Plasticfree.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
88% 
Page structure
58% 
Link structure
78% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.66 s
File size
66.20 kB
Words
640
Media files
10
Number of links
60 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Plastic Free Communities
The length of the page title is perfect. (301 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://plasticfree.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generatorWordPress 6.5.2
msapplication-TileImagehttps://plasticfree.org.uk/wp-content/uploads/sites/2/2020/09/cropped-sas-favicon-270x270.png
article:modified_time2021-12-06T19:48:15+00:00
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleHome - Plastic Free Communities
og:urlhttps://plasticfree.org.uk/
og:site_namePlastic Free Communities
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 640 words. That's ok.
35% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.91 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...020/10/MassUnwrap_April2019-1000x750.jpgNo alt attribute provided
...0/Homepage_businesses_lores-1000x667.jpgNo alt attribute provided
...2020/10/Home-Eveyone-Can-Take-Part-2.jpgNo alt attribute provided
...4aa6-4665-a6be-f6a8893b8a14-800x450.jpegNo alt attribute provided
...02/Untitled-2160-x-1080-px-1-800x450.pngNo alt attribute provided
...s/2/2024/02/Untitled-design5-800x450.pngNo alt attribute provided
...VEN-2023-Marion-Montgomery-1-800x450.jpgNo alt attribute provided
...es/2/2020/10/Ways_To_Support_Schools.jpgNo alt attribute provided
...-Ways-To-Support-Join-Donate-738x450.jpgJoin Surfers Against Sewage
...-Ways-To-Support-Fundraising-738x450.jpgOther Ways To Support Fundraising

Page structure

H1 heading
(Critically important)
Plastic Free Communities
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Plastic Free Communities
H2 Plastic Free Communities Duplicate text
H2 Communities signed up and counting
H2 Community Leaders – Join the Movement!
H2 Individuals – Take Action
H2 Businesses – Become a Business Champion
H2 Everyone can take part!
H2 Together, we can make sure we kick our Addiction to avoidable single-use plastic, And change the system that produces it
H2 Million
H2 Pieces
H2 Pieces Duplicate text
H2 Get inspired
H2 Meet Our Community Leads: Nikki and Jenny
H2 Get ready to start counting...
H2 The next generation of Ocean Activists
H2 The problem with bio-plastic
H2 Other ways to support
H2 Plastic Free Schools
H2 Join Surfers Against Sewage
H2 Fundraise for us
H2 Let’s Free Where We Live From Single Use Plastic
H2 Login
H4 Get The Surfers Against Sewage Newsletter
H4 Follow Us
H4 Contact Us
H4 Contact Us Duplicate text
H6 Plastic Free Schools Duplicate text
H6 Organise a Community Clean
H6 Information For Councils
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
/get-involved/Get Involved
/plastic-free-inspiration/Get Inspired
/support-us/Support Us
/dashboardLogin
/get-involved/Text duplicate Get Involved
/get-involved/lead-a-community/Leaders
/get-involved/lead-a-community/Sign Up Your Community Take Action Now!
/get-involved/business/Businesses
/get-involved/individuals/Individuals
https://plasticfree.org.uk/faqs/FAQs
/plastic-free-inspiration/Text duplicate Get Inspired
https://plasticfree.org.uk/Anchor Sign Up For News
/plastic-free-inspiration/Latest News
/2018/08/26/our-manifesto/Our Manifesto
/support-us/Text duplicate Support Us
/support-us/be-an-ocean-activist/Our Campaigns
/support-us/fundraising/Start a Fundraiser
https://www.sas.org.uk/donate/New window External Subdomain Join Us / Donate
https://plasticfree.org.uk/No Text
/get-involved/find-your-commun...Find Your Community
https://plasticfree.org.uk/Anchor No Text
/get-involved/find-your-commun...Your Communities
/get-involved/find-your-commun...On the map
/2018/08/26/our-manifesto/Text duplicate Our Manifesto
/get-involved/lead-a-community/Lead a Community
/get-involved/individuals/Find Out More
/get-involved/business/Text duplicate Find Out More
https://plasticfreeschools.org...New window External Plastic Free Schools
https://www.sas.org.uk/our-wor...New window External Subdomain Organise a Community Clean
/get-involved/councils/Information For Councils
https://plasticfree.org.uk/Anchor Sign Up for News
/2024/03/14/meet-our-community...No Text
/category/case-study/Case study
/category/community-case-studies/Community Case Studies
/category/impact/Impact
/category/uncategorised/Uncategorised
/2024/03/14/meet-our-community...Meet Our Community Leads: Nikki and Jenny
/category/campaign-activations/Campaign Activations
/category/challenging-government/Challenging Government
/category/plastic-pollution/Plastic Pollution
/2024/02/29/get-ready-to-start...Get ready to start counting...
/2024/02/29/get-ready-to-start...No Text
/category/community-case-studies/Text duplicate Community Case Studies
/category/education-schools/Education & Schools
/category/impact/Text duplicate Impact
/2024/02/08/the-next-generatio...The next generation of Ocean Activists
/2024/02/08/the-next-generatio...No Text
/2024/01/31/the-problem-with-b...No Text
/category/how-to-guides/How To Guides
/category/plastic-pollution/Text duplicate Plastic Pollution
/category/reduce/Reduce
/category/refill-reuse/Refill & Reuse
/category/resources/Resources
/category/stats-research/Stats & Research
/2024/01/31/the-problem-with-b...The problem with bio-plastic
https://www.plasticfreeschools...New window External Subdomain Text duplicate Find Out More
https://www.sas.org.uk/donate/New window External Subdomain Join / Donate
/support-us/fundraising/Fundraising
https://www.facebook.com/Surfe...New window External Subdomain Facebook
https://twitter.com/sascampaignsNew window External Twitter
https://www.instagram.com/surf...New window External Subdomain Instagram
https://www.youtube.com/channe...New window External Subdomain YouTube
https://www.sas.org.uk/New window External Subdomain No Text
https://www.sas.org.uk/about-u...New window External Subdomain Terms/Privacy Policy
/get-involved/lead-a-community/Text duplicate Leaders
/get-involved/lead-a-community/Sign Up Your Community
/get-involved/business/Text duplicate Businesses
/get-involved/individuals/Text duplicate Individuals
/wp-login.php?action=lostpasswordLost your password?
/register-your-community/Register now!
/terms-privacy/New window Find out more

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://plasticfree.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.66 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (66 kB).

HTTP Response Header

NameValue
dateWed, 10 Apr 2024 15:53:12 GMT
content-typetext/html; charset=UTF-8
content-length14897
serverApache
x-powered-byPHP/7.4.27
link<https://plasticfree.org.uk/wp-json/>; rel="https://api.w.org/", <https://plasticfree.org.uk/wp-json/wp/v2/pages/2>; rel="alternate"; type="application/json", <https://plasticfree.org.uk/>; rel=shortlink
cache-controlpublic, s-maxage=216000
x-stackcache-cacheableyes
x-cache-enabledtrue
expiresWed, 10 Apr 2024 15:53:13 GMT
varyAccept-Encoding
content-encodinggzip
x-static-configyes
x-guest-hostnamevps-a45591
x-cdn-cache-statusMISS
x-viaCDG1
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 179 referring domains.
This page has 4,706 backlinks.
This page has backlinks from 145 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://plasticfree.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Plastic79%Check
Free79%Check
Plastic Free79%Check
Plastic Free Communities75%Check
Communities66%Check
single-use plastic60%Check
plastic pollution58%Check
Plastic Packaging58%Check
tackling single-use plastic52%Check
fight plastic pollution50%Check
Show more keywords and terms

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