Online.mason.wm.edu - SEO Checker

Overview of the SEO Check
Meta information
98% 
Page quality
66% 
Page structure
100% 
Link structure
32% 
Server
78% 
External factors
100% 
SEO Score
Response time
0.69 s
File size
378.10 kB
Words
1878
Media files
23
Number of links
134 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Online Business Courses | W&M Mason | William & Mary
The length of the page title is perfect. (509 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Learn about William & Mary’s online business master’s programs, and find out how to start your application.
The length of the meta description is perfect. (662 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://online.mason.wm.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
facebook-domain-verification39mwo2p5ric5k3l9ohzsts3tq7oazh
google-site-verificationtY25Xpg6BnIZvtx2yK2d4P1SJ1wC9tiysh0sdg43P6A
viewportwidth=device-width, initial-scale=1, maximum-scale=5
descriptionLearn about William & Mary’s online business master’s programs, and find out how to start your application.
brightspot.contentId00000176-61d3-df95-aff6-ffd712c90000
brightspot.cachedfalse
langen
twitter:cardsummary_large_image
twitter:site@WMSchoolOfBiz
og:urlhttps://online.mason.wm.edu/
og:site_nameWilliam & Mary
og:typewebsite
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1878 words. That's ok.
31.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
34 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=5" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 114 characters this one is longer than 70 characters:
"no. 12 online mba program for career outcomes2 and the top 25 best online master’s in business program..."
The following tag is repeated too often: raymond a. mason school of business
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Raymond A. Mason School of Business William & Mary
...d164c899b49daf100c216a6/wmmobilelogo.svgNo alt attribute provided
data:[...] Base64Woman in yellow blazer smiling in hallway
...6e41e8b25bb2d0c4256855/home-showcase.jpgWoman in yellow blazer smiling in hallway
data:[...] Base64Mason School of Business alumni increased their salaries by 26% on average
data:[...] Base64William and Mary logo on black background
data:[...] Base64William and Mary logo on black background
data:[...] Base64conference room full of attendees listening to a presentation
data:[...] Base64Matt Williams
data:[...] Base64Beth Comstock
data:[...] Base64Pete Snyder
data:[...] Base64Ellen Stofan
data:[...] Base64Joe Plumeri
data:[...] Base64Professional student in blazer smiles
data:[...] Base64Professional student in suit and tie smiles
data:[...] Base64Casually dressed student smiles
data:[...] Base64Confident woman with portfolio looking into distance
data:[...] Base64Woman with arms crossed and smiling
data:[...] Base64William and Mary Business Student in Miller Hall
data:[...] Base64male professional student in suit talking with business partner
data:[...] Base64professional woman in suit sitting at table
data:[...] Base64Raymond A. Mason School of Business William & Mary
data:[...] Base64AACSB accredited

Page structure

H1 heading
(Critically important)
Build Your Career on the Strongest Foundation
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Build Your Career on the Strongest Foundation
H2 Connect and Collaborate
H2 Experience Online Distinction and World-Class Faculty
H2 Rankings
H2 Find Your Place
H2 Join a Powerful, Lifelong Network
H2 Go Further With the Mason School of Business
H2 Explore Our Online Graduate Programs
H2 Online Master’s Programs
H2 Online Graduate Certificate Programs
H2 Enrich Your Leadership Development
H2 Interested in Our Online Programs?
H3 Online MBA
H3 Online MS in Business Analytics
H3 Online MS in Marketing
H3 Online MS in Finance
H3 Online Master of Accounting
H3 Online Business Analytics Certificate
H3 Online Investment Management Certificate
H3 Online Corporate Finance Certificate
H3 Priority Application Deadline
H3 Application Deadline
H3 Next Start
Some anchor texts are used more than once.
8 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.
LinkAttributesAnchor text
https://online.mason.wm.edu/Anchor Skip to main content
https://online.mason.wm.edu/Subdomain IMG-ALT Raymond A. Mason School of Business William & Mary
https://online.mason.wm.edu/Subdomain No Text
https://online.mason.wm.edu/Anchor Apply Now
https://online.mason.wm.edu/Subdomain Home
https://online.mason.wm.edu/mbaSubdomain Online MBA
/mba/tuitionSubdomain Tuition
/mba/application-requirementsSubdomain Application Requirements
/mba/student-experienceSubdomain Student Experience Q&A
/mba/residencySubdomain Residency
https://online.mason.wm.edu/msbaSubdomain Online MS in Business Analytics
/msba/tuitionSubdomain Text duplicate Tuition
/msba/application-requirementsSubdomain Text duplicate Application Requirements
/msba/capstoneSubdomain Capstone
/marketingSubdomain Online MS in Marketing
/marketing/tuitionSubdomain Text duplicate Tuition
/marketing/application-require...Subdomain Text duplicate Application Requirements
/financeSubdomain Online MS in Finance
/finance/tuitionSubdomain Text duplicate Tuition
/finance/application-requirementsSubdomain Text duplicate Application Requirements
https://online.mason.wm.edu/maccSubdomain Online Master of Accounting
/macc/tuitionSubdomain Text duplicate Tuition
/macc/application-requirementsSubdomain Text duplicate Application Requirements
/graduate-certificatesSubdomain Certificates
/graduate-certificates/busines...Subdomain Business Analytics Certificate
/graduate-certificates/financeSubdomain Finance Certificate Programs
/admissionsSubdomain Admissions
/admissions/tuition-financial-aidSubdomain Tuition & Financial Aid
/admissions/international-and-...Subdomain International and Transfer Students
/admissions/militarySubdomain Military Friendly
/admissions/how-to-applySubdomain How to Apply
/admissions/eventsSubdomain Events
/admissions/faqSubdomain FAQ
/mason-onlineSubdomain Online Experience
/mason-online/facultySubdomain Faculty
/mason-online/about-masonSubdomain About
/mason-online/accreditationSubdomain Accreditation
/leadership-development-resour...Subdomain Leadership Development Resources
/careersSubdomain Careers
/careers/networkingSubdomain Networking
/careers/resourcesSubdomain Resources
/careers/mba/mba-careersSubdomain MBA Career Outcomes
/careers/msba/msba-careersSubdomain MSBA Career Outcomes
/careers/alumniSubdomain Alumni
https://online.mason.wm.edu/blogSubdomain Blog
https://online.mason.wm.edu/mbaSubdomain Text duplicate Online MBA
/mba/tuitionSubdomain Text duplicate Tuition
/mba/application-requirementsSubdomain Text duplicate Application Requirements
/mba/student-experienceSubdomain Text duplicate Student Experience Q&A
/mba/residencySubdomain Text duplicate Residency
https://online.mason.wm.edu/msbaSubdomain Text duplicate Online MS in Business Analytics
/msba/tuitionSubdomain Text duplicate Tuition
/msba/application-requirementsSubdomain Text duplicate Application Requirements
/msba/capstoneSubdomain Text duplicate Capstone
/marketingSubdomain Text duplicate Online MS in Marketing
/marketing/tuitionSubdomain Text duplicate Tuition
/marketing/application-require...Subdomain Text duplicate Application Requirements
/financeSubdomain Text duplicate Online MS in Finance
/finance/tuitionSubdomain Text duplicate Tuition
/finance/application-requirementsSubdomain Text duplicate Application Requirements
https://online.mason.wm.edu/maccSubdomain Text duplicate Online Master of Accounting
/macc/tuitionSubdomain Text duplicate Tuition
/macc/application-requirementsSubdomain Text duplicate Application Requirements
/graduate-certificatesSubdomain Text duplicate Certificates
/graduate-certificates/busines...Subdomain Text duplicate Business Analytics Certificate
/graduate-certificates/financeSubdomain Text duplicate Finance Certificate Programs
/admissionsSubdomain Text duplicate Admissions
/admissions/tuition-financial-aidSubdomain Text duplicate Tuition & Financial Aid
/admissions/international-and-...Subdomain Text duplicate International and Transfer Students
/admissions/militarySubdomain Text duplicate Military Friendly
/admissions/how-to-applySubdomain Text duplicate How to Apply
/admissions/eventsSubdomain Text duplicate Events
/admissions/faqSubdomain Text duplicate FAQ
/mason-onlineSubdomain Text duplicate Online Experience
/mason-online/facultySubdomain Text duplicate Faculty
/mason-online/about-masonSubdomain Text duplicate About
/mason-online/accreditationSubdomain Text duplicate Accreditation
/leadership-development-resour...Subdomain Text duplicate Leadership Development Resources
/careersSubdomain Text duplicate Careers
/careers/networkingSubdomain Text duplicate Networking
/careers/resourcesSubdomain Text duplicate Resources
/careers/mba/mba-careersSubdomain Text duplicate MBA Career Outcomes
/careers/msba/msba-careersSubdomain Text duplicate MSBA Career Outcomes
/careers/alumniSubdomain Text duplicate Alumni
https://online.mason.wm.edu/blogSubdomain Text duplicate Blog
/privacySubdomain privacy policy and disclosures
https://online.mason.wm.edu/New window Anchor Start Your Application
https://online.mason.wm.edu/Anchor Reimagine Your Potential
https://online.mason.wm.edu/Anchor Text duplicate Start Your Application
/careers/alumniSubdomain Learn more about community from our alumni
https://online.mason.wm.edu/mbaSubdomain IMG-ALT Professional student in blazer smiles
https://online.mason.wm.edu/mbaSubdomain No Text
https://online.mason.wm.edu/mbaSubdomain Text duplicate Online MBA
https://online.mason.wm.edu/mbaSubdomain View program details
https://online.mason.wm.edu/msbaSubdomain IMG-ALT Professional student in suit and tie smiles
https://online.mason.wm.edu/msbaSubdomain No Text
https://online.mason.wm.edu/msbaSubdomain Text duplicate Online MS in Business Analytics
https://online.mason.wm.edu/msbaSubdomain Text duplicate View program details
/marketingSubdomain IMG-ALT Casually dressed student smiles
/marketingSubdomain No Text
/marketingSubdomain Text duplicate Online MS in Marketing
/marketingSubdomain Text duplicate View program details
/financeSubdomain IMG-ALT Confident woman with portfolio looking into distance
/financeSubdomain No Text
/financeSubdomain Text duplicate Online MS in Finance
/financeSubdomain Text duplicate View program details
https://online.mason.wm.edu/maccSubdomain IMG-ALT Woman with arms crossed and smiling
https://online.mason.wm.edu/maccSubdomain No Text
https://online.mason.wm.edu/maccSubdomain Text duplicate Online Master of Accounting
https://online.mason.wm.edu/maccSubdomain Text duplicate View program details
/graduate-certificates/busines...Subdomain IMG-ALT William and Mary Business Student in Miller Hall
/graduate-certificates/busines...Subdomain No Text
/graduate-certificates/busines...Subdomain Online Business Analytics Certificate
/graduate-certificates/busines...Subdomain Text duplicate View program details
/certificates/financeIMG-ALT male professional student in suit talking with business partner
/certificates/financeNo Text
/certificates/financeOnline Investment Management Certificate
/certificates/financeText duplicate View program details
/certificates/financeIMG-ALT professional woman in suit sitting at table
/certificates/financeNo Text
/certificates/financeOnline Corporate Finance Certificate
/certificates/financeText duplicate View program details
https://online.mason.wm.edu/Anchor Register for the Emails
https://poetsandquants.com/202...New window External poetsandquants.com/2022/11/15/the-best-online-mba-programs-of-2023/6
http://www.usnews.com/educatio...New window External Subdomain usnews.com/education/online-education/college-of-william-and-mary-231624/rankings
https://www.princetonreview.co...New window External Subdomain princetonreview.com/business-school-rankings?rankings=best-professors
http://www.usnews.com/educatio...New window External Subdomain usnews.com/education/online-education/college-of-william-and-mary-OBUS0134/mba
https://www.bloomberg.com/busi...New window External Subdomain bloomberg.com/business-schools/william-and-mary-mason/
https://poetsandquants.com/202...New window External poetsandquants.com/2022/11/15/the-best-online-mba-programs-of-2023/5
https://www.gmac.com/-/media/f...New window External Subdomain gmac.com/-/media/files/gmac/research/employment-outlook/2021_crs-demand-of-gm-talent.pdf
https://online.mason.wm.edu/New window Anchor Text duplicate Apply Now
https://online.mason.wm.edu/Anchor Get More Info
/privacySubdomain Text duplicate privacy policy and disclosures
https://wmstudentportal.force....New window External Subdomain Log in>>
/privacySubdomain Text duplicate privacy policy and disclosures
/privacySubdomain Everspring
/privacySubdomain Text duplicate privacy policy and disclosures
https://online.mason.wm.edu/Subdomain Text duplicate IMG-ALT Raymond A. Mason School of Business William & Mary
/privacySubdomain Privacy Policy and Disclosures
/contactSubdomain Contact
https://mason.wm.edu/External Subdomain Raymond A. Mason School of Business
https://mason.wm.edu/New window External Subdomain On-Campus Programs
/documentsSubdomain Documents
/site-linksSubdomain Sitemap
https://twitter.com/WMSchoolOfBizNew window External Link to twitter
https://www.instagram.com/wmsc...New window External Subdomain Link to instagram
https://www.youtube.com/user/W...New window External Subdomain Link to youtube
https://www.facebook.com/WMBus...New window External Subdomain Link to facebook
https://www.linkedin.com/compa...New window External Subdomain Link to linkedin
https://www.aacsb.edu/New window External Subdomain IMG-ALT AACSB accredited

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://online.mason.wm.edu/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.69 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (378 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
dateMon, 28 Oct 2024 04:16:55 GMT
serveristio-envoy
strict-transport-securitymax-age=31536000; includeSubDomains
cache-controlprivate, no-cache, max-age=0, must-revalidate, no-store
x-powered-byBrightspot
content-encodinggzip
x-envoy-upstream-service-time197
x-envoy-decorator-operationbrightspot-cms-verify.everspring.svc.cluster.local:80/*
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 9a614f9e49eb2bcefba1d54afaaf7f80.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P11
x-amz-cf-idjlCjWRw2juLyVU_5LY0cTvtlmKqPZpUXGJ_DbIxGT42HiMkVhGF1Qg==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 991 referring domains.
This page has 10,691 backlinks.
This page has backlinks from 707 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

online.mason.wm.edu
Online Business Courses | W&M Mason | William & Mary
Learn about William & Mary’s online business master’s programs, and find out how to start your application.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Online76%Check
Business72%Check
Online Business72%Check
Mason70%Check
Online MS67%Check
Online Master65%Check
Business Programs65%Check
program61%Check
William60%Check
Business School60%Check

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