Publichealth.columbia.edu - SEO Checker

Overview of the SEO Check
Meta information
98% 
Page quality
87% 
Page structure
58% 
Link structure
78% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.07 s
File size
272.80 kB
Words
777
Media files
24
Number of links
117 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Columbia University Mailman School of Public Health
The length of the page title is perfect. (476 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Since 1922, the Mailman School has been at the forefront of public health research, education, and community collaboration.
The length of the meta description is perfect. (767 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.publichealth.columbia.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionSince 1922, the Mailman School has been at the forefront of public health research, education, and community collaboration.
google-site-verification2G1pgGLZNs0U7ZF_s4OGOvkVupWD_rsjMeDYGSctUKA
langen
twitter:cardsummary_large_image
twitter:urlhttps://www.publichealth.columbia.edu/
twitter:titleColumbia University Mailman School of Public Health
twitter:descriptionSince 1922, the Mailman School has been at the forefront of public health research, education, and community collaboration.
og:site_nameColumbia University Mailman School of Public Health
og:typewebsite
og:urlhttps://www.publichealth.columbia.edu/
og:titleColumbia University Mailman School of Public Health
og:descriptionSince 1922, the Mailman School has been at the forefront of public health research, education, and community collaboration.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 777 words. That's ok.
22.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.78 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../logo-mailman-blue-horizontal.svg?sov16pColumbia University Mailman School of Public Health
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Collage of photos of people doing food service work and posing for photos
data:[...] Base64Dean Lind P. Fried, MD, MPH
data:[...] Base64Woman in purple jacket gestures while speaking in front of a dark patterned backdrop
data:[...] Base64A collage of photos from an event with individuals speaking and reacting. One large photo shows a logo on a screen, reading, Center for Public Health Systems
data:[...] Base64An aerial photo of a waterway, solar panel array and wind farm.
data:[...] Base64Photo of Ian Lipkin (glasses, suit jacket) with an image of the Columbia Mailman Allan Rosenfield Building and a pattern of vertical lines
data:[...] Base64GW Washington Bridge
data:[...] Base64No alt attribute provided
data:[...] Base64data science imagery
data:[...] Base64No alt attribute provided
data:[...] Base64graphic of three people holding up the world with profiles of two figures on the side
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
Columbia University Mailman School of Public Health Columbia University Mailman School of Public Health
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 49 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Columbia University Mailman School of Public Health Columbia University Mailman School of Public Health
H2 About Us
H2 Events
H2 News
H2 Academics
H2 Degrees
H2 Departments
H2 Research
H2 Centers
H2 People
H2 Our Faculty
H2 Become a Student
H2 Life and Community
H2 How to Apply
H2 Info For
H2 News Duplicate text
H2 Prepare for Public Health Leadership
H2 Discovery & Impact
H2 Research Duplicate text
H2 Median MPH Class Size
H2 Employment Rate
H2 Alumni
H2 Our Community
H2 Events Duplicate text
H2 Join the Conversation
H2 Columbia University Mailman School of Public Health
H2 Follow Us
H3 Alzheimer’s Research Takes a Leap Forward
H3 Lending a Hand in the Community
H3 Our Next Chapter
H3 Dean Fried’s TEDx Talk Speaks to Unrealized “Superpowers” of an Aging Society
H3 Event Marks Launch of New Center for Public Health Systems
H3 Climate Change and Clean Air Policies Bring Major Health Benefits to Children and Adults
H3 W. Ian Lipkin Named National Academy of Inventors Fellow
H3 Climate and Health
H3 Data Science
H3 Food Systems and Public Health
H3 Global and Population Mental Health
H3 About
H3 PI Crash Course
H3 PI Crash Course Duplicate text
H3 Introducing Technology Transfer and Intellectual Property
H4 Topic
H4 Topic Duplicate text
H4 Topic Duplicate text
H4 Topic Duplicate text
H4 Venue
H4 Venue Duplicate text
H4 Venue Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.
LinkAttributesAnchor text
/Anchor Skip to content
https://www.cuimc.columbia.edu/New window External Subdomain Columbia University Irving Medical Center
/Columbia University Mailman School of Public Health
IMG-ALT Columbia University Mailman School of Public Health
A-TITLE Home
/become-student/how-applyApply
/contactContact
/givingGiving
/searchSearch
/about-usAbout Us
/about-usText duplicate About Us
/about-us/our-vision-missionOur Vision & Mission
/about-us/columbia-mailman-dif...The Columbia Mailman Difference
/about-us/dean-linda-p-friedDean Linda P. Fried
/about-us/leadership-teamLeadership Team
/about-us/board-advisorsBoard of Advisors
/about-us/office-inclusive-exc...Office of Inclusive Excellence
/about-us/facts-figuresFacts & Figures
/about-us/newsNews
/about-us/eventsEvents
/about-us/publicationsPublications
/about-us/eventsText duplicate Events
/about-us/events/upcoming-eventsUpcoming Events
/about-us/events/grand-rounds-...Grand Rounds Series
/about-us/events/seminars-conf...Seminars & Conferences
/about-us/events/distinguished...Distinguished Lectures
/about-us/events/centennialCentennial
/about-us/newsSubdomain Explore Our News
/academicsAcademics
/academicsText duplicate Academics
/academics/departmentsDepartments
/academics/degreesDegrees
/academics/non-degree-special-...Non-Degree and Special Programs
/academics/course-directoryCourse Directory
/academics/academic-calendarAcademic Calendar
/academics/policies-proceduresPolicies and Procedures
/academics/registrationRegistration
/academics/office-educationOffice of Education
/academics/applied-practice-ex...Applied Practice Experience (APEx)
/academics/degreesText duplicate Degrees
/academics/degrees/master-publ...Master of Public Health
/academics/degrees/master-scienceMaster of Science
/academics/degrees/master-heal...Master of Health Administration
/academics/degrees/doctoral-pr...Doctoral Programs
/academics/degrees/executive-p...Executive and Professional Education
/academics/degrees/degree-requ...Degree Requirements
/academics/departmentsSubdomain Explore Our Departments
/researchResearch
/researchText duplicate Research
/research/featured-researchFeatured Research
/research/centersCenters
/research/programsPrograms
/research/health-equityHealth Equity
/research/grand-challengesGrand Challenges
/research/partnershipsPartnerships
/research/office-research-stra...Office of Research Strategy and Innovation
/research/faculty-research-lab...Faculty Research Labs and Programs
/research/centersSubdomain Explore Our Centers
/peoplePeople
/peopleText duplicate People
/people/our-facultyOur Faculty
/info/students-0Current Students
/people/alumniAlumni
/people/our-facultySubdomain Meet Our Faculty
/become-studentBecome a Student
/become-studentText duplicate Become a Student
/become-student/life-communityLife and Community
/become-student/how-applyHow to Apply
/become-student/degree-programsDegree Programs
/become-student/career-servicesCareer Services
https://apply.mailman.columbia...External Subdomain Request More Information
/become-student/life-communityText duplicate Life and Community
/become-student/life-community...Student Life
/become-student/life-community...Diversity
/become-student/life-community...Student Organizations
/become-student/life-community...Housing
/become-student/life-community...New York City
/become-student/how-applySubdomain Apply Now
/infoInfo For
/infoText duplicate Info For
/info/studentsStudents
/info/faculty-staffFaculty & Staff
/info/alumniText duplicate Alumni
/become-student/career-service...Subdomain Employers
/news/computational-approach-i...Subdomain Alzheimer’s Research Takes a Leap Forward
/news/computational-approach-i...Text duplicate Alzheimer’s Research Takes a Leap Forward
/news/columbia-mailman-school-...Subdomain Lending a Hand in the Community
/news/columbia-mailman-school-...Text duplicate Lending a Hand in the Community
/news/our-next-chapterSubdomain Our Next Chapter
/news/our-next-chapterText duplicate Our Next Chapter
/news/dean-frieds-tedx-talk-sp...Dean Fried’s TEDx Talk Speaks to Unrealized “Superpowers” of an Aging Society
/news/topics/aging-healthy-lon...Aging and Healthy Longevity
/news/event-marks-launch-new-c...Event Marks Launch of New Center for Public Health Systems
/news/topics/community-healthCommunity Health
/news/climate-change-clean-air...Climate Change and Clean Air Policies Bring Major Health Benefits to Children and Adults
/news/topics/child-adolescent-...Child and Adolescent Health
/news/w-ian-lipkin-named-natio...W. Ian Lipkin Named National Academy of Inventors Fellow
/news/topics/infectious-diseaseInfectious Disease
/about-us/newsView All News
/become-studentText duplicate Become a Student
/become-studentText duplicate Become a Student
/research/featured-researchExplore our innovative research
/research/featured-researchText duplicate Explore our innovative research
/research/featured-research/cl...Climate and Health
/research/featured-research/cl...Text duplicate Climate and Health
/research/featured-research/da...Data Science
/research/featured-research/da...Text duplicate Data Science
/research/featured-research/fo...Food Systems and Public Health
/research/featured-research/fo...Text duplicate Food Systems and Public Health
/research/programs/global-popu...Global and Population Mental Health
/research/programs/global-popu...Text duplicate Global and Population Mental Health
/about-usAbout
/about-usText duplicate About
/news/topics/student-voicesRead Student Voices
/news/topics/student-voicesText duplicate Read Student Voices
http://events.columbia.edu/cal...New window Nofollow External Subdomain PI Crash Course
http://events.columbia.edu/cal...New window Nofollow External Subdomain Text duplicate PI Crash Course
http://events.columbia.edu/cal...New window Nofollow External Subdomain Introducing Technology Transfer and Intellectual Property
https://goo.gl/maps/RzDh6New window Nofollow External Allan Rosenfield Building, 722 W. 168 St., New York, NY 10032 1407
/about-us/events/upcoming-eventsView All Events
https://www.cuimc.columbia.edu/New window Nofollow External Subdomain Text duplicate Columbia University Irving Medical Center
/about-usText duplicate About Us
/academicsText duplicate Academics
/researchText duplicate Research
/peopleText duplicate People
/become-studentText duplicate Become a Student
https://twitter.com/columbiamsphNew window External Twitter
https://www.facebook.com/Colum...New window External Subdomain Facebook
https://www.instagram.com/colu...New window External Subdomain Instagram
https://www.linkedin.com/schoo...New window External Subdomain LinkedIn
https://www.youtube.com/user/C...New window External Subdomain YouTube
https://www.columbia.edu/New window External Subdomain Columbia University
https://www.cuimc.columbia.edu...New window External Subdomain Privacy Policy
https://www.cuimc.columbia.edu...New window External Subdomain Terms and Conditions
https://www.hipaa.cumc.columbi...New window External Subdomain HIPAA

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.publichealth.columbia.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.07 seconds.
The file size of the HTML document is fine (273 kB).

HTTP Response Header

NameValue
cache-controlpublic, max-age=21600
content-encodinggzip
content-languageen
content-typetext/html; charset=utf-8
etagW/"1734814973-0"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSat, 21 Dec 2024 21:02:53 GMT
link<https://www.publichealth.columbia.edu/>; rel="canonical",<https://www.publichealth.columbia.edu/>; rel="shortlink"
referrer-policystrict-origin-when-cross-origin
servernginx
strict-transport-securitymax-age=31622400
x-content-type-optionsnosniff
x-drupal-cacheMISS
x-frame-optionsSAMEORIGIN
x-pantheon-styx-hostnamestyx-fe4-b-6bffd6fd94-5v6tp
x-styx-req-idf22c92f4-bfde-11ef-ae2c-1690ec0e47ac
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accept-rangesbytes
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x-served-bycache-chi-klot8100145-CHI, cache-fra-eddf8230059-FRA, cache-fra-etou8220152-FRA
x-cacheHIT, HIT, MISS
x-cache-hits5, 2, 0
x-timerS1734816079.783800,VS0,VE13
varyAccept-Encoding, Cookie, Cookie, Cookie
content-length68387
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 7,860 referring domains.
This page has 55,261 backlinks.
This page has backlinks from 4,487 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

Search preview

www.publichealth.columbia.edu
Columbia University Mailman School of Public Health
Since 1922, the Mailman School has been at the forefront of public health research, education, and community collaboration.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Public Health93%Check
Health92%Check
Public92%Check
Mailman81%Check
Columbia81%Check
Columbia Mailman81%Check
Mailman School80%Check
School79%Check
Columbia University Mailman School77%Check
public health research77%Check

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