Parade.ca - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
53% 
Page structure
89% 
Link structure
25% 
Server
58% 
External factors
100% 
SEO Score
Response time
1.17 s
File size
1,121.50 kB
Words
1898
Media files
307
Number of links
184 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
PARADE | Organic Sleep & Loungewear for Baby, Kids, & Family
The page title should be shorter than 580 pixels. It is 582 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Canada's organic clothing brand since 2004. GOTS certified organic cotton Sleepwear for Baby, Kids and Family. Shop soft and sustainable clothing featuring eco inspired designs. Free shipping on orders $79+!
The meta description is too long: 1293 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://parade.ca/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, height=device-height, initial-scale=1.0, minimum-scale=1.0
descriptionCanada's organic clothing brand since 2004. GOTS certified organic cotton Sleepwear for Baby, Kids and Family. Shop soft and sustainable clothing featuring eco inspired designs. Free shipping on orders $79+!
shopify-digital-wallet/658472/digital_wallets/dialog
shopify-checkout-api-tokenc073533717f265895e361a28a0f49e8a
langen
twitter:cardsummary_large_image
twitter:titlePARADE | Organic Sleep & Loungewear for Baby, Kids, & Family
twitter:descriptionCanada's organic clothing brand since 2004. GOTS certified organic cotton Sleepwear for Baby, Kids and Family. Shop soft and sustainable clothing featuring eco inspired designs. Free shipping on orders $79+!
og:site_namePARADE
og:urlhttps://parade.ca/
og:titlePARADE | Organic Sleep & Loungewear for Baby, Kids, & Family
og:typewebsite
og:descriptionCanada's organic clothing brand since 2004. GOTS certified organic cotton Sleepwear for Baby, Kids and Family. Shop soft and sustainable clothing featuring eco inspired designs. Free shipping on orders $79+!
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: Parade's Mama & Me collection - match your little ones & enjoy loungin...
This page contains 1898 words. That's ok.
16.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 24.07 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (1121.5 kB).
A viewport "width=device-width, height=device-height, initial-scale=1.0, minimum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (57). We recommend using a maximum of 38 tags for this page.
The following tag is repeated too often: kids' sizing:
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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..._1x1.gif?v=50849316544257392421698236768No alt attribute provided
..._1x1.gif?v=50849316544257392421698236768No alt attribute provided
...MEN_SET_cats.jpg?v=1724303766&width=3000Organic Women's Pajamas
...S_women_cats.jpg?v=1724550483&width=3000Organic Women's Pajamas
...MEN_SET_dogs.jpg?v=1724303766&width=3000Organic Women's Pajamas
...S_women_dogs.jpg?v=1724550482&width=3000Organic Women's Pajamas
...EN_SET_palms.jpg?v=1720048043&width=3000Organic Women's Pajamas
...AMMIES_women.jpg?v=1720048043&width=3000Organic Women's Pajamas
...N_SET_tigers.jpg?v=1720048043&width=3000Organic Women's Pajamas
...women_tigers.jpg?v=1720048043&width=3000Organic Women's Pajamas
...EN_SET_swans.jpg?v=1720048043&width=3000Organic Women's Pajamas
...women_swans2.jpg?v=1720048043&width=3000Organic Women's Pajamas
...SET_pumpkins.jpg?v=1720048043&width=3000Organic Women's Pajamas
...EN_SET_foxes.jpg?v=1720048043&width=3000Organic Women's Pajamas
...N_SET_apples.jpg?v=1720048043&width=3000Organic Women's Pajamas
...EN_SET_pears.jpg?v=1720048043&width=3000Organic Women's Pajamas
...ET_bluemoons.jpg?v=1712367176&width=3000Organic Women's Pajamas
...-9ee5f71d8670_2048x2048.jpg?v=1698349205No alt attribute provided
..._1x1.gif?v=50849316544257392421698236768No alt attribute provided
..._1x1.gif?v=50849316544257392421698236768No alt attribute provided
..._1x1.gif?v=50849316544257392421698236768No alt attribute provided
...melange_blue.jpg?v=1724879604&width=3000Organic Women's Pajamas - Snuggle Soft
...melange_blue.jpg?v=1724879583&width=3000Organic Women's Pajamas - Snuggle Soft
...elange_blue2.jpg?v=1724882046&width=3000Organic Women's Pajamas - Snuggle Soft
...nge_blue_bag.jpg?v=1724879604&width=3000Organic Women's Pajamas - Snuggle Soft
...melange_pink.jpg?v=1724879604&width=3000Organic Women's Pajamas - Snuggle Soft
...melange_pink.jpg?v=1724879584&width=3000Organic Women's Pajamas - Snuggle Soft
...elange_pink2.jpg?v=1724882046&width=3000Organic Women's Pajamas - Snuggle Soft
...nge_pink_bag.jpg?v=1724879604&width=3000Organic Women's Pajamas - Snuggle Soft
...elange_green.jpg?v=1724879603&width=3000Organic Women's Pajamas - Snuggle Soft
...elange_green.jpg?v=1724879584&width=3000Organic Women's Pajamas - Snuggle Soft
...lange_green2.jpg?v=1724882045&width=3000Organic Women's Pajamas - Snuggle Soft
...ge_green_bag.jpg?v=1724879604&width=3000Organic Women's Pajamas - Snuggle Soft
...melange_grey.jpg?v=1724879604&width=3000Organic Women's Pajamas - Snuggle Soft
...elange_grey2.jpg?v=1724882044&width=3000Organic Women's Pajamas - Snuggle Soft
...melange_grey.jpg?v=1724879584&width=3000Organic Women's Pajamas - Snuggle Soft
...nge_grey_bag.jpg?v=1724879604&width=3000Organic Women's Pajamas - Snuggle Soft
...elange_group.jpg?v=1724882046&width=3000Organic Women's Pajamas - Snuggle Soft
...-9ee5f71d8670_2048x2048.jpg?v=1698349205No alt attribute provided
..._1x1.gif?v=50849316544257392421698236768No alt attribute provided
..._1x1.gif?v=50849316544257392421698236768No alt attribute provided
..._1x1.gif?v=50849316544257392421698236768No alt attribute provided
...kens_natural.jpg?v=1721884903&width=3000Organic Women's Pajamas - Summer
...reen_natural.jpg?v=1721884903&width=3000Organic Women's Pajamas - Summer
...lips_natural.jpg?v=1721884903&width=3000Organic Women's Pajamas - Summer
...N_SET_citrus.jpg?v=1718138334&width=3000Organic Women's Pajamas - Summer
...women_citrus.jpg?v=1718138271&width=3000Organic Women's Pajamas - Summer
...omen_citrus2.jpg?v=1718138271&width=3000Organic Women's Pajamas - Summer
..._SET_veggies.jpg?v=1718138334&width=3000Organic Women's Pajamas - Summer
...omen_veggies.jpg?v=1718138271&width=3000Organic Women's Pajamas - Summer
...men_veggies2.jpg?v=1718138271&width=3000Organic Women's Pajamas - Summer
...001879f802cc.jpg?v=1718139187&width=3000Organic Women's Pajamas - Summer
...women_tulips.jpg?v=1718138270&width=3000Organic Women's Pajamas - Summer
...omen_tulips2.jpg?v=1718138272&width=3000Organic Women's Pajamas - Summer
...SET_chickens.jpg?v=1719373899&width=3000Organic Women's Pajamas - Summer
...men_chickens.jpg?v=1718138271&width=3000Organic Women's Pajamas - Summer
...en_chickens2.jpg?v=1718138272&width=3000Organic Women's Pajamas - Summer
...49480826b621.jpg?v=1718139050&width=3000Organic Women's Pajamas - Summer
...strawberries.jpg?v=1718139028&width=3000Organic Women's Pajamas - Summer
...trawberries2.jpg?v=1718138271&width=3000Organic Women's Pajamas - Summer
...-9ee5f71d8670_2048x2048.jpg?v=1698349205No alt attribute provided
..._logo-700x183.png?v=1694642353&width=200No alt attribute provided
...acb96424ffabe.png?v=1694490731&width=240No alt attribute provided
...r-logo-vector.png?v=1694490815&width=240No alt attribute provided
...rent-logo-1_1.png?v=1694491463&width=240No alt attribute provided
....logowik.com.webp?v=1694491198&width=200No alt attribute provided
....com/static/images/flags/ca.svg?width=40Canada
....com/static/images/flags/af.svg?width=40Afghanistan
....com/static/images/flags/ax.svg?width=40Åland Islands
....com/static/images/flags/al.svg?width=40Albania
....com/static/images/flags/dz.svg?width=40Algeria
....com/static/images/flags/ad.svg?width=40Andorra
....com/static/images/flags/ao.svg?width=40Angola
....com/static/images/flags/ai.svg?width=40Anguilla
....com/static/images/flags/ag.svg?width=40Antigua & Barbuda
....com/static/images/flags/ar.svg?width=40Argentina
....com/static/images/flags/am.svg?width=40Armenia
....com/static/images/flags/aw.svg?width=40Aruba
....com/static/images/flags/ac.svg?width=40Ascension Island
....com/static/images/flags/au.svg?width=40Australia
....com/static/images/flags/at.svg?width=40Austria
....com/static/images/flags/az.svg?width=40Azerbaijan
....com/static/images/flags/bs.svg?width=40Bahamas
....com/static/images/flags/bh.svg?width=40Bahrain
....com/static/images/flags/bd.svg?width=40Bangladesh
....com/static/images/flags/bb.svg?width=40Barbados
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....com/static/images/flags/bz.svg?width=40Belize
....com/static/images/flags/bj.svg?width=40Benin
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....com/static/images/flags/bt.svg?width=40Bhutan
....com/static/images/flags/bo.svg?width=40Bolivia
....com/static/images/flags/ba.svg?width=40Bosnia & Herzegovina
....com/static/images/flags/bw.svg?width=40Botswana
....com/static/images/flags/br.svg?width=40Brazil
....com/static/images/flags/io.svg?width=40British Indian Ocean Territory
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....com/static/images/flags/bn.svg?width=40Brunei
....com/static/images/flags/bg.svg?width=40Bulgaria
....com/static/images/flags/bf.svg?width=40Burkina Faso
....com/static/images/flags/bi.svg?width=40Burundi
....com/static/images/flags/kh.svg?width=40Cambodia
....com/static/images/flags/cm.svg?width=40Cameroon
....com/static/images/flags/ca.svg?width=40Canada
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....com/static/images/flags/ky.svg?width=40Cayman Islands
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....com/static/images/flags/td.svg?width=40Chad
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....com/static/images/flags/cn.svg?width=40China
....com/static/images/flags/cx.svg?width=40Christmas Island
....com/static/images/flags/cc.svg?width=40Cocos (Keeling) Islands
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....com/static/images/flags/km.svg?width=40Comoros
....com/static/images/flags/cg.svg?width=40Congo - Brazzaville
....com/static/images/flags/cd.svg?width=40Congo - Kinshasa
....com/static/images/flags/ck.svg?width=40Cook Islands
....com/static/images/flags/cr.svg?width=40Costa Rica
....com/static/images/flags/ci.svg?width=40Côte d’Ivoire
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....com/static/images/flags/dk.svg?width=40Denmark
....com/static/images/flags/dj.svg?width=40Djibouti
....com/static/images/flags/dm.svg?width=40Dominica
....com/static/images/flags/do.svg?width=40Dominican Republic
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....com/static/images/flags/gr.svg?width=40Greece
....com/static/images/flags/gl.svg?width=40Greenland
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....com/static/images/flags/gp.svg?width=40Guadeloupe
....com/static/images/flags/gt.svg?width=40Guatemala
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....com/static/images/flags/jm.svg?width=40Jamaica
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H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
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Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 Organic Women's Pajamas
H1 Organic Women's Pajamas - Snuggle Soft
H1 Organic Women's Pajamas - Summer
H2 New arrivals
H2 Shop by Collection
H2 Country
H3 Snuggle-soft
H3 Zip rompers
H3 Family Pajamas
H3 Babies 0-2 yrs
H3 Kids 2+
H3 Family
H3 Farmyard
H3 Fruit & Veggies
H3 Flowers & Hearts
H3 Snuggle-Soft
H3 Stars & Sky
H3 Leaves & Trees
H3 About Parade
H3 Parade: the best-of gender neutral clothing brands for babies and kids
H3 10% off
H3 Free shipping
H3 ShopPay + Sezzle
H4 Press
H4 "Parade was a pioneer in manufacturing baby clothing with certified organic and sustainable materials"
H4 "Known for its playful prints and thoughtful construction, where each of their GOTS certified pieces can be mixed and matched into colorful yet classic combinations"
H4 "Best Rompers: Parade Essential '2-Way' Zipper Rompers". Although there’s so much to choose from, fans really like the "2-Way" zip rompers.
H4 You can’t beat a forest print in forest green for pure hygge factor, can you? Parade has been putting out prints in certified organic cotton since 2004 — the early days of organics.
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The number of internal links is ok.
None of the anchor texts is too long.
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Found links on this page

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External factors

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This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 82 referring domains.
This page has 479 backlinks.
This page has backlinks from 58 different ip addresses.
Facebook popularity
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parade.ca
PARADE | Organic Sleep & Loungewear for Baby, Kids, & Family
Canada's organic clothing brand since 2004. GOTS certified organic cotton Sleepwear for Baby, Kids and Family. Shop soft and sustainable clothing featuring eco inspired designs. Free shipping on orders $79+!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Kids69%Check
Organic68%Check
Parade68%Check
Family65%Check
Organic Baby65%Check
Baby61%Check
Certified Organic61%Check
Organic Cotton60%Check
Sleep58%Check
certified organic cotton58%Check
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