Pavers.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
54% 
Page structure
79% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
441.40 kB
Words
395
Media files
13
Number of links
196 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Pavers™ | Shop Men & Women's Shoes & Boots
The length of the page title is perfect. (438 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop our range of comfortable footwear for men & women - No quibble 45 days returns policy - Wide range of colour options - Shop instore, online, by catalogue & phone.
There are more than one meta descriptions on the page. Only one is allowed.
The meta description is too long: 1048 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.pavers.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
theme-color#005170
descriptionShop our range of comfortable footwear for men & women - No quibble 45 days returns policy - Wide range of colour options - Shop instore, online, by catalogue & phone.
robotsmax-image-preview:large
langen
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 395 words on this page. Good pages should have about 800 words of useful content.
19.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...9899-438x404.jpg?w=400&h=300&auto=formatNo alt attribute provided
...ac0f-438x404.png?w=400&h=300&auto=formatNo alt attribute provided
...7517-438x404.png?w=400&h=300&auto=formatNo alt attribute provided
...6203-438x404.png?w=400&h=300&auto=formatNo alt attribute provided
...9f4128e-1920x950.webp?w=1228&auto=formatWhisk Into AutumnWhisk Into Autumn
...11ba51750-320x320.webp?w=640&auto=formatImage for Women's Boots
...8b1eb30e5-320x320.webp?w=640&auto=formatImage for Women's Trainers
...d5ed822f6-320x320.webp?w=640&auto=formatImage for Men's Boots
...69e0485ce-320x320.webp?w=640&auto=formatImage for Men's Trainers
...0712fce-1920x300.webp?w=3840&auto=formatEffortless Style, Everyday ConfidenceEffortless Style, Everyday Confidence
...e4f-652x302.webp?w=648&h=300&auto=format/collections/womens-trainers
...4f3-652x302.webp?w=648&h=300&auto=format/collections/mens-trainers
...db4a-376x376.png?w=108&h=108&auto=formatCarbon neutral international standardCarbon neutral international standard

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Popular Categories
H2 Style & Confidence
H2 Step Into Comfort
H3 Whisk Into Autumn
H3 Women's Boots
H3 Women's Trainers
H3 Men's Boots
H3 Men's Trainers
H3 Sign up to our newsletter
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://store.pavers.co.uk/ind...External Subdomain Store Locator
/pages/online-catalogueCatalogue
https://www.pavers.co.uk/Pavers
/account/loginSign In / Register
https://www.pavers.co.uk/cartBasket
/collections/womensWomen
/collections/womens-bootsAll Boots
/collections/womens-ankle-bootsAnkle
/collections/womens-chelsea-bootsChelsea
/collections/womens-knee-high-...Knee High
/collections/womens-calf-lengt...Calf Length
/collections/womens-wellington...Wellington
/collections/style_slouchSlouch
/collections/womens-wide-fit-b...Wide Fit
/collections/womens-walking-bootsWalking & Hiking
/collections/womens-trainersAll Trainers
/collections/womens-slip-on-tr...Slip On
/collections/womens-lace-up-tr...Lace Up
/collections/womens-wide-fit-t...Text duplicate Wide Fit
/collections/womens-chunky-tra...Chunky
/collections/womens-smart-trai...Smart
/collections/womens-memory-foa...Memory Foam
/collections/womens-shoes-1All Shoes
/collections/comfortable-women...Clogs
/collections/womens-comfortabl...Flat
/collections/womens-smart-shoesSmart & Formal
/collections/womens-casual-shoesCasual
/collections/style_mary-janeMary Jane
/collections/womens-wedge-heel...Wedges
/collections/womens-wide-fitText duplicate Wide Fit
/collections/womens-stylish-hi...Heels
/collections/slippersAll Slippers
/collections/womens-full-slippersFull
/collections/womens-comfortabl...Mule
/collections/womens-memory-foa...Text duplicate Memory Foam
/collections/womens-wide-fit-s...Text duplicate Wide Fit
/collections/womens-sandalsAll Sandals
/collections/womens-wedge-sandalsWedge
/collections/ladies-wide-fit-s...Text duplicate Wide Fit
/collections/womens-mulesMules
/collections/womens-flat-sandalsText duplicate Flat
/collections/womens-ankle-strapAnkle Strap
/collections/womens-slingbacksSlingback
/collections/womens-toe-postToe Post
/collections/womens-espadrille...Espadrille
/collections/womens-work-shoesWork
/collections/womens-wedding-gu...Wedding Guest
/collections/pavers-holiday-sh...Holiday
/pages/shop-by-colour-womensShop by Colour
/collections/best-sellers?gend...Shop Best Sellers
/collections/new-in?gender=femaleShop New In
/collections/sale?gender=femaleShop Clearance
/collections/mensMen
/collections/mens-bootsText duplicate All Boots
/collections/mens-lace-up-bootsText duplicate Lace Up
/collections/mens-slip-on-bootsText duplicate Slip On
/collections/mens-zip-bootsZip Up
/collections/mens-walking-bootsText duplicate Walking & Hiking
/collections/mens-wellington-b...Text duplicate Wellington
/collections/mens-wide-fit-bootsText duplicate Wide Fit
/collections/mens-trainersText duplicate All Trainers
/collections/mens-skechersSkechers
/collections/mens-sporty-lace-...Text duplicate Lace Up
/collections/mens-slip-on-trai...Text duplicate Slip On
/collections/smart-casual-trai...Smart Casual
/collections/mens-wide-fit-tra...Text duplicate Wide Fit
/collections/mens-shoesText duplicate All Shoes
/collections/mens-casual-shoesText duplicate Casual
/collections/mens-smart-shoesText duplicate Smart
/collections/mens-lace-up-shoesText duplicate Lace Up
/collections/mens-comfortable-...Text duplicate Slip On
/collections/mens-comfortable-...Loafers
/collections/mens-best-of-broguesBrogues
/collections/mens-wide-fitText duplicate Wide Fit
/collections/mens-slippersText duplicate All Slippers
/collections/mens-mule-slippersMule Slippers
/collections/mens-memory-foam-...Text duplicate Memory Foam
/collections/mens-wide-fit-sli...Text duplicate Wide Fit
/collections/mens-sandalsText duplicate All Sandals
/collections/mens-comfortable-...Text duplicate Mule
/collections/mens-toe-post-san...Text duplicate Toe Post
/collections/mens-casual-sandalsText duplicate Casual
/collections/mens-walking-sandalsText duplicate Walking & Hiking
/collections/mens-wide-fit-san...Text duplicate Wide Fit
/collections/comfort-classics?...Comfort Classics
/collections/mens-walking-trai...Walking Trainers
/collections/mens-wedding-gues...Text duplicate Wedding Guest
/pages/shop-by-colour-mens/Text duplicate Shop by Colour
/collections/best-sellers?gend...Text duplicate Shop Best Sellers
/collections/new-in?gender=maleText duplicate Shop New In
/collections/sale?gender=maleText duplicate Shop Clearance
/collections/accessoriesBags & Accessories
/collections/bagsBags
/collections/type_pursesPurses
/collections/accessories?type=...Hats
/collections/accessories?type=...Scarves
/collections/accessories?type=...Gloves
/collections/all-socksSocks
/collections/shoe-careShoe Care
/collections/accessoriesSHOP NOW
/pages/womens-shop-by-brandBrands
/collections/pavers?gender=femaleText duplicate Pavers
/collections/womens-skechersText duplicate Skechers
/collections/fly-flot?gender=f...Fly Flot
/collections/gaborGabor
/collections/womens-pikolinosPikolinos
/collections/womens-barbour-bootsBarbour
/collections/rieker?gender=femaleRieker
/collections/easyfit?gender=fe...EasyFit- 6E Fitting
/collections/womens-bagattBagatt
/pages/womens-shop-by-brandView All
/collections/pavers?gender=maleText duplicate Pavers
/collections/mens-skechersText duplicate Skechers
/collections/mens-rieker-shoesText duplicate Rieker
/collections/bugattiBugatti
/collections/easyfit?gender=maleEasyFit- H Fitting
/pages/mens-shop-by-brandText duplicate View All
/collections/womens-skechersShop Skechers
/pages/the-comfort-hubComfort Hub
/pages/comfort-hub-wide-fitWide-Fit
/pages/comfort-hub-extra-wide-fitExtra Wide-Fit
/pages/comfort-hub-memory-foamText duplicate Memory Foam
/pages/comfort-hub-arch-supportArch Support
/pages/comfort-hub-lightweightLightweight
/pages/comfort-hub-double-strapDouble Strap
/pages/the-comfort-hubDiscover More
/collections/saleClearance
/collections/womens-sandals-sa...Sandals
/collections/womens-trainers-s...Trainers
/collections/sale?type=shoes&g...Shoes
/collections/womens-clogs-saleText duplicate Clogs
/collections/womens-boots-sale...Boots
/collections/womens-slippers-s...Slippers
/collections/sale?type=bags&ge...Text duplicate Bags
/collections/sale-accessoriesAccessories
/collections/sale?size=1&gende...1
/collections/sale?size=2&gende...2
/collections/sale?size=3&gende...3
/collections/sale?size=4&gende...4
/collections/sale?size=5&gende...5
/collections/sale?size=6&gende...6
/collections/sale?size=7&gende...7
/collections/sale?size=8&gende...8
/collections/sale?size=9&gende...9
/collections/mens-sandals-sale...Text duplicate Sandals
/collections/mens-trainers-sal...Text duplicate Trainers
/collections/sale?type=shoes&g...Text duplicate Shoes
/collections/mens-boots-sale-c...Text duplicate Boots
/collections/mens-slippers-sal...Text duplicate Slippers
/collections/sale-accessories?...Text duplicate Accessories
/collections/sale?size=6&gende...Text duplicate 6
/collections/sale?size=7&gende...Text duplicate 7
/collections/sale?size=8&gende...Text duplicate 8
/collections/sale?size=9&gende...Text duplicate 9
/collections/sale?size=10&gend...10
/collections/sale?size=11&gend...11
/collections/sale?size=12&gend...12
/collections/saleShop Now
https://www.pavers.co.uk/cartText duplicate Basket
/collections/new-inIMG-ALT Whisk Into Autumn
/collections/new-in?gender=femaleShop Women's
/collections/new-in?gender=maleShop Men's
/collections/womens-bootsWomen's Boots
IMG-ALT Image for Women's Boots
/collections/womens-trainersWomen's Trainers
IMG-ALT Image for Women's Trainers
/collections/mens-bootsMen's Boots
IMG-ALT Image for Men's Boots
/collections/mens-trainersMen's Trainers
IMG-ALT Image for Men's Trainers
/collections/smart-casual-callingIMG-ALT Effortless Style, Everyday Confidence
/collections/smart-casual-call...Text duplicate Shop Women's
/collections/smart-casual-call...Text duplicate Shop Men's
/collections/womens-trainersIMG-ALT /collections/womens-trainers
/collections/womens-trainersText duplicate Shop Women's
/collections/mens-trainersIMG-ALT /collections/mens-trainers
/collections/mens-trainersText duplicate Shop Men's
/collections/womens-shoes-1Women's
/collections/mens-shoesMen's
/collections/accessoriesText duplicate Accessories
/pages/womens-shop-by-brandText duplicate Brands
/collections/wide-fitWomen's Wide Fit
/pages/about-usAbout Us
https://careers.pavers.co.uk/External Subdomain Careers
/pages/contact-usContact Us
/pages/frequently-asked-questionsFAQs
https://store.pavers.co.uk/ind...External Subdomain Text duplicate Store Locator
/pages/deliveryDelivery & Returns Policy
https://www.pavers.co.uk/accountMy Account
/purple-discountPurpl Discount
/pages/blue-light-discountBlue Light Discount
https://www.pavers.co.uk/blogsBlog
/pages/online-catalogueRequest a Catalogue
/pages/gift-card-termsGift Card Terms
/pages/foundationPavers Foundation
/pages/pavers-tvPavers TV
/pages/for-the-pressPress
/pages/track-my-orderTrack my order
https://www.facebook.com/paver...External Subdomain No Text
https://www.instagram.com/pave...External Subdomain No Text
https://twitter.com/PaversShoesExternal No Text
https://www.pinterest.co.uk/pa...External Subdomain No Text
https://www.youtube.com/c/pave...External Subdomain No Text
/pages/privacyPrivacy Policy & Cookies
/pages/terms-conditionsTerms & Conditions
/pages/pavers-gender-pay-reportGender Pay Report
/pages/modern-slavery-statementModern Slavery Act
/pages/gift-card-termsText duplicate Gift Card Terms

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.pavers.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.22 seconds.
The file size of the HTML document is fine (441 kB).

HTTP Response Header

NameValue
dateSun, 29 Sep 2024 17:14:52 GMT
content-typetext/html;charset=utf-8
varyAccept-Encoding
x-cloud-trace-context57a30e8c3561419fb22fe228deb1f6c9
cache-controlprivate
last-modifiedSun, 29 Sep 2024 17:01:21 GMT
cf-cache-statusHIT
age142
strict-transport-securitymax-age=0
x-content-type-optionsnosniff
servercloudflare
cf-ray8cad9cad6954d2bf-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 591 referring domains.
This page has 37,969 backlinks.
This page has backlinks from 477 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /carts
Disallow: /account
Disallow: /checkouts/
Disallow: /checkout
Disallow: /search
Sitemap: https://www.pavers.co.uk/sitemap_index.xml

user-agent: Pinterestbot
Crawl-delay: 0.2

Similar sites

Search preview

www.pavers.co.uk
Pavers™ | Shop Men & Women's Shoes & Boots
Shop our range of comfortable footwear for men & women - No quibble 45 days returns policy - Wide range of colour options - Shop instore, online, by catalogue & phone.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Women68%Check
Shop Women64%Check
Shop58%Check
Pavers58%Check
Boots55%Check
Shoes Boots51%Check
Comfort50%Check
Shoes46%Check
Catalogue46%Check
Wide46%Check
Show more keywords and terms

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Cookie Policy

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