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Polarisproject.org - SEO Checker

Overview of the SEO Check

Meta information

87%

Page quality

81%

Page structure

37%

Link structure

62%

Server

100%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.14 s

File size

69.20 kB

Words

719

Media files

Number of links

38 internal / 25 external

Task list of SEO Improvements 4 Tasks

Remove unnecessary words like welcome messages from your H1 heading.Very important!
Only use 1 H1 Heading in your text.Very important!
Use good alternative descriptions (alt attributes) for your images.Important!
Review and improve the H1 heading.Important!

Meta specifications 87% achieved

Title

(Critically important)

Home - Polaris

The page title is too short. (135 pixels of 580 max pixel length) Optimize title

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Polaris works to reshape the systems that allow for sex and labor trafficking in North America and operates the U.S. National Human Trafficking Hotline.

The length of the meta description is perfect. (933 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://polarisproject.org/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-us

Server location: United States of America

The following language is defined by HTML: en-us

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1, shrink-to-fit=no
description	Polaris works to reshape the systems that allow for sex and labor trafficking in North America and operates the U.S. National Human Trafficking Hotline.
robots	max-image-preview:large
generator	All in One SEO (AIOSEO) 4.6.0
msapplication-TileImage	https://polarisproject.org/wp-content/uploads/2020/01/favicon.ico
article:published_time	2019-10-01T15:49:26+00:00
article:modified_time	2024-09-12T15:13:53+00:00
article:publisher	https://www.facebook.com/polarisproject/
lang	en-us
twitter:card	summary
twitter:site	@Polaris_Project
twitter:title	Home - Polaris
twitter:description	Polaris works to reshape the systems that allow for sex and labor trafficking in North America and operates the U.S. National Human Trafficking Hotline.
twitter:creator	@Polaris_Project
twitter:image	https://polarisproject.org/wp-content/uploads/2022/07/labor-report-hh-image.jpeg
og:locale	en_US
og:site_name	Polaris - Polaris works to reshape the systems that allow for sex and labor trafficking in North America and operates the U.S. National Human Trafficking Hotline.
og:type	article
og:title	Home - Polaris
og:description	Polaris works to reshape the systems that allow for sex and labor trafficking in North America and operates the U.S. National Human Trafficking Hotline.
og:url	https://polarisproject.org/
og:image	https://polarisproject.org/wp-content/uploads/2021/12/YE-2021-HH-2.png
og:image:secure_url	https://polarisproject.org/wp-content/uploads/2021/12/YE-2021-HH-2.png
og:image:width	2560
og:image:height	2047
x-ua-compatible	ie=edge
charset	utf-8

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Page quality 81% achieved

Content

(Critically important)

This page contains 719 words. That's ok.

34.1% of the text are stop words.

The page contains a listing, which indicates a good text layout.

10 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 15.04 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

14 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...eme/dist/images/polaris-log_ab84dea4.png	No alt attribute provided
...tent/uploads/2021/02/NSS-blog-image.jpeg	No alt attribute provided
...tent/uploads/2023/04/DOL-action-item.png	Young Hispanic boy working in a farm/ field,
...aphy-man-woman-laptop-tablet-small-1.jpg	No alt attribute provided
...tent/uploads/2024/09/RF-Housing-Blog.png	No alt attribute provided
...2024/05/mercy-gray-photo-blog-size-1.png	No alt attribute provided
...s/2024/04/financial-inclusion-blog-2.png	No alt attribute provided
...ploads/2024/03/family-court_IWD-blog.png	No alt attribute provided
...ploads/2023/10/FederalCRR-blog-image.png	No alt attribute provided
...oads/2023/10/Taskforce-H2-blog-image.png	No alt attribute provided
/wp-content/uploads/2023/10/policywins3.png	No alt attribute provided
/wp-content/uploads/2023/10/policywins2.png	No alt attribute provided
.../dist/images/guidestar-logo_e50c81c0.png	No alt attribute provided
.../charity-navigator-logo-new_c96daba0.jpg	No alt attribute provided
...ads/2022/06/lightbox-email-signup-23.jpg	No alt attribute provided

Page structure 37% achieved

H1 heading

(Critically important)

Home

The H1 heading contains the words Home! Use important keywords instead.

Too many H1 headings

The H1 heading consists of only one word. There should be more information given.

The H1 heading is too short (4 characters). It should be at least 20 Characters long.

H1-H6 headings

Headings

(Important)

Some headings do not have any content.

H1-H6 headings

Heading structure

Heading level	Content
H1	Home
H1	FEDERAL CRIMINAL RECORDS RELIEF
H1	28 Million people
H1	ARE TRAFFICKED WORLDWIDE.
H2	Empty heading
H2	Who We Are
H2	National Survivor Study
H2	Increase Funding for Worker Protection Agencies
H2	Human Trafficking Training
H2	Search
H3	Human trafficking is always or usually a violent crime.
H3	All human trafficking involves commercial sex.
H3	Traffickers target victims they don’t know.
H3	Left Outside: The Vulnerability of Survivors Facing Housing Instability
H3	The 2SLGBTQIA+ Community Needs More Support Systems and Inclusive Policies to Reduce Vulnerabilities to Trafficking
H3	Referral Pathways: A Collaborative Strategy for Financial Inclusion
H3	Victim Blaming in Family Court: How Child Custody Impacts Survivors
H3	Prioritizing Survivor Voices at the Federal Level: Criminal Records Relief
H3	Restoring Power to Our Guest Workers
H3	Prioritizing Survivor-Centered State Policies: Spotlight on Child Sex Trafficking
H3	Prioritizing Survivor-Centered State Policies: Improving Criminal Record Relief
H3	FREEDOM IN YOUR INBOX
H4	Sign up to learn more about how you can help
H4	Follow us
H5	This site uses cookies to improve the user experience. To learn more, please see our privacy policy.
H6	Empty heading

Link structure 62% achieved

Internal links

(Important)

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

The number of internal links is ok.

None of the anchor texts is too long.

Internal Linking

External links

(Nice to have)

There are 25 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://polarisproject.org/		No Text
/about-us/		About Us
/our-impact/		Our Impact
/our-approach/		Our Approach
/leadership/		Leadership
/newsroom/		Newsroom
/human-trafficking/		Human Trafficking
/understanding-human-trafficking/		Understanding Human Trafficking
/myths-facts-and-statistics/		Myths, Facts, and Statistics
/our-work/		Our Work
/direct-response/		Direct Response
/research-and-intelligence/		Research and Intelligence
/campaigns-and-public-engagement/		Campaigns and Public Engagement
/how-to-help/		How to Help
https://secure.polarisproject....	External Subdomain	Donate
/take-action/		Take Action
/fundraise/		Fundraise
/partnerships/		Partnerships
/other-ways-to-give/		Other Ways to Give
/recognizing-human-trafficking/		Recognizing Human Trafficking
/cy-pres-awards/		Cy Pres
https://secure.polarisproject....	External Subdomain Text duplicate	Donate
https://polaris.gospringboard....	External Subdomain	Give Monthly
https://polarisproject.org/tsra		LEARN MORE
https://secure.polarisproject....	External Subdomain	DONATE NOW
/our-work	New window	View our impact
/national-survivor-study/		National Survivor Study A-TITLE National Survivor Study
/national-survivor-study/		Learn More
https://secure.polarisproject....	External Subdomain	Increase Funding for Worker Protection Agencies
https://secure.polarisproject....	External Subdomain	STRENGTHEN WORKER PROTECTIONS
/training/		Human Trafficking Training A-TITLE Human Trafficking Training
/training/	Text duplicate	Learn More
/?post_type=post&p=18875	Text duplicate	Learn More
/?post_type=post&p=18571	Text duplicate	Learn More
/?post_type=post&p=18476	Text duplicate	Learn More
/?post_type=post&p=18402	Text duplicate	Learn More
/?post_type=post&p=17779	Text duplicate	Learn More
/?post_type=post&p=17790	Text duplicate	Learn More
/?post_type=post&p=17737	Text duplicate	Learn More
/?post_type=post&p=17731	Text duplicate	Learn More
http://www.facebook.com/polari...	New window External Subdomain	No Text
http://twitter.com/polaris_pro...	New window External	No Text
http://www.youtube.com/user/po...	New window External Subdomain	No Text
https://www.linkedin.com/compa...	New window External Subdomain	No Text
https://www.instagram.com/pola...	New window External Subdomain	No Text
/contact-us/		Contact
/careers/		Careers
/privacy-policy/		Privacy Policy
https://www.guidestar.org/prof...	New window External Subdomain	No Text
https://www.charitynavigator.o...	New window External Subdomain	No Text
https://secure.polarisproject....	External Subdomain	please donate now.
https://humantraffickinghotlin...	New window External Anchor	Click here for Terms & Conditions and the Privacy Policy
https://humantraffickinghotlin...	External	Live Chat
https://www.addtoany.com/add_t...	New window Nofollow External Subdomain	A-TITLE Facebook
https://www.addtoany.com/add_t...	New window Nofollow External Subdomain	A-TITLE X
https://www.addtoany.com/add_t...	New window Nofollow External Subdomain	A-TITLE LinkedIn
https://www.addtoany.com/add_t...	New window Nofollow External Subdomain	A-TITLE Email
https://www.addtoany.com/add_t...	New window Nofollow External Subdomain Text duplicate	A-TITLE Facebook
https://www.addtoany.com/add_t...	New window Nofollow External Subdomain Text duplicate	A-TITLE X
https://www.addtoany.com/add_t...	New window Nofollow External Subdomain Text duplicate	A-TITLE LinkedIn
https://www.addtoany.com/add_t...	New window Nofollow External Subdomain Text duplicate	A-TITLE Email
https://secure.polarisproject....	External Subdomain	SIGN UP
/privacy-policy/		privacy policy

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://polarisproject.org/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.

The page response time is excellent with 0.14 seconds.

The file size of the HTML document is fine (69 kB).

Page Speed

HTTP Response Header

Name	Value
cache-control	public, max-age=600
content-encoding	gzip
content-type	text/html; charset=UTF-8
link	<https://polarisproject.org/wp-json/>; rel="https://api.w.org/"
server	nginx
strict-transport-security	max-age=31622400
x-content-type-options	nosniff
x-frame-options	sameorigin
x-pantheon-styx-hostname	styx-fe1-a-5bbb8f6849-nfrfc
x-styx-req-id	b3c59a2e-9a60-11ef-892c-b2d2e56f0f5d
date	Mon, 04 Nov 2024 03:56:56 GMT
x-served-by	cache-chi-klot8100153-CHI, cache-fra-eddf8230069-FRA
x-cache	HIT, MISS
x-cache-hits	3, 0
x-timer	S1730692616.085287,VS0,VE105
vary	Accept-Encoding, Cookie, Cookie
age	56
accept-ranges	bytes
via	1.1 varnish, 1.1 varnish
content-length	18232
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 5,991 referring domains.

This page has 77,134 backlinks.

This page has backlinks from 3,903 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp/wp-admin/
Allow: /wp/wp-admin/admin-ajax.php

Sitemap: https://polarisproject.org/sitemap.xml
Sitemap: https://polarisproject.org/sitemap.rss

Similar sites

Search preview

polarisproject.org

Home - Polaris

Polaris works to reshape the systems that allow for sex and labor trafficking in North America and operates the U.S. National Human Trafficking Hotline.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Polaris	71%	Check
Polaris operates	58%	Check
Work	56%	Check
Trafficking	54%	Check
Human	54%	Check
Human Trafficking	54%	Check
sex	54%	Check
sex trafficking	54%	Check
National Human Trafficking	54%	Check
labor trafficking	54%	Check
labor	50%	Check
National	50%	Check
systems	50%	Check
human trafficking involves	50%	Check
commercial sex	48%	Check
Hotline	46%	Check
operates	46%	Check
North	46%	Check
works	46%	Check
National Survivor Study	45%	Check
FEDERAL	44%	Check
Sign up	44%	Check
SURVIVORS	43%	Check
CRIMINAL	43%	Check
RELIEF	43%	Check

Show more keywords and terms

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Meta and on page check for each page
Automated check for keyword optimization

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Polarisproject.org - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 87% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of polarisproject.org with our free plan!

Page quality 81% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 37% achieved

(Critically important)

(Important)

Heading structure

Link structure 62% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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