Planetpayment.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
63% 
Page structure
58% 
Link structure
57% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
42.80 kB
Words
553
Media files
45
Number of links
45 internal / 69 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Tax Free shopping and VAT refund made easy | Planet Tax Free
There are word repetitions in the page title.
The length of the page title is perfect. (572 pixels out of 580 max pixel length)
Meta description
(Critically important)
Tax free shopping for everyone. You can shop tax free in over 30 countries across Europe, Asia and the UAE. Discover how to shop tax free with Planet.
The length of the meta description is perfect. (935 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.planetpayment.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionTax free shopping for everyone. You can shop tax free in over 30 countries across Europe, Asia and the UAE. Discover how to shop tax free with Planet.
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
google-site-verificationr8VVBHUCFz8Acou041Px2-0hDgfiLHlgVlRTk3N0n6A
langen
og:imagehttps://www.weareplanet.com/sites/default/files/2022-11/homepage-hero_0.jpg
og:image:urlhttps://www.weareplanet.com/sites/default/files/2022-11/homepage-hero_0.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 553 words. That's ok.
23.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 6 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/resources/logo/planet_logo.svgPlanet Logo
/resources/icons/arrow-left.svgGo back icon
/resources/icons/arrow-down.svgIcon pointing down
/resources/icons/hamburger-menu.svgHamburger Menu
/resources/icons/closing-x.svgClose menu icon.
/resources/icons/credit-cards.svgA list on a piece of paper.
/resources/icons/menu.svgA stack of credit cards.
/resources/icons/arrow.svgAn arrow pointing right.
/resources/icons/credit-cards.svgA list on a piece of paper.
/resources/icons/arrow.svgAn arrow pointing right.
/resources/icons/credit-cards.svgA list on a piece of paper.
/resources/icons/arrow.svgAn arrow pointing right.
/resources/icons/credit-cards.svgA list on a piece of paper.
/resources/icons/arrow.svgAn arrow pointing right.
/resources/icons/arrow.svgAn arrow pointing right.
/resources/icons/arrow-right.svgAn arrow pointing right.
/resources/icons/credit-cards.svgA list on a piece of paper.
/resources/icons/menu.svgA stack of credit cards.
/resources/icons/credit-cards.svgA list on a piece of paper.
/resources/icons/arrow.svgAn arrow pointing right.
/resources/icons/credit-cards.svgA list on a piece of paper.
/resources/icons/arrow.svgAn arrow pointing right.
/resources/icons/credit-cards.svgA list on a piece of paper.
/resources/icons/arrow.svgAn arrow pointing right.
/resources/icons/arrow.svgAn arrow pointing right.
/resources/icons/credit-cards.svgA list on a piece of paper.
/resources/icons/menu.svgA stack of credit cards.
/resources/icons/credit-cards.svgA list on a piece of paper.
/resources/icons/arrow.svgAn arrow pointing right.
/resources/icons/credit-cards.svgA list on a piece of paper.
/resources/icons/arrow.svgAn arrow pointing right.
/resources/icons/credit-cards.svgA list on a piece of paper.
/resources/icons/arrow.svgAn arrow pointing right.
/resources/icons/arrow.svgAn arrow pointing right.
/resources/flag-icons/fr.svgFrance
/resources/flag-icons/es.svgSpain
/resources/flag-icons/it.svgItaly
/resources/flag-icons/tr.svgTurkey
/resources/flag-icons/de.svgGermany
/resources/flag-icons/at.svgAustria
/resources/flag-icons/gr.svgGreece
/resources/flag-icons/ch.svgSwitzerland
/resources/logo/planet_logo.svgNo alt attribute provided
/resources/logo/planet_logo.svgNo alt attribute provided
/resources/logo/planet_logo.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Start your Tax Free journey with Planet
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Start your Tax Free journey with Planet
H3 How to shop Tax Free
H3 Enabling Tax Free worldwide
H3 What you need to know
H4 Step 1: Go shopping
H4 Step 2: Get Customs validation
H4 Step 3: Receive your refund
H4 Business
H4 Shoppers
H4 Contact us
H4 About Planet
H4 Business Duplicate text
H4 Contact us Duplicate text
H4 Shoppers Duplicate text
H4 About Planet Duplicate text
H4 Business Duplicate text
H4 Shoppers Duplicate text
H4 Contact us Duplicate text
H4 About Planet Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (69) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.planetpayment.com/Anchor Skip to main content
https://www.planetpayment.com/IMG-ALT Planet Logo
/countriesCountries
https://www.weareplanet.com/aboutExternal Subdomain About us
https://www.planetpayment.com/dccDCC
https://www.weareplanet.com/ca...External Subdomain Careers
https://www.planetpayment.com/faqFAQ
/contact-usContact us
/track-my-refundTrack my refund
https://www.weareplanet.com/si...External Subdomain Accept payments Accept payments
IMG-ALT A list on a piece of paper.
https://www.weareplanet.com/va...External Subdomain Tax Free solutions Issue Tax Free forms online or in-store
IMG-ALT A stack of credit cards.
https://www.weareplanet.com/External Subdomain Visit our business website
IMG-ALT An arrow pointing right.
https://www.weareplanet.com/re...External Subdomain Why Planet for Retail
https://www.weareplanet.com/ho...External Subdomain Why Planet for Hospitality
https://www.weareplanet.com/pa...External Subdomain Why Planet for Payments
https://www.weareplanet.com/bl...External Subdomain Planet shopper portal: Tax Free shopping made easier
IMG-ALT A list on a piece of paper.
https://www.weareplanet.com/bl...External Subdomain How does Tax Free shopping work?
IMG-ALT A list on a piece of paper.
https://www.weareplanet.com/ca...External Subdomain El Corte Inglés and Planet improve Tax Free shoppers' experience
IMG-ALT A list on a piece of paper.
https://www.weareplanet.com/blogExternal Subdomain See all
IMG-ALT An arrow pointing right.
/countriesText duplicate Countries
https://www.weareplanet.com/aboutExternal Subdomain Text duplicate About us
https://www.planetpayment.com/dccText duplicate DCC
https://www.weareplanet.com/ca...External Subdomain Text duplicate Careers
https://www.planetpayment.com/faqText duplicate FAQ
/contact-usText duplicate Contact us
/track-my-refundText duplicate Track my refund
https://www.weareplanet.com/si...External Subdomain Accept payments
https://www.weareplanet.com/va...External Subdomain Tax Free solutions
https://www.weareplanet.com/re...External Subdomain Text duplicate Why Planet for Retail
https://www.weareplanet.com/ho...External Subdomain Text duplicate Why Planet for Hospitality
https://www.weareplanet.com/pa...External Subdomain Text duplicate Why Planet for Payments
https://www.weareplanet.com/bl...External Subdomain Text duplicate Planet shopper portal: Tax Free shopping made easier
IMG-ALT A list on a piece of paper.
https://www.weareplanet.com/bl...External Subdomain Text duplicate How does Tax Free shopping work?
IMG-ALT A list on a piece of paper.
https://www.weareplanet.com/ca...External Subdomain Text duplicate El Corte Inglés and Planet improve Tax Free shoppers' experience
IMG-ALT A list on a piece of paper.
https://www.weareplanet.com/blogExternal Subdomain Text duplicate See all
IMG-ALT An arrow pointing right.
/track-my-refundText duplicate Track my refund
https://www.weareplanet.com/si...External Subdomain Text duplicate Accept payments
https://www.weareplanet.com/va...External Subdomain Text duplicate Tax Free solutions
https://www.weareplanet.com/re...External Subdomain Text duplicate Why Planet for Retail
https://www.weareplanet.com/ho...External Subdomain Text duplicate Why Planet for Hospitality
https://www.weareplanet.com/pa...External Subdomain Text duplicate Why Planet for Payments
https://www.weareplanet.com/bl...External Subdomain Text duplicate Planet shopper portal: Tax Free shopping made easier
IMG-ALT A list on a piece of paper.
https://www.weareplanet.com/bl...External Subdomain Text duplicate How does Tax Free shopping work?
IMG-ALT A list on a piece of paper.
https://www.weareplanet.com/ca...External Subdomain Text duplicate El Corte Inglés and Planet improve Tax Free shoppers' experience
IMG-ALT A list on a piece of paper.
https://www.weareplanet.com/blogExternal Subdomain Text duplicate See all
IMG-ALT An arrow pointing right.
/track-my-refundText duplicate Track my refund
https://www.weareplanet.com/External Subdomain I'm a business
/countriesBrowse destinations
/export-validation-pointsSearch for customs
/refund-locationsBrowse refund locations
/countries/franceFrance 20% VAT rate
IMG-ALT France
/countries/spainSpain 21% VAT rate
IMG-ALT Spain
/countries/italyItaly 22% VAT rate
IMG-ALT Italy
/countries/turkeyTurkey 10%, 20% VAT rate
IMG-ALT Turkey
/countries/germanyGermany 19% VAT rate
IMG-ALT Germany
/countries/austriaAustria 20% VAT rate
IMG-ALT Austria
/countries/greeceGreece 24% VAT rate
IMG-ALT Greece
/countries/switzerlandSwitzerland 8,10% VAT rate
IMG-ALT Switzerland
/countriesExplore more countries
https://www.planetpayment.com/faqView FAQs
https://weareplanet.com/External No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.weareplanet.com/si...External Subdomain Text duplicate Accept payments
https://www.weareplanet.com/va...External Subdomain Text duplicate Tax Free solutions
https://www.weareplanet.com/re...External Subdomain Why Planet for Retail?
https://www.weareplanet.com/ho...External Subdomain Why Planet for Hospitality?
https://www.weareplanet.com/pa...External Subdomain Why Planet for Payments?
https://www.weareplanet.com/bl...External Subdomain Shoppers
/countriesText duplicate Countries
https://www.planetpayment.com/dccText duplicate DCC
/contact-usSupport
https://www.planetpayment.com/faqText duplicate FAQ
https://www.weareplanet.com/aboutExternal Subdomain Text duplicate About us
https://www.weareplanet.com/ca...External Subdomain Customers
https://www.weareplanet.com/newsExternal Subdomain Newsroom
https://www.weareplanet.com/pa...External Subdomain Partners
/canadian-customer-assistanceSubdomain Canada Code of Conduct Support
/terms-and-conditionsTerms and conditions
https://weareplanet.com/External No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.weareplanet.com/si...External Subdomain Text duplicate Accept payments
https://www.weareplanet.com/va...External Subdomain Text duplicate Tax Free solutions
https://www.weareplanet.com/re...External Subdomain Text duplicate Why Planet for Retail?
https://www.weareplanet.com/ho...External Subdomain Text duplicate Why Planet for Hospitality?
https://www.weareplanet.com/pa...External Subdomain Text duplicate Why Planet for Payments?
/contact-usSubdomain Text duplicate Support
https://www.planetpayment.com/faqSubdomain Text duplicate FAQ
https://www.weareplanet.com/bl...External Subdomain Text duplicate Shoppers
/countriesSubdomain Text duplicate Countries
/best-rateSubdomain Text duplicate DCC
https://www.weareplanet.com/aboutExternal Subdomain Text duplicate About us
https://www.weareplanet.com/ca...External Subdomain Text duplicate Customers
https://www.weareplanet.com/newsExternal Subdomain Text duplicate Newsroom
https://www.weareplanet.com/pa...External Subdomain Text duplicate Partners
/canadian-customer-assistanceSubdomain Text duplicate Canada Code of Conduct Support
/terms-and-conditionsText duplicate Terms and conditions
https://weareplanet.com/External No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.weareplanet.com/si...External Subdomain Text duplicate Accept payments
https://www.weareplanet.com/va...External Subdomain Text duplicate Tax Free solutions
https://www.weareplanet.com/re...External Subdomain Text duplicate Why Planet for Retail?
https://www.weareplanet.com/ho...External Subdomain Text duplicate Why Planet for Hospitality?
https://www.weareplanet.com/pa...External Subdomain Text duplicate Why Planet for Payments?
https://www.weareplanet.com/bl...External Subdomain Text duplicate Shoppers
/countriesSubdomain Text duplicate Countries
/best-rateSubdomain Text duplicate DCC
/contact-usSubdomain Text duplicate Support
https://www.planetpayment.com/faqSubdomain Text duplicate FAQ
https://www.weareplanet.com/aboutExternal Subdomain Text duplicate About us
https://www.weareplanet.com/ca...External Subdomain Text duplicate Customers
https://www.weareplanet.com/newsExternal Subdomain Text duplicate Newsroom
https://www.weareplanet.com/pa...External Subdomain Text duplicate Partners
/canadian-customer-assistanceSubdomain Text duplicate Canada Code of Conduct Support
/terms-and-conditionsText duplicate Terms and conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.planetpayment.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 6 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (43 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateSun, 22 Sep 2024 20:23:11 GMT
serverApache/2.4.62 (Debian)
cache-controlmax-age=900, public
content-encodinggzip
content-languageen
etag"1726526541-gzip"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedMon, 16 Sep 2024 22:42:21 GMT
transfer-encodingchunked
varyCookie,Accept-Encoding
x-powered-byPHP/8.1.29
x-drupal-dynamic-cacheUNCACHEABLE
x-ua-compatibleIE=edge
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-drupal-cache-tagsblock_view cohesion.templates.node.full cohesion.templates.node.page.full.__default__ config:block.block.cohesion_theme_breadcrumbs config:block.block.cohesion_theme_content config:block.block.cohesion_theme_help config:block.block.cohesion_theme_local_actions config:block.block.cohesion_theme_messages config:block.block.cohesion_theme_page_title config:block.block.cohesion_theme_primary_local_tasks config:block.block.cohesion_theme_secondary_local_tasks config:block.block.dropboxlocations config:block.block.get_in_touch_form config:block.block.planet_language_switcher config:block.block.planetfooterblock config:block.block.planetfooterblock_2 config:block.block.planetheaderblock config:block.block.planetheaderblock_2 config:block.block.planetofficesv3 config:block.block.planettmr config:block.block.refundlocations config:block.block.taxfreecountries config:block_list config:extlink.settings config:shield.settings config:user.role.anonymous config:webform.settings config:webform.webform.get_in_touch http_response node:2218 node_view rendered user:0 user:26 webform:get_in_touch
x-drupal-cache-contextslanguages:language_content languages:language_interface route theme timezone url.path url.query_args:_wrapper_format url.query_args:key url.site user
x-drupal-cache-max-age-1 (Permanent)
x-generatorDrupal 9 (https://www.drupal.org)
x-drupal-cacheHIT
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 868 referring domains.
This page has 23,815 backlinks.
This page has backlinks from 707 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout

Similar sites

Search preview

www.planetpayment.com
Tax Free shopping and VAT refund made easy | Planet Tax Free
Tax free shopping for everyone. You can shop tax free in over 30 countries across Europe, Asia and the UAE. Discover how to shop tax free with Planet.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Planet92%Check
Planet Tax85%Check
Planet Tax Free82%Check
Tax77%Check
Free77%Check
Tax Free77%Check
Tax Free shopping73%Check
shop Tax Free73%Check
Free Shopping71%Check
shop tax free 3069%Check
Show more keywords and terms

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