Point.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
56% 
Page structure
79% 
Link structure
82% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
108.60 kB
Words
2429
Media files
65
Number of links
59 internal / 24 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home Equity Investment | Get up to $500k | Point
The length of the page title is perfect. (443 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Point's home equity investment empowers homeowners who want a more flexible way to unlock their home equity. See how you can get up to $500k with no monthly payments.
The meta description is too long: 1082 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://point.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionPoint's home equity investment empowers homeowners who want a more flexible way to unlock their home equity. See how you can get up to $500k with no monthly payments.
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
langen
twitter:cardsummary_large_image
twitter:titleHome Equity Investment | Get up to $500k | Point
twitter:descriptionPoint's home equity investment empowers homeowners who want a more flexible way to unlock their home equity. See how you can get up to $500k with no monthly payments.
twitter:imagehttps://assets-global.website-files.com/62fb9110be019f3cf956c118/6345c5c0979d5e2e06cab1ac_Point--Social-Card-HEI-HELOC-SEED-03.jpg
og:titleHome Equity Investment | Get up to $500k | Point
og:descriptionPoint's home equity investment empowers homeowners who want a more flexible way to unlock their home equity. See how you can get up to $500k with no monthly payments.
og:imagehttps://assets-global.website-files.com/62fb9110be019f3cf956c118/6345c5c0979d5e2e06cab1ac_Point--Social-Card-HEI-HELOC-SEED-03.jpg
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
There are 16 text duplicates on this page:
  • Duplicate 1: We had significant equity in our house but were turned down for a stan...
  • Duplicate 2: Efficiency, understanding and concern. No matter how many people I spo...
  • Duplicate 3: "We had a very positive experience with Point. Everyone we dealt with ...
  • Duplicate 4: "Point provided me with outstanding service. I was amazed at how thoro...
  • Duplicate 5: "We did a lot of research and read a lot of reviews before deciding to...
  • Duplicate 6: "Very easy process from start to finish. Very knowledgeable and friend...
  • Duplicate 7: "Expectations were set appropriately. Communications were professional...
  • Duplicate 8: “The Point process was excellent and the people working throughout the...
This page contains 2429 words. That's ok.
46% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
41 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 14.28 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 49 tags for this page.
Image SEO
(Somewhat important)
30 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...32997d6fa4a61218d8f_Point-Logo-White.svgPoint Logo
...d329fd0a037dab9d1704_Point-Logo-Blue.svgPoint Logo
...44f0aee972a7034ba0_Product icon HEI.webpNo alt attribute provided
...657cdaa25bf5a83f4f57bbb5_Frame 5908.webpNo alt attribute provided
...e420c42c55cd4c29641_nav-img-company.webpNo alt attribute provided
...dd3f8df1bf618174e_Point-icon-black-x.svgClose Button
...9cf88f597f_PointRating-BBB-A+-KO (1).svgPoint BBB Rating
...8/6310e5acb9bcfcee121cc212_Frame 402.svgTrustpilot
...02caa2b27db73b_Point-home-hero-2800.webpPoint helps homeowners access their home equity
...06197a26f4bb688daddf0f_TrustPilot-KO.svgTrustpilot
...d79d971b808f48_PointRating-BBB-Black.svgPoint BBB Rating
...8/633b5ddd12358e0f6a792de6_Play Blue.svgPlay button
...3f0225d80a43_Ramiel-Testimonial-Art.webpRamiel Testimonial
...cf956c118/63059dee96183e676f1d1575_“.svgQuote icon
...f0918618926ff5645d06_Ramiel--smudge.webpNo alt attribute provided
...633b5dddf64fae0bcdf2cb52_Play Yellow.svgPlay Button
...3ded1f5af5bed_Susan-Testimonial-Art.webpTestimonial Image
...cf956c118/63059dee96183e676f1d1575_“.svgQuote Icon
...df091be50d244c8d2d0e5_Susan--smudge.webpNo alt attribute provided
...401e89087d7416c5_HEI-Timeline-House.webpHouse
...8/[email protected]A bill with the word paid on it.
[email protected]A kitchen counter with a vase on top of it.
[email protected]Three people in a circle with a graduation cap on.
...44f0aee972a7034ba0_Product icon HEI.webpNo alt attribute provided
...4e0010b696c92d070_Point-Home-art-01.webpPoint Handshake
...36d0fb3335e327b3e_Point-Home-art-04.webpPoint Home
...3c245b84719baaf89_Point-Home-art-02.webpPoint Check
...33b96bc4b595dad73_Point-Home-art-03.webpPoint Lifesaver
...06197a26f4bb688daddf0f_TrustPilot-KO.svgTrustpilot
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...06197a26f4bb688daddf0f_TrustPilot-KO.svgTrustpilot
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...d765f17d20b62_TrustPilot Green Stars.svgNo alt attribute provided
...3ff0fd1846cf8327373_seed-house-illy.webpA blue house with a white tag with dollars signs sticking out
...dd3f8df1bf618174e_Point-icon-black-x.svgClose Button
...dd3f8df1bf618174e_Point-icon-black-x.svgClose Button
...9b636838108879a_pub=Business_Insider.svgBusiness Insider
...36bc8de758aa47f559_pub%3DTech_Crunch.svgTechCrunch
...234502eb00c71ee56d_pub=The_Real_Deal.svgNo alt attribute provided
...59f1f42ab_pub=The_Wallstreet_Journal.svgNo alt attribute provided
...521bdbb2c8db7d9b825_pub=Fast_Company.svgNo alt attribute provided
...9984f3899087_pub=The_Washington_Post.svgNo alt attribute provided
...523cdc1183838b6cd72_pub=The_Atlantic.svgNo alt attribute provided
...521b4f2c3906424fd4c_pub=Fox_Business.svgNo alt attribute provided
...d329c67ea37f96cb4933_Point-Logo-Gray.svgPoint Logo
...110086d284d708cefff0d9_Frame 402 (1).svgTrustpilot
...c64ca6c9c02782_PointRating-BBB-A+-KO.svgPoint Rating BBB
...8/62fce95d003ceb158fddae71_Frame 219.svgLinkedIn Logo
...6c118/62ffe84235c64cd28ec02154_Frame.svgNo alt attribute provided
...b2acf3679daa0cd58cb21_cookie-banner.webpNo alt attribute provided
Video URLWidthHeight
...8b4fd1766ea2821_rameil_lrg-transcode.mp4
...fe94d0206e26701f_susan_lrg-transcode.mp4

Page structure

H1 heading
(Critically important)
Home Equity Investment: Get up to $500k
The H1 heading is perfect.
Headings
(Important)
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Home Equity Investment: Get up to $500k
H2 Home Equity Investment (HEI)
H2 Resources
H2 Company
H2 Point's Home Equity Investment (HEI) has helped over 10,000 homeowners across the United States.
H2 What is a Home Equity Investment (HEI)?
H2 Point makes home wealth more valuable for everyone.
H2 Find answers to common questions about HEIs.
H2 Why Point?
H2 Point is helping homeowners achieve their financial goals.
H2 Point is helping homeowners and home buyers achieve their financial goals.
H2 Boost your down payment with a SEED investment.
H2 Point in the media
H3 Get cash today:
H3 For up to 30 years:
H3 You decide when to exit:
H3 You built your home equity with every mortgage payment and renovation. We built a financial solution that empowers you to unlock your home equity when you need it most.
H3 Eliminate high-interest debt
H3 Invest in your home
H3 Invest in yourself
H3 Learn more about the HEI, a tool that helps you leverage your biggest financial asset. Understand the benefits, the application process, and get the information you need to see if a Home Equity Inv...
H3 Home Equity Investment
H3 Point is your partner in home wealth. When you do well, we do well.
H3 We are your partner.
H3 It's your home — keep it that way.
H3 You deserve your financial freedom.
H3 Find what's right for you.
H3 Our innovative products have been featured in top publications.
H4 How can I qualify for Point’s Home Equity Investment?
H4 How much will I owe when I repay my Home Equity Investment?
H4 How does Point’s HEI compare to other home equity solutions?
H4 What is the application process like?
H4 What if I don’t own a home?
H4 How long will I have to repay a Home Equity Investment?
H4 How long has Point been around?
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 24 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://point.com/IMG-ALT Point Logo
https://point.com/Text duplicate IMG-ALT Point Logo
https://point.com/heiHome Equity Investment (HEI)
https://point.com/heiLearn about the HEI
https://home.point.com/External Subdomain Prequalify now See how much you can get with no risk to your credit score.
/hei/how-hei-worksHow the HEI works Learn more about the HEI with an interactive pricing example.
https://point.com/seedSEED Coming Soon Get funds to increase your down payment.
https://point.com/blogResources
https://point.com/blogBlog We write about personal finance, the housing market and homeownership.
/blog/category/point-researchPoint research Find timely and unbiased insight about the housing market.
https://point.com/media-roomMedia room
https://point.com/partnersPartners
https://point.com/aboutCompany
https://point.com/aboutAbout us
https://point.com/careersCareers
https://point.com/testimonialsTestimonials
/media-room/press-coveragePress coverage
https://point.com/investorsInvestors
https://point.com/contactContact
https://home.point.com/dashboa...New window External Subdomain Log in
https://home.point.com/heiNew window External Subdomain Prequalify now
https://point.com/heiText duplicate Learn about the HEI
/hei/how-hei-worksHow the HEI works
https://home.point.com/New window External Subdomain Text duplicate Prequalify now
https://point.com/seedComing Soon SEED
https://point.com/blogBlog
/blog/category/point-researchPoint research
https://point.com/media-roomText duplicate Media room
https://point.com/partnersText duplicate Partners
https://point.com/aboutAbout
https://point.com/careersText duplicate Careers
https://point.com/testimonialsText duplicate Testimonials
/media-room/press-coverageText duplicate Press coverage
https://point.com/investorsText duplicate Investors
https://point.com/contactText duplicate Contact
https://offer.point.com/New window External Subdomain Have an offer code?
https://home.point.com/dashboa...New window External Subdomain Text duplicate Log in
https://home.point.com/heiExternal Subdomain Text duplicate Prequalify now
https://home.point.com/heiExternal Subdomain Text duplicate Prequalify now
https://point.com/heiLearn more about Point’s Home Equity Investment
https://www.trustpilot.com/rev...New window External Subdomain IMG-ALT Trustpilot
https://point.com/heiLearn more about Point's HEI
https://home.point.com/External Subdomain Text duplicate Prequalify now
https://help.point.com/article...New window External Subdomain Trivial anchor text
here
https://home.point.com/External Subdomain Text duplicate Prequalify now
/hei/how-hei-worksinteractive pricing example
https://home.point.com/External Subdomain Text duplicate Prequalify now
https://point.com/seedSEED
https://point.com/seedLearn more about SEED
https://www.businessinsider.co...External Subdomain Read this article
https://tcrn.ch/38FruIhExternal Text duplicate Read this article
/media-room/press-coverageRead more press coverage
https://point.com/Text duplicate IMG-ALT Point Logo
https://www.trustpilot.com/rev...New window External Subdomain Text duplicate IMG-ALT Trustpilot
https://www.bbb.org/losangeles...External Subdomain IMG-ALT Point Rating BBB
https://linkedin.com/company/p...New window External No Text
https://twitter.com/pointhomee...New window External No Text
https://www.facebook.com/point...New window External Subdomain No Text
https://www.instagram.com/poin...New window External Subdomain No Text
https://point.com/heiHEI overview
/hei/how-hei-worksText duplicate How the HEI works
https://home.point.com/heiNew window External Subdomain Text duplicate Prequalify now
https://point.com/seedSEED Coming Soon
https://point.com/contactGeneral inquiries
https://point.com/investorsText duplicate Investors
https://point.com/blogText duplicate Blog
/blog/category/point-researchText duplicate Point research
https://point.com/partnersText duplicate Partners
https://point.com/media-roomText duplicate Media room
https://help.point.com/New window External Subdomain Help center
https://point.com/aboutText duplicate About us
https://point.com/careersText duplicate Careers
https://point.com/testimonialsText duplicate Testimonials
/media-room/press-coverageText duplicate Press coverage
https://point.com/referRefer
https://www.nmlsconsumeraccess...New window External Subdomain NMLS Consumer Access
https://point.com/licensesNMLS #1610752
https://point.com/licensesLicenses
https://point.com/terms-of-useTerms of Use
https://point.com/privacy-policyPrivacy Policy
https://point.com/accessibilityAccessibility
https://point.com/terms-of-useText duplicate Terms of Use
https://point.com/privacy-policyText duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://point.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.22 seconds.
The file size of the HTML document is fine (109 kB).

HTTP Response Header

NameValue
dateSun, 12 May 2024 12:32:07 GMT
content-typetext/html
content-length28532
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors 'self'
x-lambda-idc91763e9-81c3-4f3b-b0d8-519d9621b1ac
content-encodinggzip
accept-rangesbytes
age4604
x-served-bycache-dub4353-DUB
x-cacheHIT
x-cache-hits0
x-timerS1715517128.729236,VS0,VE1
varyx-wf-forwarded-proto, Accept-Encoding
x-cluster-nameeu-west-1-prod-hosting-red
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,545 referring domains.
This page has 17,214 backlinks.
This page has backlinks from 980 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 11536 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow:

Sitemap: https://point.com/sitemap.xml

Similar sites

Search preview

point.com
Home Equity Investment | Get up to $500k | Point
Point's home equity investment empowers homeowners who want a more flexible way to unlock their home equity. See how you can get up to $500k with no monthly payments.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Point80%Check
Equity79%Check
Equity Investment78%Check
Point Equity Investment78%Check
Investment77%Check
Get77%Check
Get up77%Check
Get Cash60%Check
Equity Loan58%Check
Investment Funds58%Check
Show more keywords and terms

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