Principalbuilding.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
67% 
Page structure
58% 
Link structure
93% 
Server
29% 
External factors
3% 
SEO Score
Response time
0.73 s
File size
30.70 kB
Words
453
Media files
16
Number of links
48 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Principal Building | East Kilbride, Glasgow
The length of the page title is perfect. (374 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Principal Building, where we build not just structures, but lasting relationships and a brighter future.
The length of the meta description is perfect. (607 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.principalbuilding.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionPrincipal Building, where we build not just structures, but lasting relationships and a brighter future.
viewportwidth=device-width, initial-scale=1
langen
og:urlhttps://www.principalbuilding.co.uk/
og:titlePrincipal Building
og:imagehttps://www.principalbuilding.co.uk/data/og.jpg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 453 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: At Principal Building, we are not just in the business of construction...
30.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 21.27 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/data/logo.svgPrincipal BuildingPrincipal Building
/data/logo-white.svgPrincipal BuildingPrincipal Building
/data/principal-building.jpgPrincipal BuildingPrincipal Building
/data/principal-building.jpgAbout Principal BuildingPrincipal Building
/data/accreditations/constructionline.pngPrincipal Building AccreditationsPrincipal Building Accreditations
/data/accreditations/acclaim.pngPrincipal Building AccreditationsPrincipal Building Accreditations
/data/accreditations/ssip.pngPrincipal Building AccreditationsPrincipal Building Accreditations
/data/accreditations/chas.pngPrincipal Building AccreditationsPrincipal Building Accreditations
/data/accreditations/living-wage.pngPrincipal Building AccreditationsPrincipal Building Accreditations
/data/accreditations/iso-9001.pngPrincipal Building AccreditationsPrincipal Building Accreditations
/data/accreditations/iso-14001.pngPrincipal Building AccreditationsPrincipal Building Accreditations
/data/accreditations/iso-45001.pngPrincipal Building AccreditationsPrincipal Building Accreditations
...ics/187-3-principal-buildings-footer.pngPrincipal Building Glasgow
/css/img/i-footer-phone.pngCall Principal BuildingCall Principal Building
/css/img/email.pngEmail Principal BuildingEmail Principal Building
Video URLWidthHeight
...te=1&rel=0&fs=0&showinfo=0&enablejsapi=1

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 56 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Listen, Plan, Build Better
H2 Our Projects
H2 About Us
H2 Making News
H3 Our Projects Duplicate text
H3 About Us Duplicate text
H3 Our Services
H3 Testimonials
H3 Latest News
H3 Careers
H3 Contact Us
H3 29
H3 26
H3 21
H3 27
H3 02
H4 Principal Building, where we build not just structures, but lasting relationships and a brighter future.
H4 Raft of senior appointments confirmed at Principal Building
H4 Edison Group targets £100m turnover in expansion drive
H4 Edison Group Undertakes Major Expansion in East Kilbride
H4 Principal Building Embarks on a New Chapter
H4 Principal Building founder launches The Melville Foundation
H5 PRINCIPAL BUILDING
H5 PRINCIPAL SHOPFITTING
H5 PRINCIPAL MANUFACTURED JOINERY
H5 OFFICE & COMMERCIAL
H5 HOTELS
H5 RECEPTION AREAS
H5 SPORTS FACILITIES
H5 RETAIL SPACES
H5 FOOD & DRINK OUTLETS
H5 MEDICAL CENTRES
H5 LIBRARIES
H5 Principal Building Accreditations
H5 About Us Duplicate text
H5 Our Services Duplicate text
H5 Contact Us Duplicate text
H5 Connect
H6 View Projects
H6 View Projects Duplicate text
H6 View Projects Duplicate text
H6 View Projects Duplicate text
H6 View Projects Duplicate text
H6 View Projects Duplicate text
H6 View Projects Duplicate text
H6 View Projects Duplicate text
H6 MON
H6 APR
H6 MON Duplicate text
H6 FEB
H6 SUN
H6 JAN
H6 MON Duplicate text
H6 NOV
H6 FRI
H6 JUN
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
/index.phpA-TITLE Principal Building
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Follow Principal Building on linkedin
/index.phpText duplicate IMG-ALT Principal Building
A-TITLE Principal Building
/index.phpText duplicate A-TITLE Principal Building
/our-projects.phpOffice & Commercial Spaces
A-TITLE Office & Commercial Spaces
/our-projects.phpHotels
A-TITLE Hotels
/our-projects.phpReception Areas
A-TITLE Reception Areas
/our-projects.phpSports Facilities
A-TITLE Sports Facilities
/our-projects.phpRetail Spaces
A-TITLE Retail Spaces
/our-projects.phpFood & Beverage Outlets
A-TITLE Food & Beverage Outlets
/our-projects.phpMedical Centres
A-TITLE Medical Centres
/our-projects.phpLibraries
A-TITLE Libraries
/our-projects.phpView All Projects
A-TITLE View All Projects
/our-journey.phpOur Journey
A-TITLE Our Journey
/our-team.phpOur Team
A-TITLE Our Team
/operational-excellence.phpOperational Excellence
A-TITLE Operational Excellence
/principal-building.phpText duplicate Principal Building
A-TITLE Principal Building
/principal-shopfitting.phpPrincipal Building Fit out
A-TITLE Principal Building Fit out
/principal-manufactured-joiner...Principal Manufactured Joinery
A-TITLE Principal Manufactured Joinery
/testimonials.phpTestimonials
/latest-news.phpLatest News
/careers.phpCareers
/contact-us.phpContact Us
/index.phpText duplicate A-TITLE Principal Building
https://www.linkedin.com/compa...New window External Subdomain Text duplicate A-TITLE Follow Principal Building on linkedin
/principal-building.phpPRINCIPAL BUILDING
/principal-shopfitting.phpPRINCIPAL SHOPFITTING
/principal-manufactured-joiner...PRINCIPAL MANUFACTURED JOINERY
/contact-us.phpText duplicate Contact Us
/our-projects.phpOFFICE & COMMERCIAL View Projects
/our-projects.phpHOTELS View Projects
/our-projects.phpRECEPTION AREAS View Projects
/our-projects.phpSPORTS FACILITIES View Projects
/our-projects.phpRETAIL SPACES View Projects
/our-projects.phpFOOD & DRINK OUTLETS View Projects
/our-projects.phpMEDICAL CENTRES View Projects
/our-projects.phpLIBRARIES View Projects
/our-projects.phpView more
/our-journey.phpText duplicate Our Journey
/our-team.phpMeet the Team
/news/Raft-of-senior-appointme...MON 29 APR Raft of senior appointments confirmed at Principal Building
/news/Edison-Group-targets-100...MON 26 FEB Edison Group targets £100m turnover in expansion drive
/news/Edison-Group-Undertakes-...SUN 21 JAN Edison Group Undertakes Major Expansion in East Kilbride
/news/Principal-Building-Embar...MON 27 NOV Principal Building Embarks on a New Chapter
/news/Principal-Building-found...FRI 02 JUN Principal Building founder launches The Melville Foundation
/principal-building.php- Principal Building
A-TITLE Principal Building
/principal-shopfitting.php- Principal Building Fit Out
A-TITLE Principal Building Fit Out
/principal-manufactured-joiner...- Principal Manufactured Joinery
A-TITLE Principal Manufactured Joinery
https://www.linkedin.com/compa...New window External Subdomain Text duplicate A-TITLE Follow Principal Building on linkedin
/contact-us.phpText duplicate Contact Us
/privacy-policy.phpPrivacy Policy
A-TITLE Principal Building Privacy Policy
https://www.cruzwebdesign.com/New window External Subdomain Small Business Website
A-TITLE Small Business Website by Cruz Web Design

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.principalbuilding.co.uk/"
HTTP header
(Important)
The used PHP version is outdated and may be a security risk.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.73 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (31 kB).

HTTP Response Header

NameValue
dateFri, 13 Dec 2024 16:54:31 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
serverApache
x-powered-byPHP/7.0.33
x-provided-byStackCDN
x-origin-cache-statusEXPIRED
content-encodinggzip
x-cdn-cache-statusMISS
x-viaCDG1
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 1 referring domains.
This page only has 5 backlinks.
This page only has few backlinks from 1 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /

Sitemap: [FULL URL]/sitemap.xml

Similar sites

Search preview

www.principalbuilding.co.uk
Principal Building | East Kilbride, Glasgow
Principal Building, where we build not just structures, but lasting relationships and a brighter future.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Principal88%Check
Building88%Check
Principal Building88%Check
Principal Building Fit72%Check
Principal Manufactured65%Check
Principal Manufactured Joinery56%Check
just50%Check
East50%Check
Kilbride50%Check
East Kilbride50%Check
Show more keywords and terms

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