Oetker.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
54% 
Page structure
41% 
Link structure
92% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.07 s
File size
224.50 kB
Words
666
Media files
13
Number of links
18 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Dr. Oetker
The page title is too short. (94 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Working together, Creating a Taste of Home – for millions of people around the world.
The length of the meta description is perfect. (525 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: global
Server location: United States of America
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The following language is defined by HTML: global
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
robotsindex,follow
descriptionWorking together, Creating a Taste of Home – for millions of people around the world.
facebook-domain-verificationsepjq1j8hnt628k2q73ksk7tzyotsb
next-head-count12
langglobal
og:titleDr. Oetker
og:descriptionWorking together, Creating a Taste of Home – for millions of people around the world.
og:imagehttps://media.graphassets.com/resize=fit:clip,height:200,width:200/output=format:png/GeoNBr1RRoyosu4NRuob
og:localedefault
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 12 text duplicates on this page:
  • Duplicate 1: Founded in Bielefeld, Germany, we are today located around the world. ...
  • Duplicate 2: However, we are continuing to develop our existing product range and a...
  • Duplicate 3: Sustainability is at the heart of our Purpose. We want to make a posit...
  • Duplicate 4: Our suppliers are committed to complying with the highest ethical stan...
  • Duplicate 5: Our international team is now more than 17,900 employees. No matter wh...
  • Duplicate 6: Also on Instagram, we provide background stories about international p...
This page contains 666 words. That's ok.
46.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 10.56 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Dr. Oetker employees taste "The Good Baker" frozen pizza

Page structure

H1 heading
(Critically important)
We are Dr. Oetker. Makers and shapers. Since 1891.
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 We are Dr. Oetker. Makers and shapers. Since 1891.
H1 Take a look behind the scenes
H1 Topics we focus on
H1 Meet your future colleagues
H2 Creating a Taste of Home – for millions of people around the world.
H2 What we stand for
H3 We are adapting to the future.
H3 We are adapting to the future. Duplicate text
H3 Pizza, cake, and dessert are our core business areas.
H3 Pizza, cake, and dessert are our core business areas. Duplicate text
H3 We are thinking and acting ahead.
H3 We are thinking and acting ahead. Duplicate text
H3 We are committed to responsible purchasing.
H3 We are committed to responsible purchasing. Duplicate text
H3 We love what we do. Join the Taste!
H3 We love what we do. Join the Taste! Duplicate text
H3 Visit us Instagram!
H3 Visit us Instagram! Duplicate text
H3 Find even more insights on LinkedIn!
H3 Find even more insights on LinkedIn! Duplicate text
H3 Choose your market and language
H4 Read more
H4 Further Information
H4 For suppliers
H4 Legal Notice
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.oetker.com/The Company
https://www.oetker.com/storiesSubdomain Trivial anchor text
More
/our-responsibility/driving-su...Text duplicate Trivial anchor text
More
/careers/work-with-usSubdomain Learn more
https://www.oetker.com/storiesTo the magazine To the magazine
/about-us/who-we-areWho We Are Who We Are
/about-us/who-we-areText duplicate Who We Are Who We Are
/about-us/business-areasOur business areas Our business areas
/about-us/business-areasText duplicate Our business areas Our business areas
/our-responsibility/driving-su...New window Driving Sustainability Driving Sustainability
/our-responsibility/driving-su...New window Text duplicate Driving Sustainability Driving Sustainability
/suppliers/working-with-suppliersNew window Working with suppliers Working with suppliers
/suppliers/working-with-suppliersNew window Text duplicate Working with suppliers Working with suppliers
/careers/work-with-usNew window Careers Careers
/careers/work-with-usNew window Text duplicate Careers Careers
/press-and-magazine/press-news...Go to the newsroom Go to the newsroom
https://www.instagram.com/droe...New window External Subdomain Instagram Instagram
https://www.instagram.com/droe...New window External Subdomain Text duplicate Instagram Instagram
https://www.linkedin.com/compa...New window External Subdomain LinkedIn LinkedIn
https://www.linkedin.com/compa...New window External Subdomain Text duplicate LinkedIn LinkedIn
https://oetker.com/Continue
https://twitter.com/DrOetkerDENew window External No Text
https://www.facebook.com/Dr.Oe...New window External Subdomain No Text
https://www.instagram.com/droe...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.xing.com/pages/dr-...New window External Subdomain No Text
/footer-meta/legal-noticeLegal Notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.oetker.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.07 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (225 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateFri, 15 Nov 2024 21:43:16 GMT
etag"wa0ygr6t0o4xcb"
content-encodinggzip
cache-controlpublic, max-age=60
content-security-policyframe-ancestors 'self'; object-src 'none'
x-content-type-optionsnosniff
x-frame-optionsDENY
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 163be08bc1bc44818353c4fd88655bee.cloudfront.net (CloudFront)
x-amz-cf-popFRA6-C1
x-amz-cf-id3amKPdkW6HBWgJtvyfA_3QKK-lPoCyY__RhfELgKCRToBR_xuZwQFg==
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 492 referring domains.
This page has 83,916 backlinks.
This page has backlinks from 399 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# *
User-agent: *
Allow: /

# Host
Host: https://www.oetker.com

# Sitemaps
Sitemap: https://www.oetker.com/server-sitemap.xml

Similar sites

Search preview

www.oetker.com
Dr. Oetker
Working together, Creating a Taste of Home – for millions of people around the world.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Oetker75%Check
Taste56%Check
world50%Check
Creating50%Check
people50%Check
Makers50%Check
shapers50%Check
shape50%Check
make50%Check
Working46%Check
Show more keywords and terms

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