Water.org.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
48% 
Page structure
29% 
Link structure
41% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.40 s
File size
107.70 kB
Words
689
Media files
26
Number of links
91 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | Water UK
The length of the page title is perfect. (203 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.water.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Protect your home or business from blockages and flooding - dispose of...
The average number of words per sentence of 59.5 words is high.
This page contains 689 words. That's ok.
32.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...59_Water_UK_FOG_Carousel_1080X1080px.jpgFats Block Pipes logo
...tyles/max_650x650/public/2023-04/bin.jpgBin The Wipe logo
...es/max_650x650/public/2023-04/walter.jpgWalter
...650/public/2023-04/Family washing up.jpgChildren and an adult at the kitchen sink washing up dishes
...x_650x650/public/2023-04/Contractors.jpgContractors on a building site
/themes/custom/wateruk_theme/logo.svgHome
...59_Water_UK_FOG_Carousel_1080X1080px.jpgFats Block Pipes logo
...tyles/max_650x650/public/2023-04/bin.jpgBin The Wipe logo
...es/max_650x650/public/2023-04/walter.jpgWalter
...650/public/2023-04/Family washing up.jpgChildren and an adult at the kitchen sink washing up dishes
...x_650x650/public/2023-04/Contractors.jpgContractors on a building site
...50x650/public/2023-04/Cornwall waves.jpgA sunny beach and waves
...Lake Vyrnwy reservoir in Powys wales.jpgWater falling over a reservoir in Wales
...024-03/Porlock Weir (1)_1.jpg?h=f75d236aPorlock Weir
...site - storage tank (2)_1.jpg?h=3c1fa884Storage tank being installed near Stroud
...24-02/Ladybower Reservoir.jpg?h=790be497Ladybower Reservoir
...10/shutterstock_708244852.jpg?h=a141e9eaThe inside of a water pipe
...-06/Treatment West Sussex.jpg?h=2e111cc1Large infrastructure of a sewage treatment works
...0/shutterstock_2204375767.jpg?h=8f9cfe54Sewage treatment plant
...1/shutterstock_2307745603.jpg?h=dc94b2f7Bewl Reservoir
...3-09/Kitchen washing up_0.jpg?h=f2fcf546A man washes plates in a professional kitchen
...ter_UK_FOG_Post_1200X627px_LinkedIn2.jpgFOGs logo
...50/public/2023-04/Old woman on phone.jpgA person on the phone
...x_650x650/public/2023-04/Contractors.jpgContractors on a building site
...ic/2023-04/River Dunsop Lancashire_0.jpgRiver Dunsop
/themes/custom/wateruk_theme/logo.svgHome

Page structure

H1 heading
(Critically important)
Our world-leading plan to remove 4 million spills from rivers and seas
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Our world-leading plan to remove 4 million spills from rivers and seas
H1 The trade association for the water industry
H1 Protect your home
H1 Quick links
H2 Legal information
H3 Fats Block Pipes
H3 Bin The Wipe
H3 Water's Worth Saving
H3 Information and advice for customers
H3 Technical guidance for developers and the supply chain
H3 Fats Block Pipes Duplicate text
H3 Bin The Wipe Duplicate text
H3 Water's Worth Saving Duplicate text
H3 Information and advice for customers Duplicate text
H3 Technical guidance for developers and the supply chain Duplicate text
H3 News
H3 Water UK responds to storm overflow spill data publication
H3 English water companies publish world-leading plan to remove 4 million spills from our rivers and coasts
H3 More than 5,000 apprentices wanted to deliver transformative £96 billion investment programme
H3 Views
H3 Wet wipe ban a step in the right direction.
H3 Speech: ‘Go With the Flow: Working with Nature and Managing Catchments’
H3 Speech: Doing more for customers and the environment
H3 Publications
H3 Charges Consultation: Water Discharges
H3 Water UK's response to the Department for Business and Trade's consultation on strengthening the regulation of the energy, water and telecoms sectors
H3 Foodservices - Fat, Oil and Grease Management Guide
H3 Find your supplier
H3 Technical guidance
H3 Protecting rivers and coasts
H4 Pouring cooking fats down the sink increases the risk of blockages and flooding. Dispose of your cooking fats responsibly.
H4 Footer nav one
H4 Footer nav two
H4 Footer nav three
H4 Footer nav four
H6 About us
Some anchor texts are used more than once.
15 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.
LinkAttributesAnchor text
https://www.water.org.uk/Anchor Skip to main content
/fatsblockpipesNo Text
https://www.binthewipe.org/External Subdomain No Text
https://watersworthsaving.org.uk/External No Text
/customersNo Text
/developersNo Text
https://www.water.org.uk/IMG-ALT Home
/water-supplyWater supply
/water-supplyText duplicate Water supply
/water-supply/saving-waterSaving water
/water-supply/leakageLeakage
/water-supply/drinking-waterDrinking water
/water-supply/our-25-year-plan...Our 25 year plan for water
/waste-waterWaste water
/waste-waterText duplicate Waste water
/waste-water/sewage-treatment-...Sewage treatment works
/waste-water/sustainable-drainageSustainable drainage
/waste-water/fighting-fatbergsFighting fatbergs
/waste-water/extracting-resour...Extracting resources from sewage
/waste-water/our-25-year-plan-...Our 25 year plan for waste water
/protecting-environmentProtecting the environment
/protecting-environmentText duplicate Protecting the environment
/protecting-environment/protec...Protecting rivers and coasts
/protecting-environment/climat...Climate change
/protecting-environment/storm-...Storm overflows
/protecting-environment/bathin...Bathing waters
/investing-futureInvesting in the future
/investing-futureText duplicate Investing in the future
/investing-future/pr24PR24
/investing-future/water-2050-o...Water 2050 – our vision
/news-views-publicationsNews, Views and Publications
https://www.water.org.uk/about-usAbout us
https://www.water.org.uk/about-usText duplicate About us
/about-us/our-boardOur Board
/about-us/our-teamOur Team
/about-us/our-membersOur members
/about-us/policy-committeesPolicy committees
/about-us/press-officePress office
/fatsblockpipesNo Text
https://www.binthewipe.org/External Subdomain No Text
https://watersworthsaving.org.uk/External No Text
/customersNo Text
/developersNo Text
https://www.water.org.uk/searchSearch
/overflows-planFind out more
https://www.water.org.uk/about-usWhat we do
/news-views-publications/news/...No Text
/news-views-publications/news/...No Text
/news-views-publications/news/...No Text
/news-views-publications/newsView all news
/news-views-publications/views...No Text
/news-views-publications/views...No Text
/news-views-publications/views...No Text
/news-views-publications/viewsView all views
/news-views-publications/publi...No Text
/news-views-publications/publi...No Text
/news-views-publications/publi...No Text
/news-views-publications/publi...View all publications
/fatsblockpipesText duplicate Find out more
/customers/find-your-supplierText duplicate Find out more
/developersText duplicate Find out more
/protecting-environment/protec...Text duplicate Find out more
https://www.water.org.uk/Text duplicate IMG-ALT Home
/water-supplyText duplicate Water supply
/waste-waterText duplicate Waste water
/protecting-environmentText duplicate Protecting the environment
/investing-futureText duplicate Investing in the future
/water-supplyText duplicate Water supply
/waste-waterText duplicate Waste water
/protecting-environmentText duplicate Protecting the environment
/investing-futureText duplicate Investing in the future
/news-views-publicationsNews, views and publications
/news-views-publications/newsNews
/news-views-publications/viewsViews
/news-views-publications/publi...Publications
/news-views-publicationsText duplicate News, views and publications
/news-views-publications/newsText duplicate News
/news-views-publications/viewsText duplicate Views
/news-views-publications/publi...Text duplicate Publications
https://www.water.org.uk/about-usText duplicate About us
/about-us/our-boardOur board
/about-us/our-teamOur team
/about-us/our-membersText duplicate Our members
https://www.water.org.uk/about-usText duplicate About us
/about-us/our-boardText duplicate Our board
/about-us/our-teamText duplicate Our team
/about-us/our-membersText duplicate Our members
/customers/find-your-supplierFind your supplier
/about-us/press-officeText duplicate Press office
/privacy-and-cookie-policyPrivacy and cookie policy
/terms-and-conditionsTerms and conditions
/customers/find-your-supplierText duplicate Find your supplier
/about-us/press-officeText duplicate Press office
/privacy-and-cookie-policyText duplicate Privacy and cookie policy
/terms-and-conditionsText duplicate Terms and conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.water.org.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.40 seconds.
The file size of the HTML document is fine (108 kB).

HTTP Response Header

NameValue
cache-controlmax-age=900, public
content-languageen
content-security-policyframe-src 'self' https://app.powerbi.com https://www.google.com https://static.addtoany.com https://vimeo.com https://www.youtube.com; object-src 'none'; script-src 'self' https://cdn.jsdelivr.net https://cdnjs.cloudflare.com https://static.addtoany.com https://unpkg.com; script-src-attr 'self'; script-src-elem 'self' 'unsafe-inline' https://www.googletagmanager.com https://www.google-analytics.com https://cdn.jsdelivr.net https://cdnjs.cloudflare.com https://static.addtoany.com https://unpkg.com; style-src 'self' 'unsafe-inline' fonts.googleapis.com https://cdn.jsdelivr.net https://cdnjs.cloudflare.com https://unpkg.com; style-src-attr 'self' 'unsafe-inline'; frame-ancestors 'self'; report-uri https://www.water.org.uk/report-uri/enforce
content-typetext/html; charset=UTF-8
dateSat, 08 Jun 2024 21:02:34 GMT
etag"1717429805"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedMon, 03 Jun 2024 15:50:05 GMT
permissions-policygeolocation=(self)
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=31536000; includeSubDomains
traceresponse00-17d7234344ea121896569450be6b015c-89886a5f818ad5f5-01
varyCookie
x-content-type-optionsnosniff
x-debug-infoeyJyZXRyaWVzIjowfQ==
x-drupal-cacheHIT
x-drupal-dynamic-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-platform-cacheMISS
x-platform-clusteraf2ks2ss3pr4y-prod-m5kk7fq
x-platform-processor3xb2ie676oome3lyt2ehoinnua
x-platform-routerguzgyjmafd7m5tanvcsv4jmjxy
content-length110279
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,790 referring domains.
This page has 91,731 backlinks.
This page has backlinks from 1,637 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 132 shares and comments on Facebook.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

www.water.org.uk
Homepage | Water UK

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Water70%Check
Water UK68%Check
plan56%Check
world-leading plan remove55%Check
plan remove million55%Check
rivers54%Check
world-leading54%Check
remove54%Check
million54%Check
spills54%Check

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Cookie Policy

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