Petlog.org.uk - SEO Checker

Overview of the SEO Check
Meta information
90% 
Page quality
47% 
Page structure
100% 
Link structure
88% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
37.60 kB
Words
406
Media files
11
Number of links
30 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to the Petlog website | Petlog
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
We are the UK's largest database for microchipped pets; supporting pets owners and reunification of microchipped pets.
The length of the meta description is perfect. (739 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.petlog.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
descriptionWe are the UK's largest database for microchipped pets; supporting pets owners and reunification of microchipped pets.
msapplication-TileColor#a3e953
msapplication-TileImage~/dst/images/favicon/mstile-144x144.png
msapplication-config~/dst/images/favicon/browserconfig.xml
theme-color#a3e953
facebook-domain-verificationjrfjutu3hsddnl3fwa64eavslpatbl
langen-gb
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 406 words on this page. Good pages should have about 800 words of useful content.
37.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Microchipping for cats now compulsory
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Microchipping for cats now compulsory
H2 Look up a microchip number
H2 How does microchipping work?
H2 Basic vs Premium
H3 Transfer keepership
H3 Visit our store
H3 Let us know your story
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
There are 2 external links on this page.
LinkAttributesAnchor text
https://www.petlog.org.uk/Anchor Toggle Menu
/products/upgrade-to-petlog-pr...Upgrade to Petlog Premium
/products/transfer-of-keepership/Transfer of Keepership
/login/?ReturnUrl=/Login
/checkout/cart/Basket items
https://www.petlog.org.uk/IMG-ALT PetLog
/pet-keeper/Pet keeper
/implanters-and-welfare/Implanters and Welfare
/lost-and-found/Lost and Found
/contact-us/Contact us
/news-and-stories/News and stories
/about-us/About us
/products/upgrade-to-petlog-pr...Text duplicate Upgrade to Petlog Premium
/products/transfer-of-keepership/Text duplicate Transfer of Keepership
/news-and-stories/helpful-arti...Microchipping for cats now compulsory As of 10 June 2024, The Government has announced that microchipping is now a legal requirement for cats in England Find...
/look-up-a-microchip/Look up a microchip number Need to check where a pet is registered in the UK? Click here to use our microchip look up to find out more information about the ...
/products/transfer-of-keepership/Begin Now
https://pet-tags.co.uk/collect...New window External Shop today
/news-and-stories/stories/Trivial anchor text
Read more
https://www.petlog.org.uk/login/Login to your account
/products/upgrade-to-petlog-pr...Sign up to Premium today for £19.95
https://www.petlog.org.uk/Anchor Back to top
/about-us/Text duplicate About us
/pet-keeper/about-microchipping/About microchipping
/pet-keeper/missing-stolen-or-...Pets missing, stolen or in a dispute
/look-up-a-microchip/Look up a microchip
https://www.thekennelclub.org.uk/New window External Subdomain The Kennel Club
/contact-us/Text duplicate Contact us
/policies/customer-complaints-...Customer complaints policy
/policies/privacy-policy/Privacy policy
/policies/cookie-policy/Cookie policy
/policies/terms-and-conditions/Terms & conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.petlog.org.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.27 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (38 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateThu, 13 Jun 2024 22:50:58 GMT
serverMicrosoft-IIS/10.0
cache-controlno-cache, no-store
content-encodinggzip
pragmano-cache
set-cookie226 Characters
transfer-encodingchunked
varyAccept-Encoding
request-contextappId=cid-v1:6c1bf523-71ec-476b-b2f3-6e174a4d8c94
x-frame-optionsSAMEORIGIN
x-powered-byASP.NET
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 499 referring domains.
This page has 48,551 backlinks.
This page has backlinks from 404 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.petlog.org.uk
Welcome to the Petlog website | Petlog
We are the UK's largest database for microchipped pets; supporting pets owners and reunification of microchipped pets.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
pet78%Check
microchip72%Check
Petlog66%Check
cat63%Check
Local Pet56%Check
Microchipping54%Check
cats52%Check
Petlog Premium52%Check
compulsory50%Check
Look up47%Check

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