Palm.equipment - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
54% 
Page structure
68% 
Link structure
66% 
Server
84% 
External factors
100% 
SEO Score
Response time
0.73 s
File size
109.10 kB
Words
291
Media files
3
Number of links
143 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Palm Equipment | kayak, SUP & paddlesports | Gear for Paddlers
The page title should be shorter than 580 pixels. It is 584 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
At Palm Equipment we design clothing and gear for paddlesports: paddleboarding, rafting, kayak fishing, canoeing and kayaking.
The length of the meta description is perfect. (789 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionAt Palm Equipment we design clothing and gear for paddlesports: paddleboarding, rafting, kayak fishing, canoeing and kayaking.
keywordsEmpty
viewportwidth=device-width, initial-scale=1
langen-gb
twitter:cardsummary_large_image
twitter:titlePalm Equipment International ltd | Palm Equipment | kayak, SUP & paddlesports | Gear for Paddlers
twitter:descriptionAt Palm Equipment we design clothing and gear for paddlesports: paddleboarding, rafting, kayak fishing, canoeing and kayaking.
twitter:imagepalm.equipment/themes/palm-base/assets/img/Palm_script_logo_black.svg
twitter:domainhttps://palm.equipment
twitter:urlhttps://palm.equipment/gb/
og:urlhttps://palm.equipment/gb/
og:typewebsite
og:titlePalm Equipment International ltd | Palm Equipment | kayak, SUP & paddlesports | Gear for Paddlers
og:descriptionAt Palm Equipment we design clothing and gear for paddlesports: paddleboarding, rafting, kayak fishing, canoeing and kayaking.
og:imagepalm.equipment/themes/palm-base/assets/img/Palm_script_logo_black.svg
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
No paragraphs were detected.
There are only 291 words on this page. Good pages should have about 800 words of useful content.
6.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...se/assets/img/Palm_script_logo_black.svgPalm Equipment International ltd
...mes/palm-base/assets/img/help-circle.svgHelp
...e/assets/img/gear_for_paddlers_black.svgGear for paddlers

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Fuse Action jacket
H2 Phone case
H2 Drift Pro paddle
H4 Personal floatation
H4 Jackets
H4 Pants + shorts
H4 Drysuits
H4 Neoprene + wetsuits
H4 Headwear
H4 Layering + thermals
H4 Footwear
H4 Gloves + mitts
H4 Helmets
H4 Spraydecks
H4 Safety + rescue
H4 Packs + bags
H4 Off the water
H4 Boat outfitting
H4 Transport
H4 Paddles
H4 Professional
H4 Parts + spares
H4 About Palm
H4 Blog
H4 Help centre
H4 Shop finder
H4 Products
H4 Customer service
H4 About us
H4 Follow us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://palm.equipment/de/?rd=1Deutsch
https://palm.equipment/fr/?rd=1Français
https://palm.equipment/IMG-ALT Palm Equipment International ltd
A-TITLE Palm Equipment International ltd
http://palm.development/gb/sea...External No Text
https://palm.equipment/gb/Products
/30-personal-floatationPersonal floatation
/gb/40-whitewater-pfdsWhitewater PFDs
/gb/50-touring-pfdsTouring PFDs
/gb/60-inflatable-pfdsInflatable PFDs
/gb/70-recreation-pfdsRecreation PFDs
/gb/90-centre-pfdsCentre PFDs
/gb/80-rescue-pfdsRescue PFDs
/gb/100-pfd-accessoriesPFD accessories
/110-jacketsJackets
/gb/120-whitewater-jacketsWhitewater jackets
/gb/130-touring-jacketsTouring jackets
/gb/140-multi-sport-jacketsMulti-sport jackets
/gb/150-recreation-jacketsRecreation jackets
/gb/160-centre-jacketsCentre jackets
/170-pants-shortsPants + shorts
/gb/180-pantsPants
/gb/190-shortsShorts
/gb/200-centre-pantsCentre pants
/210-drysuitsDrysuits
/gb/220-whitewater-suitsWhitewater suits
/gb/230-touring-suitsTouring suits
/gb/240-rescue-suitsRescue suits
/250-neoprene-wetsuitsNeoprene + wetsuits
/gb/260-neoflexNeoFlex
/gb/270-neopreneNeoprene
/gb/280-centre-wetsuitsCentre wetsuits
/410-headwearHeadwear
/290-layering-thermalsLayering + thermals
/gb/300-thermal-insulationThermal insulation
/gb/1207-upf-baselayersUPF baselayers
/320-footwearFootwear
/gb/330-bootsBoots
/gb/340-shoesShoes
/gb/350-socksSocks
/gb/360-centre-bootsCentre boots
/370-gloves-mittsGloves + mitts
/gb/380-glovesGloves
/gb/390-pogiesPogies
/gb/400-professional-glovesProfessional gloves
/gb/460-helmetsHelmets
/470-spraydecksSpraydecks
/gb/480-whitewater-spraydecksWhitewater spraydecks
/gb/490-touring-spraydecksTouring spraydecks
/gb/500-recreation-spraydecksRecreation spraydecks
/gb/510-cockpit-coversCockpit covers
/520-safety-rescueSafety + rescue
/gb/540-belts-towlinesBelts + towlines
/gb/530-throwlinesThrowlines
/gb/560-karabiners-pulleysKarabiners + pulleys
/gb/550-tapes-tethersTapes + tethers
/gb/570-knivesKnives
/gb/580-pumps-paddle-floatsPumps + paddle floats
/gb/590-emergency-first-aidEmergency + first aid
/640-packs-bagsPacks + bags
/gb/650-drybagsDrybags
/gb/660-bagsBags
/420-off-the-waterOff the water
/gb/430-changing-robes-towelsChanging robes + towels
/gb/440-lifestyle-accessoriesLifestyle accessories
/gb/450-apparelApparel
/600-boat-outfittingBoat outfitting
/gb/610-float-bags-buoyancyFloat bags + buoyancy
/gb/620-seats-backrestsSeats + backrests
/gb/630-padding-foamPadding + foam
/670-transportTransport
/gb/680-trolleysTrolleys
/gb/690-strapsStraps
/gb/700-roof-rack-accessoriesRoof rack accessories
/710-paddlesPaddles
/gb/720-whitewater-paddlesWhitewater paddles
/gb/730-touring-paddlesTouring paddles
/gb/740-recreation-paddlesRecreation paddles
/gb/750-canoe-paddlesCanoe paddles
/gb/760-paddle-accessoriesPaddle accessories
/1203-professionalProfessional
/gb/1204-centreCentre
/gb/1205-water-rescueWater rescue
/1100-parts-sparesParts + spares
/gb/770-palm-partsPalm parts
/gb/1160-islander-partsIslander parts
/gb/1170-dagger-partsDagger parts
/gb/1180-wilderness-systems-partsWilderness Systems parts
/gb/1190-mad-river-canoe-partsMad River Canoe parts
/content/9-about-palmAbout Palm
/gb/content/9-about-palmThe Palm story
https://palm.equipment/blog/Blog
https://palm.equipment/blog/Latest posts
/blog/category/how-to/Top tips
/content/category/2-help-centreHelp centre
/gb/content/43-customer-servicesCustomer services
/gb/content/17-care-for-your-gearCare for your gear
/gb/content/14-fitting-guideFitting guide
https://palm.equipment/gb/contactContact us
/gb/content/36-faqFAQ
/shop-finderShop finder
/gb/shop-finderYour local stockist
/30-personal-floatationText duplicate Personal floatation
/110-jacketsText duplicate Jackets
/170-pants-shortsText duplicate Pants + shorts
/210-drysuitsText duplicate Drysuits
/250-neoprene-wetsuitsText duplicate Neoprene + wetsuits
/410-headwearText duplicate Headwear
/290-layering-thermalsText duplicate Layering + thermals
/320-footwearText duplicate Footwear
/370-gloves-mittsText duplicate Gloves + mitts
/460-helmetsText duplicate Helmets
/470-spraydecksText duplicate Spraydecks
/520-safety-rescueText duplicate Safety + rescue
/640-packs-bagsText duplicate Packs + bags
/420-off-the-waterText duplicate Off the water
/600-boat-outfittingText duplicate Boat outfitting
/670-transportText duplicate Transport
/710-paddlesText duplicate Paddles
/1203-professionalText duplicate Professional
/1100-parts-sparesText duplicate Parts + spares
/content/9-about-palmText duplicate About Palm
https://palm.equipment/blog/Text duplicate Blog
/content/category/2-help-centreText duplicate Help centre
/shop-finderText duplicate Shop finder
https://palm.equipment/gb/English
https://palm.equipment/de/Text duplicate Deutsch
https://palm.equipment/fr/Text duplicate Français
/gb/content/category/2-help-ce...IMG-ALT Help
/shop-finderNo Text
/whitewater-jackets/2295-fuse-...Fuse Action jacket Stretch fabric
/drybags/2349-fidlock-phone-casePhone case #PaddleSafe
/recreation-paddles/2199-drift...Drift Pro paddle Quiet power
/gb/shop-finderFind a stockist
A-TITLE Find a stockist
/gb/content/14-fitting-guideText duplicate Fitting guide
A-TITLE Fitting guide
/gb/content/17-care-for-your-gearText duplicate Care for your gear
A-TITLE Care for your gear
https://issuu.com/palmequipmen...New window External Archive catalogues
A-TITLE Archive catalogues
/blog/2018/02/16/product-recal...Recall rescue PFDs '17
A-TITLE Recall rescue PFDs '17
/blog/2019/09/16/product-recal...Recall AP2000 pre-'17
A-TITLE Recall AP2000 pre-'17
https://palm.equipment/gb/contactText duplicate Contact us
A-TITLE Contact us
/gb/content/36-faqText duplicate FAQ
A-TITLE FAQ
/gb/content/23-warrantyWarranty
A-TITLE Warranty
/gb/content/43-customer-servicesRepair services
A-TITLE Repair services
/gb/content/9-about-palmText duplicate The Palm story
A-TITLE The Palm story
https://palm.equipment/blogText duplicate Blog
A-TITLE Blog
/gb/content/6-website-termsWebsite terms
A-TITLE Website terms
https://www.facebook.com/palme...New window External Subdomain Facebook
http://www.youtube.com/palmequ...New window External Subdomain YouTube
https://www.instagram.com/palm...New window External Subdomain Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://palm.equipment/gb/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.73 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (109 kB).

HTTP Response Header

NameValue
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
set-cookie50 Characters
varyAccept-Encoding,User-Agent
content-encodinggzip
content-length18743
content-typetext/html; charset=utf-8
dateSun, 20 Apr 2025 09:56:33 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 123 referring domains.
This page has 36,631 backlinks.
This page has backlinks from 104 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt automatically generated by PrestaShop e-commerce open-source solution
# http://www.prestashop.com - http://www.prestashop.com/forums
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html
User-agent: *
# Allow Directives
Allow: */modules/*.css
Allow: */modules/*.js
Allow: */modules/*.png
Allow: */modules/*.jpg
Allow: /js/jquery/*
# Private pages
Disallow: /*?order=
Disallow: /*?tag=
Disallow: /*?id_currency=
Disallow: /*?search_query=
Disallow: /*?back=
Disallow: /*?n=
Disallow: /*&order=
Disallow: /*&tag=
Disallow: /*&id_currency=
Disallow: /*&search_query=
Disallow: /*&back=
Disallow: /*&n=
Disallow: /*controller=addresses
Disallow: /*controller=address
Disallow: /*controller=authentication
Disallow: /*controller=cart
Disallow: /*controller=discount
Disallow: /*controller=footer
Disallow: /*controller=get-file
Disallow: /*controller=header
Disallow: /*controller=history
Disallow: /*controller=identity
Disallow: /*controller=images.inc
Disallow: /*controller=init
Disallow: /*controller=my-account
Disallow: /*controller=order
Disallow: /*controller=order-slip
Disallow: /*controller=order-detail
Disallow: /*controller=order-follow
Disallow: /*controller=order-return
Disallow: /*controller=order-confirmation
Disallow: /*controller=pagination
Disallow: /*controller=password
Disallow: /*controller=pdf-invoice
Disallow: /*controller=pdf-order-return
Disallow: /*controller=pdf-order-slip
Disallow: /*controller=product-sort
Disallow: /*controller=search
Disallow: /*controller=statistics
Disallow: /*controller=attachment
Disallow: /*controller=guest-tracking
# Directories for palmequipmenteurope.com
Disallow: /app/
Disallow: /cache/
Disallow: /classes/
Disallow: /config/
Disallow: /controllers/
Disallow: /download/
Disallow: /js/
Disallow: /localization/
Disallow: /log/
Disallow: /mails/
Disallow: /modules/
Disallow: /override/
Disallow: /pdf/
Disallow: /src/
Disallow: /tools/
Disallow: /translations/
Disallow: /upload/
Disallow: /var/
Disallow: /vendor/
Disallow: /webservice/
Disallow: /app/
Disallow: /cache/
Disallow: /classes/
Disallow: /config/
Disallow: /controllers/
Disallow: /download/
Disallow: /js/
Disallow: /localization/
Disallow: /log/
Disallow: /mails/
Disallow: /modules/
Disallow: /override/
Disallow: /pdf/
Disallow: /src/
Disallow: /tools/
Disallow: /translations/
Disallow: /upload/
Disallow: /var/
Disallow: /vendor/
Disallow: /webservice/
Disallow: /gb/app/
Disallow: /gb/cache/
Disallow: /gb/classes/
Disallow: /gb/config/
Disallow: /gb/controllers/
Disallow: /gb/download/
Disallow: /gb/js/
Disallow: /gb/localization/
Disallow: /gb/log/
Disallow: /gb/mails/
Disallow: /gb/modules/
Disallow: /gb/override/
Disallow: /gb/pdf/
Disallow: /gb/src/
Disallow: /gb/tools/
Disallow: /gb/translations/
Disallow: /gb/upload/
Disallow: /gb/var/
Disallow: /gb/vendor/
Disallow: /gb/webservice/
Disallow: /de/app/
Disallow: /de/cache/
Disallow: /de/classes/
Disallow: /de/config/
Disallow: /de/controllers/
Disallow: /de/download/
Disallow: /de/js/
Disallow: /de/localization/
Disallow: /de/log/
Disallow: /de/mails/
Disallow: /de/modules/
Disallow: /de/override/
Disallow: /de/pdf/
Disallow: /de/src/
Disallow: /de/tools/
Disallow: /de/translations/
Disallow: /de/upload/
Disallow: /de/var/
Disallow: /de/vendor/
Disallow: /de/webservice/
Disallow: /fr/app/
Disallow: /fr/cache/
Disallow: /fr/classes/
Disallow: /fr/config/
Disallow: /fr/controllers/
Disallow: /fr/download/
Disallow: /fr/js/
Disallow: /fr/localization/
Disallow: /fr/log/
Disallow: /fr/mails/
Disallow: /fr/modules/
Disallow: /fr/override/
Disallow: /fr/pdf/
Disallow: /fr/src/
Disallow: /fr/tools/
Disallow: /fr/translations/
Disallow: /fr/upload/
Disallow: /fr/var/
Disallow: /fr/vendor/
Disallow: /fr/webservice/
# Directories for islanderkayaks.com
Disallow: /app/
Disallow: /cache/
Disallow: /classes/
Disallow: /config/
Disallow: /controllers/
Disallow: /download/
Disallow: /js/
Disallow: /localization/
Disallow: /log/
Disallow: /mails/
Disallow: /modules/
Disallow: /override/
Disallow: /pdf/
Disallow: /src/
Disallow: /tools/
Disallow: /translations/
Disallow: /upload/
Disallow: /var/
Disallow: /vendor/
Disallow: /webservice/
Disallow: /gb/app/
Disallow: /gb/cache/
Disallow: /gb/classes/
Disallow: /gb/config/
Disallow: /gb/controllers/
Disallow: /gb/download/
Disallow: /gb/js/
Disallow: /gb/localization/
Disallow: /gb/log/
Disallow: /gb/mails/
Disallow: /gb/modules/
Disallow: /gb/override/
Disallow: /gb/pdf/
Disallow: /gb/src/
Disallow: /gb/tools/
Disallow: /gb/translations/
Disallow: /gb/upload/
Disallow: /gb/var/
Disallow: /gb/vendor/
Disallow: /gb/webservice/
Disallow: /de/app/
Disallow: /de/cache/
Disallow: /de/classes/
Disallow: /de/config/
Disallow: /de/controllers/
Disallow: /de/download/
Disallow: /de/js/
Disallow: /de/localization/
Disallow: /de/log/
Disallow: /de/mails/
Disallow: /de/modules/
Disallow: /de/override/
Disallow: /de/pdf/
Disallow: /de/src/
Disallow: /de/tools/
Disallow: /de/translations/
Disallow: /de/upload/
Disallow: /de/var/
Disallow: /de/vendor/
Disallow: /de/webservice/
Disallow: /fr/app/
Disallow: /fr/cache/
Disallow: /fr/classes/
Disallow: /fr/config/
Disallow: /fr/controllers/
Disallow: /fr/download/
Disallow: /fr/js/
Disallow: /fr/localization/
Disallow: /fr/log/
Disallow: /fr/mails/
Disallow: /fr/modules/
Disallow: /fr/override/
Disallow: /fr/pdf/
Disallow: /fr/src/
Disallow: /fr/tools/
Disallow: /fr/translations/
Disallow: /fr/upload/
Disallow: /fr/var/
Disallow: /fr/vendor/
Disallow: /fr/webservice/
# Files
Disallow: /*gb/address
Disallow: /*gb/addresses
Disallow: /*gb/login
Disallow: /*gb/cart
Disallow: /*gb/guest-tracking
Disallow: /*gb/order-history
Disallow: /*gb/identity
Disallow: /*gb/my-account
Disallow: /*gb/order
Disallow: /*gb/order-confirmation
Disallow: /*gb/order-follow
Disallow: /*gb/credit-slip
Disallow: /*gb/password-recovery
Disallow: /*gb/search
Disallow: /*de/adresse
Disallow: /*de/adressen
Disallow: /*de/anmeldung
Disallow: /*de/warenkorb
Disallow: /*de/auftragsverfolgung-gast
Disallow: /*de/bestellungsverlauf
Disallow: /*de/profil
Disallow: /*de/mein-Konto
Disallow: /*de/Bestellung
Disallow: /*de/bestellbestatigung
Disallow: /*de/bestellverfolgung
Disallow: /*de/bestellschein
Disallow: /*de/passwort-zuruecksetzen
Disallow: /*de/suche
Disallow: /*fr/adresse
Disallow: /*fr/adresses
Disallow: /*fr/connexion
Disallow: /*fr/panier
Disallow: /*fr/suivi-commande-invite
Disallow: /*fr/historique-commandes
Disallow: /*fr/identite
Disallow: /*fr/mon-compte
Disallow: /*fr/commande
Disallow: /*fr/confirmation-commande
Disallow: /*fr/suivi-commande
Disallow: /*fr/avoirs
Disallow: /*fr/recuperation-mot-de-passe
Disallow: /*fr/recherche
# Sitemap
Sitemap: https://palmequipmenteurope.com/1_index_sitemap.xml

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palm.equipment
Palm Equipment | kayak, SUP & paddlesports | Gear for Paddlers
At Palm Equipment we design clothing and gear for paddlesports: paddleboarding, rafting, kayak fishing, canoeing and kayaking.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Palm71%Check
paddle70%Check
Palm Equipment69%Check
Equipment67%Check
Paddles62%Check
gear60%Check
Canoe Paddles54%Check
Canoe46%Check
suits43%Check
jacket43%Check
Show more keywords and terms

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