Officialmerchandise.store - SEO Checker

Overview of the SEO Check
Meta information
65% 
Page quality
80% 
Page structure
78% 
Link structure
90% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.34 s
File size
81.10 kB
Words
3215
Media files
1
Number of links
9 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Official Store | Official Merchandise Store UK
There are word repetitions in the page title.
The length of the page title is perfect. (401 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://officialmerchandise.store/
There is more than one canonical link on this page.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionEmpty
authorOfficial Merchandise Store UK
viewportwidth=device-width, initial-scale=1.0, user-scalable=no
google-site-verificationkECDlw_735PNEOT4JHkZKIrULukt7RcfLpQ-DekoRfE
shopify-digital-wallet/8263663667/digital_wallets/dialog
shopify-checkout-api-tokenf89ec3140fd35a9a233ca7d2f538f4f4
og:titleOfficial Store | Official Merchandise Store UK
og:descriptionEmpty
og:urlhttps://officialmerchandise.store/
og:typewebsite
og:imagehttp://officialmerchandise.store/cdn/shop/t/2/assets/logo-image-file.png?v=49577642840685203551560436323
og:image:secure_urlhttps://officialmerchandise.store/cdn/shop/t/2/assets/logo-image-file.png?v=49577642840685203551560436323
og:site_nameOfficial Merchandise Store UK
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
There are 4 text duplicates on this page:
  • Duplicate: In the interests of providing a quality service, we use providers loca...
This page contains 3215 words. That's ok.
43.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
60 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 22.94 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 73 characters this one is longer than 70 characters:
"what profiling or automated decision making does sandbag limited perform?"
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
Terms & Conditions
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Terms & Conditions
H4 About Us
H4 Quick Links
H4 Connect With Us
H4 Join Our Newsletter
There are too few (9) internal links on this page.
Some anchor texts are used more than once.
3 links don't have an anchor text.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
/cartNo Text
/cartView Cart
/checkoutCheckout
/accountNo Text
/account/registerRegister an account
/account/loginLog in
/cartNo Text
/cartText duplicate View Cart
/checkoutText duplicate Checkout
https://ico.org.uk/concerns/External URL anchor text
https://ico.org.uk/concerns/
https://contact-us.sandbag-hel...External Subdomain Help
A-TITLE Help
https://privacy-policy.sandbag...External Subdomain Privacy Policy
A-TITLE Privacy Policy
https://privacy-policy.sandbag...External Subdomain Terms & Conditions
A-TITLE Terms & Conditions
http://www.sandbagheadquarters...New window External Subdomain SANDBAG
https://contact-us.sandbag-hel...External Subdomain Text duplicate Help
A-TITLE Help
https://privacy-policy.sandbag...External Subdomain Text duplicate Privacy Policy
A-TITLE Privacy Policy
https://privacy-policy.sandbag...External Subdomain Text duplicate Terms & Conditions
A-TITLE Terms & Conditions
http://www.onelivemedia.com/New window External Subdomain ONELIVE
http://www.onelivemedia.com/New window External Subdomain Text duplicate IMG-ALT ONELIVE

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://officialmerchandise.store/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The page response time is excellent with 0.34 seconds.
The file size of the HTML document is fine (81 kB).

HTTP Response Header

NameValue
dateThu, 17 Apr 2025 05:36:36 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid386
x-sorting-hat-shopid8263663667
x-storefront-renderer-rendered1
set-cookie99 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
etag"cacheable:12b6d6f172b1df687c6b33a5bc9af4a3"
content-encodingbr
x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid8263663667
x-shardid386
varyAccept
content-languageen-GB
powered-byShopify
server-timingprocessing;dur=186;desc="gc:25", db;dur=57, db_async;dur=1.549, parse;dur=14, render;dur=60, asn;desc="24940", edge;desc="CDG", country;desc="DE", knownbot, theme;desc="40974516275", pageType;desc="index", servedBy;desc="29zv", requestID;desc="0ad88696-1553-4d0a-b65d-67b398e4376c-1744868196"
shopify-complexity-score0
x-dcgcp-europe-west1,gcp-europe-west4,gcp-europe-west4
x-request-id0ad88696-1553-4d0a-b65d-67b398e4376c-1744868196
alt-svch3=":443"; ma=86400
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=lobr%2FKACmKYNRhmM0C29qz7QPzPIX4BnRhvonUMAGapwM2sPI1KF2yuf5gh3VPlAjhheKzKd%2FeKJXd1A%2BE%2B9%2FsoTART92d34HaIs5cyOhe3WPgcaRDuxNwLmWGWxF3HNK3egxk0qLNGr0FY%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
shopify-edge-ip23.227.38.32
servercloudflare
cf-ray931990d43944d642-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 110 referring domains.
This page has 1,959 backlinks.
This page has backlinks from 99 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /8263663667/checkouts
Disallow: /8263663667/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://officialmerchandise.store/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /8263663667/checkouts
Disallow: /8263663667/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /8263663667/checkouts
Disallow: /8263663667/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://officialmerchandise.store/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /8263663667/checkouts
Disallow: /8263663667/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://officialmerchandise.store/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
store59%Check
merchandise59%Check
official56%Check
Official Merchandise Store UK56%Check
Terms55%Check
Official Store52%Check
Conditions50%Check
or allow49%Check
or similar49%Check
mailing list or47%Check

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Cookie Policy

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