Payments.service.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
82% 
Page quality
52% 
Page structure
100% 
Link structure
97% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
19.50 kB
Words
305
Media files
12
Number of links
21 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
GOV.UK Pay
The page title is too short. (117 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Take and process online payments from your users - GOV.UK Pay is a free and secure online payment service for government and public sector organisations.
The length of the meta description is perfect. (976 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionTake and process online payments from your users - GOV.UK Pay is a free and secure online payment service for government and public sector organisations.
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
theme-color#0b0c0c
google-site-verificationlgwTmoP7_cxm8W8Tp3n8aeUdcmJ3tKNpHxPiUtTCjWk
langen
twitter:cardsummary
twitter:site@gdsteam
og:titleEmpty
og:site_nameGOV.UK Pay
og:urlhttps://www.payments.service.gov.uk
og:descriptionTake and process online payments from your users - GOV.UK Pay is a free and secure online payment service for government and public sector organisations.
og:typewebsite
og:imageimages/govuk-opengraph-image.png
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 305 words on this page. Good pages should have about 800 words of useful content.
30.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/pay-top-image-5f2b3404.pngPayment screen on mobile and dashboard with refund function.
/images/pay-top-image-5f2b3404.pngPayment screen on mobile and dashboard with refund function.
...uct-page_images_user-screen-d6e22bd5.svgA user-facing payment page with entry fields for card details and a payment summary. A helpful inline error message responds to user input.
...e_images_transaction-screen-5b675d59.svgDashboard showing a list of transactions with search filters.
...ct-page_images_payment-link-1a95b208.svgA user-facing payment page with information about what the payment is about and an input box to input the price.
...age_images_api_json_example-74fb4d88.svgA screenshot of an extract of JSON code that would be used in an API call to GOV.UK Pay.
/images/logos/home-office-355bbe6a.pngHome Office
/images/logos/moj-d68de895.pngMinistry of Justice
/images/logos/dit-95af66d7.pngDepartment for International Trade
/images/logos/fcdo-886c0ae8.pngForeign, Commonwealth & Development Office
/images/logos/mod-e4157bc8.pngMinistry of Defence
/images/logos/nhs-9b1eafb3.pngNHS

Page structure

H1 heading
(Critically important)
Take online payments from your users
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Take online payments from your users
H2 Can we store analytics cookies on your device?
H2 Take payments instantly
H2 Manage your payments
H2 Create a hosted payment page or integrate your existing service
H2 Used and trusted across government
H2 Security and relevant standards built in
H2 About
H2 Support
H2 Support links
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://payments.service.gov.uk/Anchor Skip to main content
/cookies/How GOV.UK Pay uses cookies
/cookies/change your cookie settings
https://payments.service.gov.uk/GOV.UK Pay
/using-govuk-pay/Features
/getstarted/Get started
https://docs.payments.service....External Subdomain Documentation
/support/Support
https://selfservice.payments.s...External Subdomain Sign in
https://www.gov.uk/service-too...External Anchor GOV.UK services
https://payments.service.gov.uk/Anchor Text duplicate GOV.UK Pay
/getstarted/Create a test account
/using-govuk-pay/find out what GOV.UK Pay offers
/govuk-payment-pages/create a GOV.UK Payment page
/api-integration/integrate your online service
/performance/services using GOV.UK Pay
/accessibility-statement/accessibility statement
/getstarted/Text duplicate Get started
/using-govuk-pay/Using GOV.UK Pay
/roadmap/Roadmap
/performance/Performance
https://docs.google.com/forms/...External Subdomain Newsletter
/support/Contact
https://ukgovernmentdigital.sl...External Subdomain Chat with GOV.UK Pay on Slack
https://docs.payments.service....External Subdomain Text duplicate Documentation
https://payments.statuspage.io/External Subdomain System status
https://www.gov.uk/government/...External Government Digital Service
https://selfservice.payments.s...External Subdomain Privacy notice
/cookies/Cookies
/accessibility-statement/Accessibility statement
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.nationalarchives.g...External Subdomain © Crown copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://payments.service.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.14 seconds.
The file size of the HTML document is fine (20 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
content-length5210
serverGitHub.com
permissions-policyinterest-cohort=()
last-modifiedMon, 17 Mar 2025 09:42:56 GMT
content-encodinggzip
x-proxy-cacheMISS
x-github-request-idF8B8:2B8CF7:4C7171A:4D214C3:67D7F129
accept-rangesbytes
via1.1 varnish, 1.1 ee6ddabcc69c6aa1c28ad24a4a8f86b2.cloudfront.net (CloudFront)
x-served-bycache-fra-etou8220038-FRA
x-cache-hits0
x-timerS1742205226.515411,VS0,VE103
x-fastly-request-ide7b4bec6362bfc0dcabb0329f185104c71f30083
dateTue, 18 Mar 2025 03:48:35 GMT
cache-controlmax-age=600
expiresMon, 17 Mar 2025 21:20:15 GMT
etagW/"67d7eea0-4e06"
varyAccept-Encoding
x-cacheRefreshHit from cloudfront
x-amz-cf-popFRA50-C1
x-amz-cf-idVBF8hWsrMkWIeyzjgTmUkhDoKIazi4aiHna7YS4YWpyPp5w1m955BA==
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 357 referring domains.
This page has 3,474 backlinks.
This page has backlinks from 274 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

payments.service.gov.uk
GOV.UK Pay
Take and process online payments from your users - GOV.UK Pay is a free and secure online payment service for government and public sector organisations.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pay90%Check
payment79%Check
payments77%Check
GOV75%Check
online payments71%Check
Payment Service69%Check
online62%Check
service62%Check
users62%Check
GOV.UK Pay62%Check
Show more keywords and terms

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