Our.east-ayrshire.gov.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
71% 
Page quality
43% 
Page structure
48% 
Link structure
88% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.68 s
File size
20.50 kB
Words
223
Media files
17
Number of links
25 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Our East Ayrshire
The page title is too short. (160 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=yes
msapplication-TileColor#2b5797
msapplication-config//www.east-ayrshire.gov.uk/assets/csp/live/fav/browserconfig.xml?v=8j8k9ezdPO
theme-color#00519c
google-site-verificationjcCnBzmTnjERcoqI5hCNaYduBEMg-jMHWS1IFoCWy3g
langen
og:image//www.east-ayrshire.gov.uk/assets/csp/live/fav/og-image.jpg
og:image:width279
og:image:height279
og:descriptionEast Ayrshire's online customer portal is accessible 24 hours, 7 days a week and allows you to self serve for a range of council services.
og:titleOur East Ayrshire Customer Portal
og:urlhttps://our.east-ayrshire.gov.uk
X-UA-CompatibleIE=Edge
Content-Typetext/html; charset=UTF-8

Test up to 1.000 webpages of our.east-ayrshire.gov.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
There are only 223 words on this page. Use at least 250 words to provide useful information.
43.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=yes" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/live/img/OUR-East-Ayrshire-logo-1b.pngEast Ayrshire Council logo
.../img/OUR-East-Ayrshire-logo-1b-small.pngEast Ayrshire Council logo
...elf&sid=2ee9b93581d5a65228718e0f9ed2e923Our East AyrshireOur East Ayrshire
...ets/live/img/garden-waste-permit-buy.pngNo alt attribute providedPurchase a garden waste permit
...e/img/category-rubbish-and-recycling.pngNo alt attribute providedWaste and recycling
...ire/assets/live/img/category-schools.pngNo alt attribute providedEducation and early learning
...astayrshire/assets/live/img/Payments.pngNo alt attribute providedonline payments
...tayrshire/assets/live/img/Contact-us.pngNo alt attribute providedcontact us online
...eastayrshire/assets/live/img/postBox.pngNo alt attribute providedSend us your documents
...hire/assets/live/img/Arrange-uplifts.pngNo alt attribute providedArrange uplifts
...hire/assets/live/img/Clothing-grants.pngNo alt attribute providedClothing Grants
...re/assets/live/img/Copy-certificates.pngNo alt attribute providedCopy certificates
...assets/live/img/Book-Housing-repairs.pngNo alt attribute providedBook Housing repairs
...ayrshire/assets/live/img/fly-tipping.pngNo alt attribute providedfly tipping form
...mg/council-tax-and-business-rates-v2.pngNo alt attribute providedCouncil Tax and Business Rates
...shire/assets/live/img/Pest-control-1.pngNo alt attribute providedPest control
...ire/assets/live/img/Register-account.pngNo alt attribute providedRegister account

Page structure

H1 heading
(Critically important)
Our East Ayrshire
Too many H1 headings
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Our East Ayrshire
H1 Welcome to Our East Ayrshire
H6 BUY A GARDEN WASTE PERMIT
H6 WASTE & RECYCLING
H6 EDUCATION & EARLY LEARNING
H6 PAYMENTS
H6 CONTACT US
H6 POSTBOX FORM
H6 UPLIFTS
H6 CLOTHING GRANTS
H6 COPY CERTIFICATES
H6 HOUSING - REPAIRS
H6 FLY TIPPING
H6 COUNCIL TAX & BUSINESS RATES
H6 PEST CONTROL
H6 MORE SERVICES
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://our.east-ayrshire.gov.uk/Anchor Skip to content
https://support.granicus.com/s...New window External Subdomain Granicus' cookie policy.
/enIMG-ALT East Ayrshire Council logo
/ssauth/register?return_url=ht...Register
/login/?return_url=https://our...Login
/enOur East Ayrshire
/enText duplicate IMG-ALT Our East Ayrshire
/enHome
/MyServicesServices
/NewFAQsFAQs
/enText duplicate Home
/MyServicesText duplicate Services
/NewFAQsText duplicate FAQs
https://www.whatismybrowser.co...External Subdomain Learn how to update your browser
/waste-and-recyclingBUY A GARDEN WASTE PERMIT
/waste-and-recyclingWASTE & RECYCLING
/education-and-early-learningEDUCATION & EARLY LEARNING
https://www.civicaepay.co.uk/E...New window External Subdomain PAYMENTS
/service/Contact_UsCONTACT US
/service/postBoxPOSTBOX FORM
/service/Uplift_RequestUPLIFTS
/service/Clothing_Grant_and_Fr...CLOTHING GRANTS
/service/Birth__Death__Marriag...COPY CERTIFICATES
A-TITLE birth, death, marriage and civil partnership certificates
/service/housing_repairs_formHOUSING - REPAIRS
/service/fly_tipping_formFLY TIPPING
A-TITLE fly tipping
/council-tax-and-business-ratesCOUNCIL TAX & BUSINESS RATES
A-TITLE fly tipping
/service/pest_control_formPEST CONTROL
/MyServicesMORE SERVICES
https://eastayrshire-self.achi...External Subdomain Contact us
https://eastayrshire-self.achi...External Subdomain Accessibility
https://www.east-ayrshire.gov....External Subdomain Privacy policy
https://www.east-ayrshire.gov.uk/External Subdomain © 2024 East Ayrshire Council

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://our.east-ayrshire.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.68 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (21 kB).

HTTP Response Header

NameValue
dateSat, 09 Nov 2024 10:36:13 GMT
content-typetext/html; charset=UTF-8
content-length5518
set-cookie178 Characters
serverApache
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
strict-transport-securitymax-age=31536000;
varyAccept-Encoding
content-encodinggzip
x-xss-protection0
content-security-policydefault-src 'self' 'unsafe-eval' 'unsafe-inline' data: * ;media-src 'self' data: blob:
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 51 referring domains.
This page has 106 backlinks.
This page has backlinks from 50 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /

Similar sites

Search preview

our.east-ayrshire.gov.uk
Our East Ayrshire

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
East83%Check
Ayrshire83%Check
East Ayrshire83%Check
Ayrshire Council65%Check
WASTE46%Check
Waste Recycling46%Check
CONTACT US46%Check
CONTACT42%Check
GARDEN42%Check
PERMIT42%Check
Show more keywords and terms

Test up to 1.000 webpages of our.east-ayrshire.gov.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions