Peabody.harvard.edu - SEO Checker

Overview of the SEO Check
Meta information
67% 
Page quality
62% 
Page structure
70% 
Link structure
85% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.07 s
File size
132.40 kB
Words
473
Media files
17
Number of links
46 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Peabody Museum
The page title is too short. (164 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://peabody.harvard.edu/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
generatorOpenScholar for Drupal 7 (http://theopenscholar.org)
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary
twitter:titlePeabody Museum
twitter:descriptionPeabody Museum
og:typeuniversity
og:titlePeabody Museum
x-ua-compatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 473 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 28.78 words is high.
27.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/hwpi_basetheme/images/harvard-logo.pngUniversity Logo
...files/peabody/files/logo-red.png?erettttPeabody Museum of Archaeology & Ethnology
..._no_mask.jpeg?m=1691506022&itok=PKe2ech3woman in long gallery looks at display.
...ie_luster.jpg?m=1724127553&itok=c4_YTGtOsmiling woman holds basket in collections area.
...ters_crop.png?m=1690909826&itok=V3xmy_QNman faces large maya sculptures in colorful gallery.
...t-chalk_2.png?m=1662648755&itok=5CYzCisiwoman chalks day of the dead image on sidewalk in front of museum.
...babydolls.png?m=1712759265&itok=bgTeFPbGblack and white baby dolls face each other on black background.
...wampanoag.jpg?m=1626116121&itok=mnJmU9B2faces of wampanoag participants.
...ns_online.jpg?m=1635864226&itok=WwuKAaJ6six objects from collection.
...ilhouette.png?m=1709139628&itok=NC6Rfcv-read with raven class all point together.
...abody/files/footer-logo.png?m=1628177182Peabody Museum of Archaeology & Ethnology
...m/files/footer-facebook.png?m=1571857870facebook icon
.../files/footer-instagram.png?m=1571857830instagram icon
...les/youtube-icon-footer.png?m=1586962130youtube icon
...msc-logo2.png?m=1724127320&itok=gu9RAZYThmsc logo
...m/files/footer-facebook.png?m=1571857870facebook icon
.../files/footer-instagram.png?m=1571857830instagram icon

Page structure

H1 heading
(Critically important)
New Online Exhibition Launches
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 New Online Exhibition Launches
H1 Harvard’s Peabody Museum Shares 32,000 Newly Digitized Historic Photos of Kalahari Desert Indigenous Peoples
H1 Peabody Museum Charts Progress on Repatriation
H2 GA4 Tracking Code
H2 Welcome
H2 Collections & Research
H2 Visit
H2 Events
H2 Manifest: Thirteen Colonies
H2 Online Resources
H2 Collections Overview
H2 Learn
H2 Announcements
H2 Website Survey Tab
H2 1f69a77c2231fb4eaf16965ca0408aeb
H2 4b7cdb578f7f96565678010216267206
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are too many external links (29) on this page.
LinkAttributesAnchor text
https://peabody.harvard.edu/Anchor Skip to main content
http://www.harvard.edu/External Subdomain IMG-ALT University Logo
http://www.harvard.edu/External Subdomain HARVARD.EDU
https://peabody.harvard.edu/aboutSubdomain About
/eventsSubdomain Events
/online-resourcesSubdomain Online Resources
/repatriation-and-returnsSubdomain Repatriation
/en-espanolSubdomain Bienvenidos
/peabody/homeIMG-ALT Peabody Museum of Archaeology & Ethnology
https://peabody.harvard.edu/visitSubdomain Visit
/accessibilitySubdomain Accessibility
/day-harvard-squareSubdomain A Day in Harvard Square
/directions-and-parkingSubdomain Directions and Parking
/groups-and-toursSubdomain Groups and Tours
/host-eventSubdomain Host an Event
/hours-admissionSubdomain Hours and Admission
/exhibitionsSubdomain Exhibitions
/current-exhibitionsSubdomain Current Exhibitions
/online-exhibitionsSubdomain Online Exhibitions
/past-exhibitionsSubdomain Past Exhibitions
/collections-and-researchSubdomain Collections & Research
https://collections.peabody.ha...External Subdomain Search the Collection
A-TITLE Collections Database
/collections-overviewSubdomain Collections Overview
/repatriation-and-returnsSubdomain Repatriation and Returns
/engage-with-collectionsSubdomain Engage with Collections
/researchSubdomain Research
/conservationSubdomain Conservation
/peabody-publicationsSubdomain Publications
/rights-and-reproductionsSubdomain Rights and Reproductions
https://peabody.harvard.edu/learnSubdomain Learn
https://peabody.harvard.edu/k-12Subdomain K-12
/colleges-and-universitiesSubdomain Colleges and Universities
/online-resourcesSubdomain Text duplicate Online Resources
https://hwpi.harvard.edu/peabo...External Subdomain Learn more about what we do
https://hwpi.harvard.edu/peabo...External Subdomain Text duplicate Collections & Research
https://hwpi.harvard.edu/peabo...External Subdomain Text duplicate Visit
https://hwpi.harvard.edu/peabo...External Subdomain Text duplicate Events
/manifest-thirteen-coloniesSubdomain Manifest: Thirteen Colonies
https://hwpi.harvard.edu/peabo...External Subdomain See more exhibitions
https://hwpi.harvard.edu/peabo...External Subdomain Text duplicate Online Resources
https://hwpi.harvard.edu/peabo...External Subdomain See all online resources
https://hwpi.harvard.edu/peabo...External Subdomain Learn more about the breadth and scope of the collections
https://hwpi.harvard.edu/peabo...External Subdomain Text duplicate Learn
https://hwpi.harvard.edu/peabo...External Subdomain See resources for educators and students
/news/new-online-exhibition-la...Subdomain New Online Exhibition Launches
/balikbayan_homecomingSubdomain Balikbayan | Homecoming: Filipino Perspectives on the Philippine Collections,
/news/new-online-exhibition-la...Subdomain Read more about New Online Exhibition Launches
/news/harvard’s-peabody-museum...Subdomain Harvard’s Peabody Museum Shares 32,000 Newly Digitized Historic Photos of Kalahari Desert Indigenous Peoples
/marshall-family-archives-imls...Subdomain Marshall Family Archives
/news/harvard’s-peabody-museum...Subdomain Read more about Harvard’s Peabody Museum Shares 32,000 Newly Digitized Historic Photos of Kalahari Desert Indigenous Peoples
/news/peabody-museum-charts-pr...Subdomain Peabody Museum Charts Progress on Repatriation
https://news.harvard.edu/gazet...External Subdomain full Harvard Gazette story
https://peabody.harvard.edu/newsSubdomain See all news
https://www.facebook.com/Peabo...New window External Subdomain IMG-ALT facebook icon
https://www.instagram.com/harv...New window External Subdomain IMG-ALT instagram icon
https://www.youtube.com/user/p...New window External Subdomain IMG-ALT youtube icon
https://hmsc.harvard.edu/External Subdomain IMG-ALT hmsc logo
https://www.facebook.com/harva...New window External Subdomain Text duplicate IMG-ALT facebook icon
https://www.instagram.com/harv...New window External Subdomain Text duplicate IMG-ALT instagram icon
https://peabody.harvard.edu/visitSubdomain Text duplicate Visit
https://peabody.harvard.edu/aboutSubdomain Text duplicate About
/eventsSubdomain Text duplicate Events
/en-espanolSubdomain Text duplicate Bienvenidos
/membershipSubdomain Join
/terms-useSubdomain Terms of Use
https://harvard.az1.qualtrics....External Subdomain Report a Website Problem
https://hwpi.harvard.edu/peabo...External Subdomain Text duplicate Exhibitions
https://hwpi.harvard.edu/peabo...External Subdomain Text duplicate Collections & Research
https://hwpi.harvard.edu/peabo...External Subdomain Text duplicate Learn
https://hwpi.harvard.edu/peabo...External Subdomain Text duplicate Online Resources
https://harvard.az1.qualtrics....New window External Subdomain Help Improve Our Website
/user?destination=home?admin_p...Admin Login
https://accessibility.harvard....External Subdomain Text duplicate Accessibility
https://accessibility.huit.har...External Subdomain Digital Accessibility
https://www.harvard.edu/copyri...External Subdomain Report Copyright Infringement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://peabody.harvard.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.07 seconds.
The file size of the HTML document is fine (132 kB).

HTTP Response Header

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link<https://peabody.harvard.edu/home>; rel="canonical",<https://peabody.harvard.edu/home>; rel="shortlink"
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 996 referring domains.
This page has 4,225 backlinks.
This page has backlinks from 559 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

# Restrict all user agents from using search filters
User-agent: *
Disallow: *?f%5B*
Disallow: *&f%5B*
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

Search preview

peabody.harvard.edu
Peabody Museum

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Peabody70%Check
Harvard Peabody65%Check
Peabody Museum63%Check
Museum56%Check
HARVARD56%Check
Online56%Check
Peabody Museum shares56%Check
New Online Exhibition55%Check
New Online Exhibition Launches55%Check
New54%Check

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