Copy-of-IMG_8460.jpgNo alt attribute providedCopy of Copy of IMG_8460
/wp-content/uploads/2020/07/about.pngNo alt attribute provided
...ontent/uploads/2020/07/opportunities.pngNo alt attribute provided
/wp-content/uploads/2020/07/plan.pngNo alt attribute provided
/wp-content/uploads/2024/03/7-1.pngNo alt attribute provided
/wp-content/uploads/2024/12/9-scaled.jpgNo alt attribute provided
/wp-content/uploads/2024/03/4-2.pngNo alt attribute provided
/wp-content/uploads/2024/05/21.pngNo alt attribute provided
data:[...] Base64previous arrow
data:[...] Base64next arrow
/wp-content/uploads/2020/07/life-tours.gifNo alt attribute provided
/wp-content/uploads/2020/10/10.8.2020.jpgNo alt attribute provided
/wp-content/uploads/2020/07/calendar.jpgNo alt attribute provided
/wp-content/uploads/2020/07/field-trips.jpgNo alt attribute provided
/wp-content/uploads/2020/07/about.pngNo alt attribute provided
...ontent/uploads/2020/07/opportunities.pngNo alt attribute provided
/wp-content/uploads/2020/07/plan.pngNo alt attribute provided
/wp-content/uploads/2020/07/logo-white.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Public Visitation
Too many H1 headings
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Public Visitation
H1 WEEKEND ADMISSION
H1 Leadership and Board of Directors
H1 Our Sponsors
H1 Press & Media
H2 Empty heading
H2 Empty heading
H2 OPEN – SATURDAY + SUNDAY
H2 GENERAL ADMISSION
H2 10:00AM – 3:00PM
H2 Spirit of support:
H3 OCEAN INSTITUTE GIFT SHOP
H3 Making Waves
H3 Address
H3 Phone
H3 MAIL
H4 CRUISES & Sails
H4 FIELD TRIPS
H4 Weekend Admission
H4 Whale and Marine Life Excursions
H4 Chambers Gallery Gift Shop
H4 Calendar
H4 Field Trips
H4 About
H4 Virtual Opportunities
H4 Plan Your Visit
H4 Links
H4 Subscribe to Our Newsletter
H4 Social
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.
LinkAttributesAnchor text
https://oceaninstitute.org/IMG-ALT Ocean Institute
/plan-your-visit/Visit
/plan-your-visit/Plan Your Visit
/events-old/category/admission/Admission
/animals-and-exhibits/Animals and Exhibits
/maritime-village-2/Maritime Village
/cruises-and-sails/Public Tours and Cruises
/fieldtrips/Field Trips
/fieldtrips/Science and Maritime Field Trips
/girl-scout-programs/Girl Scout Programs
/teacher-resources/Teacher Resources
/summer-camp/Summer Camp 2025
/tiny-tots/Tiny Tots
https://tickets.oceaninstitute...External Subdomain Gift Certificates
/membership/Memberships and Passes
/membership/Annual Memberships
https://tickets.oceaninstitute...External Subdomain Gift Memberships
/annual-whale-watching-pass/Annual Whale Watching Pass
/volunteer-opportunities/Volunteer
/career/Careers
/boardofdirectorsandleadership/Leadership & Board of Directors
/teen-programs/Teen Programs
/girls-in-ocean-science/Girls in Ocean Science
/teen-conference-committee/Teen Conference Committee
/internship-opportunities/Stan Cummings Scholars Internship Program
/stan-cummings-scholars/About Stan Cummings
/giving/Donate
/adopt-an-animal/Adopt-an-Animal
/giving/General Donations
/adopt-a-class/Adopt A Class
/artifact-donation/Artifact Donation
/our-sponsors/Our Sponsors
/partner-with-us/Partner with Us
/oitoday/Our Story
/calendar-new/Calendar
/tidepool-hikes-2/Tidepool Hikes
/distinguished-speaker-series/Distinguished Speaker Series
/girls-in-ocean-science/Girls in Ocean Science Conference
/venue-rental/Venue Rentals
/venue-rental/Our Venues
/corporate-group-experiences/Group Experiences
/birthday-parties/Kids Birthday Parties
/contact-us/Contact Us
/oinewsletter/OI Newsletter
/press-and-media/Press and Media
/?campaign=539673DONATE
/calendar-new/CALENDAR
https://www.classy.org/campaig...New window External Subdomain No Text
https://www.classy.org/campaig...New window External Subdomain Text duplicate DONATE
/cruises-and-sailsAnchor No Text
/calendar-new/No Text
/fieldtrips/No Text
/fieldtrips/Text duplicate Field Trips
/boardofdirectorsandleadership/VIEW MORE
/our-sponsorsText duplicate VIEW MORE
/press-and-media/Text duplicate VIEW MORE
https://oceaninstitute.org/No Text
https://oceaninstitute.org/about/About
/giving/Text duplicate Donate
/fieldtripsNew window Text duplicate Field Trips
/artifact-donation/Text duplicate Artifact Donation
/career/Career
/volunteer-opportunities/Volunteer Opportunities
/privacy-policy/Privacy Policy
https://www.facebook.com/Ocean...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/ocea...External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://oceaninstitute.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (2.70 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (227 kB).

HTTP Response Header

NameValue
access-control-allow-methodsGET,POST
access-control-allow-headersContent-Type, Authorization
content-security-policyupgrade-insecure-requests;
cross-origin-embedder-policyunsafe-none; report-to='default'
cross-origin-embedder-policy-report-onlyunsafe-none; report-to='default'
cross-origin-opener-policyunsafe-none
cross-origin-opener-policy-report-onlyunsafe-none; report-to='default'
cross-origin-resource-policycross-origin
permissions-policyaccelerometer=(), autoplay=(), camera=(), cross-origin-isolated=(), display-capture=(self), encrypted-media=(), fullscreen=*, geolocation=(self), gyroscope=(), keyboard-map=(), magnetometer=(), microphone=(), midi=(), payment=*, picture-in-picture=*, publickey-credentials-get=(), screen-wake-lock=(), sync-xhr=*, usb=(), xr-spatial-tracking=(), gamepad=(), serial=()
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=63072000
x-content-security-policydefault-src 'self'; img-src *; media-src * data:;
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-permitted-cross-domain-policiesnone
link<https://oceaninstitute.org/wp-json/>; rel="https://api.w.org/", <https://oceaninstitute.org/wp-json/wp/v2/pages/6>; rel="alternate"; title="JSON"; type="application/json", <https://oceaninstitute.org/>; rel=shortlink
x-tec-api-versionv1
x-tec-api-roothttps://oceaninstitute.org/wp-json/tribe/events/v1/
x-tec-api-originhttps://oceaninstitute.org
set-cookie142 Characters
content-typetext/html; charset=UTF-8
dateFri, 31 Jan 2025 03:17:12 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 277 referring domains.
This page has 1,230 backlinks.
This page has backlinks from 219 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

oceaninstitute.org
Home - Ocean Institute
7 Days A Week 9:30am - 3:00pm

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ocean70%Check
INSTITUTE70%Check
OCEAN INSTITUTE70%Check
Visit59%Check
Week59%Check
Ocean Institute programs58%Check
Public55%Check
Visitation55%Check
Pacific Ocean52%Check
Ocean Science52%Check

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