Orders.macmillan.org.uk - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
62% 
Page structure
64% 
Link structure
88% 
Server
100% 
External factors
27% 
SEO Score
Response time
0.39 s
File size
107.30 kB
Words
491
Media files
14
Number of links
33 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Order Macmillan cancer information and fundraising resources – Macmillan Orders
The page title should be shorter than 580 pixels. It is 739 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Explore free cancer information and fundraising resources. Order easy-read booklets, customise posters, and get merchandise to support your activities.
The length of the meta description is perfect. (938 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://orders.macmillan.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verification78t0ttdGEv45RSoqRTF5EJfi2Q6im9UPXU50ZshuXB4
descriptionExplore free cancer information and fundraising resources. Order easy-read booklets, customise posters, and get merchandise to support your activities.
viewportwidth=device-width,initial-scale=1,shrink-to-fit=no
theme-colorEmpty
shopify-digital-wallet/69446729950/digital_wallets/dialog
shopify-checkout-api-tokenb67dc0d10c59844de68973996812fbae
langen
twitter:site@macmillancancer
twitter:cardsummary
twitter:titleOrder Macmillan cancer information and fundraising resources
twitter:descriptionExplore free cancer information and fundraising resources. Order easy-read booklets, customise posters, and get merchandise to support your activities.
og:typewebsite
og:titleOrder Macmillan cancer information and fundraising resources
og:descriptionExplore free cancer information and fundraising resources. Order easy-read booklets, customise posters, and get merchandise to support your activities.
og:urlhttps://orders.macmillan.org.uk/
og:site_nameMacmillan Orders
og:imagehttps://cdn.shopify.com/s/files/1/0694/4672/9950/files/fallback_image.png?v=1725614040
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0694/4672/9950/files/fallback_image.png?v=1725614040
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
There are only 491 words on this page. Good pages should have about 800 words of useful content.
33.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.23 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1,shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The following tag is repeated too often: 0808 808 00 00
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Macmillan Orders
Too many H1 headings
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Macmillan Orders
H1 Welcome to Macmillan Orders
H2 Macmillan Resources For You
H2 Cancer Information
H2 About Macmillan Orders
H2 Other Macmillan Services
H2 Need help with ordering?
H2 Empty heading
H3 Fundraisers for Macmillan
H3 Health & social care professionals
H3 Macmillan professionals
H3 Macmillan staff members
H3 Macmillan Chat Service
H3 Online community
H3 Call us
H3 Email us
H3 Macmillan
H3 Shop
H3 Whatever it takes
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 17 external links on this page.
LinkAttributesAnchor text
https://orders.macmillan.org.uk/Anchor Skip to main content
https://orders.macmillan.org.uk/Home
/pages/cancer-informationCancer Information
/pages/supportersSupporters
/pages/health-and-social-care-...Health & Social Care Professionals
/pages/macmillan-professionalsMacmillan Professionals
/pages/macmillan-staffMacmillan Staff
/pages/aboutAbout
/pages/helpHelp
/account/loginLogin
/account/registerCreate account
https://www.facebook.com/macmi...New window External Subdomain Facebook
A-TITLE Macmillan Orders on Facebook
https://twitter.com/macmillanc...New window External X
A-TITLE Macmillan Orders on Twitter
http://www.youtube.com/user/ma...New window External Subdomain YouTube
A-TITLE Macmillan Orders on YouTube
https://orders.macmillan.org.uk/IMG-ALT Macmillan Orders
A-TITLE Macmillan Orders
/account/No Text
/account/loginText duplicate Login
/account/registerText duplicate Create account
https://donation.macmillan.org...External Subdomain Donate
A-TITLE Donate
https://orders.macmillan.org.uk/Text duplicate Home
A-TITLE Home
/pages/cancer-informationText duplicate Cancer Information
A-TITLE Cancer Information
/pages/supportersText duplicate Supporters
A-TITLE Supporters
/pages/health-and-social-care-...Text duplicate Health & Social Care Professionals
A-TITLE Health & Social Care Professionals
/pages/macmillan-professionalsText duplicate Macmillan Professionals
A-TITLE Macmillan Professionals
/pages/macmillan-staffText duplicate Macmillan Staff
A-TITLE Macmillan Staff
/pages/aboutText duplicate About
A-TITLE About
/pages/helpText duplicate Help
A-TITLE Help
/account/loginLog in
/account/registerText duplicate Create account
/pages/supportersFundraisers for Macmillan
/pages/health-and-social-care-...Health & social care professionals
/pages/macmillan-professionalsMacmillan professionals
/pages/macmillan-staffMacmillan staff members
/pages/cancer-informationFind out more
/pages/aboutText duplicate Find out more
https://www.macmillan.org.uk/c...External Subdomain Macmillan Chat Service
https://community.macmillan.or...External Subdomain Online community
https://www.macmillan.org.uk/f...External Subdomain Email us
/pages/helpCheck our FAQs
A-TITLE /pages/help
https://www.facebook.com/macmi...New window External Subdomain Text duplicate Facebook
A-TITLE Macmillan Orders on Facebook
https://twitter.com/macmillanc...New window External Text duplicate X
A-TITLE Macmillan Orders on Twitter
http://www.youtube.com/user/ma...New window External Subdomain Text duplicate YouTube
A-TITLE Macmillan Orders on YouTube
/pages/helpHelp section
A-TITLE Help section
https://www.macmillan.org.uk/d...External Subdomain Text duplicate Donate
A-TITLE Donate
http://www.macmillan.org.uk/te...External Subdomain Accessibility
A-TITLE Accessibility
http://www.macmillan.org.uk/te...External Subdomain Privacy policy
A-TITLE Privacy policy
http://www.macmillan.org.uk/te...External Subdomain Terms and conditions
A-TITLE Terms and conditions
http://www.macmillan.org.uk/te...External Subdomain How we use cookies
A-TITLE How we use cookies
https://www.macmillan.org.uk/i...External Subdomain Anchor Macmillan Support Line
A-TITLE Visit our talking to us page for more information
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain Powered by Shopify

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://orders.macmillan.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.39 seconds.
The file size of the HTML document is fine (107 kB).

HTTP Response Header

NameValue
dateThu, 26 Dec 2024 15:19:05 GMT
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set-cookie99 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
etagW/"cacheable:9416582f4be69f5f8bdfe0909f9bb44f"
x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid69446729950
x-shardid383
varyAccept
content-languageen-GB
powered-byShopify
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cf-cache-statusDYNAMIC
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray8f820c0fceb50248-CDG
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 9 referring domains.
This page only has 29 backlinks.
This page only has few backlinks from 9 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /69446729950/checkouts
Disallow: /69446729950/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
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Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://orders.macmillan.org.uk/sitemap.xml

User-agent: adsbot-google
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Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
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User-agent: AhrefsSiteAudit
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Sitemap: https://orders.macmillan.org.uk/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

orders.macmillan.org.uk
Order Macmillan cancer information and fundraising resources – Macm...
Explore free cancer information and fundraising resources. Order easy-read booklets, customise posters, and get merchandise to support your activities.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Order93%Check
Orders80%Check
Macmillan Orders77%Check
Macmillan75%Check
Order Macmillan cancer information72%Check
Macmillan Cancer68%Check
Information65%Check
Cancer65%Check
Cancer Information65%Check
fundraising resources Macmillan Orders63%Check

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

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