Principles.com - SEO Checker

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Overview of the SEO Check
Meta information
81% 
Page quality
67% 
Page structure
37% 
Link structure
72% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.29 s
File size
99.90 kB
Words
429
Media files
71
Number of links
13 internal / 68 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Principles by Ray Dalio
The length of the page title is perfect. (210 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
In 'Principles,' investor and entrepreneur Ray Dalio shares his approach to life and management, which he believes anyone can use to make themselves more successful.
The meta description is too long: 1047 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
updated2024-06-24
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no, shrink-to-fit=no
authorRay Dalio
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack
msapplication-TileColor#2a2a2a
msapplication-TileImage/assets/mstile-310x150-410ec0ee289b7930b7f5f81f160901748db94c8349707f2eb6282ee378a4e1c9.png
theme-color#2a2a2a
privacy-policy/privacy-policy/2024-06-21/
terms-of-service/terms-of-service/2024-06-21/
end-user-license-agreement/end-user-license-agreement/ios/2024-06-21/
international-addendum/international-addendum/2024-06-21/
descriptionIn 'Principles,' investor and entrepreneur Ray Dalio shares his approach to life and management, which he believes anyone can use to make themselves more successful.
books:authorRay Dalio
langen
twitter:cardsummary
twitter:imagehttps://www.principles.com/assets/social-ray-dalio-principles-share-banner-7cf8e88cfa86356d6ac5c8e3b5cf5760b695b2403861de149bf5b247c3092399.png
twitter:titlePrinciples by Ray Dalio
twitter:descriptionRay Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that helped him create unique results in life and business.
og:typebooks.book
og:titlePrinciples by Ray Dalio
og:descriptionPrinciples: Life & Work by Ray Dalio now available in hardcover and as an audiobook. Learn more at principles.com
og:imagehttps://www.principles.com/assets/social-ray-dalio-principles-share-banner-7cf8e88cfa86356d6ac5c8e3b5cf5760b695b2403861de149bf5b247c3092399.png
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
There are only 429 words on this page. Good pages should have about 800 words of useful content.
34.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
29 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...310a395b48d771a837843b0a41e4e97beff1.svgNo alt attribute provided
...0732c2b404e849f447a895040ce265e43e6f.svgNo alt attribute provided
...0732c2b404e849f447a895040ce265e43e6f.svgNo alt attribute provided
...0732c2b404e849f447a895040ce265e43e6f.svgNo alt attribute provided
...0732c2b404e849f447a895040ce265e43e6f.svgNo alt attribute provided
...d774041b363a110dfed3c883cb8ffcbfcb51.svgNo alt attribute provided
...d774041b363a110dfed3c883cb8ffcbfcb51.svgNo alt attribute provided
...d774041b363a110dfed3c883cb8ffcbfcb51.svgNo alt attribute provided
...d774041b363a110dfed3c883cb8ffcbfcb51.svgNo alt attribute provided
...0732c2b404e849f447a895040ce265e43e6f.svgNo alt attribute provided
...0732c2b404e849f447a895040ce265e43e6f.svgNo alt attribute provided
...0732c2b404e849f447a895040ce265e43e6f.svgNo alt attribute provided
...0732c2b404e849f447a895040ce265e43e6f.svgNo alt attribute provided
...0732c2b404e849f447a895040ce265e43e6f.svgNo alt attribute provided
...998da6469147db4f5f8ac25e5d98577d1517.pngRay Dalio
...738260168ad33af6c5a2677c3dc9a2d8974f.svgNo alt attribute provided
...d83601d55dfd4b094c7e318b5ef6cfc6b000.svgNo alt attribute provided
...f3741ab7e25fdda3dfc2fed248d07622574e.svgNo alt attribute provided
...3a878dc6701ec0c9776e52493164a947def4.svgNo alt attribute provided
...323834bb54f79a6202ce19b8a4484c2aa7c6.svgNo alt attribute provided
...08c5496a1120bc355b128bc94b3b88fea855.svgNo alt attribute provided
...2ffc895eb792340848f5829caf6b7bede99f.svgNo alt attribute provided
...4cf3a5ddb2f1cbf19ade832738bec8e6b2b1.pngBridgewater
...0732c2b404e849f447a895040ce265e43e6f.svgNo alt attribute provided
...6c9e8a4b59e4df1c365cb3348332b13bb51c.pngOceanX
...0732c2b404e849f447a895040ce265e43e6f.svgNo alt attribute provided
...1212beb467f050e4bf4a339cdb3aeb90b9d7.pngDalio Philanthropies
...0732c2b404e849f447a895040ce265e43e6f.svgNo alt attribute provided
...9affc96b8dc07d69fa9d1a331fe9ad91d79e.pngIndie Bound
...b051cbc685a8aaf8d10b598a34dee3296138.pngAmazon
...2e2ad4c0d7303d83d4944125c546fd7365e2.pngBarnes & Noble
...62851372ec80434e09742ff9057100fd91fc.pngBooks-A-Million
...70d10f3f771e1b8331d9b2edc984a1833ae2.pngHudson Booksellers
...534b2be8a8904236b25d9e2ba0b7a17f6426.svgPorchlight
...6d3598290c384979df11e3fc90fbfbb755b1.svgiBooks
...a8be2841d2f2ca6673d41ff9e292b66fe3ad.pngBulkBooks
...b9f17a1a1c0b115f4028e075cc73ce9dcd40.pngPre-Order Ray Dalio's Principles Today
...04d3d5ee5973588fee013be62df3a9520efb.pngBig Debt Crises Book Cover
...6d3c45f30ba6e4d4c9f740dd72098c433038.pngBig Debt Crises Book Cover
...330b59ed4248c76e8afb90c513fca8713a1f.pngNo alt attribute provided
...b051cbc685a8aaf8d10b598a34dee3296138.pngAmazon Coming Soon
...5d68e1e8955ca7bbc5dbc0a9c4445ef2bde2.pngNo alt attribute provided
...9affc96b8dc07d69fa9d1a331fe9ad91d79e.pngIndie Bound
...b051cbc685a8aaf8d10b598a34dee3296138.pngAmazon
...2e2ad4c0d7303d83d4944125c546fd7365e2.pngBarnes & Noble
...62851372ec80434e09742ff9057100fd91fc.pngBooks-A-Million
...70d10f3f771e1b8331d9b2edc984a1833ae2.pngHudson Booksellers
...534b2be8a8904236b25d9e2ba0b7a17f6426.svgPorchlight
...6d3598290c384979df11e3fc90fbfbb755b1.svgiBooks
...a8be2841d2f2ca6673d41ff9e292b66fe3ad.pngBulkBooks
...34bf6e5e2216d564e1927846537b2d8159dc.svgNo alt attribute provided
...702d6a3611c43e4df647a4b39920227cc901.pngNo alt attribute provided
...9affc96b8dc07d69fa9d1a331fe9ad91d79e.pngIndie Bound
...b051cbc685a8aaf8d10b598a34dee3296138.pngAmazon
...2e2ad4c0d7303d83d4944125c546fd7365e2.pngBarnes & Noble
...62851372ec80434e09742ff9057100fd91fc.pngBooks-A-Million
...70d10f3f771e1b8331d9b2edc984a1833ae2.pngHudson Booksellers
...534b2be8a8904236b25d9e2ba0b7a17f6426.svgPorchlight
...6d3598290c384979df11e3fc90fbfbb755b1.svgiBooks
...a8be2841d2f2ca6673d41ff9e292b66fe3ad.pngBulkBooks
...64e79fee2ebe61db3ccb75e9c37d38dbad22.pngNo alt attribute provided
...9affc96b8dc07d69fa9d1a331fe9ad91d79e.pngIndie Bound
...b051cbc685a8aaf8d10b598a34dee3296138.pngAmazon
...2e2ad4c0d7303d83d4944125c546fd7365e2.pngBarnes & Noble
...62851372ec80434e09742ff9057100fd91fc.pngBooks-A-Million
...70d10f3f771e1b8331d9b2edc984a1833ae2.pngHudson Booksellers
...534b2be8a8904236b25d9e2ba0b7a17f6426.svgPorchlight
...6d3598290c384979df11e3fc90fbfbb755b1.svgiBooks
...a8be2841d2f2ca6673d41ff9e292b66fe3ad.pngBulkBooks
...5ffe3e2779addc3241b4c6347ad1ab75146b.pngBig Debt Crises
...b051cbc685a8aaf8d10b598a34dee3296138.pngAmazon

Page structure

H1 heading
(Critically important)
Principles
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Principles
H2 Books
H2 The Changing World Order
H2 Principles: Life & Work
H2 Big Debt Crises
H2 Principles for Success
H2 Videos
H2 The Changing World Order Duplicate text
H2 TED2017
H2 How the Economic Machine Works
H2 Principles for Success Duplicate text
H2 Tools
H2 Principles in Action
H2 PrinciplesYou
H2 PrinciplesUs
H2 Principles on the Web
H2 Ray Dalio
H2 Order Today
H2 Sign up to receive news, information, and special offers.
H2 You're almost finished
H2 New Principles: Your Guided Journal Create Your Own Principles to get the Work and Life You Want
H2 New Principles for Dealing with The Changing World Order Why Nations Succeed and Fail
H2 Principles: Life & Work Duplicate text
H2 Principles For Success
H2 Principles for NavigatingBig Debt Crises
H3 Available to Purchase
H3 Available to Purchase Duplicate text
H3 Available to Purchase Duplicate text
H3 Available to Purchase Duplicate text
H3 Available to Purchase Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (68) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.principles.com/Principles
https://www.facebook.com/rayda...New window External Subdomain Facebook
https://twitter.com/RayDalioNew window External Twitter
https://www.linkedin.com/in/ra...New window External Subdomain LinkedIn
https://www.instagram.com/prin...New window External Subdomain Instagram
https://www.tiktok.com/@princi...New window External Subdomain Tiktok
https://www.threads.net/@raydalioNew window External Subdomain Threads
https://youtu.be/IGvQ1-TUGz4External Watch Now
https://youtu.be/xguam0TKMw8External Watch
https://www.principles.com/Anchor Text duplicate Watch
https://youtu.be/PHe0bXAIuk0External Text duplicate Watch
/principles-for-successText duplicate Watch
https://apps.apple.com/us/app/...External Subdomain IOS
https://play.google.com/store/...External Subdomain Android
https://principlesyou.com/External PrinciplesYou
https://principlesus.com/External PrinciplesUs
https://principles.com/redirectPrinciples on the Web
/fraud-warning/Disclaimer: The only social media platforms that Ray Dalio has official accounts on can be found below.
https://www.facebook.com/rayda...External Subdomain No Text
https://twitter.com/RayDalioExternal No Text
https://www.linkedin.com/in/ra...External Subdomain No Text
https://www.instagram.com/prin...External Subdomain No Text
https://www.tiktok.com/@princi...External Subdomain No Text
https://www.youtube.com/@princ...External Subdomain No Text
https://www.threads.net/@raydalioExternal Subdomain No Text
https://www.bridgewater.com/External Subdomain Learn More
https://oceanx.org/External Text duplicate Learn More
https://www.daliophilanthropie...External Subdomain Text duplicate Learn More
https://www.indiebound.org/boo...External Subdomain IMG-ALT Indie Bound
https://www.amazon.com/gp/prod...External Subdomain IMG-ALT Amazon
http://www.barnesandnoble.com/...External Subdomain IMG-ALT Barnes & Noble
http://www.booksamillion.com/p...External Subdomain IMG-ALT Books-A-Million
https://www.hudsonbooksellers....External Subdomain IMG-ALT Hudson Booksellers
https://www.porchlightbooks.co...External Subdomain IMG-ALT Porchlight
https://itunes.apple.com/us/bo...External Subdomain IMG-ALT iBooks
https://principles.bulkbooks.c...External Subdomain IMG-ALT BulkBooks
https://books.apple.com/us/aud...External Subdomain No Text
http://adbl.co/2v5xe4GExternal No Text
/fraud-warning/Fraud Warning
/terms-of-service/Terms of Service
/privacy-policy/Privacy Policy
/cookie-usage/Cookie Notice
/contact-us/Contact Us
https://www.amazon.com/Princip...External Subdomain IMG-ALT Amazon Coming Soon
https://www.indiebound.org/boo...External Subdomain Text duplicate IMG-ALT Indie Bound
https://www.amazon.com/Changin...External Subdomain Text duplicate IMG-ALT Amazon
https://www.barnesandnoble.com...External Subdomain Text duplicate IMG-ALT Barnes & Noble
https://www.booksamillion.com/...External Subdomain Text duplicate IMG-ALT Books-A-Million
https://www.hudsonbooksellers....External Subdomain Text duplicate IMG-ALT Hudson Booksellers
https://www.porchlightbooks.co...External Subdomain Text duplicate IMG-ALT Porchlight
https://books.apple.com/us/boo...External Subdomain Text duplicate IMG-ALT iBooks
https://bulkbooks.com/products...External Text duplicate IMG-ALT BulkBooks
https://www.marketplace.org/sh...External Subdomain No Text
https://www.indiebound.org/boo...External Subdomain Text duplicate IMG-ALT Indie Bound
https://www.amazon.com/gp/prod...External Subdomain Text duplicate IMG-ALT Amazon
http://www.barnesandnoble.com/...External Subdomain Text duplicate IMG-ALT Barnes & Noble
http://www.booksamillion.com/p...External Subdomain Text duplicate IMG-ALT Books-A-Million
https://www.hudsonbooksellers....External Subdomain Text duplicate IMG-ALT Hudson Booksellers
https://www.porchlightbooks.co...External Subdomain Text duplicate IMG-ALT Porchlight
https://itunes.apple.com/us/bo...External Subdomain Text duplicate IMG-ALT iBooks
https://principles.bulkbooks.c...External Subdomain Text duplicate IMG-ALT BulkBooks
https://books.apple.com/us/aud...External Subdomain No Text
http://adbl.co/2v5xe4GExternal No Text
https://www.indiebound.org/boo...External Subdomain Text duplicate IMG-ALT Indie Bound
https://www.amazon.com/Princip...External Subdomain Text duplicate IMG-ALT Amazon
https://www.barnesandnoble.com...External Subdomain Text duplicate IMG-ALT Barnes & Noble
https://www.booksamillion.com/...External Subdomain Text duplicate IMG-ALT Books-A-Million
https://www.hudsonbooksellers....External Subdomain Text duplicate IMG-ALT Hudson Booksellers
https://www.porchlightbooks.co...External Subdomain Text duplicate IMG-ALT Porchlight
https://books.apple.com/us/boo...External Subdomain Text duplicate IMG-ALT iBooks
https://bulkbooks.com/products...External Text duplicate IMG-ALT BulkBooks
https://www.amazon.com/Big-Deb...External Subdomain Text duplicate IMG-ALT Amazon
/big-debt-crisesGet the Free PDF
https://www.facebook.com/rayda...New window External Subdomain Text duplicate Facebook
https://twitter.com/RayDalioNew window External Text duplicate Twitter
https://www.linkedin.com/in/ra...New window External Subdomain Text duplicate LinkedIn
https://www.instagram.com/prin...New window External Subdomain Text duplicate Instagram
https://www.tiktok.com/@princi...New window External Subdomain Text duplicate Tiktok
https://www.threads.net/@raydalioNew window External Subdomain Text duplicate Threads
/privacy-policy/Text duplicate Privacy Policy
/terms-of-service/Text duplicate Terms of Service

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.principles.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.29 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (100 kB).

HTTP Response Header

NameValue
dateTue, 02 Jul 2024 15:41:17 GMT
content-typetext/html
servernginx/1.25.3
last-modifiedMon, 01 Jul 2024 21:25:22 GMT
varyAccept-Encoding
etagW/"66831ec2-18f6a"
cache-controlno-cache, no-store, max-age=0
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,770 referring domains.
This page has 6,009 backlinks.
This page has backlinks from 1,251 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.principles.com
Principles by Ray Dalio
In 'Principles,' investor and entrepreneur Ray Dalio shares his approach to life and management, which he believes anyone can use to make themselves more successful.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Principles85%Check
Ray70%Check
Principles Ray Dalio70%Check
Ray Dalio68%Check
Dalio65%Check
Success56%Check
he believes55%Check
Life54%Check
app48%Check
Life Work48%Check
Show more keywords and terms

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