Polarstern.ch - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
75% 
Page structure
79% 
Link structure
90% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
46.50 kB
Words
272
Media files
24
Number of links
40 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Polarstern AG | Agentur für Nachhaltigkeitskommunikation
The length of the page title is perfect. (520 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Als Kommunikationsagentur für Nachhaltigkeit unterstützen wir Kunden, die sich für einen gesunden Planeten und eine starke Gesellschaft engagieren.
The length of the meta description is perfect. (932 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://polarstern.ch/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAls Kommunikationsagentur für Nachhaltigkeit unterstützen wir Kunden, die sich für einen gesunden Planeten und eine starke Gesellschaft engagieren.
msapplication-TileImagehttps://polarstern.ch/app/uploads/2022/07/favicon-polarstern-2022.svg
article:publisherhttps://www.facebook.com/PolarsternAG
article:modified_time2024-04-10T08:14:26+00:00
langde-de
twitter:cardsummary_large_image
twitter:site@polarsternag
og:localede_DE
og:typewebsite
og:titleAgentur für Nachhaltigkeitskommunikation
og:descriptionAls Kommunikationsagentur für Nachhaltigkeit unterstützen wir Kunden, die sich für einen gesunden Planeten und eine starke Gesellschaft engagieren.
og:urlhttps://polarstern.ch/
og:site_namePolarstern AG
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 272 words on this page. Good pages should have about 800 words of useful content.
34.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.89 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...lima_279-WEB-aspect-ratio-1920-900-1.pngFreisteller-Startanlass_Energie_Klima_279-WEB-aspect-ratio-1920-900
...ehling22-cover-aspect-ratio-830-1082.pngteaser-lukb-Fruehling22-cover-aspect-ratio-830-1082
...ratio-830-1082-aspect-ratio-830-1082.pngneu-teaser-swiss-shrimp-umfangreiche-kommunikation-corporate-design-1-aspect-ratio-830-1082-aspect-ratio-830-1082
...go-SchweizerEidgenossenschaft-neg-01.svgKundenlogo Schweizer Eidgenossenschaft
...022/06/Logo-Luzerner-Kantonalbank-01.svgKundenlogo Luzerner Kantonalbank
...06/SWISSSHRIMP-Schriftzug-S-white-01.svgKundenlogo Swissshrimp
/app/uploads/2022/03/swisscom-logo.pngKundenlogo Swisscom
/app/uploads/2022/03/migros-logo.svgKundenlogo Migros
...022/06/Logo-umweltzentralschweiz-neg.svgKundenlogo Umwelt Zentralschweiz
...2022/06/Logo-Zuerich-Tourismus-neg-2.svgKundenlogo Zürich Tourismus
...loads/2022/06/Logo-Kanton-Luzern-neg.svgKundenlogo Kanton Luzern
/app/uploads/2022/06/Logo-FHNW-neg.svgKundenlogo FHNW
...loads/2023/09/suva-logo-bearbeitet-1.svgKundenlogo Suva
/app/uploads/2024/02/Logo-BKW-neg.svgLogo-BKW-neg
/app/uploads/2023/09/HSLU_2022-logo.svgKundenlogo HSLU
.../uploads/2024/02/Logo-ETHzuerich-neg.svgLogo-ETHzuerich-neg
/app/uploads/2023/09/ricola-logo.svgKundenlogo Ricola
...oads/2023/09/SRG-SSR-logo-bearbeitet.svgKundenlogo SRG
.../uploads/2023/09/NZZ-Logo-bearbeitet.svgKundenlogo NZZ
...eln_Seite_03-aspect-ratio-1300-865-1.pngPraesentation-Polarstern-STI-NHB-20230828-bilder-einzeln_Seite_03-aspect-ratio-1300-865
...03/foto-esg2go-aspect-ratio-1300-865.jpgfoto-esg2go-aspect-ratio-1300-865
...gri-1300x865px-aspect-ratio-1300-865.jpgps-blog-gri-1300x865px-aspect-ratio-1300-865
...4965-1-scaled-aspect-ratio-1920-1120.jpg01A4965-1-scaled-aspect-ratio-1920-1120
Video URLWidthHeight
...22/06/Agenturfilm-130922-komprimiert.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Unser Angebot
H2 Erfolgreiche Projekte
H2 Zufriedene Kunden
H2 Aus unserem Blog
H3 Bundesamt für Energie Vorbild Energie und Klima
H3 Luzerner Kantonalbank «Wertpapier» führt Bankkunden an Finanzthemen heran
H3 SwissShrimp Umfassende Kommunikation für SwissShrimp
H3 Wissen 5 Trends in der Nachhaltigkeitsberichterstattung
H3 Wissen Reporting mit esg2go: Keine Ausreden mehr für KMU
H3 Agentur Wir sind Community Member von GRI
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
/nachhaltigkeitskommunikation/Nachhaltigkeitskommunikation
/angebot/kommunikationsberatung/Strategie & Beratung
/angebot/corporate-design/Corporate Design
/angebot/content-marketing/Content Marketing
/angebot/medienarbeit/Medienarbeit
https://polarstern.ch/agentur/Agentur
/portfolio/vorbild-energie-und...IMG-ALT Freisteller-Startanlass_Energie_Klima_279-WEB-aspect-ratio-1920-900
/portfolio/vorbild-energie-und...Bundesamt für Energie Vorbild Energie und Klima Für das Bundesamt für Energie betreuen wir seit 2017 die Kommunikation der Initiative Vorbild Energie und Kli...
/portfolio/wertpapier/IMG-ALT teaser-lukb-Fruehling22-cover-aspect-ratio-830-1082
/portfolio/wertpapier/Luzerner Kantonalbank «Wertpapier» führt Bankkunden an Finanzthemen heran Für die Luzerner Kantonalbank haben wir das Kundenmagazin neu konzipiert. Seit Herb...
/portfolio/umfassende-kommunik...IMG-ALT neu-teaser-swiss-shrimp-umfangreiche-kommunikation-corporate-design-1-aspect-ratio-830-1082-aspect-ratio-830-1082
/portfolio/umfassende-kommunik...SwissShrimp Umfassende Kommunikation für SwissShrimp Die SwissShrimp AG züchtet Shrimps nachhaltig und lokal in der Schweiz auf. Wir begleiten das junge Unte...
https://polarstern.ch/portfolioZu den Projekten
/blog/5-trends-in-der-nachhalt...Wissen 5 Trends in der Nachhaltigkeitsberichterstattung
IMG-ALT Praesentation-Polarstern-STI-NHB-20230828-bilder-einzeln_Seite_03-aspect-ratio-1300-865
/blog/reporting-mit-esg2go/Wissen Reporting mit esg2go: Keine Ausreden mehr für KMU
IMG-ALT foto-esg2go-aspect-ratio-1300-865
/blog/community-member-gri/Agentur Wir sind Community Member von GRI
IMG-ALT ps-blog-gri-1300x865px-aspect-ratio-1300-865
https://polarstern.ch/blogTrivial anchor text
Weiterlesen
https://polarstern.ch/jobsOffene Stellen
/nachhaltigkeitskommunikation/Text duplicate Nachhaltigkeitskommunikation
/angebot/kommunikationsberatung/Kommunikationsberatung
/angebot/corporate-design/Text duplicate Corporate Design
/angebot/content-marketing/Text duplicate Content Marketing
/angebot/medienarbeit/Text duplicate Medienarbeit
https://polarstern.ch/agentur/Team
https://polarstern.ch/agentur/Text duplicate Agentur
/blog/die-polarstern-gmbh-und-...Story
https://polarstern.ch/jobsJobs
/greenwashing/Greenwashing
/leitfaeden-tipps-tricks/Leitfäden, Tipps & Tricks
https://polarstern.ch/portfolio/Portfolio
https://polarstern.ch/blog/Blog
https://mailing.polarstern.ch/...External Subdomain Newsletter
/blog/agenda-nachhaltigkeitsev...Agenda Nachhaltigkeitsevents
https://polarstern.ch/DE
/agence-communication-durabilite/FR
/agenzia-comunicazione-sosteni...IT
/agency-sutainability-communic...EN
https://polarstern.ch/impressum/Impressum
/datenschutzerklaerung/Datenschutzerklärung
/verhaltenscodexVerhaltenskodex
/app/uploads/2022/06/polarster...New window AGB
https://www.linkedin.com/compa...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://polarstern.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.25 seconds.
The file size of the HTML document is fine (47 kB).

HTTP Response Header

NameValue
link<https://polarstern.ch/wp-json/>; rel="https://api.w.org/", <https://polarstern.ch/wp-json/wp/v2/pages/2>; rel="alternate"; type="application/json", <https://polarstern.ch/>; rel=shortlink
cache-controlmax-age=3600
expiresThu, 11 Apr 2024 12:13:06 GMT
varyAccept-Encoding
content-encodinggzip
x-frame-optionsSAMEORIGIN
content-length8153
content-typetext/html; charset=UTF-8
dateThu, 11 Apr 2024 11:13:06 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 447 referring domains.
This page has 690 backlinks.
This page has backlinks from 89 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp/wp-admin/
Allow: /wp/wp-admin/admin-ajax.php

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://polarstern.ch/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

polarstern.ch
Polarstern AG | Agentur für Nachhaltigkeitskommunikation
Als Kommunikationsagentur für Nachhaltigkeit unterstützen wir Kunden, die sich für einen gesunden Planeten und eine starke Gesellschaft engagieren.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Kommunikation64%Check
Agentur62%Check
nachhaltig62%Check
Polarstern61%Check
Polarstern AG61%Check
Kunden56%Check
zufriedene Kunden49%Check
engagieren46%Check
unterstützen46%Check
gesunden46%Check
Show more keywords and terms

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